APRIL 2018 HIGH POINT MARKET INTRODUCTIONS

BARCALOUNGER SHOWROOM IHFC C-659

You may download all photos and read and print all new product information at the following web url:http://www.barcalounger.com/in-the-news

Contact: Kim D. Shaver, kshaver@barcalounger.com; 336.880.1230 • Please visit our website at: barcalounger.com

‘Second Dawning’of BarcaLounger

Brand Includes newWebsite, In-Store Communications

BarcaLounger Expands with Modern Dress Casual Looks,

Sectionals

BarcaLoungerOutdoor Living

Adds More Motion+ Four Collections

All photos can be downloaded at: http://www.barcalounger.com/in-the-news

FEATURED PIECES:

• Markley Sectional (on the cover): Offered as part of Barcalounger’s Modern Expressions Collection, the 6-piece Markley sectional is covered in a dark gray leather and is in a refined streamlined style offering cup holders and power recline and headrest features.

• The Sloane Recliner (on the cover): In a light gray linen-like fabric, Sloane has a fresh, textural appeal and is accented by curved chrome feet and shaped arms.

• The Beasley and Emery Pedestal Chairs: The Beasley Pedestal Chair and Ottoman (right) blends Mid-Century-Modern with a classic button-tufted back, thats creates an updated contemporary look. The Emery Pedestal Chair and Ottoman is in a trend-forward creamy white leather and features a pivoting headrest and 360-degree swivel.

• The Jefferson Sofa and Recliner is a leather-fabric collage group with warm brown leather arms, side and front rail contrasting with seat and back in a textured gray fabric with leather welting on the seat cushions and floral pillows to bring the color scheme together.

• Montana Xtra Tall Recliner: Stylish tailoring stands out on this recliner that offers a tall back and additional leg extension. Nailhead trim accentuates the arms, sides and wings on the chair, and top-stitching detail is featured on the leather seat.

AT THE HIGH POINT MARKET, April 2018: With extensive introductions at the international furniture market here, motion upholstery specialist Barcalounger becomes a destination source for modern dress casual looks in reclining chairs, pedestal chairs, sofas and sectionals. Continuing to expand beyond traditional leather reclining chairs, Barcalounger is debuting three sectionals, eight upholstery collections and 24 recliners and pedestal chairs in styles described as ‘dress casual,” refined modern and traditional with a twist.

“There are blue jeans and sweatshirts, and there are slacks and a button-down shirt. The casual style we’re focusing on is more of a slacks-and-shirt casual,” said Larry Smith, chief executive officer and president. While modern, the looks have a transitional flair compatible with décor styles from classic to contemporary, with upscale tailoring and design details such as nailheads,

tufting, top-stitch treatments and decorative wood or metal trim.

Sectional Seating Takes Center StageThe emphasis on multi-seat sectionals and modulars continues Barcalounger’s product line extension from recliners and pedestal chairs and ottomans into offering a greater selection of fully upholstered motion groups. Motion upholstery and sectional groups offer power reclining and power headrest features, and two sectionals offer chaise seating. The motion sofa groups are each comprised of a sofa, loveseat and reclining chair.

‘Xtra Tall’ Recliners Make Debut

This market is Barcalounger’s single largest introduction to date of Pedestal Chairs and Ottomans, with eight offerings. In the recliner category, the company is adding a new category called “Xtra Tall” recliners with taller, 44 to 45-inch backs and greater leg extension in the ottoman. The “Xtra Tall” recliners have power recliner, power headrest, and a memory control and USB button.

“We are transcending the brand’s awareness to a broader audience of all ages and lifestyles with these product line extensions in modern dress casual looks,” Smith said.

BarcaLounger Expands with Modern ‘Dress Casual’ Leather Looks, Sectionals

For more information contact: Kim D. Shaver, kshaver@barcalounger.com; 336.880.1230

All photos can be downloaded at: http://www.barcalounger.com/in-the-news

IHFC Showroom C-659

barcaloungeroutdoorliving.com

New brand Barcalounger Outdoor Living expands at the market with four new furniture collections, a gas fire pit chat table, and is converting all recliners to three-position recliners, for both in-line and new seating groups. The influence of iconic motion furniture specialist Barcalounger remains strong with the addition of a double-reclining loveseat, swivel gliding lounge chairs, and several fully-cushioned swivel rocking lounge chairs.

Here are highlights: The Woodland Aluminum Gas Fire Pit Chat Table is offered in a multi-step faux wood finish in a warm shade of French Gray. The fire-pit chat table, crafted of weather-resistant aluminum with a slatted top, will blend easily with virtually all in-line and new seating and dining collections.

• The Arcadia Seating Collection. Offering a double reclining loveseat, reclining lounge chair and cubes, this motion collection features clean contemporary lines and a woven frame in an espresso-colored finish.

• The Brighton Cove Dining Collection. Brighton Cove pairs a cottage-style, outdoor wicker chair, both stationary and swivel in a neutral multi-step finish with an updated farmhouse style table style with a herringbone table top, for an overall urban rustic look.

• The Regency Collection. Offering a contemporary design with signature BOL comfort and motion, Regency includes a fully-cushioned swivel rocking lounge chair, end table and chat table with subway tile-pattern tops. The finish is a rich tobacco-colored wood look.

• The Canal Boulevard Collection. This transitional collection includes a fully cushioned swivel rocking lounge chair designed with a soft, curving arm and flowing lines. A unique cross-pattern outdoor weave with atwo-step hand-painted faux wood finish, both in neutral variations of grey, taupe, and brown, were selected to complement the design.

• Barcalounger Outdoor Living is also debuting a new website, please visit:www.barcaloungeroutdoorliving.com.

Outdoor Accents, Accessories Give Outdoor Space a Designer PunchWhile recliners and plush seating are bringing interior comfort to the outdoor space, Barcalounger Outdoor Living also adds an interior design flair to the great outdoors with quick-ship decorative pillows and three new tilt-canopy umbrellas, all in Sunbrella fabrics. Target ship time is 72 hours after order for both lines.

• A Quick-Ship, in-stock Designer Accent Pillow Programis offered in 16 fabrics and four sizes (17-inch toss pillow, 20-inch toss pillow, 20 x 12 lumbar and 17 x 10 lumbar), the program is merchandised in three distinct color schemes: Blues with neutral stripes and florals; Oranges including Salmon and Dusty Rose; and Earth Tones. Patterns include stripes, lattice, quatrefoil and solids,and two fringed pillow options are offered.

• A Quick-Ship, in-stock Tilt Canopy Umbrella Program.The 11-foot, 8-rib umbrellas are available in 3 coordinating colors, including a weave, stripe and solid.

BarcaLounger Outdoor Living Adds More Motion, Fire Pit and Four New Collections

AT THE HIGH POINT MARKET, April 2018: BarcaLounger, in the spirit of its rich heritage as one of the most recognized furniture brand names, is launching an integrated communications campaign, including a robust new website and social media and a comprehensive in-store point-of-purchase program.

“This is a second dawning of the BarcaLounger brand,” said Larry Smith, president and chief executive officer. “Through an integrated marketing communications program, we’re aiming to reach the consumer at every touch point with stunning product imagery and compelling messaging about how BarcaLounger fulfills our brand promise to help them enjoy life’s moments.”

The touch points include an engaging, functional and easy-to-navigate new website with a fresh look, and in-store banner stands, catalog display stands and brochures that showcase the motion specialist’s line of recliners, pedestal chairs and ottomans and sofa groups and sectionals. “Whether the consumer is encountering our brand online, in stores or in the product itself, we want them to have a consistent message and visual experience to enhance their shopping experience and create demand for the product,” he said.

Features of the new website at www.barcalounger.com include an interactive filter for the brand’s “Artist’s Lounge” quick-ship special order program that streamlines the selection process by allowing consumers to sort 70 reclining chair and sofa choices by style, mechanism type, power headrest and leather/fabric. The website allows consumers to view products in alternate covers, order sample swatches and has a robust “Contact Us” and Store Locator functionality to direct consumers into authorized retailers. This feature is also on the “View All” page as well, so the consumer can use that page with ease as well. Complementary to the new website, BarcaLounger is launching an Instagram page, a blog, YouTube channel and consumer emails

and email newsletters, and will maintain its Facebook page.

The new website was designed and developed by website development firm, Spin A Web Designs, located in Jamestown, NC. Their team created a layout, look and extensive functionality to allow the user experience to be easy and enjoyable.

Along with supporting retailers with the new website and in-store communications, BarcaLounger is supporting dealers through

their BarcaLounger Express quick-ship program. “By stocking over 300 styles in our North Carolina Warehouse, we can ship 95% of all our orders in 48 hours or less,” said Bruce Sinning, vice president.

Founded in 1941, Morristown, Tenn.-based Barcalounger has been ranked in the top 10 among furniture brands for unaided brand awareness for decades. Specializing in motion upholstery, reclining chairs and pedestal chairs in all styles and both leather and fabric, Barcalounger has become a lexicon of American life and culture, frequently mentioned or appearing in movies and on television.

For more information contact: Kim D. Shaver, kshaver@barcalounger.com; 336.880.1230

All photos can be downloaded at: http://www.barcalounger.com/in-the-news

IHFC Showroom C-659barcalounger.com

Top to bottom: The home page of the new BarcaLounger Website; New In-Store Signage.

BarcaLounger: ‘Second Dawning’ of BrandIncludes New Website, In-Store POP