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Apps VS Mobile Websites. Which is better?. Important Survey Results. A survey of over 500 small business owners with both a mobile app and a mobile website was conducted to determine which resulted in a higher return on investment. - PowerPoint PPT Presentation
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Apps VS Mobile WebsitesWhich is better?
Important Survey Results
• A survey of over 500 small business owners with both a mobile app and a mobile website was conducted to determine which resulted in a higher return on investment.
• The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
Which Had a High Return on Investment?
73%said mobile app
27%said mobile website
Which Did Customers Prefer?
81%said mobile app
19%said mobile website
Which is Best for Getting New Customers?
75%said mobile app
25%said mobile website
Which is Best for Repeat Customers?
86%said mobile app
14%said mobile website
Top Reasons for a Mobile App
Customer Loyalty
41%
Customer Service19%
Increased Revenue15%
Improved Com-munication
10%
To Stand Out8%
Other7%
Which Has a Higher Usage Rate?
67%said mobile app
43%said mobile website
Which is Most Important?
10%said mobile app
9%said mobile website
81% said BOTH are equally important
Which Messaging Platform is More Effective?
97%push notifications/SMS
27%email marketing
Open Rates forPush Notification vs. Email Marketing:
Are You Losing Customers?
• Without having BOTH a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
The Trend: Mobile Only Users
• By 2015, More than 780 Million People will be Mobile Only Users--Not Owning a Laptop or Desktop Computer
• 68% of Customers Prefer Mobile Websites over Full Desktop Versions
• Viewable by Anyone with a Mobile Browser
Mobile Website Facts
• Developed with Standard Web Development Tools and Technologies
• Built Once and Deployed for All Devices
• Typically (But Not Always) Less Expensive than App Development
• Publish as a Website with Immediate Availability
Mobile Website Facts
• Viewable with Any Mobile Browser - No Distribution Required
• Web-Based with No Installation Required
• Easily Updated - Changes are Immediate with a Browser Refresh
• Can be Found Through a Standard Search
• Primary Website Can Redirect to a Mobile-Optimized Version When Mobile is Detected
Mobile App Facts
• Usable by Individuals with a Supported Device
• Capable of a Very Robust User Experience
• Superior Graphics (May be Stored Locally)
• Effects & Animations are Limited Only by Device Computing Power and Memory
• Typically Utilizes Hardware Functionality (Camera, Microphone, GPS, Calling, etc.)
Mobile App Facts
• Typically More Expensive than Mobile Websites, Particularly when Multiple Devices or Operating Systems are Targeted
• Requires a Submission Process for Availability in App Stores
• User Download from and Installation is Required Prior to Use
• Downloaded and Installed from Marketplace
Mobile App Facts
• Easy to Charge for Apps, Using the Available App Marketplaces
• Found through an App Store Search, a Link from a Website or Social Media Page, or Promotion by the Business (Print or Media Ad, Verbal Communication or On-Site Materials)
Why Mobile Apps?
FACT: Your Customers Prefer Apps Over Mobile WebsitesSources: AdAge.com | Digital, comScore Mobile Metrix, 2013
Target: A Complete Mobile Presence
• We Offer Both a Mobile App and a Mobile Site—Providing a Powerful and Complete Mobile Presence for Your Business
• Our Custom Apps Appear in the iTunes App Store, Android Marketplace, and are Available for HTML5 Devices
• Our Mobile Sites are Full-Featured, High-Functioning, and Designed to Actively Promote Your Business
• Increase Reviews and Social Sharing
• Reach Your Customers on the Device they Carry and Use 24/7
• Increase Customer Engagement with a Complete Mobile Marketing Solution!
Why Primavera Designs?
• We Make Mobilizing Your Business Simple & Pain Free
• We Help Bring in New Business & Increase Repeat Customers
• We’re Mobile Experts Who Understand Your Business
• We Handle Everything, Start to Finish
• We’re Affordable, Fast & Easy to Use
• We Offer Optional Full-Service Solutions for Your Ongoing Needs
• Your Success is Our First Priority
Your App Will Inform Them
Your App Can Display – Information About Services and Products– Restaurant or Service Menu (Text or PDF)– All Locations Visible in Maps– One Click Calling– Events – Much, Much More…
Link Them to Social Networks
Customers Will Easily Link to Your Social Media Pages, as Well as Those Ever-Important Review Sites!• Increase Facebook Fans• Increase Twitter Followers• Increase Reviews• About 40% of Social
Media Users Access their Accounts through Mobile Devices, and Your Mobile App and Site will Simplifytheir Access
Reward Their Loyalty
• GPS Coupons─ When at your location, customers
can ‘check in’ and receive bonuses.• QR Code Coupons
─ Put a QR Code in Ads for One-Click Access to Your Mobile Coupon
• Loyalty Tab (Mobile “Stamp Card”)─ Replace Printed Stamp Cards!– Increase Customer Loyalty!
28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a Loyalty Reward Card for them. (Total Research Corp & Custom Marketing Corp’s LoyaltyMonitor Study)
- Mobile Coupons Have 10 Times the Redemption Rate of Traditional Printed Coupons! -
Live Updates Keep Them Current
Take Full Control of Your App’s Content!• Your App Can Be Updated Easily for– Special Events– Daily, Weekly or Monthly Specials– Loyalty Coupons– Image Gallery– Seasonal Hours – New Offerings– Everything Available
Inside Your App!
Harness the Power of Push Notifications
Push Notifications Break the Contact Barrier Between You and Your Customers!
– UNLIMITED Push Notices are Included FREE with Your App
– Compare to SMS Texting Plans with an Average Cost of $200/Month
– Easy to Schedule in Advance—or Send Immediately to Drive Traffic on Demand—Right When You Need It!
Update Your Customers Instantly with– Special Offers– Sales– Events– Updates– Reminders
Engaging & Useful Features
Our Apps are Loaded with Features that Inform, Engage and Encourage Viral Sharing of Your Business.
Let Us Show You the Features that Will Take Your Business to the Top…Request a Quote Today!
Our Pricing
• Apple, Android & HTML5 Availability• UNLIMITED Push Notifications• UNLIMITED App Downloads• Custom App Icon• Back Office Training
• Tools & Instructions for Promoting Your App• Many Extras Offered Exclusively by Us!• You Own Your App Name in the Stores!• A $50,000 Value – Seriously!
Professional App Design & Set Up Fees Are Quoted Upon RequestTo ensure that your app is custom-built to meet your business’ unique needs, we will quote a price based on the features and volume of content required to effectively represent and promote your business. Prices start at just $2000, and include:
Monthly Hosting Fee: $50/MonthMonthly hosting is required, and includes:
• 24/7 Back Office Access
• Help Center & Tech SupportMonthly Maintenance and Updating Services are Available for an Additional Fee
How to Get Started
We’d Love to Help You Take Your Business to the Next Level!
Contact Us Anytime By:
• Phone: (530) 790-7705
• Email: [email protected]
• Website: www.localmoso.com
