APU was established in 1924 by the Government of Mongolia as a state monopoly in vodka production. In 1992, it was re-organized as a joint stock company and 49 percent of its shares were floated on the Mongolian Stock Exchange. The company was fully privatized in 2001, when the current management took over the stewardship of the oldest enterprise of Mongolia. 

2002-2004 were years of full scale upgrade and modernization of all systems: equipment, technologies, management, and culture. An expansive investment program and unwavering efforts by the production and management team resulted in the today’s state-of-the-art facility.

APU - HISTORY

APU - TODAY

APU, the top national producer building on its portfolio of premium brands and culture of quality and innovation, will continue to develop internationally.

APU and its associate companies employ over 1300 highly trained professionals.

Products & brands: more than 60

Total production & sales: 79.0 million liters

Annual turnover – around USD 200 million

Company value increase - Share price doubled in 2011

One of the largest tax-payers in Mongolia

1.About Mongolia 2.Company profile 3.APU plants 4.Vodka brands portfolio. 5.Beer brands portfolio 6.Beverage brands portfolio 7.CHINGGIS KHAN Vodka 8.Research Summary - Consumption & Barrier 9.Research Summary - Market Share 10.The Dairy factory project  11.ECOLEAN line  12.TETRA PAK line

VODKA PLANT • Fully modernized in 2004 - Capacity: 12 million liters of finished products per year • Vodka plant expansion in 2010- Capacity: 20 million liters of finished products per year • Capacity utilization 80% • German, Italian equipment • Own pure alcohol/spirit supply

BREWERY • Fully modernized in 2004 - Capacity: 18 million liters of finished products per year • Brewery expansion in 2007 - Capacity: 25 million liters per year • Brewery expansion completed in May 2010 - Capacity: 50 million liters per year • Capacity utilization above 90% • German equipment: GEA, Krones • Diversified packaging: glass bottle, PET bottle, KEG, aluminum cans

WATER AND SOFT DRINK PLANT • Fully modernized in 2004 - Capacity: 11-13 million liters per year • Capacity utilization 100% • German, Italian equipment • PET line: 2L, 1.5L, 0.5L, 0.33L

NATURE AGRO SPIRIT DISTILLERY •Greenfield project completed in 2008 - Capacity: 15 thousand liters of pure alcohol per day •Spirit distillery expansion in 2011 - Capacity: 23 thousand liters of pure alcohol per day, total 38 thousand liters •Capacity utilization 60% •German equipment Rainer Schmidt •The only distillery in Mongolia producing grade Alfa pure alcohol

TETRA PAK PACKAGED MILK AND JUICE PRODUCTION • Powder milk and fruit juice concentrate processing • Tetra Pak packaging line • Annual capacity 8 million liters • Emphasis on new product development

APU PLANTS

Chinggis Khan ultra premium /5cl,70cl, 75cl, 1l, 40% alc.vol/Soyombo super premium /75cl, 39.5% alc.vol/Khar Suvd premium /75cl, 38% alc.vol/ Altan Gagnuur premium /75cl, 39% alc.vol/ Yamaakhai premium /75cl, 39% alc.vol/ Bolor/classic, orange, cranberry/ premium /75cl, 39% alc.vol/Arkhi premium /75cl, 50cl, 35cl, 38% alc.vol / Altan Turuu low premium /75cl, 50cl, 39.5% alc.vol/ Eruul standard /75cl, 50cl, 35cl, 38% alc.vol /

VODKA BRANDS PORTFOLIO

1.About Mongolia 2.Company profile 3.APU plants 4.Vodka brands portfolio. 5.Beer brands portfolio 6.Beverage brands portfolio 7.CHINGGIS KHAN Vodka 8.Research Summary - Consumption & Barrier 9.Research Summary - Market Share 10.The Dairy factory project  11.ECOLEAN line  12.TETRA PAK line

BEER BRANDS PORTFOLIO

Altan Gobi /33cl, 50cl , 50cl CAN, 5l KEG, 5.1% alc.vol, draft/Khar Khorum /dark/ /33cl, 50cl, 50cl CAN, 5.3% alc.vol, draft/Fusion /33cl, 50cl, 5.0% alc.vol,draft/Niislel /33cl, 50cl, 1.5l PET, 5.0% alc.vol, draft/Hops and Malts /draft/Borgio Gold /33cl, 50cl, 5.2% alc.vol, draft/Borgio /33cl, 50cl, 2l PET, 5.5%alc.vol, draft/ /7 different brands, 33 types of packaging/

Water Pure Water /330ml, 500ml, 1.5liters PET bottles/

Milk Pure Milk /1 liter Tetra Pak/

SOFT DRINKS BRANDS PORTFOLIO

Soft Drinks Terelj /0.5l, 1.5l PET bottles/ Selenge /0.5l, 1.5l PET bottles/

Juice Frutta Multifruit /1 liter Tetra Pak/ Frutta Orange /1liter Tetra Pak/ Frutta Apple /1 liter Tetra Pak/

APU market share

APU market share (top three competitor on the market)

2011 2012

Production (in thousand hectoliters)2009 2010 2011 2012 plan

Vodka 91 133 157 197Beer 240 289 438 499Soft Drink 52 93 70 96Milk, Juice 13 54 61 61Pure alcohol 41 48 63 81

Total 438 618 789 935

PRODUCTION OVERVIEW

Total Production /MNT billion/:

37%

40%26%

APU Production:

DISTRIBUTION NETWORK

Total number of APU Sales points: 7016 points nation wide

5010 sales points

DISTRIBUTION NETWORK (Ulaanbaatar)

Sales points

APU Sales Agents

Sales Channels

Total: 5010 sales points, 99 delivery trucks

DISTRIBUTION NETWORK (Rural Area)

Total: 2006 sales points, 38 delivery trucks