She Knows Money! TeleSummit Schedule

April 10-12, 2012 Lively conversations about raising, spending, investing,

understanding, managing and making peace with money.

A FREE pre-conference event for the She! Virtual Conference for Wyoming Business Women, April 17-27.

www.regonline.com/wyo.she

Tuesday, April 10, 2012 Tuesday, 9:00-9:30 AM MDT • Diane Wolverton •Shaking the Money Tree: Valuable resources abound for your business right here in Wyoming. Diane Wolverton taps into her 20 years experience in business development to tell you where you can find them. She will also introduce Wyoming Smart Capital Network’s new funding resources for Wyoming entrepreneurs and provide an overview of the TeleSummit—so you can best use the time of learning, inspiration and networking to shake the money tree for your venture. Diane Wolverton is the host of the She Knows Money! TeleSummit and Executive Director of Wyoming Smart Capital Network. She has a wealth of experience in business development, leadership and entrepreneurship. She served for 16 years as the State Director of the Wyoming Entrepreneur Small Business Development Center. Diane’s entrepreneurial experience includes ownership of the Bridger Valley Pioneer, a community newspaper in Lyman, Wyoming and founder of a new online training company, CSource. Diane holds bachelor’s, master’s and doctoral degrees. She is a 2001 graduate of Leadership Wyoming and has served two terms as national chair of the ASBDC Board of Directors.

Date Time Presenter Topic

Tuesday, April 10 9:00-9:30 AM Diane Wolverton Shaking the Money Tree 10:00-10:30 AM Jill Kline Free offers for your business 11:00-11:30 AM Aliza Sherman The Shadow Side of Money 12:00-12:30 PM Rod Bristol &

Mike Lilygren Profit Mastery—The Key to Unlocking Higher Profits

Wednesday, April 11 9:00-9:30 AM Diane Johnston Commercial Lender Hints 10:00-10:30 AM Susan Coppage Evans Invest in Yourself! 11:00-11:30 AM Karen Hostetler Using Federal Grants 12:00-12:30 PM Ted Ladd Angel Financing Thursday, April 12 9:00-9:30 AM Rosemary Bratton The Micro Credit Solution 10:00-10:30 AM Jeff Carpenter Preparing for Investors 11:00-11:30 AM Fran VanHouten Six Figure Salary Thinking 12:00-12:30 PM Michael Shuman Local Investing

Tuesday, 10:00-10:30 AM MDT • Jil l Kline • Scooping up the Low Hanging Fruit: Jill Kline will pick up where Diane Wolverton left off and provide a tour of the services offered by the Wyoming Entrepreneur network that can add real dollar value to your bottom line. She will focus attention on the free resources available now – for a limited time—as a result of special funding for small businesses in the Small Business Jobs Act of 2010. Ji l l Kline is the State Director for the Wyoming Entrepreneur Small Business Development

Center (SBDC) and its associated programs, the Market Research Center and Procurement Technical Assistance Center. Jill holds a Bachelor of Science in Geology and a Master’s in Public Administration, both from the University of Wyoming. Jill owned and operated a small retail business for seven years realizing the hard work and challenges small business owners face daily. Jill has worked as the outreach coordinator with the Small Business Innovation Research program, as a SBDC regional director serving NE Wyoming, as the SBDC associated state director and now as the SBDC state director. Tuesday 11:00-11:30 AM MDT • Aliza Sherman •The Shadow Side of Money (Fear, Stress, Aaargh!) We infuse money with so many emotions and give money power over our lives. Aliza Sherman will share her own stories about money. She'll also outline how she is working to overcome money obstacles in manageable steps to make a positive impact on her financial wellbeing.

Aliza Sherman is a Web Pioneer, an international keynote speaker, author of nine books, and a digital strategist since 1992. She speaks and writes about the Internet, digital media, social mobile marketing, online communities and the future of tech. Aliza is well known for her expertise on the topic of women’s technology and business issues. She founded the first woman-owned, full-service Internet company - Cybergrrl, Inc. - in 1995, and the first global Internet networking group for women – Webgrrls International.

Newsweek named her one of the "Top 50 People Who Matter Most on the Internet” that same year. Fast Company named her one of the "Most Powerful Women in Technology" in 2009 for her blogging. Her latest books are The Complete Idiot’s Guide to Crowdsourcing and Mom, Incorporated.

Tuesday, 12:00-12:30 PM MDT • Rod Bristol and Mike Lilygren•Profit Mastery—The Key to Unlocking Higher Profits: Rod Bristol, Master Facilitator for Profit Mastery training, will discuss the critical importance of small business owners improving their financial acumen, helping them run their businesses more profitably and being able to communicate more successfully with lenders. He will offer a quick outline of the Profit Mastery curriculum which is available statewide free of charge to every business owner in Wyoming through the Wyoming Entrepreneur SBDC.

Rod will be joined by Mike Lilygren, a Wyoming businessman who has completed the class. Mike says, "Profit Mastery is amazing. You really need to do this if you own a small business. Don't tell me you don't have time—you don't have time NOT to."

Rod Bristol was part of the development team that created the Profit Mastery University financial education curriculum. He is responsible for client development and the national expansion of the Profit Mastery University program and for Facilitator Certification training. He has taught over 200 Certified Facilitators in 30. Prior to joining the Profit Mastery team, Rod owned Sudden Printing, the largest independent quick printing company in the state of Washington. At the peak of Sudden Printing’s expansion the company employed a staff of over 60, had sales of $5 million and served the greater Puget Sound area with offset printing and digital imaging services. Rod was very active in the National Association of Quick Printers for over

20 years and was awarded the Honorary Lifetime Member award in 2007.

Mike Lilygren is Co-Owner of Bridge Outdoors, Lander, WY. He began his outdoor experience as an expedition rock-climber, climbing all over the globe. He then added seven years of outdoor industry retail experience and eight years of managing new product development teams. His efforts in ideation, project management, contract negotiation and category leadership have helped build strong brand and sales growth as well as leading to award winning products such as Brunton's Epoch line of binoculars -

multiple "Gear of the Year" awards from Outside, and their Nova Stove – "Editor's Choice" from Backpacker Magazine and "Best of What's New" from Popular Science.

Wednesday, April 11, 2012

Wednesday 9:00-9:30 AM MDT • Diane Johnston • A Commercial Lender’s Hints for Successfully Financing Your Business: When you submit an application for a business loan, do you feel like it goes into a black hole? Do you wonder what the mysterious “loan committee” does behind closed doors? Do you find the whole process mind boggling and intimidating? Join Diane Johnston’s session to learn what goes on behind the scenes in commercial lending and how you can prepare for it. Diane Johnston has been President/CEO of WIDC/Frontier CDC a commercial lender for the past 24 years. She has degrees in accounting and economics as well as an MBA. She has served on various community, state and national boards of Directors of both for profit and nonprofit organizations.

Wednesday 10:00-10:30 AM MDT • Susan Coppage Evans •Invest in Yourself! Susan Coppage Evans will share her inspiring story about leveraging talent, experience and passion to build ownership and assets for an abundant future. She knows first hand about developing an entrepreneurial mind, strengthening courage, skills and network—all of which can result in greater freedom and financial success. Over the last 25 years she has taken advantage of opportunities to take more courageous steps and they have paid off! The journey has been bumpy at times but the destination has been “better than I could have imagined.”

Susan Coppage Evans, D.Min, MA is President of WholeHearted, Inc., Founding Partner of Eating Recovery Center and Founding President of Creation Spirituality Communities. She was a psychotherapist for a decade followed by another decade serving in leadership roles of psychiatric facilities. She has been a co-founder of several organizations and helped to successfully expand other businesses. She currently combines her psychological, business and ministerial training to offer consulting though her company, WholeHearted, Inc.

Wednesday 11:00-11:30 AM MDT • Karen Hostetler • How Federal Grants helped us in our business venture and how to explore grant possibilities for your business.

Karen Hostetler is the chief executive officer and co-owner of Mountain Meadow Wool Co. Inc. She has been involved in the wool industry as a spinner, weaver, craftsman, and marketer of wool products since 1980. She has managed a variety of small businesses and for the past 23 years. She has worked as an educator and has motivated people to make positive changes in their personal lives and improve their decision-making skills. She and Valerie Spanos opened Mountain Meadow Wool Mills in Buffalo in 2007. They use Wyoming wool to create yarn for the handcrafting industry.

Wednesday 12:00-12:30 PM MDT • Ted Ladd • If I had the Wings of an Angel...(Angel investors—how to be one or attract one to your business.)

Ted Ladd works at WIMM Labs (www.WIMM.com), a start-up in Silicon Valley focusing on wearable technology. He also teaches entrepreneurship to aspiring MBAs at the Bainbridge Graduate Institute (www.BGI.edu). He is on the board of Lower Valley Energy (www.LVEnergy.com) and the representative in Jackson for the Wyoming Small Business Development Center (www.WyomingEntrepreneur.biz). He holds an MBA from Wharton, an MA in economics from Johns Hopkins, a BA from Cornell, and a certificate from the Oklahoma School of Horseshoeing. He and his wife, Laura, live in Wilson, Wyoming.

Thursday, April 12, 2012

Thursday 9:00-9:30 AM MDT • Rosemary Bratton • The Microcredit Solution to Raising Capital. Microloans (up to $50,000) can be a significant capital injection to your business—and can be used as your whole financing tool or a part of a larger funding package. Rosemary offers an overview of how the WWBC microloan program, as well as the Individual

Development Account Program.

Rosemary Bratton is the Executive Director of the Wyoming Women’s Business Center. She has lived in Wyoming since 1977 and calls this magnificent place “home.” While working in the domestic violence prevention field for many years, Rosemary became acutely aware of the economic impact experienced by many survivors. The WWBC, with an emphasis on small business development, was created as an alternative to low paying jobs available to Wyoming’s most marginalized people, women, people of color,

people with low incomes and people with disabilities.

Thursday, 10:00-10:30 AM MDT • Jeff Carpenter Business Due Diligence: Preparing Your Business Case for Investor Scrutiny. Jeff Carpenter will discuss information investors look for related to your customer, product and technology, market, competition, and intellectual property. He will point out common mistakes that turn into red flags for investors, and provide guidance on how to obtain and present the information you need to make a strong impression.

Jeff’ Carpenter manages due diligence, tech scouting, and strategic partnering services for Development Capital Networks. His 17 years of technology commercialization experience includes director of product development for a clean tech start-up; nearly 10 years in the University of Minnesota technology transfer office; senior tech scout for Coloplast (a Danish medical device company); and commercialization planning, due diligence, and strategic partnering support for entrepreneurs, investors, and technology acquirers. His expertise includes market and competitor analysis, strategic patenting, partner identification and vetting, patent valuation, and license negotiation. Jeff holds a PhD in Cell and Developmental Biology from the University of Minnesota; and Bachelors and Masters degrees in Forestry, from the University of Montana.

Thursday 11:00-11:30 AM MDT • Fran VanHouten • Putting Six Figure Tips Into Action: The words of author Barbara Stanny, in Secrets of Six Figure Women, stopped Fran VanHouten in her tracks. “I’ve always considered myself aware and savvy about business and advocating for my needs,” reflected Fran. “But when Barbara Stanny reported the behaviors of under-earners, I heard my own voice. I believed ‘the money was secondary to important work’ and ’they will pay me what I’m worth.’ I had to look myself in the mirror. I was limiting my own earning potential. That was a harsh wakeup call.” This session will focus on looking in the mirror and understanding some of the ways we (as women) get in our own financial way—and what we can do about it. Frances VanHouten has a Bachelor's degree in mechanical engineering and a Master's degree in organizational development; has held leadership roles in industrial product development and business-to-business marketing; and has worked with groups throughout the US and Europe. Inspired to work for herself, VanHouten became a freelance marketer until she found her calling in the social sciences. She established RainMaker Coaching in 2000 and has been busy ever since. Described as a "sparkplug," her work is characterized by a direct and energetic style that keeps people on their toes. She is a Certified Professional Facilitator by the International Association of Facilitators, and a Certified Practitioner of the MBTI Step I and Step II Instruments, by the Center for Applications of Psychological Type.

Thursday 12:00-12:30 PM MDT • Michael Shuman • Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street and Achieve Real Prosperity

Michael Shuman is director of research for Cutting Edge Capital, director of research and economic development at the Business Alliance for Local Living Economies (BALLE), and a Fellow of the Post Carbon Institute. He holds an AB with distinction in economics and international relations from Stanford University and a JD from Stanford Law School. He has led community-based economic-development efforts across the country and has authored or edited seven books, including The Small Mart Revolution: How Local Businesses Are Beating the Global Competition (2006), Going Local: Creating Self-Reliant Communities in the Global Age (1998) and Local Dollars, Local Sense: How to Shift Your Money from Wall

Street to Main Street and Achieve Real Prosperity. In recent years, Michael has led community-based economic-development efforts in St. Lawrence County (NY), Hudson Valley (NY), Katahdin Region (ME), Martha's Vineyard (MA), and Carbondale (CO), and served as a senior editor for the recently published Encyclopedia of Community.

She Knows Money! is a pre-conference event brought to you by

Wyoming Smart Capital network in conjunction with the She! virtual conference for Wyoming business women.

Register now for the free TeleSummit at http://bit.ly/yae05O