Arch G. Woodside, Academic Vita, July 2004

Current Position: Professor of Marketing, Carroll School of Management, Boston College

Prior Experience: Visiting Professor of Marketing, University of Innsbruck, May 2003 Visiting Professor of Marketing, Faculty of Commerce and Economics, University of New

South Wales, Sydney, 1999-2000 The Malcolm S. Woldenberg Professor of Marketing, Freeman School of Business, Tulane

University, New Orleans, LA 70118; 1985 to 2000 (on leave 1999-2000) University of South Carolina: Distinguished Professor of Marketing, 1978-1985; Professor

of Marketing, 1976-1978; Program Director, Marketing Area, 1974-1980; Associate Professor of Marketing, 1973-1976; Assistant Professor of Marketing, 1970-1973

Instructor of Marketing, Pennsylvania State, 1968.

Military: Captain, U.S. Army, Research Psychologist, Fort Belvoir, VA, 1968-1970

Education: Ph.D. in Business Administration, Penn State University, 1968M.B.A., Kent State University, 1965

B.S., Kent State University, 1964

Ph.D. Dissertation: Group Influence and Consumer Risk TakingChairs: Peter D. Bennett and Eugene Kelly

Awards: 2004 Best Article Award for 2003 JBIM Volume 2002 Highly Commended Award for JBIM article published in 2001 2000 elected Fellow of the Royal Society of Canada 1998 H.E.C., Montreal, Living Legend in Marketing Award “2000 Award for Excellence”: Outstanding Article in JBIM 2000 volume “1995 Award for Excellence”: Outstanding Article in Volume Journal of Business &

Industrial Marketing the Best Paper Award, at the 1995 AMA Fourth Cutting Edge Research in Retailing

Conference EMBA Outstanding Teacher Award 1991 Fellow of the American Psychological Association (awarded 1980) Fellow of the American Psychological Society (awarded 1996); Fellow of the Society for Marketing Advances (awarded 1994)

Date/Place Birth: Pittsburgh, Pennsylvania, USAPhone/fax/e-mail: +1-617-552-3069 / 617-552-6677 woodsiar@bc.eduHome address: 17 Newbrook Cricle, Chestnut Hill, MA 02467-2625Home phone: +1-617-332-0504

Vita of Arch G. Woodside

Professional Offices/Chairs: Co-chair, American Marketing Association 2000 John A. Howard

Doctoral Dissertation Competition; Chair, Fellows Nominations Committee, Society of Consumer Psychology, 1997-2001.

1999-2001 Chief investigator on an Australian CRC Grant on the topic of the impact of the 2000 Sydney Olympics on national and state tourism; a $364,000 annual grant for three years.

1999-2001 Principal investigator on an Australian CRC grant on the topic of consumption systems of major service purchases related to domestic tourism; a $45,000 grant.

1993/98 Freeman School CommitteeAssignments: Chair, Committee on Studies in Marketing;

Chair, Marketing Recruiting CommitteeChair, Faculty Research CommitteeChair, Marketing Ph.D. ProgramMember, Goldring Institute of International Business

CommitteeMember: University Budget Committee; Senate Academic

Ceremonies

Recent Overseas, Teaching:

2003 Ph.D. Research Methods Seminar, University of Innsbruck January 2001, UNSW, Sydney, Visiting Professor of Marketing December 2000, Visiting Professor of Marketing, University of Innsbruck, Austria to

teach a Doctoral Seminar in Contemporary Research Methods in Marketing July – October 1998 Visiting Watanabe Chair of Tourism, University of Hawaii at Hilo; 1997/8 Marketing professor, Freeman Ph.D. Program at the University of the Andes,

Bogota, Colombia; 1997, January, Visiting Marketing Professor, University of Innsbruck; Visiting Professor of Marketing, University of Prince Edward Island, Canada, July-

August 1993

Recent Editorial Contributions: Editor-in-Chief, Journal of Business Research, an academic journal of

theory and empirical research reports published by Elsevier North-Holland, published in 3 issues per volume, 3 volumes per year; JBR ranked as a “Rising Star” in the NYU Stern 1998 study based on rapidly increasing citations during 1991-6.

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Vita of Arch G. Woodside Editor, Advances in Business Marketing and Purchasing, a book series

of original essays and empirical studies published by JAI Press; Volume 10 now in press.

Co-editor, Special Issue on “Sensemaking in Marketing and Buyer Behavior,” Psychology & Marketing, issue completed and published.

Editorial Board Member:

Journal of Advertising Research, British Journal of Management, Advances in International Marketing, Journal of Marketing Management, Marketing Health Services, Journal of Promotion Management, Psychology and Marketing, Journal of Marketing Theory and Practice, Industrial Marketing Management, Journal of Business-to-Business Marketing, Pacific Tourism Review, Journal of Travel Research Journal of Customer Behavior Tourism Analysis.

Occasional reviewer: Journal of Consumer Research, Journal of Advertising; Journal of International Business Studies; Journal of Marketing Research; International Journal of Research in Marketing; Journal of the Academy of Marketing Science.

Recent Ph.D. Dissertation Supervisory Work:

Chair of Ph.D. dissertation committee of Clemens Pirker (2003-2007), University of Innsbruck; topic: The Impact of a New Service Offering Design on Customer Behavior.

Chair of Ph.D. dissertation committee of Mary Louise Caldwell, Lecturer, University of New South Wales; topic: Cultural Capital and Consumer Behavior with Respect to the Performing Arts, status: defense date set for January 2003.

Chair of Ph.D. dissertation of Hugh Pattinson, University of Technology, Sydney; topic: Mapping Implemented Strategies of Developing Internet-Based Software Applications Using Storytelling Research Methods; status: proposal approved; data collection starting in February 2001; defense date expected in June 2004.

Chair of Ph.D. dissertation of Roger March, Senior Lecturer, University of New South Wales; topic: Examination of Planned and Implemented Behavior in Consumer Behavior; status: all chapters written and now being revised, January 2001. Dissertation completed

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Vita of Arch G. Woodsidesuccessfully in January 2003.

Chair of Ph.D. dissertation of Samir Gupta, Associate Lecturer, University of New South Wales, topic: Ethnographic Modeling of the Creation and Managing of B2B Exchanges; status: proposal approved, data collection underway as of January 2001. Dissertation completed successfully in January 2003.

Chair of dissertation, Heather Clark, Ph.D. student, University of New South Wales, topic: Antecedents and Consequences of Consumer Information Search Strategies; status: data collected, data analyses near completion.

Chair, of dissertation of Inja Ahn, Ph.D. student, University of New South Wales, topic: Culture’s Consequences Applied to Consumer International Behavior; status: chapters now being written. Defense date expected to be in February 2004.

Books

Arch G. Woodside, J. Scott Armstrong, Gerald Zaltman, eds. (2005), Essential Knowledge for Research in Marketing, Thousand Oaks, CA: Sage, in preparation.

Randolph Trappey and Arch G. Woodside (2005), Brand Choice, London: Palgrave, Macmillan, in preparation.

Arch G. Woodside, ed. (2003), Evaluating Marketing Actions and Outcomes, Advances in Business Marketing & Purchasing, Volume 12, London: JAI Press, an Imprint of Elsevier Science.

Arch G. Woodside and Ellen M. Moore, eds., (2002) Essays by the Distinguished Marketing Scholar Award Recipients of the Society for Marketing Advances, Advances in Business Marketing & Purchasing, Volume 11, London: JAI Press, an Imprint of Elsevier Science.

G. I. Crouch, J. Mazanec, J. R. Brent Ritchie, and A. G. Woodside, eds. (2001), Consumer Psychology of Tourism, Hospitality & Leisure, Volume 2, London: CABI Publishing.

Arch G. Woodside, ed. (2000), Designing Winning Products, Advances in Business Marketing & Purchasing, Volume 10, London: JAI Press, an Imprint of Elsevier Science.

Arch G. Woodside, Geoffrey Crouch, Josef Mazanec, Martin Oppermann, and Marcia Sakai, eds. (2000), Consumer Psychology of Tourism, Hospitality and Leisure, London: CAB International.

Arch G. Woodside and Marcia Sakai (2001), Meta-Evaluation, Chicago: Sagamore Publication, Inc., forthcoming.

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Vita of Arch G. Woodside

Arch G. Woodside, ed. (2000), Getting Better at Sensemaking, Advances in Business Marketing, Volume 9, Greenwich, CT: JAI Press.

W. Fred van Raaij, Arch G. Woodside, and Alain Strazzieri (1997), Proceedings of the Second

International Research Seminar on Marketing Communications and Consumer Behavior, Marseilles: Institut d’Administration des Enterprises d”Aix-en-Provence, Université d’Aix-Marseille.

Arch G. Woodside, editor (1999), Training Exercises for Improving Sensemaking Skills—with Solutions, Advances in Business Marketing and Purchasing, Volume 7, Greenwich, CT: JAI Press.

Arch G. Woodside, editor (1997), Cases in Business Marketing and Purchasing, Volume 7, Advances in Business Marketing and Purchasing, Greenwich, CT: JAI Press.

Arch G. Woodside and Robert E. Pitts, editors (1996), Creating and Managing International Joint Ventures, Stamford, CT: Greenwood Publishers.

Arch G. Woodside (1996), Measuring the Effectiveness of Image and Linkage-Advertising, Stamford, CT: Greenwood Publishers.

Arch G. Woodside, editor (1994), Handbook of Industrial Marketing Management, Volume 6 in Advances in Business Marketing and Purchasing, Greenwich, Connecticut: JAI Press.

Arch G. Woodside, editor (1992), Mapping How Industry Buys: Advances in Business Marketing and Purchasing, Volume 5, Greenwich, Connecticut, JAI Press.

Robert E. Pitts and Arch G. Woodside, editors (1992), Creating and Managing International Joint Ventures, Proceedings of the European Marketing Academy Workshop, Chicago: DePaul University.

Arch G. Woodside (ed.), Advances in Business Marketing, Volume 4, Greenwich, Connecticut: JAI Press Inc., 1990.

Larry Percy and Arch G. Woodside, editors (1990), Advertising and Consumer Psychology, New York: Lexington Books, 1983; also published in Italian, Milan, Italy: Franco Angeli Libri s.r.l., 1990.

Arch G. Woodside, editor (1988), Advances in Business Marketing, Volume 3, Greenwich, Connecticut: JAI Press Inc..

Arch G. Woodside, and Niren Vyas (1987), Industrial Purchasing Strategies, Lexington, Mass.: Lexington Books.

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Vita of Arch G. Woodside

Arch G. Woodside, editor (1987), Advances in Business Marketing, Volume 2, Greenwich, Connecticut: JAI Press Inc.

Arch G. Woodside, editor (1986), Advances in Business Marketing Volume 1, Greenwich, Connecticut: JAI Press Inc.

Robert E. Pitts and Arch G. Woodside, editors (1986) Personal Values and Consumer Psychology, New York: Lexington Books.

Michael J. Etzel and Arch G. Woodside, eds. (1984), Cases in Retailing Management and Consumer Behavior, New York: Random House, 1984.

Peter Reingen and Arch G. Woodside, eds. (1981), Buyer-Seller Interactions: Empirical Research and Normative Issues, Chicago: American Marketing Association.

M. Wayne DeLozier and Arch G. Woodside (1978), Marketing Management: Strategies and Cases, Cincinnati, Ohio: Merrill Publishing Company.

Arch G. Woodside, J. Taylor Sims, Ian F. Wilkinson, and Dale M. Lewison (1978), Foundations of Marketing Channels, Austin, TX: Lone Star..

J. Taylor Sims, Arch G. Woodside, and Robert Foster (1977), Channel Management: Text and Cases, New York: Harper and Row.

Arch G. Woodside, Jagdish N. Sheth, and Peter D. Bennett, eds. (1977) Consumer and Industrial Buying Behavior, New York: Elsevier North Holland.

Arch G. Woodside, J. Robert Foster, and J. Taylor Sims (1977), Cases in Marketing Channel Management, New York: Harper and Row.

M. Wayne DeLozier, Dale M. Lewison, and Arch G. Woodside (1977), Experiential Learning Exercises in Marketing, Santa Monica, CA: Goodyear Publishing Company.

Publications in Refereed Journals:

Woodside, Arch G., Günter Specht, Hans Mühlbacher, Clas Wahlbin (2005), Upstream and Direct Influences on New Product Performance in European High-Tech Industrial Firms, Advances in Business Marketing & Purchasing, 13, forthcoming.

Koll, Oliver, Arch G. Woodside, and Hans Mühlbacher (2005), “Balanced versus Focused Responsiveness to Core Constituencies and Organizational Effectiveness,” European Journal of Marketing, forthcoming.

Sirakaya, Ercan, and Arch G. Woodside (2005), “Building and Testing Theories of Decision

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Vita of Arch G. WoodsideMaking by Travelers,” Tourism Management, 26, forthcoming.

Woodside, Arch G. (2005), “Advancing from Subjective to Confirmatory Personal Introspection,” Psychology & Marketing, 22 (forthcoming).

March, Roger, and Arch G. Woodside (2005), “Comparing Consumers’ Plans and Actual Behavior, Annals of Tourism Research (forthcoming).

Woodside, Arch G., and David Finnigan (2005), “Making Sense of Implemented Strategies in New Venture Hospitality Management, Tourism Management, 26, forthcoming.

Woodside, Arch G., Marylouise Caldwell, and Nancy D. Albers-Miller (2004), "Broadening the Study of Tourism," Journal of Travel & Tourism Marketing, 17 (1), 1-6.

Woodside, Arch G., Roberta MacDonald, and Marion Burford (2004), “Grounded Theory of Leisure Travel,” Journal of Travel and Tourism Marketing, 14 (1), 7-39.

Woodside, Arch G. (2004), “Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer-Brand Relationship Typology,” Psychology & Marketing, 21 (4), 279-294.

Woodside, Arch G., Samir Gupta, and Jack Cadeaux (2004), “Developing Diffusion Process Models and Strategic Performance Theory for New B2B Electronic Ventures,” Journal of Business and Industrial Marketing, 19 (1), 23-38.

Woodside, Arch G. (2003), “Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior” Journal of Business & Industrial Marketing, 18 (4/5), 309-335.

Caldwell, Marylouise, and Arch G. Woodside (2003), “The Role of Cultural Capital in Performing Arts Patronage, The International Journal of Arts Management, 5 (3).

Woodside, Arch G., and Chris Dubelaar (2003), “Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies, Journal of Advertising Research, 43 (1), 78-85.

Jean-Charles Chebat, Claire Gelinas-Chebat, Sabrina Hombourger, & Arch G. Woodside (2003), “Understanding Psychological and Marketing Contingencies in Advertising Persuasion: When Consumers Are More versus Less Involved in Processing Strong versus Weak Advertisements that Are Easy versus Difficult to Comprehend,” Psychology & Marketing, 20 (7), 599-624.

Woodside, Arch G. and Wilson, Elizabeth J. (2003), “Case Study Research for Theory-Building, Journal of Business & Industrial Marketing, 18 (6/7), 493-508.

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Vita of Arch G. WoodsideWoodside, Arch G., and Marcia Y. Sakai (2003), “Meta-Evaluation: Assessing Alternative

Methods of Performing Evaluations and Audits of Planned and Implemented Marketing Strategies,” Evaluating Marketing Actions and Outcomes, Volume 12 in Advances in Business Marketing & Purchasing, Amsterdam: Elsevier.

Woodside, Arch G., and Elizabeth J. Wilson (2002), “Respondent Inaccuracy,” Journal of Advertising Research, 42 (5), 7-18.

Woodside, Arch G., and Chris Dubelaar (2002), “A General Theory of Tourism Consumption Systems: Conceptual Framework and an Empirical Exploration,” Journal of Travel Research, 40 (4), 120-132.

Woodside, Arch G., Ray Spurr, Roger March, and Heather Clark (2002), “The Dynamics of Traveler Destination Awareness and Search Associated with Hosting the Olympic Games, International Journal of Sports Marketing & Sponsorship, 6 (June/July) 127-150.

W. Fred van Raaij, Alain Strazzieri, and Arch Woodside (2001), “New Developments in Marketing Communications and Consumer Behavior,” Journal of Business Research, 53(2), 59-61.

Woodside, Arch G., and Randolph J. Trappey III (2001), “Learning Why Customers Shop at Less Convenient Stores,” Journal of Business Research, 54 (2), 151-160.

Woodside, Arch G., and Robert King (2001), “Tourism Consumption Systems: Theory and Empirical Research, Journal of Travel & Tourism Research, 10 (1), 3-27.

Woodside, Arch G. (2001), “Editorial: Sense Making Research in Marketing Communications and Consumer Psychology: Theory and Practice,” Psychology & Marketing, 18 (5), 415-422

Woodside, Arch G., and Jean-Charles Chebat (2001), “Updating Heider’s Balance Theory in Consumer Behavior,” Psychology & Marketing, 18 (5), 475-496.

William H. Motes and Arch G. Woodside (2001), “Purchase Experiments of Extra-Ordinary and Regular Influence Strategies Using Artificial and Real Brands,” Journal of Business Research, 53 (1), 15-36

Wilson, Elizabeth J., Robert C. McMurrian, and Arch G. Woodside (2001) “How Buyers Frame Problems: Revisited,” Psychology and Marketing, 18 (6), 617-655.

Elizabeth J. Wilson and Arch G. Woodside (2001), “Executive and Consumer Decision-Making, Increasing Useful Sensemaking by Identifying Similarities and Departures,” Journal Business & Industrial Marketing,” 16 (5), 401-414. (Recipient of the Literati Club, JBIM 2002 Highly Commended Award.)

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Vita of Arch G. Woodside

Woodside, Arch G., and Marcia Sakai (2001), “Evaluating Performance Audits of Implemented Tourism Marketing Strategies,” Journal of Travel Research, 39 (May), 369-379.

Woodside, Arch G. (2000), “Sensemaking about Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank’s Review,” Journal of Business-to-Business Marketing, 7 (4), 45-53.

Woodside, Arch G., and Elizabeth J. Wilson (2000), “Constructing Thick Descriptions of Marketers' and Buyers' Decision-Processes in Business-to-Business Relationships,” Journal of Business and Industrial Marketing, 15 (/5), 354-369. (Recipient of the 2001 JBIM Outstanding Paper Award for articles published in 2000)

Robert L. King and Arch G. Woodside (2000), “Qualitative Comparative Analysis of Travel and Tourism Purchase-Consumption Systems, Tourism Analysis, 5 (2-4), 105-111.

Faulkner, B., L. Chalip, G. Brown, R. March, and A. Woodside (2000), “Monitoring the Impacts of the Sydney 2000 Olympics, Event Management, 6, 231-246.

Woodside, Arch G. (1999), “Advertising and Consumption of Alcoholic Beverages,” Journal of Consumer Psychology, 8 (2), 167-186.

Woodside, Arch G., Timo Liukko, Risto Vuori (1999), “Organizational Buying of Capital Equipment Involving Persons Across Several Authority Levels,” Journal of Business & Industrial Marketing, 14, (1), 30-48.

Woodside, Arch G., and Glenn B. Voss (1999), “Modeling Innovation, Manufacturing, Diffusion, Adoption/Rejection (IDMAR) Processes for New Medical Technologies, International Journal of Healthcare Technology and Management, 1 (1/2), 200-208.

Elizabeth J. Wilson and Arch G. Woodside (1999), “Degrees-of-Freedom Analysis of Case Study Data in Business Marketing Research,” Industrial Marketing Management, 28 (3), 215-231.

Woodside, Arch G., Daniel P. Sullivan, and Randolph J. Trappey III (1999), “Assessing Relationships among Strategic Types, Distinctive Marketing Competencies and Organizational Performance, Journal of Business Research, 45 (2), 135-146.

Arch G. Woodside, Randal Breaux, and Elizabeth Briguglio (1998), Testing Care-Giver Acceptance of New Syringe Technologies," International Journal of Technology Management, 15 (3/4/5), 446-457.

Timo Liukko, Risto Vuori, and Arch G. Woodside (1997), “Testing Manufacturers’ Acceptance of Competing Subcontractor Price-Quality-Service-Designs, Industrial Marketing

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Vita of Arch G. WoodsideManagement, 26 (4), 315-329.

Eva M. Thelen and Arch G. Woodside (1997), "What Evokes the Brand or Store?" International Journal of Research in Marketing,14 (November), 125-143.

Arch G. Woodside, Roberta MacDonald, and Randolph J. Trappey III (1997), "Measuring Linkage-Advertising Effects on Customer Behavior and Net Revenue," Canadian Journal of Administrative Sciences, 14 (2), 214-228.

Eva M. Thelen and Arch G. Woodside (1996/7), "Ein Gedachtnispscholgishcer Ansatz zur Erklarung des Geschaftswahlverhaltens des Konsumenten," Jahrbuck der Forschungsstelle, Berlin: Gabler, 339-355.

Arch G. Woodside and Eva M. Thelen (1996), "Accessing Memory and Customer Choice: Benefit-to-Store (Brand) Retrieval Models that Predict Purchase," Journal of the European Society for Opinion and Marketing Research, 24 (4), 260-267.

Arch G. Woodside (1996), "Theory of Rejecting Superior, New Technologies," Journal of Business and Industrial Marketing, 11 (3/4), 25-43. (Winner, Outstanding Article Award in JBIM for 1996)

Günther Botschen, Ludwig Bstieler, and Arch G. Woodside (1996), "Sequence-Oriented Problem Identification within Service Encounters, Journal of Euromarketing, 5 (2), 19-52.

Arch G. Woodside and Randolph J. Trappey III (1996), "Customer Portfolio Analysis among Competing Retail Stores," Journal of Business Research, 35 (3), March, 189-200; published in special issue edited by William R. Darden; paper received the Best Paper Award at the 1995 Fourth Cutting Edge Research in Retailing Conference.

Elizabeth J. Wilson, and Arch G. Woodside (1995), "The Relative Importance of Choice Criteria in Organizational Buying: Implications for Adaptive Selling," Journal of Business-to-Business Marketing, Vol. 2(1), 33-58.

Arch G. Woodside, and Elizabeth J. Wilson (1995), "Applying the Long Interview in Direct Marketing Research," Journal of Direct Marketing, 9 (1), 37-55.

Arch G. Woodside (1995), "Pricing Strategies for New Industrial Technologies," Industrial Marketing Management, 24 (3), 145-150.

Arch G. Woodside and Alan E. Singer (1994), "Social Interaction Effects in the Framing of Buying Decisions," Psychology & Marketing, 11 (1), 1994, 27-34.

Arch G. Woodside and Elizabeth J. Wilson (1994), "Diagnosing Customer Comparisons of Competitors' Marketing Mix Strategies," Journal of Business Research, Special Issue on

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Vita of Arch G. WoodsideStrategy Evaluation Research, ed. by Jean-Charles Chebat, 31 (2-3), 133-144.

Arch G. Woodside, Jozsef Kandiko, and Wilfried Vyslozil (1994), "Case Research Studies on New Retail Enterprises in Hungary," Journal of Euro-Marketing, 3, (1), 43-59.

Nicholas van der Walt, Don Scott, and Arch G. Woodside (1994), "CPA Service Providers: A Profile of Client Types and Their Assessment of Performance," Journal of Business Research, Volume 31 (2-3), 225-233; special issue edited by Jean-Charles Chebat, University of Quebec at Montreal.

Arch G. Woodside and Philip Montelepre (1994), "Auditing the Health Care Enterprise," Journal of Healthcare Marketing, Volume 14, No. 4, 28-35.

Arch G. Woodside (1994), "Modeling Linkage-Advertising Going Beyond Better Media Comparisons," Journal of Advertising Research, Volume 34(4), 22-31.

Elizabeth J. Wilson, and Arch G. Woodside (1994), "A Two-Step Model ofInfluence in Group Purchasing Decisions," International Journal of Physical Distribution and Logistics, Volume 24(5), 34-44.

Arch G. Woodside (1994), "Network Anatomy of Industrial Marketing and Purchasing of New Manufacturing Technologies," Journal of Business & Industrial Marketing, 9, 3, 52-63; paper selected for The Best Article Award for 1994" by the JBIM Editorial Board.

Arch G. Woodside (1994), "Making Better Pricing Decisions In Business Marketing," Advances in Business Marketing and Purchasing, Volume 6, 139-184.

Arch G. Woodside and Daryl McKee (1994), "Strategic Management And Business Marketing And Purchasing," Advances in Business Marketing and Purchasing, Volume 6, 1-32.

Arch G. Woodside, Frank House, and Ken Jones (1993), "Contingency Modeling and In-Store Testing of Customer Acceptance of New Product-Line Extensions," Journal of International Food and Agricultural Marketing, 5 (2), 63-91.

Arch G. Woodside, Thomas M. Beretich, and Marc A. Lauricella (1993), "A Meta-Analysis of Effect Sizes Based on Direct Marketing Campaigns," Journal of Direct Marketing, 7 (2), 19-33.

Arch G. Woodside and Illka A. Ronkainen (1993), "Consumer Mental Categorization in Travel Destination Decision Making," Journal of International Consumer Marketing, 5 (3), 89-104.

Elizabeth J. Wilson and Arch G. Woodside (1992), "Marketing New Products with Distributors," Industrial Marketing Management, 21 (1), 15-21.

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Arch G. Woodside and Kristian Möller (1992), "Middle Range Theories of Industrial Purchasing Strategies, Advances in Business Marketing and Purchasing, Volume 5, JAI Press, 21-59.

Arch G. Woodside (1992), "Emerging Strategies for Industrial Purchasing," Advances in Business Marketing and Purchasing, Volume 5, JAI Press, 1-19.

Arch G. Woodside and Randolph J. Trappey III (1992), "Finding Out Why Customers Shop Your Store and Buy Your Brand: Automatic Cognitive Processes of Primary Choice," Journal of Advertising Research, 32 (6), 59-78.

Arch G. Woodside, Elizabeth J. Wilson, and Patricia Milner (1992), "Marketing and Buying CPA Services, Industrial Marketing Management, 21, 265-272.

Arch G. Woodside (1991), "What is Quality and How Much Does It Really Matter," Journal of Health Care Marketing, 11 (4), 61-67.

Arch G. Woodside and Jozsef Kandiko (1991), "Decision-Processes in Strategic Alliances," Journal of Euro-Marketing, Volume 1, (1/2), 151-187; also published as Chapter 11 in Euromarketing: Effective Strategies for International Trade and Export, E. Kaynak and P.N. Ghauri, eds., New York: Haworth Press, 1994.

Elizabeth J. Wilson and Arch G. Woodside (1991), "A Note on Patterns of Store Choice and Customer Gain/Loss Analysis," Journal of the Academy of Marketing Science, 19, 377-382.

Arch G. Woodside and Praveen K. Soni (1991), "Direct Response Advertising Information: Profiling Heavy, Light and Nonusers, Journal of Advertising Research, 31, 26-36.

Arch G. Woodside, and Praveen K. Soni (1991), "Customer Portfolio Analysis for Strategy Development in Direct Marketing," Journal of Direct Marketing, 5 (Spring) 1991, 6-19: First Place Award Winning Paper in the 1990 Direct Marketing Foundation Competition.

Arch G. Woodside (1990), "Achieving Advertising Effectiveness in Converting Prime Prospects into Customers," Werbeforschung & Praxis, 35 (June), 216-224.

Arch G. Woodside (1990), "Measuring Advertising Effectiveness in Destination Marketing Strategies," Journal of Travel Research, 29 (Fall), 3-8.

Arch G. Woodside, and Praveen K. Soni (1990), "Performance Analysis of Advertising in Competing Media Vehicles," Journal of Advertising Research, 30, 1 (February/March), 53-66.

Arch G. Woodside (1990), "Outdoor Advertising as Experiments," Journal of the Academy of

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Vita of Arch G. WoodsideMarketing Science, 18 (3), 229-237.

Arch G. Woodside, and Steven Lysonski (1989), "A General Model of Traveler Destination Choice," Journal of Travel Research, 27 (4), 8-14.

Arch G. Woodside, and William G. Pearce (1989), "Testing Market Segment Acceptance of New Designs of Industrial Services," Journal of Product Innovation Management, 6 (3), 185-201.

Steven Lysonski, and Arch G. Woodside (1989), "Boundary Role Spanning Behavior, Conflicts, and Performance of Industrial Product Managers," Journal of Product Innovation Management, 6 (3), 169-184.

Arch G. Woodside, and Hans Mühlbacher (1989), "Designing Service Products Based on Customer Sensitivities: Austrian Downhill Skiing for German-Versus English-Speaking Markets," Journal of International Consumer Marketing, 1 (4), 11-28.

R. Hedley Sanderson, Roderick J. Brodie, and Arch G. Woodside (1989), "Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications," Asia Pacific International Journal of Marketing, 1 (1), 50-59.

Arch G. Woodside, Lisa L. Frey, and R. Tim Daly (1989), "Linking Service Quality, Customer Satisfaction and Behavioral Intention: From General to Applied Frameworks of the Service Encounter," Journal of Health Care Marketing, 9 (4), 5-17.

Arch G. Woodside, William Pearce and Matt Wallo (1989), "Urban Tourism: An Analysis of Visitors to New Orleans and Competing Cities," Journal of Travel Research, 27 (3), 22-30.

Arch G. Woodside and Raymond Shinn (1988), "Customer Awareness and Preferences Towards Competing Hospital Services," Journal of Health Care Marketing, 8, (1), 39-47.

Arch G. Woodside, R. Hedley Sanderson, and Roderick J. Brodie (1988), "Testing Marketing Channel Acceptance of New Industrial Services," Industrial Marketing Management, 17 (March), 65-71.

Arch G. Woodside, Robert L. Nielsen, Fred Walters, and Gale D. Muller (1988), "Preference Segmentation of Health Care Services: The Old-Fashioneds, Value Conscious, Affluents, and Professional Want-It-Alls," Journal of Health Care Marketing, 8 (2).

Arch G. Woodside (1988), "Mapping Streams of Industrial Purchasing Strategies: A Composite, Inductive Model of the Office Furniture Industry," Industrial Marketing & Purchasing, 3 (1), 52-70.

Arch G. Woodside, and Praveen K. Soni (1988), "Assessing the Quality of Advertising Inquiries

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Vita of Arch G. Woodsideby Mode of Response," Journal of Advertising Research, 28 (4), 31-37.

Arch G. Woodside, and Jeffrey A. Carr (1988), "Consumer Decision-Making and Competitive Marketing Strategies: Applications for Tourism Planning," Journal of Travel Research, 26 (3), 2-7.

Victor J. Cook and William A. Mindak (1987), "Profiling the Heavy Traveler Segment," Journal of Travel Research, 25 (4), 9-14.

Arch G. Woodside and Ellen M. Moore (1987), "Competing Resort Hotels--Word-of-Mouth Communication and Guest Retention," Tourism Management, 8 (4), 323-328.

Arch G. Woodside (1987), "Customer Awareness and Choice of Industrial Distributors," Industrial Marketing & Purchasing, 2 (2), 47-68.

Arch G. Woodside, Chris M. Sertich and James M. Chakales (1987), "Hospital Choice: Patient Attribution of the Decision and Satisfaction with the Services," Journal of Health Care Marketing, 7 (1), 61-68.

Arch G. Woodside (1987), "Whom Do Customers Think of First?" Business Marketing, 72 (8) 76-80.

Niren M. Vyas and Arch G. Woodside (1986), "Streams of Behavior in Industrial Buying Decisions," in Arch G. Woodside (ed.), Advances in Business Marketing, Volume 1, Greenwich, Connecticut: JAI Press Inc, 209-240.

Arch G. Woodside and Elizabeth J. Wilson (1986), "Combining Macro and Micro Industrial Marketing Segmentation," in Arch G. Woodside (ed.) Advances in Business Marketing, Volume 1, Greenwich, Connecticut: JAI Press Inc., 241-257.

Robert J. Pitts and Arch G. Woodside (1986), "Personal Values Influence on Destination Choice," Journal of Travel Research, 25, 20-25.

Arch G. Woodside, Ellen M. Moore, Mark A. Bonn and Donald G. Wizeman (1986), "Segmenting the Timeshare Resort Market," Journal of Travel Research, 25, 6-12.

Arch G. Woodside and Elizabeth J. Wilson (1985), "Effects of Consumer Awareness of Brand Advertising on Preference," Journal of Advertising Research, 25 (August/September), 41-48.

Arch G. Woodside and Elizabeth J. Wilson (1985), "Supplier Choice Strategies in Industrialized Nations," International Marketing Review, 2 (Winter), 75-79.

Arch G. Woodside (1985), "Achieving Excellence in Health Care Marketing: The Need to Measure Impact," [Guest Editorial], Journal of Health Care Marketing, 5 (Spring) 5-7.

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Vita of Arch G. Woodside

Arch G. Woodside and Laurence Jacobs (1985), "Step Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets," Journal of Travel Research, 24 (Summer), 7-13.

Niren Vyas and Arch G. Woodside (1984), "An Inductive Model of Industrial Supplier Choice Processes," Journal of Marketing, 47, 30-44.

William H. Motes and Arch G. Woodside (1984), "Field Test of Package Advertising Effects on Brand Choice Behavior," Journal of Advertising Research, 24 (February/March), 39-46.

Arch G. Woodside and Gail Glenesk (1984), "Thought Processing Research of Advertising Effectiveness," Journal of Advertising, 13 (Summer).

Arch G. Woodside and Ilkka A. Ronkainen (1984), "How Serious is Non- response Bias in Advertising Conversion Research," Journal of Travel Research, 22 (Spring), 34-37.

Ilkka Ronkainen and Arch G. Woodside (1983), "Developing Marketing Strategies from Research on Consumer Profiles," Journal of Travel Research, 21.

Pitts, Robert E. and Arch G. Woodside (1983), "Personal Value Influences on Consumer Product Class and Brand Preferences," The Journal of Social Psychology, ll9, 37-53.

Arch G. Woodside and Ilkka Ronkainen (1982), "Inter-media Comparisons of Advertising Effectiveness," Journal of Advertising Research, 22 (Summer), 39-44.

Arch G. Woodside (1982), "Positioning a Province Using Travel Research," Journal of Travel Research, 20 (Winter), 2-6.

Dan G. Brennan and Arch G. Woodside (1982), "Cooperative National Advertising," Journal of Travel Research, 20 (Spring), 30-34.

Michael J. Etzel and Arch G. Woodside (1982), "Segmenting Vacation Markets: The Case of the Distant and Near-Home Travelers," Journal of Travel Research, 20 (Spring), 10-14.

James L. Taylor and Arch G. Woodside (1982), "Effects on Buying Behavior of References to Expert and Referent Power," Journal of Social Psychology, ll7, 25-31.

Arch G. Woodside and William H. Motes (1981), "Sensitivities of Market Segments to Separate Marketing Strategies," Journal of Marketing, 45, 63-73.

Arch G. Woodside and David M. Samuel (1981), "Observations of Corporate Procurement," Industrial Marketing Management, 10, 191-205.

Arch G. Woodside and Ilkka Ronkainen (1980) "Vacation Travel Planning Segments," Annals of

15

Vita of Arch G. WoodsideTourism Research, 7 (3), 385-394.

Arch G. Woodside and Michael J. Etzel (1980), "Impact of Physical and Mental Handicaps on Vacation Travel Behavior," Journal of Travel Research, 18 (3), 9-11.

Arch G. Woodside and William H. Motes (1980), "Image versus Direct Response Advertising," Journal of Advertising Research, 20.

Ilkka Ronkainen and Arch G. Woodside (1980), "Domestic and Foreign Travelers: Profiles, Destinations, and Tourism Management Implications," The Finnish Journal of Business Economics, 126-137.

Arch G. Woodside, Ellen M. Moore and Michael J. Etzel (1980), "Vacation Travel Behavior and Perceived Benefits of Home Sate Residents," Business and Economic Review, 26 (April), 28-34.

Arch G. Woodside and Ilkka Ronkainen (1980) "Vacation Travel Planning Segments," Annals of Tourism Research, 7 (3), 385-394.

Arch G. Woodside and Daniel C. Sherrell (1980), "New Replacement Part Buying," Industrial Marketing Management, 9, 123-132.

William H. Motes and Arch G. Woodside (1979), "Inducing Consumer Compliance Using Low-Balling," Journal of Psychology, 107, 219-221.

Arch G. Woodside and Robert A. Fleck, Jr. (1979), "Consumer Choice Processes: An Intensive Study of Two Cases," Journal of Advertising Research, 19 (April), 23-32.

William O. Bearden, Arch G. Woodside and Joannah J. Jones (1979), "Beliefs and Anticipated Situations Influencing Intentions to Use Drugs," Perceptual and Motor Skills, 48, 743-751.

Arch G. Woodside and James L. Taylor (1978), "Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising," Journal of Advertising, 7 (1), 48-51.

William O. Bearden and Arch G. Woodside (1978), "Normative and Attitudinal Control as Moderating Influences on Marijuana Use," Journal of Health and Social Behavior, 19), 199-204.

William O. Bearden and Arch G. Woodside (1978), "Consumption Occasion Influence on Consumer Brand Choice," Decision Sciences, 9 (April), 273-284.

Ilkka A. Ronkainen and Arch G. Woodside (1978), "Cross-Cultural Analysis of Market Profiles of Domestic and Foreign Travelers," European Journal of Marketing, 12, 579-87.

16

Vita of Arch G. WoodsideWilliam O. Bearden and Arch G. Woodside (1978), "Situational and Extended Attitude Models

as Predictors of Marijuana Intentions and Reported Behavior," Journal of Social Psychology, 106, 57-67.

Arch G. Woodside and William H. Motes (1978), "Consumer Profiles of General Response, Direct Response and Reader Service Inquirers from Magazine Advertising," Journal of Advertising, 8.

Peter Doyle, Arch G. Woodside, and Paul Michell (1978), "Organizational Buying Processes in New Task and Straight Rebuy Problem Situations," Industrial Marketing Management, 8.

Arch G. Woodside, Tibor Karpati, and Dubravko Kakarigi (1978), "Organizational Buying in Selected Yugoslav Firms," Industrial Marketing Management, 8.

William O. Bearden and Arch G. Woodside (1977), "Attitudes and Previous Behavior Effects on Consumer Choice," Journal of Social Psychology, l03, l29-l37.

Arch G. Woodside and Dan Sherrell (1977), "Traveler Evoked, Inept, and Inert Sets of Vacation Destinations," Journal of Travel Research, 16 (Summer), 14-18.

William O. Bearden and Arch G. Woodside (1977) "Testing Variations of Fishbein's Behavioral Intention Model within a Consumer Behavior Context," Journal of Applied Psychology, 62, 352-357.

Arch G. Woodside, William O. Bearden, Ilkka Ronkainen (1977), "Images on Serving Marijuana, Beer, Bourbon, and Soft Drinks," Journal of Psychology, 96, 11-14.

Ken Merritt, Alok Sharma, and Arch G. Woodside (1977), "DOLPREF: A Dollarmetric Program for Preference Analysis," Journal of Marketing Research, 15 (May 1977), 243-245.

Arch G. Woodside (1977), "Advertisers' Willingness to Substantiate Their Claims," The Journal of Consumer Affairs, 11 (Summer), 135-144.

Arch G. Woodside (1977), "JBR: The Past and the Future," Journal of Business Research, 5 (March), 1-4.

Arch G. Woodside and James L. Taylor (1977), "Dynamic Effects of Salesman Similarity and Expertise on Customer Behavior," The Finnish Journal of Business Economics, 26, 2-14.

William O. Bearden and Arch G. Woodside (1977), "The Effect of Attitudes and Previous Behavior on Consumer Choice," The Journal of Social Psychology, 103, 129-137.

Arch G. Woodside and William O. Bearden (1977), "Topologies of Consumer Life Space," The

17

Vita of Arch G. WoodsideFinnish Journal of Business Economics, 295-303.

Arch G. Woodside and J. William Davenport, Jr. (1976), "The Effects of Price and Salesman Expertise on Customer Purchasing Behavior," Journal of Business, 49 (January).

Arch G. Woodside and William O. Bearden (1976), "Interactions of Consumption Situations and Brand Attitudes," Journal of Applied Psychology, 16 (December), 764-769.

Arch G. Woodside and Wayne DeLozier (1976), "Effects of Word-of-Mouth Advertising on Consumer Risk Taking," Journal of Advertising, 5 (Fall), 12-19.

Arch G. Woodside and David M. Reid (1976), "Choosing Competing Magazines for Tourism Advertising Programs Using a Net Revenue Approach," Journal of Advertising 5 (Summer), 25-28.

Arch G. Woodside and J. Taylor Sims (1976), "Retail Sales Transactions and Customer ‘Purchase Pal’ Effects on Buying Behavior," Journal of Retailing, 52 (Fall), 57-64, 95.

Arch G. Woodside and Ruth B. Andress (1976), "CAD Eight Years Later," Journal of the Academy of Marketing Science, 3 (December).

Arch G. Woodside and Robert E. Pitts (1976), "Effects of Consumer Life Styles, Demographics, and Travel Activities on Foreign and Domestic Travel Behavior," Journal of Travel Research, 14 (Winter), 13-15.

Arch G. Woodside, William O. Bearden, and James Clapper (1976), "Attitude and Situational Influence Models in Consumer Behavior," Journal of the Academy of Marketing Science, 4 (Summer), 566-576.

Arch G. Woodside and Gerald L. Waddle (1975), "Sales Effects of In-Store Advertising and Price Specials," Journal of Advertising Research, 15 (June), 29-34.

Steven J. Shaw and Arch G. Woodside (1975), "Consumerism and Corporate Responsibility: Viewpoints of the Legislator," Business and Economic Review, February.

Arch G. Woodside and David M. Reid (1975), "Media Evaluation of Tourism Promotion Programs," Management Science Applications to Leisure-Time Operations, ed. by S. Ladany (New York: North Holland).

Arch G. Woodside and David M. Reid (1975), "Is CPM Related to the Advertising Effectiveness of Magazines," Journal of Business Research 3 (October), 323-334.

Arch G. Woodside (1974), "Relation of Price to Perception of Quality of New Products," Journal of Applied Psychology, 59 (January), 116-118.

18

Vita of Arch G. WoodsideArch G. Woodside and David M. Reid (1974), "Tourism Profiles versus Audience Profiles: Are

Upscale Magazines Really Upscale," Journal of Travel Research, 12 (Spring), 17-23.

Arch G. Woodside and James D. Clokey (1974), "Multi-Attribute/Multi-Brand Models," Journal of Advertising Research, 14 (October), 33-40.

Arch G. Woodside, J. Taylor Sims, and David M. Reid (1974), "Tourist Profiles Using Discriminant Analysis," OMEGA, The International Journal of Management Science, 2 (June), 401-406.

Arch G. Woodside and J. William Davenport, Jr. (1974), "Effects of Salesman Similarity and Expertise on Consumer Purchasing Behavior," Journal of Marketing Research, 11 (May), 198-202.

Arch G. Woodside (1974), "Is There a Generalized Risky Shift Phenomenon in Consumer Behavior?" Journal of Marketing Research, 11 (May), 225-226.

Arch G. Woodside and J. Taylor Sims (1974), "Retail Experiment in Pricing a New Product," Journal of Retailing, 50 (Fall), 56-55.

Arch G. Woodside (1974), "Unobtrusive Observation of Retail Patronage Behavior," The Journal of the Economic Society of Finland, 32, 281-288.

Arch G. Woodside (1973), "Patronage Motives and Marketing Strategies," Journal of Retailing, 49 (Spring), 35-44.

S. Douglas White and Arch G. Woodside (1973), "Marketing in Banking: Philosophies and Actions," Journal of Bank Research, 3 (Winter), 265-268.

Arch G. Woodside (1972), "A Shopping List Experiment on Beer Brand Images," Journal of Applied Psychology, 56 (December), 512-513; article reviewed in Psychology Today (April 1973) and reprinted in Advertising Management, ed. by David A. Aaker (Englewood Cliffs, N.J.: Prentice-Hall, 1975).

Arch G. Woodside (1972), "Informal Group Influence on Risk Taking," Journal of Marketing Research, 9 (May), 223-225.

Arch G. Woodside (1971), "Product, Advertising and Price Perceptions of the Small Business Customer," Journal of Small Business Management, 9 (October).

Arch G. Woodside (1968), "Social Character, Product Use and Advertising Appeals," Journal of Advertising Research, 8 (December), 31-35.

Conference and Proceedings Papers, Chapters in Books, and Other Publications

19

Vita of Arch G. WoodsideRoger March and Arch G. Woodside (2005), “How Consumers Structure and Implement Plans,”

Applying Social Cognition to Consumer-Focused Strategy Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), Applying social cognition to consumer-focused strategy,  Mahwah, NJ:  Lawrence Erlbaum Associates (forthcoming).

Elizabeth Cowley, Ray Spurr, Peter Robins, and Arch Woodside (2004), “Chapter 7: Domestic Leisure Traveller Consumption Systems,” in Consumer Psychology of Tourism, Hospitality ad Leisure, Volume 3, ed. by G. I. Crouch, R. R. Perdue, H. J. P. Timmermans, and M. Uysal, London: CAB International, 75-90.

Arch G. Woodside (2002), “Theory and Research for Constructing B2B Cases, Atlanta: CBIM Conference, Georgia State University.

Mary-Louise Caldwell and Arch Woodside (2000), "Inside the Consumer Mind," Australian Leisure Management, February.

Mary L. Caldwell and Arch G. Woodside (2000), “Consumer Value Systems Influences on Attending the Performing Arts,” ACR Proceedings.

Arch G. Woodside, Elizabeth J. Wilson, and Martin G. Walser (1999), “Brand Strength in Direct Marketing: Building and Testing Behavior-Based Models,” Direct Marketing Educators’ Foundation Annual Conference, Toronto (selected for the “First Runner-Up Award”).

Arch G. Woodside and Elizabeth J. Wilson (1999), “A Framework for Building Useful Microworlds for Case Study Research on Marketing-Buying Systems, American Marketing Association Summer Educators’ Conference Proceedings.

Michel Stix, Oliver Koll, Hans Muhlbacher, and Arch Woodside (1999), “Consumer Response

to Alternative Energy Tax Plans,” Advances in Consumer Research, Proceedings of the Association for Consumer Research.

Arch G. Woodside and Robert C. McMurrian (1999), “Automatic Cognitive Processing and Choice of Suppliers by Business-to-Business Customers,” Proceedings, Academy of Marketing Science.

Arch G. Woodside (1999), “Emergency Room: Dramatological Theory and Empirical Research,” Proceedings, Academy of Marketing Science.

Robert I. King, Roberta M. MacDonald, and Arch G. Woodside (1998), “Purchase Consumption Systems within Travel and Tourism Behavior,” 1998 Academy of Marketing Science Annual Conference Proceedings, Norfolk, VA: AMS, 155-158.

Arch G. Woodside and Glenn Voss (1997), “Models of Interfirm Networks in Adopting New Medical Technologies, INFORMS, Dallas, Fall.

20

Vita of Arch G. WoodsideEva M. Thelen and Arch G. Woodside (1997), “Segmenting Store Customers by Their Shopping

Heuristics and Lifestyles, 1997 Proceedings of the European Conference of the Association for Consumer Research, Stockholm: ACR.

Arch G. Woodside (1997), “Modeling Pricing Policy Systems,” American Marketing Association Winter Educators’ Conference Proceedings, Chicago: AMA, 203-209.

Arch G. Woodside and Eva M. Thelen, “Accessing Memory and Customer Choice: Benefit-to-Brand Retrieval Models that Predict Purchase,” Society for Consumer Psychology 1997 Winter Conference Proceedings, St. Petersburg, FL: SCP, 33-39.

Arch G. Woodside, Randal Breaux, and Elizabeth Briguglio (1996), "Testing Care-Giver Acceptance of New Syringe Technologies," in Advances in Health Care Research 1996 Proceedings, ed. by Marcia L. Ruwe, Joby John, Charlottesville, VA: American Association for Advances in Health Care Research, 165-174.

Arch G. Woodside and Bonita C. Lord (1995), Analyzing Provider-Patient System Processes and Epiphanies in Primary Health Care Enterprises, Advances In Health Care Research, 1995 Proceedings, 167-179.

Roberta M. MacDonald and Arch G. Woodside (1995), "A Proposed Framework for Travelers' Choice Decisions," Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Tourism Management Division, 16 (14), 10-16. Selected for Best Conference Paper Award.

Nicholas T. van der Walt, Donald Scott, and Arch Woodside (1995), "Commercial Client Selection of Legal Services," INFORMS, New Orleans, October 31.

Arch G. Woodside (1994), "Direct Marketing: Modeling Customer-Marketer Relationship In Integrative Marketing Communications," in the Dartnell Marketing Manager's Handbook, Sidney Levy, ed., New York: McGraw-Hill, 1205-1230.

Arch G. Woodside (1994), "Mapping Strategic Thought in Developing International Ventures in Hospitality Management," Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, 1994, Vienna, Austria, edited by: Petr Chadraba and Reiner Springer, 216-236.

Arch G. Woodside, and Roberta McDonald (1994), "General System Framework of Customer Choice Processes of Tourism Services," in Spoilt for Choice, ed. by Ruth V. Gasser and Klaus Weiermair, Thaur, Germany: Kulturverl, 30-59.

Randolph J. Trappey, Anthony J. Nyberg, and Arch G. Woodside, "Pain Reliever Use: Effects Of Arthritis, Stress, And Exercise," Proceedings, Southern Marketing Association Meetings, 1994.

21

Vita of Arch G. WoodsideArch G. Woodside (1994), "Modeling Pricing Policy Systems," ISBM Report 4-1994, University Park: Pennsylvania State University.

Arch G. Woodside (1993), Book essay on Handbook of Research Design and Social Measurement, fifth edition, Delbert C. Miller, Newbury Park, CA, Sage Publications, Journal of Marketing Research, 30 (May), 259-263.

Arch G. Woodside and Piroska Somogyi, "Creating International Joint Ventures: Strategic Insights from Case Research on a Successful Hungarian-Japanese Industrial Enterprise," in The Economics of Change in East and Central Europe: Its Impact on International Business, ed. by Peter J. Buckley and Pervez N. Ghauri, London: Academic Press, 1993, 169-183.

Arch G. Woodside, Jozef Kandiko, and Wilfried Vyslozil, "International Joint Ventures in Eastern Europe: The Cases of McDonald's and IKEA," in International Business, Michael R. Czinkota, Pietra Rivoli, Ilkka A. Ronkainen, 1993 Fort Worth, Texas: Dryden Press, 598-608.

Arch G. Woodside, "Ecological Research on Pricing Decisions in Manufacturer-Distributor Channels," 1992 AMA Educators' Proceedings, Robert P. Leone and V. Kumar, eds., Chicago: AMA, 1992, 474-480.

Arch G. Woodside and Roger Marchant, "Designing New Products for Person-Situation Customer Segments," Proceedings of the 1992 International Conference of the Product Development and Management Association, Chicago: PDMA, (1992), 1-30.

Arch G. Woodside and Richard Brookes, "Advertising Effects on Consumer Awareness and Purchase Decisions at Different Stages of the Product Life Cycle," Proceedings, America Marketing Association Summer Educators' Conference, 1991, 438-447.

Arch G. Woodside, Josef Kandiko, and Wilfried Vyslozil, "Designing and Implementing International Joint Marketing Ventures: Strategic Insights from New Enterprises in Hungary," ESOMAR Conference Proceedings, International Marketing Research, European Society of Opinion and Marketing Research, 1991, 47-63.

Arch G. Woodside, "Emerging Strategies for an Applied Theory of Industrial Purchasing," Proceedings, American Marketing Association Winter Educators' Conference, Phoenix, Arizona (February 1990), 53-58.

Christine A. Woodside and Arch G. Woodside (1989), "Peer Images of Teen Cigarette Smoking and Non-smoking Behavior," Proceedings, Society for Consumer Psychology, American Psychological Association Annual Convention, New Orleans, Louisiana (August), 1-4.

Arch G. Woodside, and K.E. Kristian Möller, "Grounded and Normative Theories of Industrial Buying Behavior, Working Paper 88-13, European Institute for Advances Studies in

22

Vita of Arch G. WoodsideManagement, June 1988.

Arch G. Woodside, Elizabeth J. Wilson, Nicholas van der Walt, and Roderick Brodie, "Forecasting Consumer Acceptance of New Products for Multiple Market Segments Using Multiple Methods," Proceedings, Association for Consumer Research, Honolulu, Hawaii, October 1988.

Arch G. Woodside, "Which Supplier First Comes-to-Mind?" White Paper Series, New York: Business/Professional Advertising Association, April 1987.

Charles F. Keown, and Arch G. Woodside (eds.), Proceedings, Second Symposium on Cross-Cultural Consumer and Business Studies, Sponsored by the American Psychological Association. Honolulu: University of Hawaii, 1987.

Arch G. Woodside, "Measuring Customer Awareness and Share of Requirements Awarded to Competing Industrial Distributors," Proceedings, Division 23 Consumer Psychology, American Psychological Association, 1986 Annual Convention, Washington, D.C., (1987) 17-26.

Niren M. Vyas and Arch G. Woodside, "Micro-Analysis of Buyer Choice Strategies," Industrial Marketing: A German-American Perspective, Klaus Backhaus and David I. Wilson, eds., (Berlin: Springer-Vertag, 1986), 41-68.

Arch G. Woodside, James L. Taylor, "Consumer Predictive and Confidence Values of Information," Proceedings, Division 23 Consumer Psychology, American Psychological Association, 1986 Annual Convention, Washington, D.C., (1987) 27-31.

Hans Mühlbacher and Arch G. Woodside, "Conjoint Analysis of Consumer Preferences Toward Purchasing Competing Services," Proceedings, EMAC/ESOMAR Symposium on Micro and Macro Market Modeling: Research on Prices, Consumer Behaviour and Forecasting. Tutzing, Federal Republic of Germany, October 1987, 299-319.

Arch G. Woodside and Charles F. Keown (eds.), Proceedings of the Second Symposium on Cross-Cultural Consumer and Business Studies, Division of Consumer Psychology, American Psychological Association and the Academy of International Business, Pacific Basin Region, December 1987.

Arch G. Woodside and Hans Mühlbacher, "Designing Service Products Based on Customer Sensitivities: American Down-Hill Skiing for German- Versus English-Speaking Markets," Proceedings of the Second Symposium on Cross-Cultural Consumer and Business Studies, Division of Consumer Psychology, American Psychological Association and the Academy of International Business, Pacific Basin Region, December 1987.

Arch G. Woodside, Nancy Floyd-Finch and Elizabeth J. Wilson, "Psychodrama and Beverage Consumption," Proceedings, l3th International Research Seminar in Marketing, Institut

23

Vita of Arch G. WoodsideD'Administration Des Entreprises Universite d'Aix-Marseille III, France, l986, 477-511.

Elizabeth J. Wilson and Arch G. Woodside, "Conversational Analysis of Buyer-Seller Interactions," Proceedings, l986 European Marketing Academy Annual Conference, Helsinki, l986, 745-777.

Arch G. Woodside and Stephen W. Miller, "Competitive Strategies for the Small-Market Share Enterprise," Proceedings, l986 European Marketing Academy Annual Conference, Helsinki, l986, 1197-1209.

John A. Howard and Arch G. Woodside, "Personal Values in Consumer Behavior," in Robert E. Pitts and Arch G. Woodside, Personal Values and Consumer Psychology (Lexington, Mass.: Lexington Press 1984).

Robert E. Pitts and Arch G. Woodside, "Personal Values in Travel and Leisure Decisions," Proceedings of the 12th Annual Conference of the European Marketing Academy (Breuklen: Netherlands School of Business 1984), 1070-1083.

Arch G. Woodside and Elizabeth Wilson, "Industrial Buyers' Decision Processes for Services," Proceedings of the AMA Industrial Marketing Conference (College Park, MD: American Marketing Association 1984).

Arch G. Woodside and Elizabeth Wilson, "Industrial Buying Decisions for Equipment," Proceedings of Division 23 (Toronto: American Psychological Association 1984).

Robert E. Pitts and Arch G. Woodside, "Research in Personal Values in Consumer Behavior," in Roberts E. Pitts and Arch G. Woodside, Personal Values and Consumer Psychology (Lexington, Mass.: Lexington Press, 1984).

Arch G. Woodside and Ellen Moore, "Direct Marketing: Programmatic Research," in Patronage Behavior and Retailing Strategy, ed. by William Darden and Robert Lusch, (New York: Elsevier North-Holland, 1983).

Arch G. Woodside and Niren Vyas, "Ethnographic Modeling of Industrial Fuel Oil Purchases," Proceedings of the AMA Educators' Conference, (Chicago: American Marketing Association), 1983, 115-120.

Arch G. Woodside (1983), "Consumer Thought Processing in Natural Environments," in Advertising and Consumer Psychology, ed. by Larry Percy and Arch G. Woodside, New York: Lexington Books.

Arch G. Woodside and Elizabeth Wilson, "Stream of Behavior in Industrial Buying Behavior," Proceedings of Division 23 (Los Angeles: American Psychological Association 1983), 98-103.

24

Vita of Arch G. WoodsideGayle Clark and Arch G. Woodside, "Broadcast Marketing Strategies in Health Care,"

Proceedings, Association for Consumer Research Health Care Conference, M. Venkatesan, ed., (ACR: Salt Lake City 1982).

Kristian Moller and Arch G. Woodside, "Purchasing Processes for Production Materials," Proceedings, European Academy for Advanced Research in Marketing (EAARM: Copenhagen 1982).

James L. Taylor and Arch G. Woodside, "Exchange Behavior Among Salesmen and Customers in Natural Settings," in Buyer Interactions: Empirical Research and Normative Issues, ed. by Peter Reingen and Arch G. Woodside (Chicago: American Marketing Association, 1981) 1-10.

Arch G. Woodside and Ilkka Ronkainen, "Market Segmentation by Brand Choice and by Expenditure Level," Marketing into the Eighties, Michael J. Baker and Michael A. Laren, eds., European Academy of Advanced Research in Marketing, 1980.

Arch G. Woodside, Ellen Moore, Beverlee B. Anderson, "Buying Behavior in Special Markets," Proceedings, Educators' Conference (Chicago: American Marketing Association, 1980).

Arch G. Woodside, "Inquiry Response Rates, Cost and Revenue per Inquiry of Repetitive Print Advertising," Proceedings (Washington, D.C.: Association for Consumer Research, 1980).

Dan L. Sherrell and Arch G. Woodside, "Content Analysis of Industrial Salespersons' Call Reports," Southern Marketing Meeting, 1979.

Arch G. Woodside and Ilkka Ronkainen, "Developing Tourism Marketing Programs Using Research on Travelers' Destination Choices," Tourism and the Next Decade, ed. by Donald E. Hawkins, Washington, D.C.: George Washington University, 1979.

Arch G. Woodside and William H. Motes, "Economic Decisions of Husbands and Wives in the Purchase of Consumer Durables," Proceedings, American Sociological Association, Boston, 1979.

James L. Taylor and Arch G. Woodside, "Interactions and Decisions Among Buying and Selling Centers," Proceedings of Division 23, 85th Annual Conference, ed. by Frances Nicosia (Washington D.C.: American Psychological Association, 1979).

Arch G. Woodside, Alok K. Sharma, and William O. Bearden, "A Dollarmetric Approach for Estimating Consumer Brand Loyalty," Proceedings of the Tenth Annual Attitude Research Conference, Chicago: American Marketing Association, 1979.

Arch G. Woodside and William H. Motes, "Husband and Wife Perceptions of Marital Roles in Consumer Decision Processes for Six Products," Proceedings, American Marketing

25

Vita of Arch G. WoodsideAssociation, Educators' Conference, 1979.

James L. Taylor and Arch G. Woodside, "An Examination of the Structure of Buying-Selling Interactions Among Insurance Agents and Prospective Customers," Proceedings of the Association for Consumer Research, 1979, 387-392.

William O. Bearden, Ted L. Chiao, Roy G. Stout, and Arch G. Woodside, "Attitude versus Behavior -- Lessons Learned from Cross-Lagged Correlations," Attitude Research Plays for High Stakes, John C. Mahoney (ed.). Chicago, American Marketing Association Fall Educators' Conference, 1978.

Arch G. Woodside, William H. Motes and David Reid, "profiling Inquirers from Magazine Advertising and Its Implications for Value Assessment: An initial Evaluation," The Travel Research Association Ninth Annual Conference Proceedings, 1978.

Arch G. Woodside and William O. Bearden, "Field Theory Applied to Consumer Behavior," Research in Marketing, Volume 1, ed. by Jagdish N. Sheth (New York: JAI Press, 1978).

Ilkka A. Ronkainen, Ford Weeks, and Arch G. Woodside, "Basic Research Contributions to Tourism Management," Proceedings, Southern Marketing Association, 1978.

Arch G. Woodside and Laurence W. Jacobs, "Developing Tourism Management Strategies Using Psychographics: Comparing Decisions for Hawaii and South Carolina," Proceedings, Southern marketing Association, 1978.

William H. Motes and Arch G. Woodside, "Consumer Response to Competing Advertising Themes," Proceedings, American Academy of Advertising, 1978.

William O. Bearden and Arch G. Woodside, "Attitude and Behavioral Structure Analysis of Consumer Brand Choice: An Extension," Proceedings of Division 23, 84th Annual Conference, ed. by Jerry C. Olson (Washington, D.C.: American Psychological Association, 1978), 18.

William O. Bearden and Arch G. Woodside, "Brand Attributes and Consumer Choice over Successive Time Periods." In R. Ebert, R. Moore, and K. Roering (eds.), AIDS Proceedings (St. Louis: American Institute for Decision Sciences, 1978).

William O. Bearden, Richard M. Durand and Arch G. Woodside, "Explaining Drug Use Motivations: An Extension with Implications for Drug-Related Agencies." In Jean-Paul Leonardi and Stephen A. Greyser (eds.), Proceedings of the 5th International Research Conference in Marketing (Senanque Abbey, France: Institute D'Administration Des Enterprises, 1978), 2-14.

William O. Bearden and Arch G. Woodside, "Situational Influence on Consumer Purchase

26

Vita of Arch G. WoodsideIntentions," in Arch G. Woodside, Jagdish N. Sheth, and Peter D. Bennett (eds.), Consumer and Industrial Buyer Behavior, New York: North-Holland 1977.

Arch G. Woodside, James L. Taylor, and Robert E. Pitts, "Profit Analysis of Consumer Purchase Response to Price and Other Marketing Variables," in Arch G. Woodside, J. Taylor Sims, Ian F. Wilkinson, and Dale M. Lewison (eds.), Foundations of Marketing Channels, (Austin, Texas, Lone Star, 1977).

Arch G. Woodside, William O. Bearden and James D. Clokey, "Effects of Consumption Situations and Multibrand Attitudes on Consumer Brand Choice," Moving Ahead with Attitude Research, American Marketing Association, 1977, 58-65.

Arch G. Woodside, Robert E. Pitts, and Aaron Gewirtz, "Multiple Regression Analysis of Interaction Effects in Multidimensional Category Data," Proceedings, Southern Marketing Association, 1977.

Arch G. Woodside and Louis E. Boone, "Kick 'n Go: A Product Management and Social Responsibility Dilemma," Proceedings, Association for Business Simulation and Experiential Learning, l977.

Arch G. Woodside and James Taylor, "Negotiation and Bargaining between Buying and Selling Centers," Proceedings, American Marketing Association Fall Educators' Conference, 1977.

Arch G. Woodside and William O. Bearden, Proceedings of the National Conference of the American Institute of Decision Sciences, ed. by Justin Stolen and James Conway (Chicago: American Institute for Decision Sciences, 1977).

William O. Bearden, Arch G. Woodside, and Ilkka A. Ronkainen, "Contributions of Demogra-phics, Psychographics, and Consumer Beliefs in Buyer Behavior," Proceedings, Fourth International Research Seminar in Marketing, ed. by Jagdish N. Sheth and Jean Paul Leonardi (1977).

Arch G. Woodside and James L. Taylor, "Observations of Buyer and Seller Transactions," Proceedings, Association for Consumer Research, 1977.

William O. Bearden and Arch G. Woodside, "Moderating Influences of Situations on Consumer Brand Preferences," Proceedings, ed. by Justin Stolen and James Conway (Chicago: American Institute for Decision Sciences, 1977).

Arch G. Woodside and William O. Bearden, "Communality Analysis in a Longitudinal Study of Consumer's Life Space," AIDS Proceedings, American Institute for Decision Sciences, 1977.

Arch G. Woodside Robert E. Pitts, and Aaron Gewirtz, "Multiple Regression Analysis of

27

Vita of Arch G. WoodsideInteraction Effects in Multidimensional Category Data," Proceedings, Southern Marketing Association, 1977.

Arch G. Woodside, James L. Taylor, S. Travis Pritchett, and William M. Morgenroth, "Transactions Among Buying and Selling Centers," Contemporary Marketing Thought, ed. by Barnett A. Greenberg and Danny N. Bellenger (Chicago: American Marketing Association, 1977).

Arch G. Woodside and James L. Taylor, "Predictive Value of Product Information: An Application of the Brunswik's Lens Model to Consumer Behavior," Contemporary Marketing Thought, ed. by Barnett A. Greenberg and Danny N. Bellenger (Chicago: American Marketing Association, 1977).

James H. Sood and Arch G. Woodside, "Negotiation in Multinational Marketing: The Rum Game," Contemporary Marketing Thought, ed. by Barnett A. Greenberg and Danny N. Bellenger (Chicago: American Marketing Association, 1977).

Arch G. Woodside and William O. Bearden, "Effects of Consumption Situations and Multibrand Attitudes on Consumer Brand choice," Management Applications of Attitude Research, American Marketing Association, 1976.

Arch G. Woodside and William O. Bearden (1976), "Longitudinal Analysis of Consumer Attitude, Intention and Behavior Toward Beer Brand Choice," Advances in Consumer Research, IV, Association for Consumer Research, 1976.

William O. Bearden and Arch G. Woodside, "Summary of Situations Influences on Consumer Behavior," Proceedings, Southern Marketing Association, 1976.

James L. Taylor and Arch G. Woodside, "Path Analysis of the Hierarchy of Effects Model," Proceedings, Southern Marketing Association, 1976.

Arch G. Woodside and David M. Reid, "Media Buying Decision Using a Return on Investment Approach," Proceedings, American Academy of Advertising, 1976.

Arch G. Woodside, J. Taylor Sims, and J. Robert Foster, "Experiential Learning in Marketing: A Channel Management Exercise," Combined Proceedings, American Marketing Association, 1976.

Arch G. Woodside, "Documenting Comparative Advertising Claims: A Case Study of Ultra Ban 5000," Marketing News, November 15, 1975.

Arch G. Woodside and Robert E. Pitts, "Consumer Response to Alternative Selling Strategies: A Field Experiment," Advances in Consumer Research, Vol. III, Association for Consumer Research, 1975.

28

Vita of Arch G. WoodsideArch G. Woodside and James D. Clokey, "The Multi-Brand Attitude Question in Consumer

Behavior," Proceedings American Institute of Decision Sciences, 1975.

Arch G. Woodside and James D. Clokey, "Consumer Brand Loyalty: A Review," Combined Proceedings, American Marketing Association, 1975.

Arch G. Woodside and James D. Clokey, "A General Model of Consumer Brand Switching Behavior," Combined Proceedings, American Marketing Association, 1975, 175-189.

Arch G. Woodside, "Effects of Prior Decision-Making, Demographics, and Psychographics on Marital Roles for Purchasing Durables," Advances in Consumer Research, Vol. II, Association for Consumer Research 1974.

Arch G. Woodside, James D. Clokey, and Joan M. Combes, "Similarities for Generalized Brand Attitudes, Behavioral Intentions, and Reported Behavior," Advances in Consumer Research, Vol. II, Association for Consumer Research, 1974.

James D. Clokey and Arch G. Woodside, "Multi-Brand/Multi-Attribute versus Single-Brand/-Multi-Attribute Models: Some Results," Combined Proceedings, ed. by Ronald C. Curhan, American Marketing Association, 1974, 90-94.

Steven J. Shaw and Arch G. Woodside, "Consumerism and Corporate Responsibility: Viewpoints of the Legislature," Proceedings, Southern Marketing Association Meetings, 1974.

Arch G. Woodside and William M. Morgenroth, "N Achievement and Entrepreneurship in Black and White," Proceedings, Southern Management Association Meetings, 1974.

Arch G. Woodside and William M. Morgenroth, "Shopping Behavior and Attitudes Among Blacks and Whites," Proceedings, Southern Management Association Meetings, 1974.

Arch G. Woodside, "Effects of Product versus Social Promotional Themes Among Blacks and Whites," Proceedings, 81st Annual Convention, American Psychological Association, 1973, 823-824.

Arch G. Woodside, "Will Advertisers Support Claims?" Advertising Age, February, 1973.

Arch G. Woodside, "Unobtrusive Observation of Retail Patronage, Product Class, and Brand Behavior," Proceedings, Southern management Association Meetings, 1973.

Arch G. Woodside and J. Taylor Sims, "Line of Balance Theory in Marketing Management," Proceedings, American Institute of Decision Sciences, 1973.

Arch G. Woodside and John F. Willenborg, "Husband and Wife Interactions and Marketing Decisions," abstract, Southern Journal of Business, April, 1972.

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Vita of Arch G. Woodside

Arch G. Woodside, "Analysis of General Systems Theory," Marketing Systems: A Dynamic Synthesis Approach, ed. by Bruce Gunn (San Francisco: Holden-Day, Inc., 1972).

Arch G. Woodside, "Positive Disconfirmation of Consumer Expectations and the Effect of Effort," Proceedings, 80th Annual Convention, American Psychological Association, 1972, 743-744.

Arch G. Woodside, "Dominance and Conflict in Family Purchasing Decisions," Proceedings, Third Annual Conference, Association for Consumer Research, 1972.

Arch G. Woodside, "A Behavioral Approach to Teaching Basic Marketing: A Case Method," Combined Proceedings, American Marketing Association, 1972, 106-110.

Arch G. Woodside, "Using Business Undergraduates as Assistant Instructors," Proceedings, Fourth National Meeting, American Institute for Decision Sciences, 1972.

Arch G. Woodside, "Over-Rewarding the Consumer," Combined Proceedings, American Marketing Association, 1972, 396-399.

Arch G. Woodside, "Simpson's Bookstore, "Living Care Company," "the Thompson Corporation," and "The Tucker Leveler Corporation," case analyses in Cases in Marketing Management Strategy, Appleton-Century Crofts, Scranton, PA., 1971.

H. Lee Matthews, John Slocum, and Arch G. Woodside, "Perceived Risk, Individual Differences, and Shopping Orientations," Proceedings, Second Annual Conference, Association for Consumer Research, 1971.

Arch G. Woodside, "Analysis of Human Factors Relevant to Military Night Operations Systems," Proceedings of the Counterinsurgency Research and Development Symposium, Advanced Research Planning Agency, Department of the Army, Washington, D.C., May 1970.

Arch G. Woodside, "Effectiveness Analysis of Night Operation Devices for Southeast Asia," Proceedings on Detection, Recognition, and Identification of Line of Sight Targets Seminar, North Atlantic Treaty Organization, The Hague, August, 1969.

Arch G. Woodside, "Human Factors Evaluation of Eight Hand Held Night Observation Devices," Proceedings of the Eighth Annual U.S. Army Operations Research Symposium, U.S. Army Research Office, Durham, N.C., 1969.

Arch G. Woodside (1969), Analysis of General System Theory, Center for the Study of Productivity Motivation, Reprint Series, Graduate School of Business, University of Wisconsin, Madison.

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Vita of Arch G. Woodside

University Service and Related Activities

Co-chair of Ph.D. dissertation committee of Martin Walser; topic: Brand Strength: Building and Testing Models Based on Experiential Information, University of Innsbruck; status: dissertation completed and approved in 2000.

Co-chair of Ph.D. dissertation committee of Oliver Koll (2001); topic: Stakeholder Value Creation and Firm Success, University of Innsbruck; status: dissertation completed and approved in January 2001.

Director, Summer Honors Internship Program. Designed program, which included 23 students working at 18 companies. Students received 6 credit hours and a $300 award from the participating firm, 1975-1976.

Editor, Bibliography Series, American Marketing Association, 1973-1975.

Developed Symposium on Industrial and Consumer Buying Behavior held March 25 and 26, 1976, in Columbia, South Carolina.

Chair, Ph.D. dissertation committee of Dr. Gerry Waddle (now Professor of Marketing at Clemson University).

Chair, Ph.D. dissertation committee of Dr. William O. Bearden (now Professor of Marketing at the University of South Carolina).

Chair of the Ph.D. dissertation committee of Dr. James Taylor (now Associate Professor of Marketing at the University of Alabama).

Judge, American Marketing Association National Educator's Conference, Marketing Management Tract and Marketing Education Tract papers.

Chair of the Ph.D. dissertation committee of Dr. Philip B. Niffenegger (now Professor of Marketing at Murray State University).

Chair of the Ph.D. dissertation committee of Dr. Ilkka A. Ronkainen, completed 1980 (now Professor of Marketing, Georgetown University).

Chair of the dissertation committee of Dr. William H. Motes (now Professor of Marketing at the University of Alabama.

Chair of the Ph.D. dissertation committee of Dr.Fred Ede (completed 1980).

Chair of the M.S. thesis Elizabeth J. Wilson (completed 1985; Ph.D. Penn State; now Associate

31

Vita of Arch G. WoodsideProfessor of Marketing at Louisiana State University).

Selected Marketing Educator of the Year 1981/82 by committee of students, faculty, and administrators, University of South Carolina.

Designed "How to Evaluate Your Advertising Program's Effectiveness and Make it Pay Off!" offered as a two-day seminar for sales, advertising, and marketing managers by Tulane University's Freeman School of Business, 1980-1985.

Awarded the Louisiana State Study on Tourism Effectiveness Grant, 1987.

Member Advisory Board, Journal of the Academy of Marketing Science.

Designed "Profitable Product Strategies: How to Design/Redesign Products and Services to Win Customers and Market Share," a one-day briefing for marketing managers, product managers, and design engineers. Program offered 1988-1989 at Tulane University. Member, Academy for Health Services Marketing Member, American Marketing Association Member, American Sociological Association Fellow, American Psychological Association Fellow, American Psychological Society Member, European Marketing Academy Member, Product Innovation Management Association Member, Travel and Tourism Research Association Member, Association for Consumer Research Member, Southern Marketing Association Member, Academy of International Business Member, Decision Science Institute Co-founder, Advertising and Consumer Psychology conferences and books series, Society

for Consumer Psychology Co-founder and Special Issue Co-Editor, Cross Cultural and National Consumer Behavior,

Journal of International Consumer Marketing. Co-editor, Special Issue, Examining the Structure of Personal Values and Consumer

Decision-Making, Journal of Business Research, Volume 22 (2), March 1991. Co-Chair, European Marketing Academy Seminar, Creating and Managing International

Joint Ventures, Chicago, November 1992. Co-Chair of the American Marketing Association Special Topics Conference on Strategic

Evaluation Research, Quebec, Canada, October 1993. Founder, Product Management Council, Freeman School of Business, 1993. Council of International Exchange of Scholars (Fulbright Awards), Selection Advisory

Committee for Business, 1991-1993. VP for Publications and Executive Council Member of the Academy of Marketing Science,

1996-1998. Member, Scientific Committee, European Marketing Academy, 25th Annual EMAC

Conference, Budapest, Hungary 1996; 1997; 1998.

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Vita of Arch G. Woodside Co-Chair, American Marketing Association Symposium on Strategy Implementation

Research, Montreal, October 1996. Past-President of the American Psychological Association, Division 23, Consumer

Psychology. Program Co-Chair, 1998 Society for Consumer Psychology and American Marketing

Association Conference on the Consumer Psychology of Travel, Hospitality, and Leisure Research, Hilo: University of Hawaii-Hilo, August 17-19, 1998.

External Ph.D. Dissertation Examiner for Christer Lindh, “Decision Processes in Discretionary Long-Range Travel,” Kungl Tekniska Högskolan, Stockholm, May 20, 1998.

Chair, Marketing Ph.D. Program, Freeman School of Business, Tulane University, 1997-98

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