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April 10, 2002April 10, 2002
Aelix, Inc.
9255 Corbin Avenue
Northridge, CA 91324
Tel 818.678.1000
Fax 818.678.1099
www.aelix.com
OmniReachOmniReachsmsm
Capabilities & Capabilities & OpportunitiesOpportunities
April 2002 Page 2 Aelix, Inc. Company Proprietary Information
AgendaAgenda
About UsAbout Us Market OverviewMarket Overview What is MessagingWhat is Messaging OmniReachOmniReachsmsm Service Service The Technology / OmniReachThe Technology / OmniReachsmsm
OmniReachOmniReachsmsm Applications Applications OmniReachOmniReachsmsm
CustomersCustomers
How Aelix works for YouHow Aelix works for You
April 2002 Page 3 Aelix, Inc. Company Proprietary Information
About UsAbout Us
We are a communications ASP focusing We are a communications ASP focusing on carrier-grade, outsourced solutions on carrier-grade, outsourced solutions for service providers and enterprises.for service providers and enterprises.
Specialized in enterprise messaging Specialized in enterprise messaging and data mining applications.and data mining applications.
Focus on travel, hospitality, financial Focus on travel, hospitality, financial services, health care, B2B commerce services, health care, B2B commerce sectors.sectors.
April 2002 Page 4 Aelix, Inc. Company Proprietary Information
Market OverviewMarket Overview
Exploding demand from companies to improve Exploding demand from companies to improve CRM functions in targeted sectors – travel, CRM functions in targeted sectors – travel, hospitality, healthcare, financial services, e-hospitality, healthcare, financial services, e-commercecommerce Expensive, inefficient customer service procedures Expensive, inefficient customer service procedures
today prove out Aelix’s added valuetoday prove out Aelix’s added value A recent study by InformationWeek determined 50% of A recent study by InformationWeek determined 50% of
the companies haven’t even begun CRM planningthe companies haven’t even begun CRM planning
Aelix advantage is in providing communications Aelix advantage is in providing communications solutions which do not require intrusive changes solutions which do not require intrusive changes to existing business processes or long to existing business processes or long development timesdevelopment times Tier “0” Customer ServiceTier “0” Customer Service
April 2002 Page 5 Aelix, Inc. Company Proprietary Information
What Is Messaging?What Is Messaging?
OmniReachOmniReachsmsm delivers any content to delivers any content to any person or group of personsany person or group of persons Sent at a predetermined timeSent at a predetermined time
ImmediateImmediate LaterLater In GroupsIn Groups
To To anyany device device Phone (Voice), Email, Fax, PDA, Pager, SMS, CellularPhone (Voice), Email, Fax, PDA, Pager, SMS, Cellular
In any formatIn any format Usually device dependentUsually device dependent
April 2002 Page 6 Aelix, Inc. Company Proprietary Information
Aelix’s OmniReachAelix’s OmniReachsmsm Service Service
OmniReachOmniReachsmsm is: is: Intelligent electronic message Intelligent electronic message
broadcasting and delivery servicebroadcasting and delivery service One-to-many communications One-to-many communications
capabilitiescapabilities Built on a Carrier Grade PlatformBuilt on a Carrier Grade Platform Uses the Proprietary OmniReachUses the Proprietary OmniReachsmsm
Intelligence LayerIntelligence Layer
April 2002 Page 7 Aelix, Inc. Company Proprietary Information
The OmniReachThe OmniReachsmsm Services Services
EmailEmail Regular emailRegular email
Encryption capabilitiesEncryption capabilities
Email to PDAEmail to PDA Content formatted for PDA screenContent formatted for PDA screen
Email to SMS phoneEmail to SMS phone Content formatted for SMS screenContent formatted for SMS screen
Email/page to one/two-way pagerEmail/page to one/two-way pager Content formatted for pager displayContent formatted for pager display
April 2002 Page 8 Aelix, Inc. Company Proprietary Information
The OmniReachThe OmniReachsmsm Services Services
FaxingFaxing Real timeReal time BatchBatch
Accumulate transactions for consolidated deliveryAccumulate transactions for consolidated delivery
DelayedDelayed No real time need / Send laterNo real time need / Send later Save resources Save resources
Least cost routingLeast cost routing
April 2002 Page 9 Aelix, Inc. Company Proprietary Information
The OmniReachThe OmniReachsmsm Services Services
VoiceVoice Text to Speech - IVRText to Speech - IVR
High quality translations available todayHigh quality translations available today
Speech & DTMF recognition - IVRSpeech & DTMF recognition - IVR 2-Way transaction capability2-Way transaction capability
April 2002 Page 10 Aelix, Inc. Company Proprietary Information
OmniReachOmniReachsmsm Architecture Architecture
Ability to send messages Ability to send messages simultaneously to millions of simultaneously to millions of recipientsrecipients
Easily and securely integrates with Easily and securely integrates with corporate databasescorporate databases
Intelligence layerIntelligence layer Determines how best to deliver Determines how best to deliver
messages to the right recipient at the messages to the right recipient at the right time and placeright time and place
April 2002 Page 11 Aelix, Inc. Company Proprietary Information
Intelligent Message DeliveryIntelligent Message Delivery
Intelligence LayerIntelligence Layer uses XML, uses XML, data mining techniques/tools to data mining techniques/tools to determine the best “address” or determine the best “address” or device to send a messagedevice to send a message
Data mining capabilities “learn” Data mining capabilities “learn” traffic patterns over time traffic patterns over time optimizing message delivery abilityoptimizing message delivery ability
April 2002 Page 12 Aelix, Inc. Company Proprietary Information
Platform ArchitecturePlatform Architecture
April 2002 Page 13 Aelix, Inc. Company Proprietary Information
Intelligent Message DeliveryIntelligent Message Delivery
Pager orPDA
Email or instant message to PC
FaxVoice call or SMS to wireless phone
Aelix platform
Voice call to wireline phone
Customer
Database
April 2002 Page 14 Aelix, Inc. Company Proprietary Information
Enabling Interactive Enabling Interactive TransactionsTransactions
Aelix platform
Mobile-originated SMS, and Voice response via speech recognition or DTMF
2-Way Pager or PDA
Email/instant message
Voice response via speech recognition or DTMF
CustomerDatabase
April 2002 Page 15 Aelix, Inc. Company Proprietary Information
OmniReachOmniReachsmsm Applications Applications
ReservationsReservations E-Ticket confirmationsE-Ticket confirmations Med-Alert notificationsMed-Alert notifications Delivery Status NotificationDelivery Status Notification Emergency / Disaster NotificationEmergency / Disaster Notification Appointment RemindersAppointment Reminders Financial Transaction NotificationFinancial Transaction Notification Interactive Bid SystemInteractive Bid System
April 2002 Page 16 Aelix, Inc. Company Proprietary Information
Current OmniReachCurrent OmniReachsmsm CustomersCustomers
Northwest AirlinesNorthwest Airlines Con-Way TruckingCon-Way Trucking Hilton HotelsHilton Hotels Securian Financial ServicesSecurian Financial Services
April 2002 Page 17 Aelix, Inc. Company Proprietary Information
Intelligent Message DeliveryIntelligent Message Delivery
Message delivery far more efficient Message delivery far more efficient than traditional message than traditional message broadcasting;broadcasting; More recipients reached with fewer More recipients reached with fewer
messages/transactionsmessages/transactions More cost effective for companyMore cost effective for company Minimal nuisance perception from Minimal nuisance perception from
recipients; recipients do not receive recipients; recipients do not receive multiple copies of same message in multiple copies of same message in different mediadifferent media
April 2002 Page 18 Aelix, Inc. Company Proprietary Information
Intelligent Message DeliveryIntelligent Message Delivery
BenefitsBenefits Users “Opt In” for service via Users “Opt In” for service via
programmable web interface ensures programmable web interface ensures correct user devices receive messagescorrect user devices receive messages
Choice of recipient address or device is Choice of recipient address or device is automatic. Platform uses existing automatic. Platform uses existing customer database to deliver message to customer database to deliver message to best “address”, rather than recipients best “address”, rather than recipients having to provision themselveshaving to provision themselves
Enables efficient communication with all Enables efficient communication with all communication devices – high-tech and communication devices – high-tech and low-techlow-tech
April 2002 Page 19 Aelix, Inc. Company Proprietary Information
How Aelix Works for YouHow Aelix Works for You
OmniReachOmniReachsmsm provides: provides: Additional marketing channels Additional marketing channels Competitive edge Competitive edge Access to all Messaging servicesAccess to all Messaging services Reduced CRM costsReduced CRM costs Additional products under Additional products under
developmentdevelopment
April 2002 Page 20 Aelix, Inc. Company Proprietary Information
Contact InformationContact Information
For additional informationFor additional information Scott HendersonScott Henderson
Director of Sales / MarketingDirector of Sales / Marketing
818-678-1021818-678-1021
Wesley N. Waite, Sr.Wesley N. Waite, Sr.
CEO / PresidentCEO / President
818-678-1000818-678-1000
