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Company Presentation
Market Analysis is a market and public opinion research company that conducts competitive intelligence studies using a wide array of qualitative and quantitative research techniques. Since 1997 we have been providing clients with quality information for the development of strategic planning and decision making policies. In addition to full coverage of Brazil, we have also developed a network of research institutes covering most Latin American countries with quality and timely delivery of solutions in each market.
Background
Being an independent research agency.
Research expertise and annual report products covering issues of social responsibility, reputation, environmental issues, and sports sponsorship.
Fast turnaround in proposals and project deliverables within a competitive yet realistic price structure.
Our team’s dedication to understanding our clients goals and needs, maintaining continuous communication with clients, and providing suggestions for custom-made approaches.
What makes us different from our competitors?
INDEPENDENCE, EXPERTISE, FAST DELIVERY AND CLIENT FOCUS
What makes us different from our competitors?
HIGHLY SKILLED TEAM, INTERNATIONAL PARTNERSHIPS, EMOTIVOX®
A multidisciplinary team of professionals trained at top research centers in Brazil and in the USA or Europe.
International affiliation with global-reach research networks and solid media partnerships with top journals and business magazines.
Proprietary users of Emotivox®, an innovative and versatile tool to measure the emotional impact of communication campaigns (online and qualitative solution applicable to ad and concept tests, brand logos, and packaging).
Our research data and analysis are constantly referred to in major newspapers, magazines and industry websites across Latin America.
Services provided
Brand health and
positioning
Customer satisfaction
Cultural & sports sponsorship
Corporate reputation
CSR and sustainability research
Innovation
developments
Market entry
Market segmentation
Competitor environment
Product-services offer gaps detection
Market
opportunities
Product tests
Concept tests
Packaging tests
Ad tests
Ideas generation
Methodologies used
19%
17%
14% 14%
12%
10%
5% 2%
7%
Business decision makers
Consumers & users
Healthcare professionals
Mystery shopping
Patients
General population
Stakeholders or experts
Car owners
Other
Areas of Expertise
RESEARCH PROJECTS BY TARGET PUBLIC, 2015
Healthcare & pharmaceuticals
Wellbeing & life-styles research
Sustainability & reputation
Consumer behavior and trends
Stakeholder research
Consumer non-durables
Public opinion & human development
New products & concept
development
IT & telecommunications
Finances
Travel & entertainment
Energy efficiency & renewables
Education & sponsorship
PROJECT PORTFOLIO 2015
34%
23% 9%
6%
6%
6%
3% 9%
3% 3% Healthcare, pharma & wellbeing
Automotive
Public opinion
Food & beverages
Tourism & entertainment
Training & education
Cosmetics & personal care
Others_manufacturing
Others_services & B2B
Others_consumers non-durables
Products
Sustainability 360
Aligning stakeholders towards sustainability
Corporate Sustainability
Monitor:
Sustainability expectations and actions: the consumers’ perception.
EmotiVox :
What is the emotional impact of your communication?
SponsorTracker :
What is sports sponsorship doing for your company?
Omnibus
FACE TO FACE
Multi-client research with a sample of 800 cases. General
population (adults) in 9 major Brazilian cities distributed in
proportion to population size of the state capitals. The
interviews are conducted face-to-face at the respondent’s
household once a year.
CATI – COMPUTER ASSISTED TELEPHONE INTERVIEWING
Multi-client research with a sample of 800 cases. General
population (adults) in 9 major Brazilian cities distributed in
proportion to population size of the state capitals. The
interviews are conducted by telephone once a year.
Media Exposure
Our research data and analysis is constantly referred to in major newspapers, magazines and industry websites across Latin America.
2015 Royal Star award
An award provided by Gallup Inc. in acknowledgement of the best quality supplier among all the Latin American countries. Probabilistic WORLD POLL study conducted in Brazil in 2014.
2014 ESOMAR Best of Brazil
In this event, ESOMAR acknowledges the best global papers from Brazil. The paper Let the Brazilian Sun Shine In- Building credibility for solar energy by developing research based concepts and communication by Market Analysis was awarded.
2013 Service of Excellence award
An award provided by Gallup Inc. in acknowledgement of quality suppliers for two WORLD POLL probabilistic studies conducted in Brazil in 2012.
Recent Achievements
Recent Achievements
OUTSTANDING PUBLIC ENGAGEMENTS
Collaboration with important local and international newspapers in 2014 and 2015
Attending the 2015 Marketing Research Association Insights and Strategies Conference
Attending the 2015 QRCA Annual Conference
Attending the 2015 PMRG Institute
Attending the 2016 QRCA Worldwide Conference
Attending the 2016 PMRG Connect
International clients
Domestic clients
Key staff profiles Project management
FABIAN ECHEGARAY (Managing Director) BIANCA FERMIANO (Manager)
Fabian is founder and managing director of
Market Analysis. He works with market research
and public opinion in Latin America since the
early 1990s and wrote numerous papers about
social and political behavior, sustainability and
green economy. Fabián frequently publishes his
papers in renowned national and international
media and in important academic circles of
consumption studies. He holds a PhD in Political
Science from the University of Connecticut (USA)
and specialized in research at the Roper Center
and the University of Michigan - ICPSR (USA).
Bianca heads the qualitative research department
and she is a moderator of groups and techniques of
individual approach. She is psychologist by UFSC
(BRA) with post-graduation in public health by the
same university. She holds a specialization in
psychodrama, and has been working with action-
research and group intervention techniques since
2004. She manages qualitative projects, being
responsible for the methodology design,
development of the research tools, content analysis
and reporting. Bianca participated in the ESOMAR
Summer Academy 2013 that studied the approach
and application of techniques based on the
Behavior Economics theory.
MICHELE AFONSO (Manager)
Michele is head of quantitative research analysis and is
responsible for advanced analysis of data and
communication of results to clients. She graduated in
Statistics by UFRGS (BRA), and holds a MA in
Production Engineering by UFSC (BRA). Michele
specialized in latent traits measurement through item
response theory and has extensive training in
quantitative methodologies by IPSA (International
Political Science Association). She has worked with
socioeconomic researches at the foundation of
Economics and Statistics/RS and has extensive
experience in the construction of multivariate models,
forecasting modeling, sampling and questionnaire
design. She has been specializing in the field of
corporate sustainability and sustainable consumption,
and has been participating as a speaker in events
related to the subject.
PAULA GOERG (Manager)
Paula is head of national and international
quantitative research projects since 2007, and is
responsible for the contact with clients and
suppliers, research design, data analysis and
reporting. She is specialist in Marketing by FGV
(BRA) and her main areas of study are design and
application of mixed method research, satisfaction
research, product testing, and semiotics. Paula
holds a degree in Languages and Executive
Secretariat by UFSC (BRA) and has extensive
training in research methods by ABEP (Brazilian
Market Research Agencies Association) and IPSA
(International Political Science Association), and
training in communication of results by ESOMAR.
She is fluent in English.
Key staff profiles Project management
DEBORA MONTIBELER (Senior Analyst)
Débora is senior qualitative research analyst and
moderator. She is psychologist graduated by
UFSC (BRA) and holds a post-graduation degree
in Gestalt Therapy. Débora has extensive
experience with focus group moderation,
ethnographic interviews, bulletin board
moderation and in-depth interviewing. She is also
experienced in national and international
fieldwork logistics, dealing directly with suppliers,
clients, qualitative data analysis, and report
development. Débora has been attending events
and conferences related to qualitative market
research in the past years, such as the ESOMAR
Qualitative 2013, PMRG Institute in 2015, and the
2015 QRCA annual conference. She is fluent in
English.
Key staff profiles Research analysts
ROMINA PUIG PUJOL (Analyst)
Romina is quantitative projects’ analyst.
She holds a degree in Marketing
Administration at IES University College
Century XXI (ARG). Romina is responsible
for fieldwork set up, training and
supervision of fieldwork teams, quality
control, data cleaning and analysis,
coding. She is also in charge of contact
with suppliers and clients, especially from
Latin America. She has extensive
experience with nationwide probabilistic
surveys. She has native Spanish.
MARIANA GOULART (Analyst)
Mariana is moderator and qualitative
research analyst. She holds a degree in
Psychology by UFSC (BRA) and is currently
completing her post-graduation in Gestalt
Therapy. She has experience with in depth
interviews, concept and product testing,
group moderation, and online bulletin board
moderation. Mariana is responsible for
qualitative data analysis, client relationships
and logistics of national and international
fieldwork. She is fluent in English. In 2014,
Mariana attended the PHARMArket Research
Conference, and in 2016 the PMRG Connect,
international conferences about the latest
trends in market research in the health and
pharmaceutical industry.
Key staff profiles Research analysts
Teresa De Bastiani (Analyst)
Teresa works as analyst in the
quantitative research department. She
supports the team responsible for
developing proposals, fielding projects,
delivering research results to clients,
performing data analysis and report
writing. She holds a degree in Social
Science by UFSC (Brazil), with experience
in studies about public opinion and
public policy.
Institutional affiliations & partnerships
Consumers' reactions to product obsolescence in emerging markets: the case of Brazil http://www.researchgate.net/publication/282673028_Consumers%27_reactions_to_product_obsolescence_in_emerging_markets_the_case_of_Brazil
Corporate mobilization of political consumerism in developing societies http://www.researchgate.net/publication/280293827_Corporate_mobilization_of_political_consumerism_in_developing_societies
Voting at Marketplace: Political Consumerism in Latin America http://www.researchgate.net/publication/277719968_Voting_at_Marketplace_Political_Consumerism_in_Latin_America
Understanding stakeholders’ views and support for solar energy in Brazil http://marketanalysis.com.br/wp-content/uploads/2014/07/Entendendo-as-opini‰es-e-o-apoio-de-stakeholders-Ö-energia-solar-no-Brasil.pdf
Addressing climate change: technological innovation or changing individual behavior? http://marketanalysis.com.br/wp-content/uploads/2014/12/Respostas-às-mudanças-climáticas.pdf
Brazil’s Big Greenwashing Boom – The Guardian http://marketanalysis.com.br/wp-content/uploads/2015/06/Brazils-big-greenwash-boom-_-Guardian-Sustainable-Business-_-The-Guardian.pdf
For more on our publications: http://marketanalysis.com.br/publicacoes/?lang=en
Promoting the discussion on sustainable development!
International business references
Daiki Odagawa
Japan +81 3 5295 1618
Ruchi Varshneya
USA +1 510 749 5186
Rhiannon Price
UK +44 (0)20 7824 9876
Chris Coulter
Canada +1 416 969 3096
Carmen Pérez
Argentina +54 0261 155 36 88 61+
Sarah Bradley
UK +44 (0)1732 224248
Domestic business references
Rejane K. Sala
Brazil +55 48 3231-4376
Marcos André Costa
Brazil +55 21 3224-2163
Karina M. Sutherland
Brazil +55 21 2559-1356
João Trindade (joã[email protected]) Brazil +55 11 4706-6541
Contact information
Telephone/Fax:
+55-48-3364 0000
+55-48-3234 8573
+55-48-3364 5853
Website:
www.marketanalysis.com.br
Quantitative projects
Paula Goerg
Qualitative projects
Bianca Fermiano
