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April 21, 2009 InterContinental Hotel, San Francisco

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Page 1: April 21, 2009 InterContinental Hotel, San Franciscopetskyprunier.com/_petskyprunier.com/files/Spotlight_Dinners/Agend… · agencies, interactive marketing campaigns, media, and

April 21, 2009InterContinental Hotel, San Francisco

Page 2: April 21, 2009 InterContinental Hotel, San Franciscopetskyprunier.com/_petskyprunier.com/files/Spotlight_Dinners/Agend… · agencies, interactive marketing campaigns, media, and

AGENDA April 21, 2009

InterContinental HotelSan Francisco

6:30-7:30 Reception7:30 Dinner7:45 Speaker Introduction Opening Remarks: Mickey Alam Khan Editor in Chief, Mobile Marketer Ignacio “Iggy” Fanlo CEO, AdBrite Ulrich Schmidt Chairman & CEO, ad pepper media International Aaron Finn President & CEO, AdReady Dimitri Villard Chairman & CEO, ARTISTdirect Jeff Hirsch President & CEO, AudienceScience Rafael Urbina Chairman & CEO, Batanga Kevin Barenblat CEO. Context Optional Mike Fitzsimmons CEO, Delivery Agent Jared Pobre CEO, Future Ads Paran Johar CMO, JumpTap Peter A. Corrao CEO, MIVA, Inc. Jay Bean CEO, OrangeSoda

9:00-10:00 Cocktails & Networking

Please contact us if you would like to arrange a meeting or call with one of these presenters outside of this event.

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Mickey Alam Khan Founder & Editor in Chief, Mobile Marketer

Mickey Alam Khan, Mobile Marketer’s founder and editor in chief, has more than 16 years reporting and editing experience in marketing journalism. He was previously editor in chief of eMarketer, a publisher of online marketing research in New York. Prior to that, Mickey was editor in chief of DM News, a New York-based trade publication covering direct and interactive marketing. From 1999 to 2007, he also covered advertising agencies, interactive marketing campaigns, media, and e-commerce on DM News and its iMarketing News sibling. From 1993 to 1998, Mickey was a foreign correspondent for Advertising Age, an international newspaper of advertising, marketing, and media.

About Mobile MarketerMobile Marketer is the leading news publication covering mobile marketing, media, and commerce. Its goal is to help readers and marketers understand how the mobile channel can be used alone or in conjunction with other channels for branding and customer acquisition and retention purposes. The Mobile Marketer franchise currently includes the Web site at www.mobilemarketer.com, Mobile Marketer Daily newsletter, other newsletters, and a blog. The franchise also covers Webcasts, seminars, events, and conferences, white papers, videos, books, and awards - all related to mobile marketing news and information. www.mobilemarketer.com

Ignacio “Iggy” FanloCEO, AdBrite

Iggy Fanlo joined as CEO of AdBrite in May 2006. Prior to that, Iggy was president at Shopping.com. His tenure (1999-2006) ran from pre-revenue to more than $200 million. The company completed an IPO in October 2004 and was acquired by eBay for more than $650 million in August 2005. Prior to his technology career, Iggy had a 15 year career at two Wall Street firms, Morgan Stanley and J.P. Morgan. As a managing director at both firms, he held various positions, ending as the head of All US Dollar Securitized Debt Trading and Capital Markets. During his final fiscal year, Iggy’s department generated more $300 million in gross profits.

About AdBriteAdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo, and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. AdBrite helps advertisers tap into highly targeted demographics across 70,000+ premium and trusted sites, reaching more than 85 million unique users every month. AdBrite serve ads on more than one billion pages a day. www.adbrite.com

Ulrich SchmidtChairman & CEO, ad pepper media

Ulrich Schmidt set up ad pepper media in February 1999 together with four other founding partners. Since then, he has headed the operational management of this dynamic company, which has quickly established itself as one of the leading international independent online marketers. Ulrich previously acquired as CEO of Euroserve Media GmbH, a subsidiary of the Nuremberg media company Verlag Hans Müller. He was involved in a core capacity in the set-up and market launch of the Frankfurt ad serving supplier ADTECH AG, one of the pioneers in technologies for online campaign delivery. From 1994 to 1998, Ulrich was in charge of the restructuring and repositioning of the TESSLOFF VERLAG in Nuremberg, an international publisher of children’s books.Prior to this he held various management posts as head of sales and marketing at Hans Müller, the publisher of the Nuremberg telephone directory.

About ad pepper mediaad pepper media is one of the leading independent international online advertising marketers. The company offers media agencies, advertisers, and websites effective online advertising solutions in the areas of branding, performance marketing, affiliate marketing, and ad serving. With 16 branches throughout the U.S. and Europe, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide. ad pepper media successfully sets itself apart with an extensive range of efficient marketing solutions, an innovative proprietary technology system, and a powerful ability to operate internationally, so that transnational advertising campaigns can be conducted efficiently. www.adpepper.com

Aaron FinnPresident & CEO, AdReady

Aaron co-founded AdReady, Inc. in 2006 with the goal of empowering marketers of any size to easily and effectively advertise online. With a strong focus on technology solutions, Seattle-based AdReady is a pioneer in the fast-growing self-service advertising sector. Prior to AdReady, Aaron launched ia Interactive Inc, a traditional online advertising agency and was also a consultant to technology and consumer businesses. Aaron was a founding executive of Classmates Online, where he served as VP of Customer Acquisition and Business Reporting & Analytics. From 1999 through 2004, he had full responsibility for growing and managing Classmates’ customer acquisition programs and online marketing budget that consistently ranked as one of the 10 largest in the world during his tenure. Aaron began his career in the commercial banking industry.

About AdReadyAdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any

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size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady’s data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface, and detailed reporting on all performance aspects of their advertising campaigns. www.adready.com.

Dimitri VillardChairman & CEO, ARTISTdirect

As chairman and CEO of ARTISTdirect, Inc., Dimitri Villard oversees the day-to-day business operations of the company including the strategic direction and the development of key industry partnerships and marketing initiatives. Dimitri was elected to the Board of Directors as an independent director in 2005, after a new management team took control of the publically traded company in 2003 and expanded the company’s core business to a fully ad-supported destination website and built an ad network around it. He became CEO in March 2008. A member of the Academy of Motion Picture Arts and Sciences, Dimitri is an accomplished entertainment industry veteran with vast experience that spans music, film and television production and development. Among his film producing credits are In Love and War, Once Bitten, Death of an Angel, Flight of the Navigator, and Say Nothing. Dimitri has also been active in entertainment and media investment banking, as a director of SG Cowen and, prior to that, a managing director of Laidlaw. Most recently, he became a member of the Executive Committee of the Tech Coast Angels, the nation’s largest private network of venture capital investors. At the beginning of his career, Dimitri founded Jet Set Records, one of the era’s memorable rhythm & blues labels that represented many talented bands, and which was subsequently sold to Bell Records.

About ARTISTdirect, Inc.ARTISTdirect, Inc. (OTC BB: ARTD) is a publicly-held holding company with two operating subsidiaries: ARTISTdirect Internet Group, Inc., which operates one of the largest destination sites on the Internet for music and motion picture news, information and streaming music. ADIG also operates an ad network that is currently ranked 5 in comScore’s ranking of music sites. MediaDefender, Inc. provides intellectual property protection and business information services to major motion picture studios, record labels, television networks, gaming companies and software publishers, and Internet marketing services to advertising agencies and other clients. www.artistdirect.com

Jeff HirschPresident & CEO, AudienceScience

An online media pioneer, Jeff Hirsch has spent the last 12 years building successful media companies and growing his knowledge and reputation as an Internet guru. As president and CEO of AudienceScience, Jeff is responsible for building the company’s world class behavioral targeting

marketplace by leveraging AudienceScience’s superior technology to deliver audiences for digital advertisers and real value for online publishers globally. Jeff has held executive leadership positions at leading media, advertising, and promotions companies. Prior to joining AudienceScience, he was SVP of business development for ValueClick, Inc., where he orchestrated building and strengthening the company’s cross-divisional publisher relationships. Jeff joined ValueClick from Fastclick, where he served as chief revenue officer for more than four years. While at Fastclick, he was instrumental in building and establishing the company as a premiere internet advertising network business that was purchased by ValueClick in 2005 for more than $210 million. In 1988, Jeff founded Xymox Systems, Inc. (now Xytech Systems), which he ultimately sold in 1995 after steering the company to a position on the 1994 Inc. 500 list of the fastest-growing private companies. In addition to his expertise in incubating companies for strategic growth, Jeff has held sales and marketing management positions in various start-up and later-stage technology and media companies.

About AudienceScienceAudienceScience (formerly Revenue Science) is a technology-centric media company focused on the science of online marketing. AudienceScience is the only company worldwide to offer both an audience technology platform and a targeting marketplace, recording billions of behavioral events daily and reaching more than 385 million unique Internet users. AudienceScience technology empowers Web publishers, marketers, networks, exchanges, and agencies to create intelligent audience segments to connect people with relevant advertising driving the transition to data-driven audience marketing online. Delivering behaviorally targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company for clients, including Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. www.audiencescience.com.

Rafael Urbina-QuinteroChairman & CEO, Batanga

Rafael Urbina-Quintero is the chairman and CEO of Batanga, Inc. - the leading Hispanic-focused online media company reaching Hispanics across the US. Since August 1999, Rafael has been the driving force beyond the company’s strategic planning, business, and product development, as well as revenue generation. In his capacity as chairman and CEO, Rafael successfully completed a series of acquisitions and successfully negotiated multiple funding for the company, positioning Batanga for long-term growth in the Hispanic online and youth markets. He has extensive legal experience with a focus on copyright and content licensing, as well as in-depth knowledge in the technology field. Rafael has marketing experience in Latin America, Iberian Peninsula, and US Hispanic markets.

About BatangaBatanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga.com, the flagship and a top online destination for U.S. Hispanics, is the source for Latin music and entertainment, boasts more than 50,000 free user

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generated radio stations, a burgeoning social network, and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. www.batanga.com.

Kevin BarenblatCo-founder & CEO, Context Optional

Kevin Barenblat is co-founder and CEO of Context Optional, Inc., a social marketing firm leading brands in marketing and consumer promotions across social networks. More than twenty Fortune 500 companies, such as Absolut, Digitas, Hearst, Microsoft, Ogilvy, and OpenTable, have partnered with Context Optional to connect with customers across Facebook, MySpace, Bebo, and the iPhone. Kevin often speaks on successful social marketing strategy and tactics for branded engagement at events, such as Ad:Tech, O’Reilly’s Web 2.0, MediaPost’s OMMA, and Digital Hollywood.

About Context OptionalContext Optional, Inc. is a provider of solutions for brand marketing across social networks. Context Optional offers a full suite of social marketing services including social media ad buys and promotion, and custom branded applications, brand page management and promotion, and custom viral application development. www.contextoptional.com

Mike FitzsimmonsFounder & CEO, Delivery Agent

As Delivery Agent, Inc.’s founder and CEO, Mike Fitzsimmons has developed and commercialized the only multi-media platform that connects viewers with products seen on and related to their favorite television shows, movies, sports, and music videos. Under his leadership, Delivery Agent has become the leader in shopping-enabled entertainment and was named the No. 1 Privately Held Media Company of 2008 by Inc. magazine, ranked third on Deloitte & Touche’s Technology Fast 50 for Silicon Valley, named a Hot 100 company by Entrepreneur magazine, and ranked an OnHollywood Top 100 Private Company by AlwaysOn. Prior to founding Delivery Agent, Mike led Product Marketing and Business Development for Something Now, Inc., which was acquired by CNET Networks in 2001. At Something Now, Mike developed the industry’s first synchronized e-commerce application that enabled real-time promotion of related consumer electronics products and services online. Before his work at Something Now, Mike was a member of Circuit City Stores, Inc. Corporate Development and Direct Response Divisions, where his group brought in annual revenue in excess of $550 million. Additionally, he managed the company’s start-up initiatives for its catalog, direct-mail, and outbound call centers. Mike currently serves on advisory boards for Jumpstart (www.jstart.org) and Loudmouth Golf.

About Delivery AgentDelivery Agent, Inc., named #1 Privately Held Media Company by Inc. magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions, to create profitable connections among entertainment content, consumers, and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen. www.deliveryagent.com

Jared PobreCo-Founder & CEO, Future Ads

Jared Pobre is co-founder and CEO of Future Ads, Inc., one of the fastest growing interactive firms in the US and the owner and operator of a leading casual gaming site and the industry’s most rapidly expanding self-serve display and in-text ad network. Founded with a $500 investment by Jared in 2001 shortly after the dotcom crash, the company quickly developed a very successful and cost-effective lead generation and customer acquisition model by leveraging affiliate and online direct response marketing. In 2004, Future Ads launched casual game site Gamevance.com and the TrafficVance platform, which is designed to combine the highly desirable demographics of online causal gamers with Internet marketers’ evolving demand for precise, contextual targeting within a self-serve, ROI-driven platform. Since then, GameVance has become a dynamic force in online casual gaming, generating an average of more than 8 million UVs every month, while Trafficvance – increasingly recognized as the leading direct response Internet marketing platform – is making significant contributions to Future Ads’ explosive revenue growth. In 2008, Jared led the development and launch of ResultLinks, with a focus on client ROI and control that has made it the fastest growing in-text network in the industry. Prior to founding Future Ads, Jared served as director of Business Development for Epilot/Local.com, one of the original and most successful locally-focused search engines, and as senior media buyer for Internet marketing pioneer Autobytel.com.

About Future AdsFuture Ads, Inc. provides advertisers, agencies, and publishers with forward-thinking, online marketing solutions. Our team is a unique blend of new media, traditional media, and technologists who are revolutionizing the industry of online marketing. Future Ads operates a Top 5 casual games site, has more than 500 active advertisers, and the fastest growing self-serve display and in-text ad network. www.futureads.com

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Paran JoharCMO JumpTap

Paran Johar leads the teams responsible for JumpTap Inc.’s global marketing activities. Before joining JumpTap, Paran was EVP of Digital Marketing for MRM North America and managing director of MRM’s Los Angeles office. Paran’s responsibilities included overseeing all operations of the LA office and all digital marketing in North America, including online media, search marketing, and mobile marketing. Prior to MRM, Paran was GM of the LA office for Tribal DDB, where he was responsible for all online media, SEM, and SEO activities in North America. Under his leadership, the LA office grew from $0 to more than $80MM in annual billings, winning numerous awards, including Adweek’s Interactive Agency of the Year in 2005. A seasoned and accomplished marketer and entrepreneur, Paran brings to JumpTap a diverse background in online branding and marketing communication work from other leading agencies, including Saatchi and Saatchi, BBDO Worldwide iXL, Poppe Tyson, and Bates USA. His client roster has spanned a broad range of work with media and brands, including General Motors, Microsoft, Avery Dennison, Paramount Pictures, Wells Fargo Bank, Abbott Labs, Toyota, and many others.

About JumpTapJumpTap, Inc. leverages its mobile search technology and operator relationships to deliver advanced targeting intelligence for advertisers seeking the highest return on their ad spend. JumpTap works with top premium mobile sites and their quality content to appeal to the mobile consumer. JumpTap delivers engaging, contextual ads by placing the consumer at the center of a mobile advertising ecosystem – providing solutions to advertisers, publishers, mobile operators, and iPhone application developers on the largest, highest quality premium mobile ad network. Mobile advertising with JumpTap means better targeting and the most relevant ads, leading to higher click-through and conversion rates. The JumpTap premium ad network and paid search marketplace bring a greater ROI to advertisers and more revenue for mobile publishers and operators. www.jumptap.com

Peter A. Corrao CEO, MIVA, Inc.

Peter Corrao is CEO for MIVA, Inc. (Nasdaq:MIVA) and served as COO from September 2005 to April 2006. Peter has more than 25 years of executive-level general management experience, most recently serving as CEO for Bluestreak.com, Inc., which provides digital marketing products and services for both business-to-business and consumer marketers. Previous to his role as CEO of Bluestreak, he served as president and CEO for Cogit Corporation, a privately held online target marketing company. Prior to Cogit, Peter spent 17 years at Advo Inc., most recently as president of National Accounts Marketing. While he was at Advo, the company grew from a relatively small player in direct mail marketing to a profitable powerhouse with more than a billion dollars in revenue. Advo is the largest full-service direct mail marketing company in the U.S and was NYSE-listed.

About MIVAMIVA, Inc. (NASDAQ:MIVA) is an Internet company that owns and operates the ALOT product portfolio. ALOT’s products are designed to “Make the Internet Easy” by enhancing the way consumers engage with content online. The company’s millions of active users utilize ALOT to discover “best-of-the-web” third party content, display that content through customizable toolbar, homepage, and desktop products, and deliver high value search traffic to the company for in-house and third-party monetization. www.mivainc.com

Jay BeanFounder, Chairman & CEO, OrangeSoda

Jay Bean is founder, chairman, and CEO of OrangeSoda Inc., an online marketing technology company providing powerful, proprietary search engine marketing solutions to help small to medium sized businesses raise visibility locally through geo-targeted online marketing. Within the company, he is responsible for guiding the company’s overall strategy and growth. Prior to OrangeSoda, Bean founded ah-ha.com (currently Enhance Interactive), a leading pay-for performance search engine marketing company, in 1999. During Bean’s seven years at ah-ha.com, he held several senior executive management positions. Through ah-ha.com, thousands of merchants were connected with millions of consumers via a highly targeted, pay-per-click advertising program, which included paid search listings, contextual advertising, and paid inclusion. Marchex, Inc. (MCHX) acquired ah-ha.com in 2003. As an expert in the online marketing, advertising, and search industry, Bean is also a frequent speaker at national and international industry conferences and events.

About OrangeSodaFounded in 2006, OrangeSoda Inc. is an online marketing technology company providing powerful, proprietary search engine marketing solutions to help small to medium-sized businesses raise visibility locally through geo-targeted online marketing. OrangeSoda’s product and service offerings include paid search campaign management, search engine optimization, and Web analytics and measurement. OrangeSoda currently has partnerships with Google, Yahoo! and MSN. www. OrangeSoda.com

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About Petsky PrunierPetsky Prunier (www.petskyprunier.com) is a leading investment bank serving the marketing, advertising, and digital media industries. Our mergers and acquisitions and private placement advisory services reflect an uncommon blend of product specialization and industry expertise. This depth of knowledge, our tailored approach to each engagement, and the results we achieve have earned us a distinguished reputation among entrepreneurs, corporations, and private equity investors. That reputation is further enhanced by a unique commitment to research and the development of unparalleled advisory resources, capabilities, and talent. Winterberry Group (www.winterberrygroup.com), a Petsky Prunier affiliate, is the industry’s preeminent strategic consulting firm, offering clients perspectives on growth grounded in market insight and operating expertise. Together, our companies represent the largest and most accomplished organizations providing advice and transactional services to the marketing, advertising, and digital media industries.

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