APRIL BROWN 1414 Shore District Drive #3415 • Austin, TX 78741 • [email protected] • 972.955.0930 EDUCATION The University of Texas at Austin 2012 – 2016 Moody College of Communication: Bachelor of Science, Public Relations McCombs School of Business: Certification, Business & Public Policy Bilingual English/Spanish PROFESSIONAL EXPERIENCE & SKILLS Edelman Public Relations Account Aide December 2016 – Present Manage simultaneous communications and research needs across various sectors and clients Identify beneficial media contacts and opportunities, draft pitches and facilitate interviews Track and flag local, state and national legislation pertaining to client interests and operations Monitor news coverage and report the effects of current events on industry environments Attend client meetings and update statuses of all plans, including budgets, events, etc. Weber Shandwick Public Relations Intern September – December 2016 Executed campaign strategies for global and national clients such as U.S. Army, Verizon, Qualcomm & Essilor Analyzed news coverage to provide insight on industry trends, provide background to develop crisis communications plans and general media strategy Pitched client news efforts to local and national press around the country Researched relevant publications, journalists and influencers to identify valuable media contacts using programs such as Cision and MyMediaInfo Drafted social media posts, press releases, media advisories, pitches and reports Vicarious, LLC Public Relations Intern January – April 2016 Researched media contacts to build specialized media lists in preparation for launch Met with potential investors and industry experts, pinpointing industry openings, capitalizing on market interest and summarizing key trend points and takeaways Developed the message to differentiate Vicarious from competitors, targeting niche markets for pre-launch support Conducted competitive analyses to understand current industry environment and trends to better develop strategic plans American Heart Association Public Relations Intern January – May 2014 Spearheaded coordination with donors, sponsors and staff to plan events and fundraisers Planned large annual events for Annual Heart Ball and Go Red for Women Summit Fundraised over $500,000 in monetary and item donations Designed media announcements using graphic design programs, i.e. InDesign & Photoshop Honors & Accomplishments The University of Texas Varsity Rowing Team Student-Athlete September 2012 – May 2016 2016 All-Big 12 First Team 2015 & 2016 Big 12 Varsity Eight Champion, Big 12 Team Champions Two-Time Arthur Ashe, Jr. Sports Scholar Four-Time Athletics Director’s Honor Roll, Four-Time First Team Academic All-Big 12 Four-Time Big 12 Commissioner’s Honor Roll Three-Time Conference-USA All-Academic Team Two-Time Conference-USA Commissioner’s Honor Roll

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APRIL BROWN

1414 Shore District Drive #3415 • Austin, TX 78741 • [email protected] • 972.955.0930

EDUCATION The University of Texas at Austin 2012 – 2016

Moody College of Communication: Bachelor of Science, Public Relations McCombs School of Business: Certification, Business & Public Policy Bilingual English/Spanish

PROFESSIONAL EXPERIENCE & SKILLS

Edelman Public Relations Account Aide December 2016 – Present

Manage simultaneous communications and research needs across various sectors and clients Identify beneficial media contacts and opportunities, draft pitches and facilitate interviews

Track and flag local, state and national legislation pertaining to client interests and operations

Monitor news coverage and report the effects of current events on industry environments Attend client meetings and update statuses of all plans, including budgets, events, etc.

Weber Shandwick Public Relations Intern September – December 2016

Executed campaign strategies for global and national clients such as U.S. Army, Verizon,

Qualcomm & Essilor Analyzed news coverage to provide insight on industry trends, provide background to

develop crisis communications plans and general media strategy

Pitched client news efforts to local and national press around the country Researched relevant publications, journalists and influencers to identify valuable media

contacts using programs such as Cision and MyMediaInfo

Drafted social media posts, press releases, media advisories, pitches and reports Vicarious, LLC Public Relations Intern January – April 2016

Researched media contacts to build specialized media lists in preparation for launch

Met with potential investors and industry experts, pinpointing industry openings, capitalizing on market interest and summarizing key trend points and takeaways

Developed the message to differentiate Vicarious from competitors, targeting niche markets for pre-launch support

Conducted competitive analyses to understand current industry environment and trends to better develop strategic plans

American Heart Association Public Relations Intern January – May 2014

Spearheaded coordination with donors, sponsors and staff to plan events and fundraisers

Planned large annual events for Annual Heart Ball and Go Red for Women Summit Fundraised over $500,000 in monetary and item donations Designed media announcements using graphic design programs, i.e. InDesign & Photoshop

Honors & Accomplishments

The University of Texas Varsity Rowing Team Student-Athlete September 2012 – May 2016

2016 All-Big 12 First Team 2015 & 2016 Big 12 Varsity Eight Champion, Big 12 Team Champions Two-Time Arthur Ashe, Jr. Sports Scholar Four-Time Athletics Director’s Honor Roll, Four-Time First Team Academic All-Big 12

Four-Time Big 12 Commissioner’s Honor Roll Three-Time Conference-USA All-Academic Team Two-Time Conference-USA Commissioner’s Honor Roll