MIGUEL FRASQUILHO

Economist, author, President of the Board of Directors of TAP - Transportes

Aéreos Portugueses, SGPS, ex. CEO of AICEP - Portugal Global, ex. Secretary of

State for Treasury and Finances and former Member of the Portuguese Parliament.

JAIME CARVALHO ESTEVES

PWC

He holds a degree in Law from the Catholic University of Porto and a post-

graduate degree in European Studies from the Catholic University of Lisbon and in

Commercial Law from the same university. Executive Training at the New Forum

of the New University of Lisbon, INSEAD and IMD. He is a guest lecturer at

several higher education institutions (IPCA, ISAG, PBS, Universidade Católica de

Lisboa and Porto).

Between 1990 and 2000 he was a partner in the law firms: Luís M. S. Oliveira and

Associados, and Oliveira, Martins, Esteves and Associados.

He has been a partner of PwC Portugal since 1999. Between 1999 and 2009, he

headed the Fiscal Department of PwC's office in Porto. He was responsible for the

Tourism, Hospitality and Leisure area, as well as the Government and Public Sector

leader.

He has been in charge of the Tax Department of PwC Portugal since 2009, with

responsibility also in Angola, and in Cape Verde. He is a referee of the

Administrative Arbitration Center (CAAD) and a member of the Board of

Directors of the Forum for Competitiveness.

VERA GOUVEIA BARROS

Economist and author of “ Tourism in Portugal”

~

Author of the essay "Tourism in Portugal", of the Francisco Manuel dos Santos

Foundation. He has several articles of opinion on the sector, mainly in the

Economic Newspaper, with whom he collaborated regularly. He was a columnist

for Diário Económico and currently required by ECO. He was a member of the

University of Madeira and a member of the Executive Council of the Madeira

Tourism Observatory. He is an economist, graduated from the Faculty of

Economics of the Universidade Nova de Lisboa, and holds a Master's degree in

Economics and European Studies from ISEG. He does the research on the

Tourism Economy, this being the theme of his doctoral session, in conclusion

GEORG KLUSAC

Managing Director at Institutional Partners (2IP)

Georg Klusak is co-founder and managing partner of Institutional Investment

Group, a fully independent real estate firm based in Frankfurt and Luxembourg

that offers investment consulting services as well as different investment platforms

to institutional investors without rendering active real estate management. The

consulting firm advises institutional real estate clients in particular regarding the real

estate investment strategy and the selection of real estate fund products or real

estate managers. The group has built and constantly expands a PropTech platform

for institutional real estate investments. The assets under administration of the

whole group currently amount to more than 26 billion Euros.

Having started his career at Deutsche Bank, Georg Klusak joined Coopers &

Lybrand in 1992 and later became Head of Asset Management Germany as well as

Head of Capital Markets Germany at PricewaterhouseCoopers. In 2001, he moved

as Managing Director to Oppenheim Immobilien- Kapitalanlagegesellschaft, the

market leader in institutional real estate funds in Germany, Switzerland and Austria

and alongside assumed positions as Managing Director of a Luxembourg and an

Italian fund management company as well as of numerous property companies

worldwide. A couple of years ago he founded Institutional Investment Partners as

the first independent real estate platform (“The Investors Fund Manager”) together

with his partner Jörg Homann.

Georg Klusak has an education as lawyer in Munich, Paris and Montreal and is a

certified tax consultant and auditor. He acted as associate professor in economics

for many years, headed the institutional section of the fund managers’ industry

body and is co-author of the three standard commentaries to German fund law.

FERNANDO CAETANO

Essential Lisboa & Essential Business Magazines

Fernando Caetano has a background as graphic designer and creative director and

is a partner and director of the Lisbon operations of the Open Media Group. For

more than 20 years, he worked with luxury hotels and resorts in Portugar creating

promotional materials and corporate magazines. He was responsible for the

launch of several projects for the Open Media Group such as the luxury lifestyle

magazines Essential Lisboa and Doze, a watch & luxury lifestyle magazine. He also

played an important role in the company's expansion into new markets as

international editor for Essential Macau and other projects in Asia. His latest

project is Essential Business, digital and print media project for the international

business community in Portugal, launched in 2018. Fernando writes regularly about

luxury brands and lifestyle for the group's magazines.

NUNO GALVÃO PINTO

Regional Vice President Development Europe & North Africa, Hyatt

Nuno has over 20 years of experience in the hotel industry, including 15 years

working in international hotel advisory and development. He has a strong

experience of hotel and property investment and this within an advisor, investor

and hotel group development capacity.

Prior to joining Hyatt, Nuno held a similar development position with Starwood

Hotels, looking after Western Europe.

During his career, he has also held positions as Senior Vice President in JLL’s EMEA

advisory practice, Director at Albus Capital (a boutique private equity firm

investing in hotels and real estate in emerging markets), as well as director position

with TRI Hospitality Consulting (now CBRE).

Nuno speaks fluently French, Portuguese, Dutch, German, Spanish and Italian and

has as such built a strong network within both the emerging market and

established European landscape, including hotel owners, investors and developers.

JULIAN MIEBACH

Development, Ruby Hotels

Bachelor Degree in Hospitality Management and candidate for Master Degree in

Real Estate Management.

Over six years experience in different operational departments in the hotel

industry (2008 – 2014) – two years of those as a Hotel Manager.

Three years experience as a Consultant at TREUGAST Solutions Group, Munich

(2014 – 2017).

Since May 2017 Group Manager Development for Ruby Hotels responsible for

the expansion in Portugal and the Nordics.

KIKE SARASOLA

President and Founder Of RoomMate Group

Kike is a trendsetting pioneer in the tourist industry thanks to his visionary,

disruptive and rebellious character. It all began over 10 years ago when he created

Room Mate Hotels as an extension of what became his most renowned formula:

“the 3B’s”: Bed, Bath, Breakfast. The idea of affordable luxury right smack in the

center of the most important cities in the world was the formula for success at

Room Mate Hotels, now present in Europe and America.

In 2014, Sarasola turned it up a notch and challenged the entire industry with the

creation of Be Mate, a breakthrough company offering the homey freedom of an

apartment combined with the services and safety of a hotel. Kike broke all the

rules in the hospitality sector by bringing to life a new business model that his

professional colleagues viciously rejected. Three years later, many followed suit.

In 2017, convinced that happiness is a profitable enterprise, Kike launches his

newest business venture: X-Perience by Room Mate, a tailor-made hospitality

consultancy service managed and executed by Room Mate experts in combination

with PwC’s state of the art technology.

Kike competed as an Olympic equestrian in Atlanta, Barcelona and Sydney and still

maintains Spain’s best record in his specialty; he authored the acclaimed book,

More Ideas, Less MBA’s; starred in the Spanish version of the TV program “Hotel

Hell” (tripling its audience) and is regarded as one of Spain’s most influential

business people in social media. Furthermore, over the past year, Sarasola has been

invited to lecture at over 100 conferences worldwide.

The above-mentioned has led to several international recognitions, including but

not limited to the 2017 European Gold Medal for Merit at Work and the 2015

Medal for Tourist Accomplishments granted by the Spanish Council of Ministers.

“Not everything’s been invented.”

“The fact that others haven’t done it doesn’t mean it can’t be done.”

“‘No’ doesn’t exist.”

In a nutshell: Kike Sarasola.

JOSÉ ROQUETTE

Board Manager, Pestana Group

51 years, one daughter, two sons, living presently in Lisbon. Graduated from

French High School in Lisboa and later in Business Administration & Management

from the Catholic University (Portugal) Advanced Management Program in

hospitality management at the Cornell University NY. Strategic Management

Program at Catholic University (Portugal). First business experience in family-

owned resort in the South of Portugal. Started his career in Venture Capital in

Lisbon, in 1990. Launched in 1992 and led for 3 years the first Equity Fund

specialized in the hospitality area, in Portugal, in public/private partnership. Joined

Pestana Hospitality Group in 1996 Has been responsible for its international

growth, first in Africa (3 years),then Brazil & South America (4 years) Won in 2002

(S.Paulo) the “Hospitality Entrepreneur of the Year” Award. Between 2003-2006

was the CEO of “Pousadas de Portugal”, the most traditional chain of small luxury

hotels in Portugal, privatized in 2003.

Presently Chief Development Officer at Pestana Hotel Group, reporting to the

Shareholder and Chairman, responsible for its development strategy, including new

projects in different markets such as Lisboa, Madrid, Amsterdam, Berlin, Marrakech

and NY/Manhattan Member of the Cornell University Society of Hotelmen

Contributed to several academic books on Tourism & Leisure, in Portugal and

Brazil, and also many articles specialized in the Hospitality Industry.

GERARD GREENE

Founder & CEO, Society

Gerard has always had an inquisitive mind when it comes to accommodating

people; from dreams of building a backpackers in Africa to building Micro Hotels

across the globe, to now exploring how all generations will live in harmony in

thriving communities. He was the Founder and CEO of Yotel, dubbed “the Ipod of

the Hotel Industry” and is now launching Society, co-living for every generation.

Always exploring how design, technology, service and community can transform

people’s lives, he likes to push the boundaries of real estate to create new sectors

to improve the physical environment where people interact and live.

JOAQUÍN AUSEJO

President, Alma Hotels

Degree in Economic and Business Sciences from the Universidad Complutense de

Madrid, Master’s in Urban Planning and Real Estate Law from the Universidad

Pompeu Fabra (Barcelona) and alumnus of various courses and seminars related to

the hostelry sector.

Founding Partner and President of Alma Hotels. Lecturer at ESADE Business

School (Barcelona) and ICADE School of Business and Economics (Madrid).

Before, Founding Partner and CEO of Hospes Hoteles S.L., Founding Partner and

CEO of AC Hoteles S.L. and CEO of NH Hoteles.

JOSÉ GIL DUARTE

Essentia Founder & Ceo

Graduated in Hospitality and Tourism Management at the Centre International of

Glion, Switzerland, has a broad experience of more than 25 years in the areas of

Consultancy, Project Management, Team Leadership, in the development and

implementation of tourism projects as well as in the management of Real Estate

Assets. Among them stands out different projects in tourism, real estate and in

regional and social development projects in Portugal as well as in France, Cuba,

Angola, Cape Verde, São Tome and Brazil. Founder & CEO at Essentia, José Gil

leads a multidisciplinary team and a portfolio of unique projects.

JOSÉ MATEUS

Partner – ARX Portugal

Born in Castelo Branco, Portugal, 1963

BA in Architecture from FAUTL (1986), lives and works in Lisbon.

He founded with Nuno Mateus the studio ARX Portugal (1991), in which he held

more than a hundred projects and contests. His work included several exhibitions,

having been approached in numerous articles, subject of monographs and

recognized through several prizes.

He is an associate and chairman of the Lisbon Architecture Triennial Board. He

was Executive Director of the Triennale (2007-2010).

He was vice-president of the Southern Regional Council of the Order of

Architects (2005-2007) and president of the Southern Regional Assembly (2008-

2010).

He was an associate professor at IST Lisboa, ESAD Lisbon lecturer at ISCTE and

invited lecturer at ESA at Univ. International of Catalonia. He was a doctoral

student in the Doctorate in Architecture Program at IST.

He is a member of the Editorial Board of the Babel group.

He was the author of the semiannual magazine Linha (Expresso) and the television

series Tempo & Traço (Sic-Notícias) focused on the themes of architecture,

design, landscape and visual arts.

SAMUEL TORRES DE CARVALHO

Owner at STC - Arquitetura

He was born in Lisbon in 1960. He obtained the title of Architect at ETSAM

(Polytechnic University of Madrid) with the rank of "spare" with an Honor Roll in

1989. Project Professor at CEU Arquitetura in Madrid between 1990 and 1995.

Project Professor at ETSAM Technical School of Architecture of the Polytechnic

University of Madrid between 1986 and 2016. Coordinator at ETSAM of the

Erasmus and Magalhães Exchange Program with the Portuguese Language

Universities. Professor at the ETSAM Master of Collective Housing between 2008

and 2012. Throughout his professional and academic career he participates in

several Architecture seminars, summer courses and conferences. In 2005 he is

awarded with the Prize of the Official College of Architects of Madrid (COAM) for

his work and in 2014 with an Honorable Mention for the Valmor Prize. He

participates in several national and international competitions, among others: 1st

Prize of the Municipal Council of Loures - Portugal (2009); 1st prize in the Polies

Sports competition in Móstoles - Spain (2007); Europan IV Spain (1999); Europan

V - Portugal (2000). Portugal / Europan VI - Portugal (2002); 1st Prize of the

COAM - Official College of Architects of Madrid - Spain (1991); 1st prize for the

Madan Parque headquarters in Almada - Portugal (2006) 1st prize for the Library

of the University of Alicante - Spain (1995) Alicante . More recently it has

participated actively in projects of rehabilitation / refunctionalization of historical

buildings with great patrimonial value both residential and hotelier.

.

DANIEL TRAÇA

Nova SBE campus

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we will share information about Daniel very soon

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BEGOÑA ÍÑIGUEZ

Journalist and Ex. President of the foreign press association in Portugal

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we will share information about Begoña very soon

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PEDRO REIS

Owner-PRA

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we will share information about Pedro very soon

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Constança Duarte

MARKETING & COMMUNICATION

TLFN: +351 913 325 823

EMAIL: constancaduarte@essentia.pt

Rua Fradesso da Silveira 8 - 2º B

1300-609 Lisboa (Portugal)

+351 211 935 000

www.essentia.pt