APURVA CHATURVEDI Senior Clean Energy Specialist USAID India MULTIPLE BENEFITS AND DRIVERS OF ENERGY EFFICIENCY Apurva Chaturvedi is currently working as Senior Clean Energy Specialist in USAID/India. She has over 12 years of experience in clean energy and climate change sector. She has designed and managed several clean energy programs at USAID. Her area of expertise is program design & management. She is currently leading the energy efficiency (including building efficiency) and smart grids portfolio of USAID’s clean energy program in India. She also worked as Project Manager-Climate Change at British Council, India. She has done her Masters in Microbiology and a Post Graduate Diploma in Intellectual Property Rights.
APURVA CHATURVEDI - d2oc0ihd6a5bt.cloudfront.net€¦ · 04/06/2017 · APURVA CHATURVEDI Senior Clean Energy Specialist USAID India MULTIPLE BENEFITS AND DRIVERS OF ENERGY EFFICIENCY
APURVA CHATURVEDISenior Clean Energy SpecialistUSAID India
MULTIPLE BENEFITS AND DRIVERS OF
ENERGY EFFICIENCY
Apurva Chaturvedi is currently working as SeniorClean Energy
Specialist in USAID/India. She hasover 12 years of experience in
clean energy andclimate change sector. She has designed andmanaged
several clean energy programs at USAID.Her area of expertise is
program design &management. She is currently leading the
energyefficiency (including building efficiency) and smartgrids
portfolio of USAID’s clean energy program inIndia. She also worked
as Project Manager-ClimateChange at British Council, India. She has
done herMasters in Microbiology and a Post GraduateDiploma in
Intellectual Property Rights.
June 7, 2017
2
Presented by
Apurva Chaturvedi, USAID/India
Market Transformation for
Super Efficient Air-Conditioners
3
Buildings
&
Air-conditioning
India’s Next
Energy
Challenge
-
50
100
150
200
250
300
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
MW
hT
ho
usa
nd
s
Domestic Commercial4
Residential
Electricity
Demand
Accelerating
5
Small ACs
dominate the sales
Window
26%
Splits
60%
Large DX
3%
VRF
2%
Small central
1%
Med central
3%
Large central
5%
Split & Window ACs > 85% of the market
Potential for doubling the energy
efficiency
6
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
2010 2015 2020 2025 2030
Sale
s b
y V
olu
me
Millio
ns
Split ACs
Window ACs
VRFs
Splits ACs will continue to dominate future sales
India’s Air Conditioner Market is projected to
grow at a CAGR of 10.2% during 2015-21
7
Is there a business case for super-efficient ACs?
BEE’s AC S&L
program:
created a
consumer
demand for
energy
efficiency
5-Star rated ACs
sales is increasing:
2016 is expected to
have over 25% share
of 5-Star sales
Consumer
price is a factor
of demand and
competition
Consumers
recognize energy
efficiency and are
willing to pay
8
Is there a business case for super-efficient ACs?
YESWith several fine prints
Is there a business case for super-efficient ACs?
Market Transformation - Program Approach
10
Push the efficiency
envelope beyond
star-rating
Bring the initial cost
down for super
efficient ACs
Expand the overall
market size through
energy efficiency
Communicate benefits
for the consumers and
the industry
Objective: Creating a Large Scale and Lasting Impact
11
Super Efficient Air-conditioners
Life Cycle Cost Effective
Quality Installation and Service
12
Potential
Impact
-
5
10
15
20
25
30
35
40
1 2 3 4 5
Sale
sx 1
00000
Star Rating
2014
2015
2018
13
Accelerate Market Transformation
Over 60% of
the sales for
Super
Efficient ACs
2015
3.2
2014
3.1
2018
4.8
2018
3.6 Business As Usual EER Projection
Potential with Super
Efficient AC Program
Savings of over
2,000 GWh/Yr
&
1.9 GW Peak
Increasing Average Efficiency of AC Stock (EER)
15
Potential Impact
Energy Savings
of over 60% for
the consumers
National energy
savings equivalent to
over 500 coal-
powered 250 MW
power plants by 2030
Typical payback
of 2-4 years on
additional cost
16
EESL – USAID: Partnership for Scaling-up EE Deployment
