April 2021 Product ReleaseImprove the speed and quality of insights to empower everyone to make decisions with confidence

Speakers

Sean McKayVP, Product Management

UserTesting

Tom ValentinDirector, Product Marketing

UserTesting

Agenda

● Improving the quality and speed of insights

● New features

● Recap and Q&A

Improve the speed and quality of insights to empower everyone to make decisions with confidence

UserTesting April 2021 Product Release

Discover, create and launch tests that align

to best practices

Template galleryApproval flow

Smart tagsSmart tags for written tasks

Use machine learning to rapidly find and understand

important moments

Tree testingQualtrics integration

Pair video feedback with analytics to understand the

“why” behind customer expectations

Discover, create, and launch tests that align to best practices and bring real

human insights to any team

Launch tests faster with streamlined access to frequently used templates and easy navigation to explore new templates

Simplify access for others on your team with an organized view of all test plan templates and Quick Answers, including personal, workspace, account, and UserTesting templates

Template gallery

MORE TEAMS

In-store experiencesBuyer persona characteristics

Product adoptionMessaging comparison

Back to the officeVisual design comparison

Customer environment and contextCard sortingTree testing

System Usability Scale evaluationFeature prioritization

Customer journeyMobile app evaluation

Discover needs and frustrationsValue proposition validation

Website navigationMobile navigation

Website conversionsCustomer satisfaction

Pricing feedbackCart abandonment

Multichannel: Social to webApp store feedback

Mobile app comparisonWebsite comparison

Ad testing

Email engagement

Social media engagement

Chatbot engagement

Messaging comprehension

Visual design evaluation

Concept validation

Prototype evaluation

Discover Build Iterate

New Templates!Discover, build and iterate with quality feedback

Template gallery + marketing siteApril 2021 Market Release

usertesting.com/templates

Ensure teams are creating tests that align to best practices by requiring a review and approval before the test is launched

● Administrators designate which team members require test review prior to launch

● New and improved notifications keep workflow moving and everyone on the same page

Approval flow

MORE TEAMS

Included with Ultimate and Premium edition subscriptions

Pair video feedback with analytics to understand the “why”

behind customer expectations

Tree testing

MORE EXPERIENCES

Improve conversion rates, engagement, and customer satisfaction with both analytics and video feedback about site navigation and labels

● Define and test multi-level hierarchies using a template or by adding a tree test task into an unmoderated test

● Compare alternate hierarchies or labeling to optimize your most important customer flows

● Capture the full context of user behavior with recordings of participants completing the task in unmoderated tests or by including the tree test in a Live Conversation

Included with Ultimate edition subscriptions. Avail. as add-on with Professional, Premium or Advanced edition subscriptions.

Participant View available

Tree testing: understanding results

MORE EXPERIENCES

Analytics and video feedback to understand full context of feedback from tree tests

● Summary pie chart of all tasks● Results from individual task results broken out● The percent of participants that selected the right or

wrong labels and skipped tasks● Each label and path selected by participants● Average time to complete each task, including

fastest, slowest and media time to complete● Videos and transcripts of participants completing

tests via the UserTesting platform

Included with Ultimate edition subscriptions. Avail. as add-on with Professional, Premium or Advanced edition subscriptions.

Qualtrics integration

MORE EXPERIENCESMORE EXPERIENCES

Gather insights from video feedback and analytics by adding UserTesting tests to Qualtrics surveys

● Add My Recruit tests - leveraging exclusive, Qualtrics-specific templates - to Qualtrics surveys

● Qualtrics survey participants will be automatically redirected to complete the My Recruit test for a more seamless qual + quant experience

Use machine learning to rapidly find and understand important moments

Smart tags

FASTER INSIGHTS

Purpose-built machine learning model, trained with over a decade of data, analyzes videos and transcripts to help users rapidly find and understand important moments

● Includes ten tags such as ease, trust, confusion, expectation and more mapped against our sentiment analysis solution

● Filtering allows users to focus on the tags that are most relevant for a particular test

Included with Ultimate and Premium edition subscriptions

FASTER INSIGHTS

EasyLike

AversionConfusionDislikePain point

ExpectationPriceSuggestionTrust

Included with Ultimate and Premium edition subscriptions

Smart tags

Smart tags: how to use

FASTER INSIGHTS

Filtering for specific tags during certain types of tests can help focus on the most important results:

● Ease or pain point for a usability test● Confusion when gathering feedback about messaging● Trust for a brand study● Aversion for to evaluate a design or creative● Price when reviewing offers or value proposition● Suggestion or expectation for discovery tests

Included with Ultimate and Premium edition subscriptions

FASTER INSIGHTS

Smart tags: written tasks

Applies our purpose-built machine learning algorithm to evaluate written responses. Tags are included in-line with the written response on the metrics tab and are color coded according to the overall sentiment (positive, neutral, negative) using our sentiment analysis model

Included with Ultimate and Premium edition subscriptions

Improve the speed and quality of insights to empower everyone to make decisions with confidence

UserTesting April 2021 Product Release

Discover, create and launch with tests that align to best

practices

Template galleryApproval flow

Smart tagsSmart tags for written tasks

Use machine learning to rapidly find and understand

important moments

Tree testingQualtrics integration

Pair analytics and video feedback to understand the

“why” behind customer expectations

Questions

Thank You!

If you have any other questions you can email: webinars@usertesting.com