Arbonne Makeup Eye Collection Key Selling Points Overview

Prime & Proper Eye Makeup Primer It’s All in the Eyes Eye Shadow It’s A Fine Line Pencil Eye Liner It’s A Fine Line Liquid Eye Liner

Shape It Up Brow Pencil Shape It Up Tinted Brow Cream

It’s A Long Story® Mascara Easy on the Eyes Eye Makeup Remover

Eyebrow Gel

The Arbonne Makeup Eye Collection Story

Arbonne Makeup Eye Collection gives you the tools to create effortless beauty for day or night. • The collection offers a palette of sophisticated high-

performance eye products that are undeniably flattering and can take you from a natural look to a smoky eye with just a sweep of a brush.

• Our new brow creams and pencils bring buildable, beautiful style to your arches.

• Our bestselling Makeup Primer has a new partner in prime — our new Prime & Proper Eye Makeup Primer, which not only primes your lids for vibrant color payoff, it also helps enhance the smooth look of skin for a flawless canvas.

Competitive Difference

We have formulated all of our eye cosmetics to make you look and feel gorgeous, living up to our philosophy of pure, safe, beneficial™. We focus on every ingredient in our products to ensure they deliver nothing but beautiful results. • Cutting edge technology combined with key scientific and

botanical ingredients allow us to deliver eye makeup with enhanced color and lasting performance, without sacrificing purity.

• An optimized shade range and collection allows us to deliver the right tools to customize on-trend looks for day and night, designed to enhance all skin tones and eye colors.

Key Ingredients Used Throughout The Collection Include:

Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness. Jambu flower extract, a botanical extract, helps diminish the appearance of wrinkles with a smoothing effect and conditions skin to help enhance radiance and the look of firmness. Hibiscus flower extract, a botanical containing antioxidant properties, helps promote the appearance of supple and radiant-looking skin.

Prime & Proper Eye Makeup Primer Features

• Innovative formula keeps eye makeup fresh and vibrant-looking throughout the day and night

• Helps prevent eye shadows from creasing and fading, while allowing color to stay true and in place

• Helps lids appear smoother and more lifted; enhances eye makeup by creating a foundation for smooth, even application of color

• Can be worn with or without eye makeup to fill in and smooth the appearance of imperfections on the eyelid surface such as wrinkles and crevices

• Nude color glides on smoothly and dries evenly on all skin tones, to prep your skin for even color application

• Ophthalmologist-tested

Prime & Proper Eye Makeup Primer Benefits

• Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness.

• Jambu flower extract, a botanical extract, helps diminish the appearance of wrinkles with a smoothing effect and conditions skin to help enhance radiance and the look of firmness.

It’s All In The Eyes Eye Shadow Features

• Richly pigmented, silky, crease-free color applies evenly and blends easily to create the perfect shadow effect

• Mineral and botanically infused formula helps keep color true throughout the day

• Blend of key ingredients help form a moisturizing barrier to protect skin on the eyelid from environmental dryness

• Formula allows color to deliver amazing payout upon application • Wear can be extended for 8 hours when used with Arbonne Prime & Proper

Eye Makeup Primer • Ophthalmologist-tested • Available as single colors that can be combined in our custom refillable

palette, available separately, #6721 • 24 shades in matte, satin and shimmer finishes

6 Pre-Paired Duos: Fog / Sienna, #6715 Quartz / Truffle, #6716 Opal / Driftwood, #6717 Mist / Storm, #6718 Bluff / Sequoia, #6719 Amber / Forest, #6720

It’s All In The Eyes Eye Shadow Benefits

• Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness.

• Hibiscus extract, a botanical containing antioxidant properties, helps promote the appearance of supple and radiant-looking skin

• A combination of hydrating sugar-derived polysaccharides contain skin-smoothing properties to help keep eyelids looking lifted and radiant.

It’s A Fine Line Pencil Eye Liner Features

• Creamy eye liner glides on easily for precise application and definition • Blends easily and then dries to a finish that is anti-feathering, anti-smudging • Color glides on smoothly without tugging or pulling the delicate skin of the eye

area • Richly pigmented color is infused with botanicals and minerals to deliver a

formula that is both longwearing and comfortable on the skin • Includes a hidden detachable sharpener in the bottom of the applicator • Ophthalmologist-tested • 6 Shades:

It’s A Fine Line Pencil Eye Liner Benefits

• Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness.

• Hibiscus extract, a botanical containing antioxidant properties, helps promote the appearance of supple and radiant-looking skin.

• Cupuacu butter, with a light, rich creamy texture, is quick-absorbing and helps support the skin’s moisture barrier; offering true hydration to improve the look of skin elasticity.

It’s A Fine Line Liquid Eye Liner Features

• Longwearing, creamy formula glides on smoothly without skipping or pulling

• Fine felt tip allows for precise, easy-to-control application • Wand is ergonomically designed for a steadier hold • Fast-drying, water-resistant formula resists feathering or smudging • Goes on fluidly and can be built smoothly into any eye liner look • Ophthalmologist-tested • 2 colors: Arbor, Eclipse

It’s A Fine Line Liquid Eye Liner Benefits

• Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness.

• Hibiscus extract, a botanical containing antioxidant properties, helps promote the appearance of supple and radiant-looking skin.

• Larch & green tea extract complex helps promote the appearance of fuller lashes.

Shape It Up Tinted Brow Cream Features

• Lightweight, flexible cream brushes on easily to shape and define brows, while conditioning and smoothing hair

• Holds brows in place throughout the day with a soft, natural look and hold

• Can be used in combination with Shape It Up Brow Pencil to create looks from natural to more dramatic — day to night

• Smudge-resistant • Available in 2 shades: Light/Medium, Medium/Dark

Shape It Up Tinted Brow Cream Benefits

• Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness.

• Hibiscus extract, a botanical containing antioxidant properties, helps promote the appearance of supple and radiant-looking skin.

• Larch & green tea extract complex helps promote the appearance of fuller brows.

Shape It Up Brow Pencil Features

• Natural looking color glides on easily to shape, color, fill, and define brows

• Formula is soft and easy to blend with the attached brush to create looks from natural to dramatic

• Smudge-resistant color is long-lasting • Can be used with Shape It Up Tinted Brow Cream for maximum

hold, color and style • Available in 3 shades: Light, Medium, Dark

Shape It Up Brow Pencil Benefits

• Eyebright extract, a botanical containing antioxidant properties, helps deliver moisturizing benefits to soothe the eye area exposed to environmental dryness.

• Hibiscus extract, a botanical containing antioxidant properties, helps promote the appearance of supple and radiant-looking skin.

• Larch & green tea extract complex helps promote the appearance of fuller brows.

Eyebrow Gel Features

• Clear, lightweight gel brushes on easily to shape and define brows • Holds brows in place throughout the day and conditions • Can be used in combination with Shape It Up Brow Pencil to create

looks from natural to more dramatic — day to night

Eyebrow Gel Benefits

• Polypeptides contain skin-conditioning amino acids • Ribose delivers moisture to help promote skin’s natural radiance

• Key botanicals:

Buddleja davidii extract acts as a skin-conditioning agent and contains antioxidant properties

Marrubium vulgare extract conditions and soothes Thyme extract acts as skin-conditioning agent, which provides

moisture to keep skin looking healthy, radiant and youthful Aloe vera soothes and moisturizes

It’s A Long Story® Mascara Features

• Creates the look of longer, fuller lashes • Flexible brush with uniform bristles glides mascara on smoothly for

lash-by-lash definition • Clinically tested and formulated to be water-resistant and longwearing • Ophthalmologist-tested

It’s A Long Story® Mascara Benefits

• Polypeptides contain skin-conditioning amino acids • Pea and bamboo extracts condition lashes • Panthenol, also known as pro-vitamin B5, conditions lashes to help them

look soft and smooth

Easy On The Eyes Eye Makeup Remover Features

• Non-irritating, dual-action formula effortlessly wipes away all traces of eye makeup

• Hydrates and soothes the delicate skin around the eye, leaving it feeling smooth and refreshed

• Hypoallergenic; ophthalmologist- and dermatologist-tested • Can be used to easily remove any Arbonne Eye Collection products

Easy On The Eyes Eye Makeup Remover Benefits

• Panthenol, also known as pro-vitamin B5, conditions lashes to help them look soft and smooth

• Plankton extract rehydrates, increases moisture, and helps maintain the lipid barrier

• Mallow flower extract contains soothing properties to hydrate and support moisture balance

• Aloe vera soothes and moisturizes

Social Media Tips For Facebook And Pinterest Use the official hashtag #ArbonneMakeup on any posts to help spread awareness of these products. Using hashtags are also a great way for us to identify and share your posts. SAMPLE FACEBOOK POSTS: • My favorite product in my makeup bag! Arbonne It’s A Long Story® Mascara is vegan-formulated with

polypeptides to promote the appearance of longer lashes. [Post with a photo of yourself or a Client using It’s A Long Story® Mascara. Link to your personal Arbonne Replicated Website.]

• Love this non-irritating, dual-action Eye Makeup Remover that easily removes makeup and hydrates the delicate skin around the eyes! [Link to your personal Arbonne Replicated Website.]

PINTEREST BOARD INSPIRATIONS: • Create a board focused on eye makeup. Include photos of the eye shadows and items that match

their shades. Be careful not to overfill your board with products. A good rule of thumb to follow for content and products is an 80/20 ratio.

• Mix in Pins featuring the eye shadows to an existing board that’s dedicated to Arbonne Cosmetics. There are a lot of cosmetics, so try to focus your board on specific colors, tones or looks to prevent your audience from becoming overwhelmed.

SOCIAL MEDIA TIPS FOR INSTAGRAM

• Create a series of images that will help your Clients understand the products and added benefits of the botanical blends. As you create your posts, keep the following tips in mind: Remember that marketing an eye shadow is all about showing off the color! Take photos that

show off how the shades complement a full-face, on-trend look. Grab a few friends to show how the colors look on different skin types. Use the caption to explain the added benefits of the botanically based formula.

Create time-lapsed videos of how to achieve different eye looks. These are very popular on Instagram. Be sure to show the products you used for your look on camera. In your caption, outline your steps and direct your followers on how to get the products.

• Did you know that Instagram has a direct message feature? On the home screen of Instagram, there’s an inbox symbol in the top-right header. Use this to access any direct photos or videos you’ve received or to send an image to one of your followers directly. This feature can be a useful tool to share inspirational photos between your team or to share images of the Arbonne Makeup Eye collection.