April Counterman Proposal

8/22/2019 April Counterman Proposal

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D I S C U S S I O N O U T L I N E

Our Understanding

Our Proposal

Areas of Opportunity

Potential Outlets and Strategies

Overview of Pace Our Experience

Current And Past Clients

Media Outlet History

Biographies

Contact Information


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O U R U N D E R S T A N D I N G

April Counterman is looking to expand her clientele by securingplacements on national & local television shows, newspapers,websites, magazines and radio shows. This is all in the hopes ofbringing more awareness to April Counterman as a leading attorneyin Family & Criminal Law.

By increasing her publicity scope, April Counterman hopes to addyet another layer of credibility to her already impressiveachievements. A clip of April on FOX News or CNN would mostcertainly give her that competitive edge over other attorneys. Localpress would additionally help drive clientele.

Pace Public Relations will work with April Counterman to utilize ourwell-established and successful media relationships, with the hopesof getting her spots on national cable & broadcast television showsand quoted in various media publications.


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O U R P R O P O S A L

A R E A S O F O P P O R T U N I T YTELEVISION: TV would be a preferredmethod of outreach for AprilCounterman. By booking her onvarious shows on Fox News, FoxBusiness, NBC including Today, CNN,HLN etc., millions of Americans will bereached. PPR will aim to secure liveinterviews and/or taped piecesthroughout the year focusing on lawcases applicable to April. PPR will workwith April to come up with pitches for

producers on a weekly basis, eachweek targeting a different verticals.PPR will start with local televisionbookings first in order to build up Aprilspresence on TV.


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O U R P R O P O S A LMAGAZINES & NEWSPAPERS:Whether its print or online, Americansstill get their news in droves via dailyand weekly newspapers and relevant

periodicals. By targeting outlets such asThe Wall Street Journal, The New YorkTimes, USA Today, Crime and LawMagazine, Attorney at Law Magazine,and local North Carolina newspapers,PPR can help to spread the word about

April Counterman. Additionally, legalbased publications would be greatoutlets for April to position herself as aone of the leading attorneys in her field.

A R E A S O F O P P O R T U N I T Y


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O U R P R O P O S A L

A R E A S O F O P P O R T U N I T YWEB: Blogs and social media are animportant source for driving traffic backto your website and expanding your

client base. PPR has gotten manysuccessful blog posts for our clientsand by using social media, youll beable to tap into your practices fullpotential. PPR will come up with a listof great blog topics with April

Counterman and then pitch toHuffington Post, Daily Beast, BusinessInsider, FOXNews.com, etc.


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O U R P R O P O S A LA R E A S O F O P P O R T U N I T Y

RADIO: We tell our clients never,ever underestimate the power of Radio.By targeting outlets such as FOX NewsRadio, ABC Radio, NPR, Sirius XM,CNN Radio, etc., PPR will be able tospread the word about AprilCounterman. Additionally, radio tendsto provide the opportunity for lengthier

interviews and a different sector ofclients.


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O V E R V I E W O F P A C Eis a full-service media relations and

communications agency. At PPR, we strategically customize & tailor eachclients publicity plan to meet their specific PR goals while maximizing theirmedia exposure. Specializing in television, radio, print and web placements,PPR is the direct conduit for clients with press that they want and need toattract.

As a former print reporter and television producer, PPRs PresidentAnnie Pace Scranton, knows what it takes to ensure that each client iseffectively pitched to the media. Beyond strategizing an outreach plan, Anniehas built a core relationship with key members of the press, and individuallyfields requests every single day to help fulfill their booking needs.

At PPR, we dont just specialize in one type of client; we have a diverseclient list that allows us to provide the press with out-of-the-box segmentideas and story pitches across multiple fields. Each client is guaranteedpersonalized attention and consistent communication.

PACE PUBLIC RELATIONS


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EXPERIENCE SAMPLINGJEFF ASHTON, Casey Anthony ProsecutorPace Public Relations served as bothPublicist and Literary Agent for JeffAshton, the Prosecutor in the CaseyAnthony case. Having both outlinedAshtons media schedule post-trial, andsecured his book deal with Harper

Collins, Ashton serves as the pinnacleexample of PPRs abilities.


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EXPERIENCE SAMPLINGKRISTEN K. BROWN, Stress Coach & AuthorPace Public Relations helmed the PRpromotion for Kristen K. Browns Amazonbest sellerThe Happy Hour Effect. Throughour outreach, we were able to secureKristen publicity on HLN, FOX, countlessradio interviews and national newspapers

and a spot on Live with Kelly and Michael.


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EXPERIENCE SAMPLINGMARK MINERVINI, Leading Stock Trader

Pace Public Relations solelyhandled thepublicity for Mark Minervinis Trade Like AStock Market Wizard, landing himplacements on Bloomberg, FOX Business,CNBC, and Yahoo! Finance. Because ofPPRs connections and outreach, Marks

book managed to premiere at number oneon Amazons best seller list in Business &Investing.


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EXPERIENCE SAMPLINGLAURA CIPULLO, Registered DieticianRegistered Dietitian and CertifiedDiabetes Educator Laura Cipullohas been featured in Fitness,cosmopolitan, OK! Magazine, Foxand Friends, and CBS The Couch.Through Pace Public Relationsefforts, Laura secured a book deal

for the upcoming release ofTheDiabetic Comfort Food Diet, whichhas ultimately helped fullyreimburse the money Laura spentutilizing Pace Public Relationsservices.


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EXPERIENCE SAMPLINGKRISTEN JAMES, Fitness Instructor

Pace Public Relations served as publicist to one ofNew York Citys leading fitness instructors, KristenJames of Kristen James Fitness. PPR was able tosecure Kristen a segment on Access Hollywood and apiece in the Daily Mail, catapulting download sales ofher immensely popular workout series 50 Shapes,

titled after the best seller50 Shades of Grey.


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CURRENT & PAST CLIENTS


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EDIA OUTLET HISTORYNew York TimesNew York Daily

New York MagazineNew York Post

New York ObserverNew York Law Journal

Wall Street Journal

Metro NYUSA Today

Huffington PostBloomberg

APDrudge Report

Newsday

Los Angeles TimesNewsweekPBS Business Report

PeopleLife & Style Magazine

Star Magazine

TimeOK! Magazine

National GeographicVanity Fair

MTVSelf

Seventeen Magazine

Sports IllustratedThe Examiner

The OnionThe Nation

Think MagazineVillage VoiceO Magazine

In Touch WeeklyUS MagazineFox News Radio

NPRWPIX

CBS Radio

Ed SchultzABC Radio

AM-NYCNN RadioSirius XM

WCBS & WNBCWNYC (New York Public Radio)

CB News, 48 Hour MysteriesCBS Sunday Morning

CNN: Piers Morgan TonightCNN: Erin Burnett Out Front

CNN: Your MoneyCNN International

Current TV

Fox 5 Morning NewsFox Business NetworkFox: Happening Now

Fox: Americas NewsroomFox and Friends

Fox: The OReilly Factor

Fox: Happening NowABC: Good Morning America

MSNBC: Ed ShowCNBC: Kudlow Report

Reuters TVThe Talk

NBC: The Today Show

The ViewComedy Central: Colbert Report

Dr. PhilFashion TV

HLNLifetimeOWN

OxygenRachael RayTNT

Better TVE! Entertainment

The Wendy Williams Show

THIS IS PURELY A SAMPLE OF OUR MEDIA OUTLET REACHM


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FEE STRUCTURE OF SERVICES Pace Public Relations operates all client relationships on

a month-to-month basis. For the services rendered onbehalf of April Counterman, a fee of $1,500 per monthwould be charged for services spanning a six month

contracted period.

Our billing requirements will be detailed in furthercommunications.

This fee does not include Media Training with PPRsofficial media trainer, Laurie Dhue, should AprilCounterman deem it necessary.


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&CONTACTINFORMATIONBIOGRAPHIES


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A N N I E S C R A N T O NIn 2010 Annie Pace Scranton formed Pace Public Relations (PPR),

drawing on her experience in the television industry. For eight years,Annie's career as a seasoned TV producer spanned work with majornetworks including CNN, Fox News, CNBC, MSNBC & ABC.

Annie capitalized on her television connections and started PPR with thementality of a journalist, and the savvy of a publicist. Drawing on previousexperience as an Account Executive at the boutique PR firm, LouHammond & Associates, and as a reporter for the NJ-based newspaper,

The Asbury Park Press, Annie was already well-equipped, from both sidesof the fence, to handle the demands of traditional and non-traditional PRcampaigns.

Clients to date have been thrilled with placements on Today, ABC, EarlyShow, CNBC, Fox, WSJ, NYT, Forbes, Fortune and BusinessWeek, toname a few.

Annie is a graduate of Smith College where she served as Editor-in-Chiefof the weekly newspaper, The Sophian. She now serves on the Board ofDirectors for the New York Smith College Club and is an ExecutiveCommittee Member for the charity, the Catholic Big Sisters & Big Brothers..


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A N D R E W H O W A R DAndrew joined Pace Public Relations as an Account Executive in

December, 2012. At PPR, his focus is on print and broadcast outreach, aswell as content and pitch-development for his accounts. Andrew overseesthe companys research department and also maintains all of thecompanys social media accounts.

Prior to joining PPR, Andrew came from the Television industry; having

worked at both ITV on shows such as Jeremy Kyle and Bill Cunningham,and more recently for Investigation Discovery, casting for Dirty LittleSecrets and Dates From Hell.

Andrew is a graduate of the University of Missouri where he received hisBA in Communications with an emphasis in Mass Media.


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C O N T A C T I N F O R M A T I O NAnnie ScrantonOwner/President

Pace Public Relations, LLCOffice: 646.599.9222Mobile: 732.642.7192

Email : ann ie@pacepub l icrelat ions .com

Andrew Howard

Account ExecutivePace Public Relations, LLC

Office: 646.599.9222Mobile: 314.255.7640

Email : andrew@pacepub l icrelat ions .com

For additional information and a sampling of press clippings, please visit ourwebsite: www.pacepublicrelations.com

Documents

April Counterman Proposal