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Communications and strategy tailored to your
business
DFR
EIR
E’s
Posi
tion
Innovation – We are always innovating, doing things better and in a different way
Ethics – Respect and dignity are non-trade
Responsiveness – We anticipate the market’s moves
Partnership – We seek a win-win relationship
Outcomes – Our value’s best proof
Pri
nci
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MissionTo enhance customer’s image and products value in the community, through business communication integrated services
VisionTo be known to our customers as a key strategic business partner
Mis
sion
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d
Vis
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Acc
ou
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Team
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Diretor de Atendimento
Diretora de Atendimento
Diretor de Atendimento
Diretor deAtendimento
Gerente Senior Gerente Senior Gerente Senior Gerente Senior Gerente Senior Gerente Senior
Trainee Trainee Trainee
Equipe de Suporte e Apoio
Gerente Senior
Relações Públicas
Our leading edge press office activities are not limited to preparing fine press releases, good relationships in the country’ a major press, success cases, media training etc.
The secret of press office and communication projects is to understand the client’s business, the market environment where it plays, and to link the company’s communication and business strategies.
This project’s main goals are Client’s business goals, with a view to enhance its media presence.
DFR
EIR
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Main office at Eng. Luís Carlos Berrini Ave.
Well-trained, motivated staff of highly skilled professionals
Active team work with customers
19 full-time employees
Cutting-edge technology infrastructure, database and Internet
Clean communication with partners
DFR
EIR
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DFREIRE is a founder member of Grupo Integrado de Comunicação, which provides services that meet nearly 80% of business communication needs.
Grupoi is specialist in bellow-the-line actions (relationship, buzz marketing, social/culture/ sports marketing, etc). Grupoi has a multidisciplinary, 80 professional strong team of journalists, public relations; advertising, media and web design professionals, education professionals, etc.
The major benefit Grupoi provide its founder offices’ clients and customers is multidisciplinary planning.
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We normally serve clients for 4-5 years. Some companies have been DFREIRE’s clients for eight years; for example, Stefanini IT Solutions, McAfee and DHL.
Clie
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Debora Freire – Over 15 years experience in enterprise communication, public relations and media relationship, and has been in charge of creating and implementing several strategic communication plans.
She proactively participated in the creation of communication policies and guide rules for customers. Has promoted and followed journalists/analysts in both national and international events. Has planed and developed journalistic projects, including magazines, home pages, decision support and sales support.
In the last few years, she has trained over 100 executives in spokeperson and crisis management training programs.
Deb
ora
Fre
ire
In the last 10 years, Debora Freire managed several courses and programs to train executives for Spokesperson functions. This involved tens of open lectures, in company courses and seminars, both to clients and the general public.
Besides, Debora Freire also gave several interviews on the importance of customer relationship. Here is her latest interview, which she gave to TV show Negócio Futuro.
As the person in charge for all press communication of large events such as ABF Franchising Expo and Intermodal South America, Debora Freire annually organizes meetings to present strategy and share with exhibitors communication practices to be adopted. S
peakin
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We design strategies and provide integrated solutions in business communication
Pro-active work in partnership with the customer and in tune with their business strategy
Expertise in business communication
International communication methodology
Know how in supporting global organizations
Competence and methodology to design and implement customized communication programs with achievable and cost-effective outcomes
DFR
EIR
E’s
Ed
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Communication Consulting ServicesCommunication strategic planningIntegrated communication direct planAssessment of market/brand perception
Public RelationsPress relations and stakeholders relationship Spokesmen trainingImage diagnosisSmart monitoringPublic and government institutions approach
Social Reputation/ Crisis ManagementAssistance on social responsibility projectsPlanning and preparation to avoid crisisCrisis reversal actions
Business communicationIn-house communication Assessment and planningIn- house communication programs Support / integration among communities and partnerships
Publications
DFR
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Serv
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Acting as an extension of the Marketing area:
Proactively looking for information in the corporate environment that could become news
Centralizing and making information available to spokespersons/information managers; for example, corporate communication initiatives, as well as updated support material, such as Fact Sheets, Q&As, Key Messages, etc.
Collaborating with the company to prepare news material for the media that can be used by other corporate communication channels in an integrated way.
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Communication plan execution in tune with the business’ corporate strategyKnow-how in serving global companies and in relationship with overseas agenciesProactive work in collecting information that could attract the media and bring achievable resultsRelationship with major press rooms both regional and countrywideExpertise preparing journalistic textsTrained and skilled professionals to assist the company and provide the media with informationConfidentiality for corporate strategic information
Wh
at
We
Can
O
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DFREIRE Comunicação e Negócios integrates a PR companies network that operates in the whole of Latin America and is led by Enable Latina, a full service communication agency based in Miami.
ABRACOM’s member
DFREIRE is a founder member of Grupo Integrado de Comunicação
Part
ners
Case
Stu
dy –
Ste
fan
ini IT
Solu
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Stefanini IT Solutions – Brazilan Multinational Company
Challenge - To position a national company as an important player in the Information Technology market that is dominated by global giants like Accenture, EDS, IBM, HP and others
Business understanding capacity - Unlike its competition, Stefanini works with the market’s main management programs, which makes it impartial to give opinions on trends, difficulties and/or the market. A combination of large company structure with a customized operation capacity
Communication Effort – Placing the company as a Brazilian multinational. Using clients testimonies to validate quality and excellence concepts in services.
Case
Stu
dy –
Ste
fan
ini IT
Solu
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s
Stefanini IT Solutions is now:
A constant information source to specialized and business press
A corporate image respected and admired in the market and by the press
Recognized as one of the few successful Brazilian multinational companies, Stefanini won nearly all prizes in the industry. It was also the first and the only company to win for 2 years in a row the Best IT Company award from IstoÉ Dinheiro magazine.
Marco Stefanini has become a reference among national businesspeople, so much so that he was appointed by the Federal Government to represent Brazil in the newly created CEO USA/BRAZIL Forum, which is to discuss development policies in the bilateral relationship between the two countries.
The secret to making good public realtion Projects is constant target definition in conjunction with the client. However, besides targets, it’s necessary to define performance indicators.
Monthly evaluations are made and decisions to proceed or change strategy ar made based on those indicators performance. This evaluation is specific to each company. The main indicators are:
Measu
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number of press features published
features evaluation positive, neutral, negative dedicated or mention proactive or receptive
media evaluation target/ non-target printed/ on line/ electronic Column inches Values in US$ corresponding to column inches
Number of interviews Number of published articles Number of requests satisfied
Measu
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Clie
nt
Refe
ren
ces
Con
tact
s
Stefanini IT SolutionsMarco Stefanini, PresidentTel. (55 11) 3039-2115
NCRIzabel Pinto, marketing directorTel. (55 11) 3347-1162
ABFKeller de Paula, marketing directorTel. (55 11) 3814-4200
Grupo PadrãoRoberto Meir, publisherTel. (55 11) 3125-2244
Clipping Services (next slide)
Media Training (One Shot)
Publications (Printed or On-line)
International Divulgation Initiatives
Extr
a
Act
ivit
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