The Role of Communications in Fundraising Campaigns

Volume 1, No. 4 P. O. Box 40386, Memphis, TN 38174-0386 April 2012

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To register for the April 12th luncheon, please visit www.afpmemphis.org.

Paying by credit card (VISA, Mastercard & AmEx) is not only welcome but preferred! We can only accept cash or checks at the door and we no longer send invoices.

REMEMBER to make your luncheon reservation no later than noon Tuesday (4/10).Cancellations, when necessary, should be made as early as possible to avoid

being charged for the unused reservation.

Members $15 Non-members $25

Thursday, April 12thCBU, Thomas Center, 11:30am - 1:00pm

Linda Jackson McNeil is the Vice President of Development for BRIDGES, where she consistently reaches an annual campaign goal exceeding $1.3 million. She has successfully directed a $10 million capital campaign, a $5 million challenge campaign, introduced a planned giving program and has secured $13.5 million for BRIDGES endowment. McNeil is a lfe-long Memphian who has helped lead - and in some cases create - several of Memphis’ philanthropic initiatives. In 2010 she was awarded the Crystal Award for Outstanding Fundraising Executive from the AFP Memphis Chapter.

Kim Gaskill is co-owner of Gaskill Strategies, LLC a Memphis-based firm that works with nonprofits (and for-profits) for communications, fundraising and strategic planning needs. Past and present clients include Methodist Le Bonheur, BRIDGES, Ballet Memphis, The Bill & Melinda Gates Foundation and others. Gaskill has been active in the public relations and development sphere in Memphis for 20+ years. She is a recipient of the MBJ’s Top 40 under 40 and 50 Women Who Make a Difference, as well as being a graduate of Leadership Memphis.

April Luncheon

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Please join us for our April 27th Webinar

Thank You!

Our appreciation to Meritan and CBU for allow-ing us the use of their facilities for our meetings in March.

Thank you National Foundation for Transplants and SunTrust for providing door prizes at our March luncheon.

Save the Date

Crystal Awards 2012 Thursday, November 15th, 2012

Same Location! University Center, University of Memphis Campus

AFP Memphis ConferenceThursday, August 2nd, 2012

New Location! University Center, University of Memphis Campus

Fundraising is a Crowded Field: Compose a Compelling Message that Will Bring in Bucks!

Presenter: Mark Grimm, Communications Consultant

Competition for nonprofit fundraising dollars is fierce, exacerbated by a tough economy where individuals and companies often have less to give as the needs grow for the organizations that philanthropy supports. This session centers on sharpening your message to focus more on why the available fundraising dollars should come to you.

In this session:•Begin to take a new approach on how to communi-cate with donors and prospects•Better understand how message clarity and quantifi-cation go hand and hand•Have a clearer idea on how to achieve clarity•Have a greater appreciation for tracking the right things

April 27, 12 noon to 1:30 p.m. -- University of Memphis Alumni Center – 635 Normal Street

Please arrive by 11:50 a.m., and feel free to bring your lunch.

Free to AFP Members; $10 for Non-Members Register: www.afpmemphis.org

WELCOME NEW MEMBERS!

Trevor ThompsonFounder/CEO

The Sickle Cell Center Fnd

Marissa AakerGraduate Student

University of Memphis

Carole ColterGraduate Student

University of Memphis

Olivia BuffingtonMississippi State University

Natalie Cole

Annual Fund ManagerNat’l Hardwood Lumber Assn

Chaka Conway

Development OfficerBRIDGES

Reginald Hameth

Development OfficerBRIDGES

Check AFP Memphis Chapter out on Facebook!

https://www.facebook.com/AFPMemphis

Please visit us and "Like" us!

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20 Questions with Liz SaltonEach newsletter we like to get to know one of our members a little better through a series of 20 questions. This month, Liz Salton shares a few details on both a personal and professional level.

1. Full name (people know you as)? Liz Salton

2. Date & place of birth? February 22 - Mt. Clemens, Michigan

3. How long have you lived in the area? Most of my life - we moved to Memphis when I was 6 months old.

4. Occupation? Special Event Coordinator for Le Bonheur Foundation

5. Who was your most influential role model? My parents

6. Favorite place to go, favorite trip, hike, etc.? Ghost hunting with my sisters

7. Favorite local business? The Art Center Supply Store

8. Favorite food? Mexican - I love chips and dip

9. Favorite book? Eelfish, A Rock and Roll King - written by yours truly! Also anything written by Rupert Holmes

10. Favorite movie? My Man Godfrey - 1936 with William Powell and Carole Lombard - great movie!

11. What do you waste your money on? Eating out

12. What is the craziest & most adventurous thing you have done? Ghost hunting! This summer we have plans to

spend the night in a haunted insane asylum!

13. What is your fondest memory? Summertime family gatherings and our “Front Porch Productions”.

14. If you could change one thing about Memphis what would it be? Nothing. I love Memphis just the way it is.

15. What do you think makes Memphis a good place to live? I love the diversity - Memphis is a great mixture of

everything for everyone.

16. Tell me about one hidden Memphis treasure others should know about? The Crystal Grotto at Memorial Park

Cemetery

17. What do you do to de-stress? Sing!

18. If you were to try any other profession for one day, what would it be? A lounge singer.

19. What is one fundraising best practice you can share with AFP membership? Use an agenda at meetings and

stick to it. It really helps get the job done in a timely manner and leaves no stone unturned.

20. Complete this sentence: Liz Salton is thankful for the opportunities that come knocking and not being afraid to

answer the door.

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