Arcgis Bus Analyst Telecom

8/3/2019 Arcgis Bus Analyst Telecom

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ESRI®

Business Analyst™

for Telecommunications



Drive Business Results with ESRI® Business Analyst™

Success in today’s telecommunications market

requires a competitive edge. One way to hone that

edge is with tools that increase understanding o

your customers and competitors relative to your

own service capabilities. Such inormation synergy

produces actionable business intelligence and a

powerul way to understand, attract, and retain

customers.

For years, ESRI® geographic inormation system (GIS)

sotware has helped telecommunications companies

Market demand, telecom, and network data is combined and analyzed in ESRI Business Analyst to reveal commercial and residential areaswith the best potential or attracting new customers.

keep track o their inrastructure and networks.

Now, ESRI Business Analyst™ sotware helps you add

business, demographic, and consumer data (United

States or Canada) to the mix and provides tools or

innovative market analysis.

Business Analyst helps you design campaigns and

network expansions that consider demographics,

area churn, and planned rollout dates to provide

critical insight or designing your marketing strategy.

Analyze your competition:

•Trackcustomerchurn.

•Identifycompetitorresourceallocation.

•Analyzeincumbentserviceterritories.

Increase your customer base:

•Developstrategiesusingdemographic,

consumer, and business data.•Locatesalesopportunities.

•Launchandtracktargetedmarketing

campaigns.

Plan network expansions:

•Combinebusinessandnetworkinormation.

•Identifyexpansionswithlowercapital

costs and high revenue.

•Determineserviceabilitywithprecision.

ESRI Business Analysthelps you



Competitive Analysis

Reduce Churn

Customerchurnisexpensive.Togrowrevenue,

your company needs to reduce churn and attractnew long-term prospects. Business Analyst helps

reduce churn through spatial analysis capabilities

that quickly map disconnects to see i they are more

prevalent in certain areas. You can evaluate connect/

disconnect activity in smaller geographic areas

to identiy where your competitors are targeting

customers.Thisinformationhelpsyouactpromptly

and implement targeted retention programs to keep

your customers loyal.

Understand Your Service Territory

ESRI gives you access to several specialized datasets

that help you evaluate the telecommunicationslandscape. For example, cable boundary data allows

you to perorm a complete analysis or cable service

areas. You can use wire center data to reveal service

oerings in your current or potential service areas,

accurately determine which customers are inside

your service area, and show where other companies

operate.

TelcowirecenterdatafromTeleAtlas ® gives you inormation ontelecommunications carriers’ coverage areas.

Thisviewofconnect/disconnectactivityhelpsyou quickly diagnose potential problem hotspots to identiy encroaching competitor activity.



Develop Business Strategies

A clear picture o the ber landscape is crucial

to any telecommunications company serving thecommercial market. Use Business Analyst with

ber data to build comprehensive knowledge

about ber runs and lit buildings in your service

territory.Theinformationwillsupportstrategic

decision making when orming ber rollout

strategies or targeting customers to entice them

away rom your competitors.

Locate Sales Opportunities

Business Analyst contains a built-in toolset that

enables your sales team to discover and specicallytarget commercial opportunities close to existing

plant sites, helping reduce network expansion costs

while delivering the highest revenue potential. A

network expansion that leverages existing plants

signicantly reduces capital costs while increasing

return on investment. You can give your marketing

and sales teams desktop access to needed

inormation, which signicantly increases their

productivity.

Commercial Services

Business Analyst displays MetroFiber datasetsfromGeoTelCommunicationsforanalysis.

Thisexistingfibernetworkmap,combinedwithbusinessinformation,reveals serviceable areas that are within reach o a proposed networkexpansion, as indicated by the banded buer zones.



Plan Network Expansions

Successul network expansion requires signicant

analysis o the proposed service territory. Use thedemographic data included with Business Analyst,

along with the built-in toolset, to identiy your best

customers and locate others like them.

Theseanalysesallowyoutoevaluatetherevenue

potential o areas based on selected criteria and

develop specic strategies to execute protable

expansions with the lowest capital costs.

Evaluate Marketing Campaigns

Eective marketing requires campaigns that target

your best prospects. Marketers use Business Analyst

or selective customer proling and market analysis.

Perorming complex analyses in a geospatial

environment enables you to evaluate

the eectiveness o marketing

campaigns based on increased revenue,

new connections, and other parameters

that you dene. Results are presented in

an easy-to-interpret geospatial ormat.

Thiscombineddisplayofgeocodedcustomeraddresses,census blocks, and satellite imagery enables precisedetermination o serviceability.

Network Expansion

A display odemographic data(included withBusiness Analyst)

helps ind the bestareas to expandyour networkor residentialservices.

Define Serviceability

With Business Analyst technology, you can geocode customeraddresses (assign an address to a unique parcel). Geocoding using

point or parcel inormation gives your sales orce an accurate

representation o the serviceability o the network at specic

locations. Service representatives use this inormation to quickly

relay accurate service availability inormation to customers,

whichmeansfewerlostsales.Thisinformationisalsovaluableto

engineers looking or accurate drop requirements.



Triple-Play Services

Actualizing a protable triple-play rollout is a

challenge or telecom companies. With BusinessAnalyst and business data, you can analyze service

areas to nd the best places to concentrate

resources to ensure a high return on investment.

Theseanalysescanbeusedtoeffectivelyallocate

marketing resources, plan network expansions to

support new product launches in strategic areas,

and give your sales orce the inormation it needs

to capitalize on new service oerings. As the rollout

continues, analyze revenue and determine how it

measures up to orecasts to more accurately model

the true revenue potential o uture expansions.

Wireless Services

Introduction o wireless services to the product mix

is now a real possibility or many telecommunicationscompanies. Since wireless services are not bound

by traditional service networks or ranchise areas,

they can extend your reach into new markets.

Use Business Analyst to evaluate the rollout o new

wirelessservicessuchasmobileTVandWiMAX.

Wireless coverage and consumer-spending data can

help ensure that you introduce new wireless services

in areas that have the maximum revenue potential.

New Service Rollout

Thismapofcurrentcustomersandthenumber o subscribed services or eachone reveals the revenue saturation oan area.

Business Analyst uses mobile voice and data services and market boundarydatasets rom American Roamer to display a view o wireless service territoriesand corresponding providers.



Data Compatible with ESRI Business Analyst

Options

Coverage Options

ESRI oers three dierent coverage selections or Business Analyst:

State—

Region—

USA—

Software Options

Business Analyst OnlineSM

Creates boardroom-ready reports and maps based on business,

consumer, and demographic dataBusiness Analyst Desktop

Provides advanced analysis tools and includes extensive data relevant

to telecommunications needs

Business Analyst Server

Enables online sharing o models and workfows created with Business

AnalystDesktopaswellascreationofcustomdashboardviewers

Additional Data Options

•WireCenterBoundaries

•LATABoundaries

•AreaCodeBoundaries

•PointofPresenceBoundaries

Included Data

Updated Demographics

ESRI oers more than 1,600 demographic data

variables including current-year estimates and

ve‐yearprojections.Thesedatavariablesare

augmented by current‐year estimates or employee

population, population by occupation/industry, disposable income, and consumer

expenditures, all at the state, county, ZIP Code™, census tract, block group, core-

based statistical area, and designated market area geography levels.

Business Data

A national database o approximately 10 million

U.S. businesses rom Inogroup™

can be used toidentiy customers or competitors and includes

data by industry (SIC and NAICS), sales volume,

location, name, and employees.

Aerial and Satellite Imagery

DigitalGlobe’spremiumimageryservice

provides a collection o high‐quality aerial

and satellite imagery that is regularly updated

andexpanded.Theseimagescanbeusedinreportsandprojectsthatrequire

visual details o properties, neighborhoods, and towns.

Street Information

StreetdatafromDynamap® /Transportation,theagshipproductfrom

TeleAtlasNorthAmerica,providesanationwidebasemapforrouting

anddrive‐timeanalysis.Thisdatabasecontainsthemostcurrentand

comprehensive data available or more than 14 million addressed

street segments.

Find out more about ESRI telecommunications solutions by visiting www.esri.com/batelecom.

Business Analyst with ESRI-included data or 1 state

Business Analyst with ESRI-included data or any 5 states

Business Analyst with ESRI-included data or all 50 states

•CableBoundaries

•MetroFiber/LitBuilding

•SurfaceandTerrain

•WirelessCoverage/MarketAreas



Copyright © 2010 ESRI. All rights reserved. ESRI, the ESRI globe logo, Business Analyst, Business Analyst Online, @esri.com and www.esri.com are trademarks, registered trademarks, or service marks o ESRI in the United States,

the European Community, or certain other jurisdicti ons. Other companies and products mentioned herein may be trademarks or registered trademarks o their respective trademark owners. Printed in USA

About ESRI

Since 1969, ESRI has been helping organizations map

and model our world. ESRI’s GIS sotware tools and

methodologies enable these organizations to eectively

analyze and manage their geographic inormation and make

betterdecisions.Theyaresupportedbyourexperienced

and knowledgeable sta and extensive network o business

partners and international distributors.

A ull-service GIS company, ESRI supports the

implementation o GIS technology on desktops, servers,

onlineservices,andmobiledevices.TheseGISsolutionsare

fexible, customizable, and easy to use.

Our Focus

ESRI sotware is used by hundreds o thousands o

organizations that apply GIS to solve problems and make

our world a better place to live. We pay close attention to

our users to ensure they have the best tools possible to

accomplish their missions. A comprehensive suite o training

options oered worldwide helps our users ully leverage

their GIS applications.

ESRI is a socially conscious business, actively supporting

organizations involved in education, conservation,

sustainable development, and humanitarian aairs.

Contact ESRI

1-800-GIS-XPRT(1-800-447-9778)

Phone:909-793-2853

Fax:909-793-5953

[email protected]

www.esri.com

Oces worldwide

www.esri.com/locations

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Redlands,CA92373-8100USA

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Arcgis Bus Analyst Telecom