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Survey results
April 13, 2017
HELP SHAPE DTK 2020
Four surveys totaling 1,205 participants:
Quick survey476 responses
In-depth survey524 responses
DT Employees survey 158 responses
BIA members survey47 responses
2
Live and/or Work Downtown
62%
Survey participants:3
Male
30%Female
34%Other
0.1%No Data
34%
Under 35
50%35-59
40%60+
9%No Data
1%
Did not identify asLive/Work Downtown
38%
Results from quick and in-depth public surveys
4
On average, how often do you participate in the following activities?
5
Things I do weekly:0 50 100 150 200 250 300 350 400 450
Visit a coffee shop or cafe
Run errands
Eat at a restaurant
Visit the Kitchener Market
Have drinks at a restaurant, pub or bar
Destination shop (shop only at one specific…
Participate in nightlife
Attend a festival
Take in live music at a venue
Pleasure shop (for clothing, gifts, etc.)
Number of responses
6
Things I do monthly:0 100 200 300 400 500 600 700
Eat at a restaurant
Have drinks at a restaurant, pub or bar
Visit a coffee shop or cafe
Visit the Kitchener Market
Attend a festival
Run errands
Destination shop (shop only at one specific…
Participate in nightlife
Take in live music at a venue
Pleasure shop (for clothing, gifts, etc.)
Number of responses
7
Things I do occasionally:0 100 200 300 400 500 600 700
Attend a festival
Take in live music at a venue
Participate in nightlife
Pleasure shop (for clothing, gifts, etc.)
Destination shop (shop only at one specific…
Visit the Kitchener Market
Have drinks at a restaurant, pub or bar
Eat at a restaurant
Visit a coffee shop or cafe
Run errands
Number of responses
8
0 100 200 300 400 500 600 700
Pleasure shop (for clothing, gifts, etc.)
Destination shop (shop only at one specific…
Participate in nightlife
Take in live music at a venue
Run errands
Have drinks at a restaurant, pub or bar
Visit the Kitchener Market
Visit a coffee shop or cafe
Eat at a restaurant
Attend a festival
Number of responses
Things I never do:9
In the last year, how often have you participated in any of the following
activities?
10
Activities over the past year:
0 50 100 150 200 250 300 350
Visit a Downtown Cultural Amenity(THEMUSEUM, KPL, KWAG)
Attend a niche event, talk, workshop orprogram (THEMUSEUM, KPL)
Attend a concert/performance (CITS,Registry Theatre)
Participate in a lifestyle activity Downtown(yoga, fitness)
Number of responses
REGULARLY
OCCASIONALLY
NEVER
11
If you had a visitor in town, and they asked you to show them around DT, where would
you take them?
12
I’d take visitors to:0 50 100 150 200 250 300 350 400
Victoria Park
Kitchener Market
Lunch or dinner
Walk down King St
Festival
A night out (food, drinks, live music)
Cultural amenity (THEMUSEUM, KPL, KWAG)
Show them all the recent changes
City Hall & Carl Zehr Square
Wouldn't bring them downtown
Show them old, historic buildings
Shopping
Number of responses
13
The following five statements describe the kind of place the community has commonly told us they want Downtown Kitchener to
become. While they are all important, please rank them from 1 to 5, with 1 being 'most
important to me' and 5 being 'least important to me'.
14
1 1 1 1 12 2 2 2 23 3 3 3 34 4 4 4 45 5 5 5 5NR NR NR NR NR0
50
100
150
200
250
300
350
400
450
500
Great Shops andRestaurants
Vibrant Street Life Well Designed A Diverse andWelcomingCommunity
Innovative
Num
ber
of r
esp
ond
ents
Ranking of areas of focus
Most #1 responses
Most #5 responses
Mostneutral
Mostpolarized
Runner-up
HIGHEST PRIORITY TO LOWEST PRIORITY
15
Scoring of areas of focus:16
3.8 3.6 3.4 3.2
2.4
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
Great Shops andRestaurants
Vibrant StreetLife
Well Designed A Diverse andWelcomingCommunity
Innovative
Sco
re
HIGHEST PRIORITY TO LOWEST PRIORITY
The following are "big ideas" the community has suggested for
Downtown Kitchener in the past. Please select the 2 ideas you feel
would be the most beneficial to the downtown.
17
Preferred big ideas:0 50 100 150 200 250 300 350
Make DT the most walkable, bicycle friendly &transit supported place in the region
Promote DT as one of the top culinary/restaurantdestinations in the region
Build new medium/high density urbanneighbourhoods for a broad spectrum of residents
Continue to build DT as a global hub of innovation
Grow a live music scene (more venues, festivals)
Number of votes
18
The following is a list of 'initiatives' that have been suggested in the past. Please select the 2 'initiatives' you feel would be
the most beneficial to the downtown.
19
Preferred initiatives:
0 50 100 150 200 250 300 350 400
Re-imagine rear lane ways with seatingareas, murals, etc.
Develop a weekly live music programwhere restaurants, patios and pubs…
Frequently close streets to pedestriantraffic only.
Provide free Wifi throughout the core.
Develop a local shopping & dining appfeaturing promotions, specials, events, etc.
I'm not fond of any of these ideas
Number of votes
20
Please select the 2 urban 'interventions' you would like to see happen in Downtown
Kitchener?
21
Preferred urban interventions:
0 100 200 300 400 500
Popup Retail/Restaurant shops (ex:shipping container)
King Street transformed into one large,outdoor seating area
Outdoor co-working spaces (with wifi)
Interactive Games (like Ping Pong)throughout Downtown
Rear-lane basketball courts
Number of votes
22
Which of the following would make you come downtown more than you do today?
Pick your top choice.
23
I’d come downtown for more and better:
0 50 100 150 200 250
shops and services
restaurants and coffee shops
nightlife
cultural amenities (ex: art galleries,performance halls, etc.)
festivals and events
Number of votes
24
Which of the following would you like to see more of in Downtown Kitchener?
Pick up to 5 options.
25
0 100 200 300 400 500
Festivals
Daily Services (Legacy Greens, Golden Hearth Bakery)
Clothing/Shoe/Gift Stores
Unique Concept Restaurants (Grand Trunk Saloon)
Ethnic Restaurants
Upscale Casual Restaurants (The Berlin, Gilt, 271 West)
Rare Find/Antique/Collectible/Vintage Stores
Live Music Venues
Coffee Shops
Niche Interest Stores (collectibles, comics, yarn)
Art/Design/Artisan Stores
Nightlife (Dallas, Apollo Cinema)
Casual Restaurants/Pubs
Health Focused Restaurants (Pure)
Home Furniture/Decor Stores
Grab & Go Restaurants (Union Burger, Big Fat Pita)
Number of votes
RETAIL
RESTAURANTS
VIBRANCY
Votes for individual options:26
Respondents were give 16 choices from the following three groups:
0 500 1,000 1,500 2,000
Retail (6 options)
Restaurants (7 options)
Vibrancy (3 options)
Number of votes
27
What type of nightlife options would you like to see more of in Downtown Kitchener? Pick up to 3 options.
28
Preferred nightlife options:0 50 100 150 200 250 300 350
Lounges/Pubs/Brew Pubs
Live music venues
Participatory venues (board game cafes,axe throwing, escape rooms)
Night time festivals
Major concerts (CITS)
Plays/Dramas/Musicals
Nightclubs
Number of votes
29
Which of the following improvements would you like to see to Downtown's
sidewalks, parks and squares? Pick up to 3 options.
30
Preferred design improvements:
0 50 100 150 200 250 300
Restaurant patios on sidewalks
Benches and seating areas
Flowers and street trees
Public art
Activities in parks (ping pong tables)
Bicycle friendly streets
Street cleaning
Bike parking / racks
Number of votes
31
Demographic profile of participants:
0 100 200 300 400
youth up to 35
adults 36-60
adults 60+
Number of respondents
URBAN
SUBURBAN
32
Preferred beverage:
0 50 100 150 200 250 300 350
Adventurous (speciality coffees, martinis,craft beer)
Non-alcholic
Standard (regular coffee, basic spirits,domestic beer)
Prefer not to answer
Number of respondents
33
Preferred retail types:
0 50 100 150 200 250 300
I'm passionate about independents
I go places that are recognizable
I like a mix of both
Number of respondents
34
Public awareness of surface/free after 5pm parking lots:
35
I'm aware that these lots exist (311
responses)
Not aware that these lots exist (209
responses)
Where are these lots? (255 responses)
How I find out what’s happening:
0 200 400 600 800
Social media (Facebook, Twitter, etc)
Word of mouth
Traditional media (news, radio,newspaper)
Posters/flyers/other print
Google or other search platforms
DowntownKitchener.ca Website
Downtown E-newsletter (AwesomeHappens Here)
Number of respondents
36
37
Results from BIA membership survey
37
BIA members answer why they chose DTK: 38
0 5 10 15 20 25 30 35 40
Urban, central location
There was a gap in the market
Functional reasons (cost)
Customers
Love downtown/excited
Unique character / architecture
Public transit / cycling network / walkability
Business clusters
Proximity to attractions
Sense of community
Number of respondents
BIA members’ priorities:39
0 20 40 60 80 100 120 140 160 180
Beautification & Cleanliness (ex: flowers onstreets, power washing sidewalks, etc.)
Business Attraction & Retention
Marketing, Promotions & Brand Building
Advocacy, Partnership & Community Building
Festival & Event Support (ex: Blues Festival,Canada Day, etc.)
Support for Innovation (ex: programs thatsupport business competitiveness)
Daily Animation (ex: live music on the street,patios on sidewalks)
Score
Marketplace
Experiences
Community
BIA members’ top priorities in detail: the street level experience
40
0 5 10 15 20 25
Safety
Vacant storefronts
Functional challenges (parking, garbage)
Beautification
Positive, daily experiences (live music on patios,yoga in the park, etc.)
Festivals/events
Attract new housing to the core
Number of respondents
BIA members’ bottom priorities in detail: the office/business environment
41
0 5 10 15 20 25
Marketing/promotion
Vacant offices
Support redevelopment & intensification
Brand & image
Attract new cultural amenities & attractions
Better inter-city transit options
Support business development agencies
Business support
Support innovation (ex: Velocity Garage, onlineretail support, etc.)
Number of respondents
BIA members’ preferred initiatives:42
0 5 10 15 20
Grow a live music scene / foster a vibrantmusic community
Provide free Wifi throughout the core.
Develop a local shopping & dining appfeaturing promotions, specials, events, etc.
Re-imagine rear lane ways with seatingareas, murals, etc.
Frequently close streets to pedestriantraffic only.
I'm not fond of any of these ideas.
Number of votes
-20 -10 0 10 20 30 40 50
Transit services (ex: GRT, Go Transit)
Character/design of your own office space
Festivals, events, programs & amenities
Excitement about DTK's future
Stores, restaurants, cafes, services, etc.
DTK's image/brand/sense of community
Physical appearance
Ability/cost of expanding your space
Overall sense of safety
Availability/cost of parking
Score
Factors affecting employee recruitment:43
NEGATIVE IMPACT
POSITIVE IMPACT
0 5 10 15 20 25
Downtown's Image
Access to my business (parking, traffic)
Lack of foot traffic after 5pm/weekends
Lack of similar businesses (ex: retail cluster)
My ability to market/promote
Don't have a problem attracting customers
My physical space
Number of responses
Negative impacts on customer attraction:
44
BIA members preference for more activity:45
0 2 4 6 8 10 12 14 16
Weekdays (9am to 5pm)
Weeknights (after 5pm)
Weekends in general (Fri night to Sunnight)
Late night (ex: Thurs, Fri & Sat after 9pm)
Colder months
Warmer months
Number of responses
46
Results from DTK Employees survey
46
DTK employees’ priorities for the BIA:47
0 20 40 60 80 100 120
Safety
Vacant storefronts
Functional challenges (parking, garbage)
Focus on initiatives that provide positive, dailyexperiences (ex: live music on patios, yoga…
Beautification
Support innovation (ex: Velocity Garage, onlineretail support, etc.)
Festivals/events
Attract new cultural amenities & attractions
Attract new housing to the core
Number of votes
How do DTK employees feel about the marketplace?
48
Like what we have
MORE
BETTER
I don't know
0 20 40 60 80 100 120 140 160
Coffee Shops
Grab & Go Restaurants
Sit Down Restaurants
Ethnic Restaurants
Health Restaurants
Pubs
Fitness & Yoga Studios
Daily Services
Nightlife
Retail Stores
Number of responses
How do DTK employees currently shop?49
0 10 20 30 40 50 60 70 80
If there were more and better shops downtown, Iwould definitely shop more.
I don't really care where I shop. If I needsomething, I'll find it.
I prefer to shop online, & probably wouldn't shopDT even if there were more and better shops.
I don't really shop much, so it doesn't matter tome.
I prefer power centres/malls, & probably wouldn'tshop DT even if there were more and better
stores.
I'm happy / satisfied with the current shopsdowntown.
I prefer to shop in Toronto.
Number of responses
What are DTK employees’ festival preferences?
50
0 10 20 30 40 50 60 70 80 90 100
Food Focused Festivals (ex: KingStreatery, Multi-Cultural Festival)
Live Music Festivals (ex: Blues Festival,Canada Day, etc.)
Niche Festivals (ex: Cruising on King,Christkindl Market, Rock & Rumble)
Community Building Festivals (ex: Tamethe Lane, Maker Expo)
Art Focused Festivals (ex: SummerLights, Night\Shift, etc.)
Number of responses
These are bigger festivals so we expect a higher response rate.
Comparison of preferred initiatives:51
0% 5% 10% 15% 20% 25%
Re-imagine rear lane ways with seatingareas, murals, etc.
Grow a live music scene / foster a vibrantmusic community.
Frequently close streets to pedestriantraffic only.
Provide free Wifi throughout the core.
Develop a local shopping & dining appfeaturing promotions, specials, events,
etc.
I'm not fond of any of these ideas.
Proportion of votes
Public
DTKemployees
BIAmembers