17-Sep-09 Arasan Chip Systems Confidential Page 1

Welcome

Ron Mabry

The Total IP Solution

17 September 2009

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Who Is Arasan Chip Systems?

� Founded in 1995• Headquarters in San Jose, California

• 135 Employees Worldwide

� Profitable IP Solutions Company delivering highly integrated solutions

• Technology and Solutions Leader – Domain Expertise

• Leveraging core competency in standards based compliant IP – Internally developed IP solutions

• Focused on mobile and portable multimedia standards, connectivity & bus interfaces and storage memory controllers

� Delivering on a promise to deliver a “Total IP Solution”• Standards Based IP, Verification IP, Hardware Development Kits, Hardware Validation

Platforms, Drivers/Stacks and ICs

• Professional Design Services with focus on customization and IP integration into system-level applications

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Our Vision: “Total IP Solution”“Total IP Solution”

To provide a completely flexible standards based IP solution in the portable multimedia & connectivity market that is easily customizable and Integratable to our customers SoC system.

We want to provide our customers with …… the fastest path from IP to SoC (Time to Market) … seamless integration (Optimal System Solution)… enjoyable design experience (Professional Support)

We are here to help our customers from concept to silicon offering all the tools, support, knowledge and service to achieve their goal.

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Why IP? . . . Why Not IP?

� It doesn’t do what I want or doesn’t work…� It’s not what I expected…

Arasan provides end-to-end solutions with IP, VIP and Hardware verification/development kits. We design standards based compliant IP.

� It’s going to be slow because of a wrapper/gasket…� It’s going to be big because of a wrapper/gasket…� It’s not going to integrate directly to my sub-system. I need AXI or AHB or

APB or etc…

No wrappers/gaskets – optimal size, performance & direct connect. Arasan can customize your interface - “The Bus Stops Here”

� It’s more work using third party IP than designing it ourselves…

Arasan has domain expertise and is the technology leader. We provide on site support and services to get you to your SoC.

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IP:Intellectual

Property

IC, SoC, FPGA

IC, SoC, FPGA

IP:Intellectual

Property

It starts with IP…

…but includes much more!

“Total IP Solution”:

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An End-to-End SolutionIt All Starts with the IP…

From IP to SoC…

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IP: Intellectual Property

� Standardized• Designed to meet Industry Specifications

� Hardware Verified• Proven IP - FPGA or Silicon Proven

� Optimized• Smallest Area• Highest Performance

� Customized• Native Interface – no gaskets or wrappers• Ability to make custom changes

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

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IP Portfolio

� MIPI: Mobile Industry Processor Interface

• DSI

• CSI2

• SLIMbus

• UniPro

• HSI

• D-PHY: digital

• D-PHY: mixed signal

• SMIA (not MIPI)

� USB: Universal Serial Bus

• USB 3.0 Host

• USB 3.0 Device

• USB 3.0 Hub

• USB 2.0 Host

• USB 2.0 Device

• USB 2.0 Hub

• USB 2.0 OTG

• USB 1.1 Host

• USB 1.1 Device

• USB 1.1 Hub

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

� Memory Controllers• SD

• SDIO

• MMC

• CF

• xD

• Memory Stick

• Memory Stick Pro

• CE-ATA

• NAND Flash

• Multi-Card Reader

* IP can be customized – native local bus, additional features / functions

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IP Portfolio

� Controllers

• 10/100 Ethernet

• 10/100/1000 Ethernet

• Gigabit Ethernet

• PCI

• PCIe

• MiniPCI

• CardBus

• UART

• I2C

• I2S

• SPI

� Bus Interfaces• AHB

• APB

• AXI

• BVCI

• OCP

• Avalon (Altera)

• VLIO (Intel)

• PIF (Tensillica)

� Misc.• CPRM

• BCH ECC

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

* IP can be customized – native local bus, additional features / functions

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VIP: Verification IP

� Verification Environment• Bus Functional Models (BFM)

• Monitor

• Checker

� Compliance Test Suite

• Compliance Checklist

• Test Vectors Suite

• Golden Test Package

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

� Standards Packages• SD/SDIO Host/Device• MMC / eMMC• CE-ATA• USB• PCI / PCIe• 10/100/1000 Ethernet• MIPI DSI Host/Device• MIPI CSI Tx/Rx• MIPI SLIMbus Host/Device• MIPI UniPro• MIPI D-PHY

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IP Product Deliverables• RMM* Compliant VHDL or Verilog RTL

• Test Bench with compliance & synthesis scripts

• Behavioral models

• FPGA evaluation boards (optional)

• User manuals

• Excellent support. • Option of upgrading to 30 days of on-site support.

• * Reuse Methodology Manual Guidelines

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Hardware:

� HDK: Hardware Development Kits• SD Memory Card

• SDIO

• PCI

• USB

• MIPI

� HVP: Hardware Validation Platforms• SD

• SDIO

• MMC

• CE-ATA

• PCI

• USB

• MIPI

� ICs: Application Specific Standard Products• SD

• SDIO

• SDIO with Memory

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

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Software

� Firmware / Drivers / Stacks• SDIO

• SLIMbus

• USB

• Ethernet

� OS• Linux

• Windows Mobile / CE

• Palm

• Symbian

• ThreadX

� Platforms

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

* Custom Development Available via Professional Services

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Professional Services

� Customer Support• Email, Phone, every time, every place

• On-site, fly-ahead

� Consulting• Architecture

• Integration

� Design Services• IP Customization

• IP Development

• Board Design and Development

• Verification

� Software Development• Firmware

• Drivers

• API

� Domain Expertise• Design: Verilog RTL, Design Verification, FPGA Prototyping, ASIC Synthesis

• Technologies: Memory, Processor I/F, Bus Bridging, Connectivity, SoC

• Applications: UWB, WiFi, WiMAX, Ethernet, Communications, Mobile Multi-media

� Engineering Service/Placement

IP:Intellectual

Property

VIP:

Verification IP

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

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IP SUPPORTIP SUPPORT On Your OwnOn Your Own

SUPPORTSUPPORT

Typical Design Flow

Arasan’s Design Flow

Enhanced Design ExperienceIt’s all about the Support . . . From IP to SoC!

IPIPSupporSuppor

tt

InterfacInterfac

ee

IntegratiIntegrati

ononSoCSoC

IPIPArchitArchit

ectect

InterfacInterfac

ee

IntegratIntegrat

ionionSoCSoC

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Sample Customers

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Sample Markets & Products

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Memberships & Associations

� Contributing Member• MIPI

� Executive Member:• SD Association

• MMC Association

� Working Group Member• SDIO-WLAN workgroup

• SDIO Compliance Workgroup

• SDIO Host Workgroup

� Association Member• CE-ATA

• ONFI

• USB-IF

• PCI-SIG

• OCP

• JEDEC

• UNH-IOL

…first to know, first to design, and first to market!

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Eco-System Partners

� Developing Partnerships• Mutual Value• Shared Goals• Common Direction

� IP Eco-System• UNH-IOL Interoperability• 3rd Party Platforms and Tools• Symbian• Foundry Partners• Memory Partners• EDA• Testing/Standards• Silicon Solution Providers

IP:Intellectual

Property

Customer Support:

Design Services,

Consulting

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

Hardware:

HDK, HVP, Chips

VIP:

Verification IP

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Arasan Advantage: “Total IP Solution”

� Commitment & Dedication to Our Customers• List of Blue Chip Customers• Support from IP to SoC

� Domain Expertise• Mobile Multimedia Standards• Connectivity & Bus Standards• Storage Memory Controllers

� Complete Solutions• IP cores• Verification IP• Software Stacks/Drivers• Hardware Development Kits• Hardware Validation Platforms• Industry Best Support Structure• World Class Professional Services

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…but takes much more

It starts with…

IP:Intellectual

Property

IC, SoC, FPGA

IC, SoC, FPGA

IP:Intellectual

Property

The “Total IP Solution”:

VIP:

Verification IP

Professional

Services:

Support, Consulting,

Design

Hardware:

HDK, HVP, Chips

Software:

Firmware, Drivers,

Stack

Arasan Puts the Pieces Together