Slide 1
Best Practices in ObamaCare EnrollmentThe right to quality
health care starts with access
Transforming Primary Care at the Community Health Center1The Big
Picture
Transforming Primary Care at the Community Health Center
2Key Points
Focus on MessageKnow Your AudienceUse Data and Adapt over
timeCollaborate and CommunicateBe CreativeUse Exchanges to verify
income
Transforming Primary Care at the Community Health Center3Focus
on Message
Health, not PenaltyObamaCare, not Affordable Care
ActDeadlinesMessage Based on Audience Focus on Moms
Transforming Primary Care at the Community Health Center4Using
the Data
Look at UninsuredLook at LanguageLook at Age
Transforming Primary Care at the Community Health Center
5Deeper Data Drilldowns
SSN As Proxy for CitizenshipTarget by LocationTrack with EHR and
CRMUse Turf Maps Door to Door
Transforming Primary Care at the Community Health Center
6Collaborate
Door to Door with Wesleyan StudentsEnrollment FairsSocial
Media
Transforming Primary Care at the Community Health Center
7Communicate
Social MediaLettersJulySoft RobocallsVideos
Transforming Primary Care at the Community Health Center
8Moving Forward
Celebrate SuccessesContinued Medicaid EnrollmentApril through
NovemberContinued Enrollment for Life ChangesPlanning for 2015
Transforming Primary Care at the Community Health Center9What
was the impact?
More PatientsMore Medicaid Less Uninsured
What did we miss?
UnderinsuredPatients that qualify for subsidyPatients who lost
insurance
Transforming Primary Care at the Community Health
Center10Looking Forward
Using this years success storiesDealing with small
businessesUnderstanding those not enrollingKeeping Awareness
UpChanging mix of patientsRetaining patients
Transforming Primary Care at the Community Health
Center1112ContactsMark MasselliPresident/CEOph: 860.347.6971
x3620email: [email protected] Flinter, APRN, PhDSenior Vice
President/Clinical Directorph: 860.347.6971 x3622email:
[email protected] Kearney, PhDChief Behavioral Health Officerph:
860.347.6971 x3507email: [email protected] Anderson, MDVice
President/Chief Quality Officerph: 860.347.6971 x3740email:
[email protected] Heather Crockett-Washington, DMDChief Dental
Officerph: 860.224.3642 [email protected] Channamsetty,
MDChief Medical Officerph: 860.347.6971 x3009email:
[email protected] Primary Care at the Community Health
CenterMarch 31st, 200912
