Filipino Competitiveness

Amidst the ASEAN

Integration

ADOLF ARAN JR. courageasia2002@gmail.com

What’s Hot? What’s Not?

(5 Things that I learned from Business

Education on my way to the Restaurant)

We are a management consulting firm

for the foodservice and hospitality

industry. Food is our business.

0915-7298241

5 Things that I Learned

in Business Education

On My Way to the

Restaurant

1Not everything is for everyone.

You can’t please everyone.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=rm3fOFnsSK1hFM&tbnid=dlTH2QMfktEhQM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.spot.ph%2Featdrink%2F54723%2Fnew-restaurant-alert-8-cuts-burger-blend-at-up-town-center-quezon-city&ei=_6HYU8HGNYbeOaXVgcAP&bvm=bv.71778758,d.ZWU&psig=AFQjCNHOJ-WcHTYdj8yuIIa4mpf8Gc-gXA&ust=1406792542534941

2 Marketing is not just promotions.

3 You are not your target market.

The SPOT.ph Directory of Buffet Prices:

A Guide to Eating All You Can in Manila

RESTAURANT LOCATION WEEKDAY WEEKEND

Heat Edsa Shangrila P1710-P1956 P2080-P2203

Circles Shangrila Makati P1180-P1635 P1680-P1850

Spiral Sofitel P1400-P2280 P2480-P2950

Café Ilang-Ilang Manila Hotel P1950-P2250 P2150-P2260

Market Café Hyatt Hotel P900-P1099 P900-P1099

Lola Maria Legend Villas P650 P480

Basix Dusit Thani P1450-P1650 P1450-P1650

Corniche Diamond Hotel P1100-P1550 P1550-P1580

Spectrum Fairmont Hotel P1450-P1995 P1450-P1995

Yakimix 10 branches P520-P620 P660

Buffet 101 2 branches P699-950 P799-P1050

City Buffet 3 branches P399-P539 P539

Dads/Kamayan/Saisaki 5 branches P625-P695 P695

Seoul Garden SM North Edsa P545-P595 P595-P645

Sambokojin 4 branches P549-P629 P659

Vikings 3 branches P688 P888-P1088

4 You can not differentiate for the

sake of being different.

5 Brand equity is not transferable.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=7qyyiKW4-soCVM&tbnid=hRC5TYpnL-uY0M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.thefoodscout.net%2F2014%2F05%2Fthe-perfect-pint-in-bonifacio-global.html&ei=uqLYU5rSEoKVPdmFgfgO&bvm=bv.71778758,d.ZWU&psig=AFQjCNEpZJUySP1ioCH8u-legJ7U6gsSYA&ust=1406792739087735

Thank You. ADOLF ARAN JR. courageasia2002@gmail.com