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INSIDE THIS EDITION
Direct Data Feed 1
New MLS Data Field 1
New Members 2
Addition to RANWW Staff 2
By-Law Change 2
Fair Housing 3
MLS Data Feed to Zillow 4
IDX vs Syndication 4
MLS Policy Update 4
There’s an App 5
NWW MLS Mobile App 5
What’s Your Strategy? 5
Calendar of Events 6
Wine Fundraiser 7
April 2015
1903 Keith St.
Eau Claire, WI 54703
715-835-0923
2014 –2015 RANWW BOD
Executive Committee
Contact Info:
Tina Theisen - President
715-379-7785
Joe Germain - President Elect
715-828-1113 [email protected]
Marty Tauger - Treasurer
715-770-9181
Direct Data Feed to Zillow Group
Page 1
The last 12 months have seen dramatic changes regarding MLS data and the portals (websites) to which we send listing data. Newscorp purchased Move Inc - the controlling entity of Realtor.com and the owner of ListHub, our current syndication vendor.
Earlier this year, Zillow severed ties with ListHub and acquired Trulia to form the Zillow Group. In response, ListHub announced it would no longer provide MLS data to Trulia effective March 12. The courts ruled to extend the data share through April 7th, 2015, when ListHub would no long-er syndicate to Zillow. Some brokers in this MLS are part of a franchise, data aggregator, or who have direct feeds established with vendors outside of ListHub. They would not be affected, howev-er approximately 50% of remaining listings would no longer appear on Zillow, Trulia, or Yahoo.com without a new agreement.
Our MLS Board hired consultant Kevin McQueen who helped us create a syndication strategy that is on par with other progressive MLS's around the country. We concluded brokers need to be in control of their listing data and determine their own syndication strategy. We hired the legal ser-vices of Larson & Skinner to negotiate data agreements with the largest four platforms; Real-tor.com, Trulia.com, Zillow.com, and Homes.com. This accomplishes several things:
Existing data agreements, 10+ yrs old needed updating
We have more leverage to negotiate as a group than an individual broker
The data is a direct feed and eliminates many errors and manual inputs
Alleviates the need for individual contracts between the broker and each vendor, saving staff
time and paperwork
Provides a syndication “Opt –In tool; the MLS provides a “Syndication” data field allowing bro-
kers to pick/choose where you want your data to go
Our job as an MLS is not to choose how to market your listing data, but to provide you with efficient tools to help you accomplish a syndication strategy.
The MLS Board and Board of Directors met and approved the contract with the Zillow Group last week and have begun implementation of the syndication field. We appreciate the hard work of our board members, CoreLogic, and hired consultants who assisted us in this endeavor. We are cur-rently negotiating with Realtor.com and Homes.com, and will be investigating the benefits of ListHub versus direct syndication using our MLS input fields. I am happy to entertain any questions that I am qualified to answer. You may contact me at [email protected]. Have a prosperous 2015!
Marty Tauger - MLS Chairman
NEW SYNDICATION DATA FIELD
Available in all Property Classes on
April 6. If you enter your own listings,
check with your broker regarding their
syndication policy. Thank you!
Select the Portal(s) (websites)
you want to send the data to.
Welcome New Members!
In accordance with our bylaws, notice is hereby given that the following individuals have applied for
RANWW membership; written comment, which shall be kept confidential, is invited.
Neil Hauger - Whitetail Properties
Christine Mercer - Midwest Realty
Katie Schlauderaff - Six Lakes Realty
Page 2
Official Association Business
In accordance with our bylaws, notice is hereby given that the following amendments to our bylaws will become effective May 1st,
2015 unless a petition signed by 10% of the members eligible to vote is received at the Association office before May1st, 2015.
The underscored RED text shows the proposed addition of Executive Committee language to our bylaws.
ARTICLE XII - OFFICERS AND DIRECTORS
Section 14. Executive Committee
a) The Executive Committee shall consist of the President, President – Elect, Treasurer and Immediate Past President.
b) The Executive Committee may: exercise the powers of the Board of Directors between meetings of the board, fix
the hour and place of meetings, determine agenda items in advance of meetings and perform other duties as are
specified in these bylaws.
c) The Executive Committee may not: amend the bylaws, makes rules or regulations governing nominations or elec-
tions, or prescribe regulations for professional standards proceedings. It may not express a public opinion or po-
sition on any matter including legislation of major import to the members of the Association. It may not approve
expenditures in excess of $500
d) The Executive Committee shall report any actions taken to the Board of Directors at the next scheduled meeting.
Any action required or permitted to be taken at a meeting of the Executive Committee may be taken by written ac-
tion signed by two-thirds (2/3) of the members of the Executive Committee then in office.
Addition to Association Staff!
W elcome Kim! RANWW is pleased to welcome Kim Fisher to the Association staff as a part-time administrative
assistant! Kim joined us on March 23rd, working Monday - Friday from 10am - 2pm. She will be assisting with
the MLS, Association, member service and the lockbox system. Kim moved to the Chippewa Valley about two years
ago when her spouse took a job in Chippewa Falls, and originally hails from Mount Horeb, WI. Kim was a travel consult-
ant for 16 years, concentrating on corporate travel for businesses. Most recently she worked in a financial institution as
a bank teller. When not at work, Kim has two teenage daughters who keep her busy. In addition to a family move, they
have been busy doing a full remodel on their cabin in Tomahawk . The remodel is finally
done, and they are looking forward to a fun summer at the cabin with family and friends!
Please take a moment and welcome Kim to the Association. We are really excited to have
her with us!
Brenda - EVP
Fair Housing Declaration
I agree to:
Provide equal professional service without regard to the race, color, religion, sex, handicap, familial sta-
tus, national origin or sexual orientation of any prospective client, customer, or of the residents of any
community.
Keep informed about fair housing law and practices, improving my clients’ and customers’ opportunities
and my business.
Develop advertising that indicates that everyone is welcome and no one is excluded; expanding my cli-
ent’s and customer’s opportunities to see, buy, or lease property.
Inform my clients and customers about their rights and responsibilities under the fair housing laws by
providing brochures and other information.
Document my efforts to provide professional service, which will assist me in becoming a more responsive
and successful REALTOR®.
Refuse to tolerate non-compliance.
Learn about those who are different from me, and celebrate those differences.
Take a positive approach to fair housing practices and aspire to follow the spirit as well as the letter of the
law.
April 23-24, 2015 | Sheraton Madison Hotel | Madison
This year's statewide Fair Housing Conference celebrates 50 years of fair housing in Wisconsin. The conference also
addresses relevant information for REALTORS® concerning companion animals for persons with disabilities, fair hous-
ing mediation, case law developments and more. In addition to the conference, the event includes a luncheon every oth-
er year.
Follow this link to register: https://www.wra.org/Education/Events/FHLuncheon/Fair_Housing_Conference_Registration/
April is Fair Housing Month!
Will you agree to abide by the Fair Housing Declaration?
Page 3
MLS DIRECT DATA FEED TO ZILLOW GROUP Page 4
MLS POLICY UPDATE—CONDITION REPORTS, EXTERIOR PHOTOS
As you may know, Zillow finalized its acquisition of Trulia the week of Feb 16. That acquisition ends the
ListHub agreement with Trulia. Consequently, listing data can no longer be provided to Trulia through the
ListHub platform.
Effective April 7, Zillow will no longer have a contract to receive listings from ListHub. ListHub states,
“...if you do not wish to continue providing your listings to Zillow, no further action is required. If you do wish to continue providing
your listings to the Zillow network (now including Trulia) after April 7, you will be required to make arrangements to send your list-
ings to Zillow directly.
PLEASE BE ADVISED the MLS has AGREED to a DIRECT DATA FEED to
Zillow Group that includes Trulia. We hope to have that feed in place by
April 7. Watch for further updates in newsletters, emails, and MLS mes-
sages.
MARK YOUR CALENDAR! MLS Conversion Jan-Feb, 2016.
Watch this newsletter, MLS Message of the Day, Facebook, Twitter
and emails for further information as the time approaches!
DO YOU KNOW WHERE YOUR LISTING DATA GOES? ListHub is reaching out to brokers through a new Broker Awareness email notification. This monthly email will be sent to broker customers who are using ListHub to distribute their listings online, at no cost! View this VIDEO to learn more about this email notification.
PROPERTY CONDITION REPORTS are no longer required to be entered into the MLS within 3 days of the listing data. However, mem-
bers are encouraged, as Best Practice and as a courtesy and convenience to cooperating brokers, to influence sellers to complete a condition
report as part of the listing process.
HOME’S EXTERIOR PHOTO REQUIRED FOR ALL RESIDENTIAL SINGLE FAMILY AND MULTI-FAMILY (2,3,4 fami-
ly) UNITS, a photo of the home’s exterior (not a GIS or aerial view) must be entered within 3 days of the listing data. Fines for no
photo or residential/multi-family units within 3 days are $100.00 for the first day after the 3-day reporting rule; $200 after the 10th day following the 3-
day reporting rule.
IDX vs SYNDICATION
Property is Listed
Syndication Broker creates ListHub ac-
count; selects sites to display
listings
Property is entered
in MLS
Difference Between IDX and Syndication IDX and listing syndication often get confused. Both involve distributing and exposing listings
online. They are different in one key aspect - IDX facilitates brokers advertising each other’s
listings, Syndication is strictly limited to a broker advertising their own listings.
IDX Broker Websites
Page 4 “THERE’S AN APP FOR THAT” Page 5
WHAT IS YOUR TECHNOLOGY STRATEGY?
Brokers, what is your technology strategy? Is it a large portion of your
operating budget or is it something you’ve been thinking about but have
not yet implemented?
NAR thinks technology is such an important topic that it will focus one of
its three Broker Summits on technology, August 18-19 in Seattle.
Learn more at
http://www.realtor.org/events/realtor-broker-summits
GOOGLE TRANSLATE The Translate app already lets you use camera mode to snap a photo of text and get a trans-lation. Just point your camera at a sign or text and the translated text overlays on the screen - even if you don't have an internet or data connection. Tap the mic to get into voice translation mode, tap the mic again, and the Google Translate app will automatically rec-ognize which of the two languages are being spoken. https://www.youtube.com/watch?v=h6HyF33JupE
THINK DIRTY® is the easiest way to learn about the potentially toxic ingredients in cosmetics and personal care prod-
ucts. Just scan the product barcode and Think Dirty gives easy-to-understand info on the product, its ingredients, and
shop cleaner options! Note: As of this writing this app is only available in the App store; it is in beta-testing in Google’s
Playstore.
INRIX Traffic app can help plan the route in ways GPS can't. To access the app’s more advanced route-planning services
there’s a $24.99 to upgrade to INRIX Traffic premium, but the basic FREE app gives a wealth of traffic information for daily
commutes or just a trip across town.
The FREE version includes: Incidents: A list of traffic events, updated via the Internet, which may affect the route you plan to take. These include accidents, crowds at major sporting events, convention traffic and other tie-ups reported by members of the INRIX Traffic community. Comparative Traffic: A map of the local area with traffic density marked out in color-coded lines that tell you which routes have light traffic and which routes are bumper to bumper. Predictions: A timeline that allows you to project traffic for the 15-minute interval during which you plan to be traveling. https://www.youtube.com/watch?v=hr5l0Y15W5w
None of the apps noted above are endorsed by RANWW or NWW MLS. Happy Apping!
NWW MLS MOBILE APP
Are you using the NWWMLS mobile app (search App Store or
Playstore for NWWMLS)? If so, are you taking advantage of the
Home Assist feature? Home Assist allows agents to view clients
that installed the NWWMLS app, send messages, share homes
and view client favorites all within the app! Once agents share this
app, clients appear within the client tab. The more the app is
shared, the longer the client list.
Messages allows clients to chat with their agent within the app,
share a listing and begin building a favorites list that agents can
see. Clients will only see the Messages tab illustrated below. Test
it out today!
Click Here to Learn How to Generate One-Day SentriLock Codes
Dates to Remember Page 6
July
3rd - RANWW & NWWMLS office closed
9th - MLS BOD Meeting
13th - 24th Online Voting
27th - Elections Committee conference call
30th - Nominating Committee meeting
30th & 31st WRA BOD Meeting
May
1st - WRA BOD Meeting
1st - MLS BOD Meeting
3rd - Foundation Fundraiser
5th - Foundation BOD Meeting
7th - RANWW BOD Meeting
11th - 16th REALTORS® Legislative Meetings & Trade Expo
21st - New Member Orientation
25th - Memorial Day office closed
27th - Nominating Committee conference call
April
3rd - Good Friday office closed @ Noon
7th - WI Spring Elections
13th - Affiliate Round Table Eau Claire & Rice Lake
15th - ABR Course (remote)
16th - ABR Course (remote)
23rd - PMN Course (remote)
27th - 30th SentriLock Lockbox training
28th - Nominating Committee Conference Call
June
25th - RANWW BOD Meeting
25th - RANWW Annual Membership Meeting