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April 19, 2005
+ Mobile + Mobile PhonePhone
1. Introduction of bitWallet and
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2005 bitWallet, Inc. All Rights Reserved
■ ■ Corporate InformationCompany Name : bitWallet, Inc.
Establishment : 2001.1.18
Capital : 26.7Billion JPY 193 Million Euro
Main Business : “Edy” Brand Management
Operation of e-money Service “Edy” in Japan
■ ■ Stock Holders (61compaies)
Sony Group 34.55% NTT DoCoMo 15.88%
Daiichi Kosyo (DK) 5.95% SMBC Group 2.30%
Toyota Group 2.30% MTFG Group 2.50%
Nomura Securities 2.33% All Nippon Airways 4.27%
KDDI Group 1.75% Other 28.17%
bitWallet, Inc.
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2005 bitWallet, Inc. All Rights Reserved
1. Prepaid e-money using contact-less IC card technology
■ High Security, High Speed
■ Easy to charge/re-charge from cash and credit card (Top: 50,000JPY)
2. Suitable for small amount paying ■ Touch and Pay
■ Anybody can use Edy
3. Multi Application ■ Edy with Credit Card, ID card, Membership Card, Point Card, etc.
■ linkage with Mileage Service, Point Service, Discount Service
4. Click and Mortar ■ Real Store, Internet, Mobile Commerce
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2005 bitWallet, Inc. All Rights Reserved
Payment
bitWallet,Inc.
Shops
Commission
Payment
Value Loading to Edy Card
Payment by Edy Card
Edy Scheme in Japan
ID CardMember CardCredit Card
others
Value Issuer Card Issuer
BanksCredit Card
Company
Users
■ several companies issue “Edy”value (multi issuer)■ bitWallet sign contract with shops, and does clearing operation
■ several companies issue “Edy”value (multi issuer)■ bitWallet sign contract with shops, and does clearing operation
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2005 bitWallet, Inc. All Rights Reserved
コンビニなどの店頭で現金から にチャージ
コンビニなどの店頭で でスピーディに支払い
オフィスや自宅で24時間クレジットカードなどで にチャージ
オフィスや自宅でネットショッピング、 で簡単に支払い
ChargeIn Real Merchant
Charge On-Line
Mobile Phone
Payment In Real Merchant
Shopping On-Line
Mobile Phone
Strategic Advantage of Edy
Real and Cyber Seamless Operation
2. Current Situation of
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2005 bitWallet, Inc. All Rights Reserved
Edy Trend(Transaction/Issued Card)
Number of Edy Cards Issued 9.2 mil(including mobile)Number of Edy mobile Issued 0.5 mil
Member shops 20,000Convenience stores, café, drugstores, supermarkets, vending maschines
Transactions per month 7.1 mil
Number of Edy Cards Issued 9.2 mil(including mobile)Number of Edy mobile Issued 0.5 mil
Member shops 20,000Convenience stores, café, drugstores, supermarkets, vending maschines
Transactions per month 7.1 mil
As of March 31, 2005
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2005 bitWallet, Inc. All Rights Reserved
Strategy For Acquiring Stores
1. National chain store - Easy to recognize
2. Redevelopment area – Many stores around the area
Inside office buildings In the Airport
In TokyoShiodome MarunouchiRoppongi AoyamaShinagawa Osaki
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2005 bitWallet, Inc. All Rights Reserved
World’s First, Transfer “Mileage” to “e-Money” World’s First, Transfer “Mileage” to “e-Money”
AdvantagesUser Increase Mileage Value, activate Edy UsageANA Increase Card Holders & UsageEdy Merchant Increase Customer & SalesbitWallet Increase Card Holders & Edy Merchant
10,000Mile = 10,000yen10,000Mile = 10,000yen
Shopping by using
WebWeb
CallCall
Transfer mile to
at homeat home
at Airport, etc.at Airport, etc.Apply on Web or Call Center
Mileage Center
Shopping by AMC Card
affiliates
Transfer Mileage to Edy
Earn Mileage by using Edy card 200yen = 1mile200yen = 1mile
Data Center Earn Mileage
Edy on ANA mileage club membership card
AMC Edy Card
ANA Edy Card
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2005 bitWallet, Inc. All Rights Reserved
bitWallet Inc.
Users
Presenters
E dy Gift Data
Fund for Edy Gift
E dy Gift Receiving Process
\
Presenter send the Value to User !!
■ What is “Edy Gift” ?
Edy Gift is the service that presents Edy Value to the particular Edy Card holder.
How to receive: Edy card holder picks up Edy Value through “Edy Viewer” after setting personal R/W(PaSoRi).
※ You can also pick up Edy Value in “am/pm” ( appoint‘s Terminal ) and Airport ( ANA WebKIOSK Terminal.)
What’s “Edy Gift “?
※ 1 Users need to set up soft ware by themselves after downloading “Edy viewer” from bitWallet’s homepage.
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2005 bitWallet, Inc. All Rights Reserved
Point Service Provider
Super Market
Edy Gift for FSP – Exchange Shopper’s point to Edy
Use 「 Edy 」・・・
Real Merchants MembershipOnline Shopping Membership
POINTProgram(Mileage)Department Store
Homepage
Seamless Usage
■Exchange Frequent Shopping Point to Edy Additional Value ⇒ ⇒ Provide customer Satisfaction
■Current Presenters (17): ANA –Mileage Sony Finance International,UC Card – Point Program Honda – Cash Back Program am/pm MONEX Securities NTT Card Solution – Edy Gift Card
Shopping& Meal Coupon
Exchange!
Cash Back
Goods
Ticket
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2005 bitWallet, Inc. All Rights Reserved
3. + Mobile Phone
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2005 bitWallet, Inc. All Rights Reserved
■ Several Multifunction Card Issued・ Several Service Provider use multifunction card as a tool of differentiation
■ Integration of card・ Possible to add other application, but difficult to change card surface design
■ Use has to have several cards
IC Card
Application
FeliCa
Railway ParkingCard
MileageCreditCard
Credit Card + Edy Membership Card+ Edy
ID Card + Edy
Suica
Parking lot Card+ Edy
ID ・・・MemberPointBus
+ Credit Card+ bus card
Current Situation of Multifunction card
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2005 bitWallet, Inc. All Rights Reserved
FeliCa
Integration of Multi application
cybernetics area Common areaLinkage
IntegratedCard
■ one card/one mobile phone for multi application■ High Usage■ Linkage between■ reduction of card cost
With Mobile Phone or Integrated Card,
Mobile Phone
IC Card
Application
Railway ParkingCard
MileageCreditCard
ID ・・・MemberPointBus
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2005 bitWallet, Inc. All Rights Reserved
Mobile Phone with FeliCa Chip is “Electronic Wallet”!!
launch embedded mobile phone in FY2004
● Edy Charge● Edy balance check● Edy payment● E ticket● Amusement● Credit Card● Membership Card● Point, Mileage● Coupon
and more.
Vending MachineE-ticket
E+
i-mode Phones with FeliCa IC Chipto be Used in Trial Services
Air ticket
Mileage Program
Amusement Machine
Point Service
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2005 bitWallet, Inc. All Rights Reserved
How to Add application onto FeliCa mobile Phone
FeliCa Chip Memory (8KB)
E-ticket
mileage
Credit card ID Card memberhio
Common area System area
Wallet area Edy ID
…
FSC: FeliCa Secure Client
FSS: FeliCa Secure Server
SAM (Hardware)
+
membershipE-ticket ID Card …
Method 1 : Write application area onto memorywrite application arew securely by using FSS plus SAMspecific software on terminal to read/write application area is required.
Method 2: Linkage to Edy NumberEvery application is located in server
◆ Need to acquire a license by FeliCa Networks
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2005 bitWallet, Inc. All Rights Reserved
Charge
Payment
Online Charge
Balance/record
Use at real shops/storesOnline Charge/Payment
Enables mobile phone into e-wallet
Mobile Edy
Online Payment
From credit card
Point function
Edy Point Network
E-wallet by
NEW
NEW
NEW
NEW
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2005 bitWallet, Inc. All Rights Reserved
End