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8/3/2019 April 13 iPad and Beyond Dwillis
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Welcome! .
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Global 500
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2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or i ts affiliates.__ 0
,
CIOsMedia
Inquiries
8/3/2019 April 13 iPad and Beyond Dwillis
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The Media Tablet in Business
David Willis
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its aff iliates and is for the sole use of the intended Gartner audience or otherauthorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its af filiates. 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
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It Starts With the iPad
Media tablets join
common tools in business.
Over 200 new tablets will be
announced globally in 2011.
Many new devices and hybrids
will emerge.
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Key Issues
1. What are the most impactful and interesting
2. How should you deliver applications for tablets
3. How do you manage and secure tablets in
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New Devices and New Business Uses"Ready at Hand"
Instant-on
Top Uses
Documents and video
Verticals
Health care
Day-long battery life Lightweight
Connected
Sales Field service
Business anal tics
Public safety Insurance
Manufacturin
Simple Legal
Retail
Challenges
Fragmentation of applications, Not better laptops, ,
features, support
Functional limitations (e.g.,removable storage, PC
Weaker security
and manageability
epen ency, rowser p ug- ns
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The Dawn of Business Apps for Tablets
Vertical Apps
Business Intelligence
Sales Support
Impact
CollaborationCollaboration
Personal Productivityes top xtens on
Cost
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The First Wave of Tablet Business Apps
Type Description Examples
Personal OfficeAutomation Documents,Spreadsheet iWork, iAnnotate, Evernote,Bento, FMTouch, OneNote
Presentation Keynote, QuickOffice Connect
Note Taking Many
Task Management Personal tasks,ro ect mana ement Things, OmniFocus,Time Master
File Management Airsharing, GoodReader
Dictation Dragon, Quickvoice Recorder
, , ,FTP, etc. , ,iSSH, Wyse PocketCloud
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Top Business Apps for TabletsType Description Examples
Corporate/GovernmentEnterprise Applications
CRM, ERP, SCM, Messaging Salesforce Mobile, SAP BusinessOne, Mobile Edge
Business Intelligence Analytical and PerformanceManagement dashboards
MicroStrategy Mobile, Roambi,QlikView, Tibco Spotfire, ActuateBIRT Mobile, ActiveStrategyiRound
Collaboration Meeting applications GoToMeeting, WebEx, SyncPad,Huddle
File Utilities Systems for sharing and docdistribution
box.net, Dropbox, Vablet
Utilities to Extend CorporateEnvironments
User-friendly viewers, HVD clients Citrix Receiver, LogMeIn
Sandboxed Environments Separation of corporate Good for iPad
Social Networking Social network apps withbusiness insight
Yammer
Board Books Secure document and Aprio, BOARDVantage, Diligentreport str ut on
IT Management Systems Mobile device management AirWatch, Good, MobileIron,
SAP Sybase
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Balancing Security vs. FlexibilitySecure
Less More
Online viewingandDownload to secure
Allow downloading todevice.
Flexible
container/store usingdata protection APIs
apps
Email to local device.
Open In 3rd partyapps
n ne v ew ng on y
8
Less
From Secure Low-Cost Data Sharing and Collaboration With iPad (G00211286)
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Key Issues1. What are the most impactful and interesting
2. How should you deliver applications for
3. How do you manage and secure tablets in
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End Users and Business Leaders Drive
Rapid Tablet AdoptionStrategic Planning Assumption: By 2013, 80% of businesses willsupport a workforce using tablets.
Reasons why SPA willbe true:
Reasons why SPA willbe false:
user demand
Interest among
C-level executives
,and application infrastructure
Tablets not a replacement
for existing smartphones Explosion of new business apps
Compelling for B2C
Similarities to
an no e oo s
IT may be slow to revise policies
Many MDM tools are available
Development and delivery tools
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Common Target Devices
Pocketable Portable Shared AreasAt Hand Desk
320 x 480 1280 x 1024 HD and be ond
2-4"
1024 x 768
7-10" 11-15"
1920 x 1080
15-27" 30-60"
Keyboardand touch
Mouse andKeyboard
Naturalinterfaces
Touch
Mouse andKeyboard
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Tablets in the Larger Scheme900
600
700Web- and App-Capable Mobile Phones
300
400
500Mobile PCs
0
100
200Tablets
But Numbers Only Tell Part of the Story
2010 2011 2012 2013 2014 2015
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How Computing Behavior ChangesAn example:
3.5 4.2hrs./.
day day
Device Sessions Duration
La to 7 24.0 mins.
Device Sessions Duration
La to 4 36.0 mins.
Smartphone 26 1.5 mins. Tablet 12 7.0 mins.
Smartphone 19 1.2 mins.
As reported by mobile salesforce workers
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Tablets and Smartphones Will Be
Elements of Other Products and Systems
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Tablet Operating Systemsios The Benchmark Momentum
Surpasses Apple in overall features Fragmentation is major threat
,
Third Party Management Tools Weak in integrated collaboration, social
application support, cloud services
Consider with enterprise-aware supplierConsider to meet user demand andfor near-term projects
WebOS
Behind Focus on sync across
platforms
QNX
QNX stable OS but withnew UI
Win 7 egacyFocus
"Heavy" OS in cost andresource requirements
Potential as strongenterprise player
Major work required to buildapps store and ecosystem
Catch-up on apps andecosystem
Consider if already aBlackberry shop; Watch
Tablet OS on ARM notdue until 2012
Consider for traditionaltablet PC hardware
Watch ecosystem and appsapp availability, Androidsupport
refresh, hardenedlegacy apps and
meeting endpointsecurity demands
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HTML 5 Gets Strong Support APIs include:
- ne e app ca ons
- Canvas tag for 2D drawing
- Offline stora e database
- Document editing
- Drag and drop Will the OS be relevant in the future?
- Backing from Apple, Google, RIM, Nokia and others
Expect HTML extension and browser
Platforms can help
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Key Issues1. What are the most impactful and interesting
2. How should you deliver applications for tablets
3. How do you manage and secure tablets in
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Multi-platform Development and Delivery
Technology Architecture
Native Develo ment
Sample Vendors
pp cat on
Development
Web DevelopmentMobile Enterprise Application Platforms*
Syclo
Antenna Software
Sybase (SAP)
Application
Delivery
o e onsumer pp cat on at orms
Enterprise Application Stores
Kony
ApplicationManagement
and SecuritSybase (SAP)
DeviceManagement
Mobile Device Management*
MobileIron
AirWatch
and Security
*Gartner Magic Quadrants are available in May 2011
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New Delivery Model: App StoresThe most important approach
80 billion
at scaleBillions are at stake:
ommerc a p ayers w nvestheavily (e.g., Amazon)
40 billion
Store curation is critical
Enterprise app stores0
acce era e -Predicted downloads from
commercial a stores
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Will Apple Retain Its App Store Lead?By 2015, Apple will not be the largest app store.
Supporting the SPA:
Android will have a much largerinstalled base and will be more
Alternate position to the SPA:
Although Apple will be #3 indevice shipments, the average
Google, Amazon and RIM willact aggressively to increase appusa e amon their user bases
for developers
Apple will retain developermind share
Mobile OS platforms will mature,reducing Apple's advantages
Apple's control will alienate
Apple will continue to introducenew devices and services tocreate profitable opportunities for
some eve opers Multiplatform development tools
will erode Apple's uniqueosition and a ortfolio
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Mobile Application Development
Tools Will Proliferate Through 2012Consumer
Cross-platform toole.g., Flash, Qt, Kony,
On-device portalse.g., modomodo
,Rhomobile, M2Active, ... Template generators
e.g., AppBreeder
End-user tools
Consumer
or Mobile Web toolsPlatform SDK
Mobile
Consumer
e.g., App Inventor
EnterpriseTarget
. ., ,. ., ,
- -
Platform
n erpr seTarget
e.g., BlueDot, Cognito
e.g., Antenna, Syclo
Mobile Ent App Platform Packaged Mobile Applications
Typical cross-platform capability: strong some weak/none
Typically lower productivity Typically higher productivity
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Where Policy Meets ImplementationInnovation-
orientedChoice-oriented
Control-oriented
Hands-off
Low corporate involvement High corporate involvementManagement Styles
Virtual hosteddesktop
Telco usagemonitoring
Sandboxed
nnerarchitectures
Paper policyu p a ormMDM-Lite
HeavyweightNetwork access
Management Tools and Techniques
e-mail MDM
Less intrusive More intrusive
control
Enterprise need not own device Enterprise owns devices
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Recommendations
Develop an explicit strategy with tablets for information" ", .
settings. Look for quick wins: sales documents, board books,
per ormance as oar s.
Adapt mobile device management policies and tools.
se remo e os ng as a s op gap, u move owarnative or web apps for tablets.
Decide a lication strate : Web Native MEAP/MCAP.
Decide an enterprise app store strategy.
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Related Gartner Research
CEO Advisory: Seize the iPad Opportunity Now
New Approaches to Managing Mobile Users andSmartphones (G00200750)
Four Architectural Approaches to Limit BusinessRisk on Consumer Smartphones and Tablets
Guide for Mobile Application Development,Sourcing, and Support (G00169449)
Magic Quadrant for Mobile Device Management (May2011)
Platforms (May 2011)
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