Ar Ts Profile

An affiliate company of AR CHALLENGES, Ltd. ‐ Israel

5815 Edson Lane # 201 N. Bethesda, MD 20852 USA PH: 240-350-6454 Email: [email protected] Website: www.ar-challenges.com

Company Profile A unique multi-national company dedicated to supporting Global, National and Local organizations who wish to protect themselves from terrorism and crime. The perfect solution provider for innovative technologies and services for homeland security needs. AR Challenges is Headquartered in Central Maryland not far from the Potomac River bank and has its sister company located in the mountains of the state of Israel. AR Challenges together with its affiliate security experts and technology providers offer unique approaches to the growing needs of protection from terrorist attacks in the following fields:

1. Transportation and specifically Airport & Aviation security and operations efficiency.

2. First Responders Equipment, Systems & Training. 3. Port and Marina security management. (ISPS) 4. Public transportation security and management. (Bus, Mass Transit &

Rail). 5. Critical infrastructure security. (Utilities, Pipe lines, Power Stations,

Army bases). 6. Corporate Security. (Executive and assets). 7. Food production and distribution security management. 8. Total IT security analysis and management. 9. High volume public area protection. (Schools, Universities Ball Parks,

Stadiums, Shopping Malls).

AR Challenges Inc. brings together a very experienced and accomplished team of experts:

Former Managing Director of Israeli Airport Authority (IAA)

The former Commander of the IDF Navy in charge of Coast, Sea and Port Security

Major General – Israeli Security Forces

Former Chief of Police of Jerusalem Region

Former Port Manager

Former Israeli DOD R&D Manager

Former IDF Special Operations Engineering Manager



International expert in airport retail systems design

A seasoned CPA and Business advisor with extensive US Gov. budget knowledge.

The former (Col.) Head of Trauma for the IDF Home front Command

One of the leading experts in Smart Card and ID management systems

A leading expert in cloud and network security

AR Challenges represents over 30 key companies who supply technologies and systems to various counter terrorism organizations both in Israel and abroad. These key companies are perfect candidates for teaming and joint ventures with local companies to better serve the local markets. AR Challenges has several affiliations and joint ventures with key people and organizations in Israel that offer exceptional knowledge, experience and advanced technologies to protect air, sea and land from terrorist attacks. There are five areas that may benefit significantly from our security expertise: airport security, citywide emergency response preparedness, seaport security, and government and public building security.

1. Airport Security The Ben Gurion airport in Israel is arguably the airport with the highest level of threat to it in the world and, at the same time, one of the safest in the world. Remarkably, it accomplishes this while allowing retail operations to rank sixth in the world in terms of retail revenue per passenger. Our personnel involvement at senior level at this airport allows us to offer a unique expertise that can be brought to bear similar benefits to USA and other world area airports. We have developed the TBS (Trust Based Security) system which is currently the only full security system to protect both the airport and aviation capable of being a standalone BOT (Build operate Transfer) project. A list of just a few of the critical issues that are part of analysis and recommendations include:

Airport Landside Security Considerations o Threat Analysis

Thorough identification and ranking of specific security threats



Alternate ways to deal with current and potential threats

Provision of real time world-wide counter terrorism targeted information

o Security Circles for TOTAL airport security Maximize security and streamline passenger flow Minimize wait time Maximize commercial retail Provide higher security levels without operation

disruption o Organizational Interactions

Airport Security and Local Police Airport Security and other local agencies Airport Security and National Homeland Security Coordination of equipment upgrade for higher

security Coordination and control in emergency situations

o Security Methodologies Best suited and alternative technologies (equipment,

procedures, inspection) Optimal screening, monitoring and response for

identified threats Recommended screening equipment and procedures Recommended monitoring and response equipment

and procedures Recommended practices by security personnel Training and competency measurements of security

personnel Efficient threat response with minimal operational

disruptions Airport Airside Security Considerations

o Geographical vulnerabilities o Airport site vulnerabilities o Threat identification and ranking o Airline and airport personnel security o Vendor (fuel, catering, etc.) security o Perimeter security o Search and rescue operations o Design of unique drills with no operational disruptions

Business Considerations o Security impact on retail operations o Passenger flow o Simultaneous improvement of security and retail operations o Unique retail operations upgrades and plans o Managing the airport as a true business profit center



2. City Emergency Preparedness and Response Management

Israel has faced continuous terrorist attacks for quite sometime. It has been forced to develop a comprehensive preparedness and response system. This extensive, regrettably first hand expertise can be used to assist US city managers, police, fire, rescue, medical and hospital personnel to better understand terrorist threats and how to prevent, prepare, respond and contain terrorist attacks. AR Challenges security personnel have already assisted in the training of New York Police Department following September 11 and have provided consulting services to other agencies. A list of just a few of the critical issues that are part of analysis and recommendations include:

Integrated City-wide inter-agency preparedness o Prevention plans

Detailed threat analysis Detailed vulnerability assessments Counter-terrorism training of specific agency

management Comprehensive drills Interagency coordination and competency

management o Response plans

Design of city-wide response plans to terrorist incidents

Specific management training according to the response plans

Coordinated and comprehensive drills while minimizing disruptions to city operations

Response plan and execution competency management and re-training program

o Other plans Real-time competency and preparedness assessments Crime reduction while ensuring high level

preparedness Special training and preparation for WMD (Weapons

of Mass Destruction) incidents

3. Seaport Security An advanced technology and operations system for port security facilitates consulting services that will enhance both land and sea sides operations including upgrading of container security. For the past ten years the system has been used effectively and successfully in the ports of Israel without a single incident. The System was responsible for 100% success



in eliminating terror activities. The following are some of the critical issues that require analysis in order to provide detailed relevant recommendations:

Threat analysis o Providing real time world-wide counter terrorism targeted

information o Identification and ranking of specific security threats

Security Circles for total seaport security o Maximize security and streamline cargo flow o Minimize vessel wait time o Maximize commercial flow o Provide higher security levels without operation disruption

Organizational interactions o Seaport Security and relations with local police o Seaport Security and relations with other local jurisdictions o Seaport Security and National Homeland Security o Evaluate existing equipment vis-à-vis for higher seaport

security requirements Security Methodologies

o Optimal screening and monitoring for identified threats o Recommended screening and monitoring equipment o Recommended procedures and practices by security

personnel o Training and competency measurements of security

personnel o Efficient response to threat with minimal operations

disruptions Seaside Security Considerations

o Geographical vulnerabilities o Seaport site vulnerabilities (vessels, divers, water missiles

etc.) o Threat identification and ranking o Personnel security upgrade o Perimeter security upgrades o Upgrade search and rescue operations o Frequent drills with minimum disruptions to operations

4. Government and Public Building Security S+A+F+E+ SYSTEM = SECURITY+ARCHITECTURE+FORE PLANNING+ENGINEERING T he S.A.F.E. consulting system provides regulation and design criteria to protect new and old facilities against terrorist acts. The S.A.F.E. rules have been adopted by the Israeli Army Core of Engineers and represent the highest standard in protection against terrorist acts.



Potential Targets

Cities, Towns & Neighborhoods. Schools, Universities & Hospitals.

Infrastructural Facilities & Networks.

Commercial Centers & Markets.

Transportation Facilities. Hotels & Tourism Facilities.

Industrial Parks and Factories. Financial Institutions & offices.

Power Stations & oil supply Public Open Spaces & Parks.

Public Buildings and Spaces. Military & Defense Facilities.

Critical issues to be analyzed and detailed recommendations include: Risk analysis to the targets, including their accessibility Possible approaches to the target Methodology required to study and prepares possible protective

solutions Budgeting the alternative solutions and the selected solution Procedures required by decision-makers to take the necessary

decisions S.A.F.E. Consulting services include: Consultancy related to S.A.F.E.:

o Professional Consultancy, Feasibility & Programming, Safety & Security, Materials & Systems, Equipment Selection, NBC Solutions and Cost-effectiveness

Planning related to S.A.F.E.: o Regional Planning, City Planning, Infrastructural Planning,

Systems Integration, NBC planning and Cost Evaluation Design related to S.A.F.E.:

o Architecture, Landscaping, Interior Design, Structural Engineering, Electro - Mechanical Engineering, safety design and Specifications

Inspection related to S.A.F.E.: o On-Site Supervision, Overall Inspection, Materials & Systems

Testing Partial list of recent services rendered Training New York City Police and EMS departments Evaluation and implementation of security and retail at ALL Israeli

airports including Ben Gurion Airport Security modifications for several international organizations WMD assessments for the Israeli Homeland Security Department



Years of hands on counter terrorism preparedness and response operations in Israel

5. Training for Response to Mass Casualty Incidents - (Man-made or Natural)

This unique curriculum is aimed at Fire, EMS, EMT and Law Enforcement program as well as hospital personnel: Doctors, Nurses, Respiratory therapists, Hospital administrators and Emergency managers. Learning about terror and being determined to prevent it is a supremely important goal. However, without a sound, coordinated and well-drilled approach to an incident of Mass Casualties, we will never be able to confront acts of terror or natural disasters. This highly acclaimed program, given by a team of the world's experts on MCI's, uses the Israeli approach in a US context to effect a real change in your community. The mass casualty incident is an organizational challenge for Firemen, Law enforcement, EMT's EMS who is as important in saving lives as doctors and nurses are in an MCI. The course shows why an MCI is less about medical response and more about technologies and organizational response - the very organization you need in the field to make a difference. The course can easily be customized for hospital staff or for medical personnel and deal with specific aspects of treating MCI patients. The program is given over one or two days and has been designed to do nothing less than get your community ready. Using principles learned as Medical Commander for some of the worst MCI's in Israel and all over the world. There is also a TWO WEEK Training and Drilling course available at the Western Galilee Medical Center for Bio-Chem MCI. This course is given 3 times a year and has already trained over 500 Physicians and First responders from 25 countries.

The leading team

Arie Rosenzweig M.Sc. – Mr. Rosenzweig is an expert in Computer Sciences and system engineering. His expertise comes from 15 years as a senior project manager at the RAFAEL Israel Defense Research facilities. He also has



extensive experience in value engineering and test control systems. Avi Kostelitz – Mr. Kostelitz is the former Managing Director of the Israel Airport authority with extensive experience in passenger and cargo security on both air, sea and land crossings. He also is a former Deputy Director of the ISA (Israel Security Agency). His expertise is in security systems management and design. Rafi Sela - President of AR Challenges, Ltd. In Israel and AR Challenges, Inc. In the USA. President of the ILHSIA – Israeli Homeland Security Industries Association and Co Chairman of the Airport Security Task force at HSIA – Homeland Security Industries Association (USA). Born in Israel 1947. Served in the Israeli Defense Forces for 18 years as a senior ordnance officer. Was involved in the design and manufacture of the Merkava tank and other unique tools and equipment for the special operation forces. ( Including the design and manufacture of special equipment for the Entebbe rescue mission). B.Sc. ME from the Technion – Israeli Institute of Technology and MBA from the University of Washington (Seattle). Extensive Defense and Security Project Management and business development experience in the USA and Europe for over 30 years. Held various upper management positions in Israeli and at multi-national companies in the high tech arena. Richard J. Greene - Business Advisor / Facilitator (to early stage, start-ups, operational companies), Business Coach (In and “Out of the Box Thinking”), Business Consultant (Have Your Income Equal More ™). He serves as AR USA CEO and handles the North American market.

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Ar Ts Profile