ADMINISTRATIVE REPORT

Administrative Report - Subject: Manager’s Report Page 1

TO: Honorable Members of the Board FROM: Kevin Kalman, General Manager DATE: June 3, 2016

SUBJECT: Update/Status Reports

RECOMMENDATION: Receive and file. BACKGROUND: Kevin Kalman will provide the Board with a verbal report.

MEETING DATE: June 8, 2016 AGENDA SECTION: Manager’s Report ITEM: 11

APPROVED BY

DEPARTMENT DIRECTOR GENERAL MANAGER

THE FIRST TEE OF THE COACHELLA VALLEY YEAR IN REVIEW 2015/2016

TFT – CV 2015 – 2016 PERIOD OF TRANSITION

Key staff members either new or new in position New facilities with inherent ramp up needs Staff training, orientation and on the job experience Establish culture of involvement and collaboration Acquire institutional knowledge and expertise Develop, define strategic game plan and execute

TFT-CV BOARD RE-INVENTION

To maximize Board engagement and effectiveness, fundamental re-thinking of the Board’s mission needed to occur. This has and will continue to evolve with new and energized Members.

Prior state included no Board officers, no committee structure or duties, minimal Board meeting attendance and involvement, TFT National certification compliance questioned. Corrective action was required.

To this end, TFT-CV has elected Board President Mike Wales. The Board has eliminated the word Advisory from it’s name to enhance sense of participation and impact.

Number of Board members has increased to 12 engaged members with meeting attendance significantly increased.

Board committees has been established including: Strategic Planning/Board Development, Marketing, Fundraising/Special Events, Programming/Volunteers.

Re-positioning of Board meetings allowing more pre and in season meetings, i.e. September, November, January, March, May.

Utilize National TFT resources, staff and best practices to increase our performance.

THE FIRST TEE NATIONAL ACTIVITIES

Conducted Chapter Retreat with TFT National staff participation. TFT-CV Board Member (Tay Fried) and Executive Director attended

the biennial TFT Network meetings. Selected as a pilot site for the new TFT National Programming

Assessment program geared to improve chapter performance. Re-engaged with TFT National Fundraising and Philanthropy staff

focused on Trustee and larger Donor recruitment. TFT-CV Board President Mike Wales and Executive Director attend TFT

training concentrated on Board governance, fundraising and Volunteer involvement.

Chosen as TFT National Fall Coaches Training site in September.

THE FIRST TEE OF THE COACHELLA VALLEY PROGRAMING YEAR IN REVIEW 2015/2016

RECAP OF SUMMER 2015

SUMMER 2015

Practice tee re-graded to be laser leveled 11 straight weeks of Summer Q School 5 sessions of NEW Advanced Q School for PAR participants and

above New PLAYer class on Saturdays small decrease in participant #’s Total participation: 193 students (2015) vs. 181 students (2014) Net revenue: $3,855.00 (2015) vs. 2,290.00 (2014)

RECAP OF FALL 2015

FALL 2015

Biggest Fall registration ever with 346 participants(326 last Fall) Won Chapter Challenge against TFT Pasadena, TFT OC, TFT LA Halloween Spooktaular was a Great success Family Night with golf, movie on range and BBQ New site at The Academy at Palm Desert Presbyterian Church

Ran classes this Fall and Spring Hired Eric Solander to teach 3-4 days a week 13 NEW DRIVE programs in the DRD ASES program 26 participants tried out for 16 spots on our golf team 2 hole in ones at a fundraiser at Tahquitz Creek Secured 4 clinics with The Braille Institute Madison Rincon awarded Marcy Hyman The Palms Golf Membership Starting online registration for Little Linksters

RECAP OF WINTER 2016

WINTER 2016

Volunteer appreciation party with Awarding Volunteer of the Year, Don Oren Added 4 NEW classes: 2 Little Linkersters on Wednesdays, 1 PLAYer 3 class on

Saturdays and separated the LPGA class into two classes. Opening up 75+ more students.

Career Builder Challenge Booth, Master class and Standard Bearers The First Tee DRIVE Training for 13 DRD/ASES employees Opening up more classes to on line registration Assorted out reach events including DRD, Prestige, Pete Carlson expo,

PGASS,SCGA CV Brewing Company fundraiser 32 classes offered, Participant Numbers 370+ (2016) vs. 330 with 30 classes

offered (2015)

RECAP OF SPRING 2016

SPRING 2016

35 classes offered with participation up to 380 (2016) vs. 368 (2015) In 2012 spring session we had 15 classes

Continued classes at The Academy and added a NEW class at The Barbara Sinatra Children Center

Multiple outreach and fundraising events EWGA, Shirley Spork, TFT Invitational

TFT NSP pilot program unveiled to select schools ANA Master class with Dominique Alvarez being able to walk 18 holes with

Sandra Gal through LPGA girls program 4 participants applied for TFT opportunities and Madison Rincon was

accepted to the Leadership and Life skill camp in Blaine, MN Still waiting on if she got into TFT Pebble Beach Open

UPCOMING SUMMER 2016

SUMMER 2016

11 straight weeks of Summer Q School 5 session of Advanced Q School for PAR participants and above New PLAYer class on Saturdays looking to increase numbers from

last year 12 weeks of NEW structured evening practice Summer Series with

Eric Solander ($5.00 per session) TFT National Life Skills training being held here in late September 2 participants accepted to an LPGA Leadership Camp in San

Diego in July

THE FIRST TEE OF THE COACHELLA VALLEY YEAR 2016/2017 FUTURE

COMMITTEE INITIATIVES – 2016/2017

Strategic Planning/Board Development:Review TFT-CV participant pricing structureFundraising plan – Sustaining CampaignEffective and diverse Board member

recruitmentLong term Chapter strategic plan

development

COMMITTEE INITIATIVES: 2016/2017

Programming/Volunteers: Fall, 2016, commence NSP programming at Valley

schools. Develop and grow our Volunteer Coach bench

strength via enhanced training and recruitment. Engage and involve our Volunteer in diverse activities. Search out additional site and outreach opportunities.

COMMITTEE INITIATIVES – 2016/2017

Fundraising/Special Events: Development of a Annual Sustaining Campaign program

creating the ‘Friends of The First Tee Society’. With completed video, aggressively pursue both country club

and Valley organizations with effective outreach communication Re-position TFT Invitational event to a combined

fundraising/recognition function. Engage Men’s/Ladies Golf organizations creating ‘TFT-CV Day’. Aggressively pursue grant opportunities.

COMMITTEE INITIATIVES – 2016-17

Marketing: Develop TFT-CV facility tour for prospective

participants/donors. Creation of Ambassador programs for both Youth and

Volunteers, approx. 6 – 8 trained individuals. Develop a standardized TFT-CV informational ‘script’

for consistent and focused message. Finalize TFT-CV promotional video.

THE FIRST TEE OF THE COACHELLA VALLEY PROMO VIDEO

https://www.youtube.com/watch?v=KiZSNSwsmAk