April 22, 20111 WSU Engr Open House Today's Plan: Prepare for Open House 1. Identify what's needed 2. Outline steps to accomplish 3. Practice 4. Assignment

April 22, 2011 1

WSU Engr Open House

Today's Plan: Prepare for Open House

1. Identify what's needed

2. Outline steps to accomplish

3. Practice

4. Assignment

John Harrison – EE585Preparing for WSU Engr Open House

April 22, 2011 2

WSU Engr Open House

It's as easy as 1, 2, 3!

1. Working, presentable Prototype

2. Elevator Pitch

3. Visual Presentation


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WSU Engr Open House

Working, Presentable Prototype

Robust Some effort to illustrate functionality over

method.

You've been working on this all semester


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WSU Engr Open House

Elevator Pitch

What is it? Each group starts sketching out one For next week: post your elevator pitch to the

blog For next week: try your elevator pitch in class


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WSU Engr Open House

Visual Presentation

What is it? Each group starts identifying parts to

presentation For next week: identify at least 4 parts you need For next week: upload then show presentation

parts in classJohn Harrison – EE585

Preparing for WSU Engr Open House

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WSU Engr Open House

Elevator Pitch: What is it?

You have a ride in an elevator to sell your idea. What do you say?


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WSU Engr Open House

Elevator Pitch: How Long is it?

30 seconds 150 words


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WSU Engr Open House

Elevator Pitch: A Formula

STEP into it! (yeah) Statistics Testimonial Expert Opinion Promise


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WSU Engr Open House

Elevator Pitch: Content

Problem Outcome Story


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WSU Engr Open House

Elevator Pitch: Tips

Leave out the jargon Speak to outcomes Specific Measureable Results Make it personal


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WSU Engr Open House


Make it personal Ask questions Their question: what's in it for me? Give them a way to offer something back in the

end


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WSU Engr Open House


Practice Practice Practice


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WSU Engr Open House

Elevator Pitch

Each group start sketching out their pitch Practice pitches Assignment: elevator pitches written out on blog

by Thurs 11:59pm


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WSU Engr Open House

Elevator Pitch: references

http://www.philanthropyjournal.org/resources/marketingcommunications/developing-elevator-speech

http://www.dalekurow.com/elevator_speech http://www.apg7.com/wp-content/uploads/

2010/08/Elevator-Speech-APG7-2010.pdfJohn Harrison – EE585

Preparing for WSU Engr Open House

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WSU Engr Open House

Visual Presentation

Tri-fold Communicates your project without you Focus on outcome


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WSU Engr Open House

Visual Presentation: tips

Neat, professional Use Color, frame things Diagrams, especially high-level Overall Block Diagram is essential


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WSU Engr Open House

Visual Presentation: tips

Use color Frame things. Put boxes around stuff Pictures are great but don't show pictures of

generic stuff Schematic Give focus for the eye


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WSU Engr Open House

Visual Presentation

What do you still need for your visual presentation?

How will you do it? Who will do it? By when?


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WSU Engr Open House

Assignment review

Elevator speech: write and deliver next week Visual Presentation:

identify at least 4 things Upload to blog by for next week


Documents

April 22, 20111 WSU Engr Open House Today's Plan: Prepare for Open House 1. Identify what's needed 2. Outline steps to accomplish 3. Practice 4. Assignment