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8/17/2019 A&R Tattoos
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A&R Tattoos
Team: Andreescu Andrei and Atanasoaei Raul
Coordonating professor: Adrian Brunello
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A&R Tattoos
• A&R Tattoo will open a small tattoo parlor in Iasi, where both tattoonewbies and collectors will be able to work with two established,talented artists.
• The business needs only $22,200 to launch, due to the low capitalrequirements o the business!
• "ales will e#ceed $00,000 by the third year based on the ull%timework o the employees.
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b'ecti(es
• Reach annual re(enues o appro#imately $0,000 in year three!
• "uccessully create *++ tattoos o(er three years
• -arn net prots or the owners, or si/nicant total compensation to
the two owners includin/ salaries and di(idends
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ission
A&R will create sae, impressi(etattoo art or customers in Iasi areaboth throu/h tattoos and throu/h
other products eaturin/ art by theshop1s tattoo artists.
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Keys to Success
• -ncoura/in/ repeat customers collectors3 who return a/ain anda/ain or ull sessions with artists they lo(e!
• akin/ the health and care o customers and tattoos a top priority toensure the saety o the customers, employees, and business!
• 4orkin/ with talented artists and encoura/in/ their e#pression andreedom!
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Products and Services
• Introductory5shop%minimum tattoos
•
6asic tattoos 7 hour session3
• 8ull sessions 2% hour sessions3
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Market AnalysisSummary
• The market is se/mented into9
• Tattoo newbies or dabblers those who /et one tattoo3
• Tattoo collectors those who /et numerous tattoos3
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Marketing Strategy
• :rint 7,000 ;yers ad(ertisin/ the /rand openin/ o the business topost in the area o the shop, at local establishments and hand outat e(ents and on the street in the precedin/ week.
• ellow :a/es
• The principals and additional artist handin/ out business cards andwearin/ A&R shirts to promote the openin/
• Runnin/ ads in the local papers about the /rand openin/
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Sales Strategy
• "ales will be encoura/ed throu/h word%o%mouth.
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"ales 8orecast
• The sales orecast represents an amount o work that is reasonableor two ull%time artists, while allowin/ time or them to work on ;ashart, create desi/ns or other resale items, and mana/e and marketthe business
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Financial Plan
• The nancial plan or A&R is to raise $2@,000 rom a combinationo personal sa(in/s, a lon/%term loan, and short%term borrowin/ tolaunch the business. The business will achie(e cash ;ow and protbreak%e(en in the se(enth month o operation and net prot willbe achie(ed in the rst year, allowin/ or di(idends to be paid to
the owners beyond their salaries startin/ in year two.
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Start-up Funding
• The start%up undin/ will be primarily rom in(estment by the co%owners and ounders, Andreescu Andrei and Raul Atanasoaei, whowill each contribute $@,*00. They will borrow $2,000 on creditcards and seek a three%year loan o $70,000 or the remainin/cash, with their home equity as collateral. This will co(er the
required $2@,000 in undin/ needed to launch.
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Proected Pro!t and "oss
ross mar/ins will impro(e sli/htly as sales o ull sessionsincrease relati(e to other ser(ices.