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helping you succeed in the business of apps Leaders in App Marketing & Strategy

the business of apps With over three million applications live in app stores today, gone are the days where ”if you build it, they will come”. The app marketplace is extremely large, crowded and noisy, and to navigate it successfully you need a plan of attack (strategy and marketing) both prior and post development. In a recent survey we performed with over 100 app developers we found that nearly 60% are not generating enough revenue to break even. On the flip side, we found that 12% of app publishers are thriving because they treat their app like they would a business with planning, monetization and marketing in mind.

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who we are We are leaders in app marketing and strategy. Our goal is to help app publishers succeed in the business of applications. We provide services to increase discovery, optimize revenue and better position applications to set them up for success. Our team has years of proven experience in strategy, marketing and increasing revenue for companies with their digital offerings. Our mission is to educate, equip and empower the app community at large on the necessary strategies and tactics required to make a business out of app development.


our team Our team has years of proven experience in strategy, marketing and increasing revenue for companies with their digital offerings.

•  Over 24 combined years of experience in the mobile industry

•  Offices in Toronto and New York

•  Experts in marketing, monetization, business development, product and project management

•  Past roles at m-Qube, VeriSign, Quattro, AdMob, Nokia, RIM, Rogers and Bell Media, Warner Music and Atlantic Records


gary yentin ceo & founder

nikke slight principal

our clients


Our clients are across all platforms: iOS, Android, Windows and exist in various categories.

our partners


Our partners are the brightest and most connected teams in the mobile ecosystem.

our success

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•  Power Rangers: Achieved Top 10 Free Game for a 4 week period during the busy holiday season.

•  Magic Santa: Marketed for Christmas Season for 2 years and both years achieved the Top 10 Free applications for a 3 week period during the holidays

•  Travel + Escape: Achieved No. 1 ranking in Apple Newsstand for free iPhone and iPad magazine as well as Top 10 free Travel application.

•  Special K: Worked with creative agency Ketchum in Chicago to promote Kellogs Special K app during the new year/new you fitness season (Jan/Feb) to become top application in their category Health & Fitness and Top 10 Free application for iOS & Android

•  Vitamin Water and 50 Cent Romplr: Worked with Apple and 50 Cent management to create perfect storm of #1 iTunes song (Baby Baby from 50 cent) and #1 iTunes app (Romplr) for 3 week period. Also gained a feature placement in App store and iTunes store.

App Promo Capabilities Deck

our services


We provide services necessary to

our methodology

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Understand the Customer

Analyze the Market

Analyze the Compe66on

Research Distribu6on

Define Marke6ng Mix

Financial Analysis

Review & Revise


app strategy We are experts at rooting ideas in business strategy necessary to mitigate the risk of launching an app and properly set it up for success. •  Ideation Workshops •  Market Analysis •  Competitor Analysis & Benchmarking •  User Personas •  Roadmap Creation •  Commercialization Strategy •  Product Strategy & Positioning •  Marketing Strategy •  Social Media Strategy


app marketing With thousands of app publishers looking for shelf space in the app stores, it has become increasingly difficult for your app to be discovered and downloaded. App publishers need an effective approach to cut through the noise and stand out from the crowd. Simply publishing an app in platform stores is no longer an option for your app to succeed. From PR and Social Media to Paid Media and Promotions, our marketing experts will work with you to get your app downloaded.

•  PR & Blogger Outreach •  Media Buying and Management •  Social Media Marketing

•  Search Engine Optimization •  Contests & Promotions •  Direct Email Marketing •  Marketing Collateral & Branding •  Campaign Analytics & Insights •  Launch, Boost or Ongoing Custom Campaigns


app monetization As mobile presents a myriad of revenue opportunities, it is important to analyze these choices and select a business model that will make you money and also work well with your target audience. Whether you need help identifying a revenue model or have one that isn't working, our team has the skills and experience to make you money. •  Monetization Strategy •  Business Modeling •  Revenue Analysis & Projections •  Pricing Comparisons •  Mobile Advertising Optimization


app store optimization Optimization of your app store product page is key to your app’s success. It is the destination for all of your marketing efforts (ads, search, social media) and is the first thing users see when they come across your app within the app marketplace. •  Improve search results and immediate app comprehension within

app store lists with an optimized name

•  Take advantage of app ranking opportunities through our category and sub-category recommendations

•  Improve brand recall and rapid app comprehension and increase conversion with icon & screenshots suggestions

•  Increase salability and improve search discovery with a SEO focused Product Description


app previews (video trailers) •  An app preview demonstrates the

features, functionality, and user interface of your app in a short video that users can watch right on the App Store.

•  Each preview is between 15 and 30 seconds long and is displayed as the first image on your App Store product page, followed by your app screenshots.

•  By showing the experience of using your app, app previews can help customers better understand your app and encourage more downloads.


Social Media Marketing Packages

#1


Social media is important for mobile app promotion 1.  Increasing ratings, views, referrals, subscribers,

revenue, ARPU, downloads, etc. 2.  Data collection & analysis 3.  Reinforcing your brand online 4.  Audience feedback & engagement 5.  Marketing opportunities & trend analysis



App Promo HAS A DIRECT LINE INTO ALL THE MAJOR SOCIAL MEDIA PLATFORMS



Primary Social Channels Mobile Games Promotion



Why we focus on Facebook first but not Facebook only

MAU – Monthly Ac-ve Users



Facebook is not a website, but a newsfeed. Not all of your fans see the same post.



OUR STRATEGY: Increase fan engagement through high frequency content posting. People expect more content from media brands.



How we create social media posts for your brand

Post & Manage Community Improve Posts

Build Posts

Analyze Post Data



3 steps to audience growth on Facebook Attracting the right fans with highly targeted Facebook ads builds your engagement rate Step 1 Step 3 Step 2



Video as an acquisition strategy across Social Media Channels



Each package includes: •  Social Media Audit: assessment of client’s social media platforms posting frequency and account/

administrative settings.

•  Strategy: to determine key client objectives and develop actionable plans to produce, execute and engage on social media, and capture measurable data points.

•  Content posting: creative content development, formatting, and round-the-clock posting on social platforms for optimal engagement.

•  Set-up: claim URLs, set up company bios and add images for targeted social media platforms.

•  Training: key client personnel trained by App-Promo staff in best practices and current social media policies.

•  Platform optimization: review administrative settings and graphic assets to meet each social media platform’s guidelines.

•  Online content calendar: create web/mobile-based calendar showing meetings and content posting schedule.

•  Client meetings: 30-minute client updates, focusing on measurable results and establishing best practices.


Paid Media Marketing Packages

#1

paid media Creative Creation •  Design and create necessary ad creative for

campaign (copy writing & design as necessary)

Traffic, Monitor & Optimize Ad Campaigns (Mobile Ads/Mobile SEO) •  Work with incentivized and non incentivized

ad networks to gain CPI-based campaigns geared towards burst in downloads to spike chart placement

•  Monitor & optimize campaigns to ensure maximize ROI

•  Manage relation with ad network account manager

NOTE: We recommend implementing the necessary SDKs in order to more accurately track and engage these networks to increase downloads


paid media


targeting


Contextual

Demographic

Geographic

Technical

Entertainment, social, sports, gaming, shopping, health, and more

Adults, gender, income, language, multicultural

Country, city, zip code

Day parting, device, Wi-Fi, OS

Behavioral

3rd Party Targeting

SOHO, Business, traveler, small business owners

Polk, Data Logix, Blue Kai, Comscore, PlaceIQ

App-Promo will target customers, based on the demographics and psychographics provided. In addition to the new data discovered from the strategy and research part of this proposal. Sample targeting criteria include;

mobile ad creative specifications

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**All Standard Creative Assets are Accepted**

iPhone and Android 320 x 50 pixels GIF, PNG, JPG for still images Animated GIF for animations <5kb file size for basic banners <7.5kb for enhanced banners

iPad 768x90; 768x947 pixels .15s publisher standard GIF, PNG, JPG for still images Animated GIF for animations 1x1 tracking pixel <60kb file size

iPhone, iPod and Android 320×480 pixels .15s publisher standard All video file formats: MOV, Mp4, FLV 16:9 Aspect Ratio No Skip 1x1 tracking pixel <20kb file size

iPhone, iPod and Android 320×480 pixels GIF, PNG, JPG for still images Animated GIF for animations <50kb file size

Video Interstitial Banner

CPI CPE CPM CPV

Pricing Tags Accepted

analytics & insights Analytics will be at the centre of evey marketing action implemented in the campiagn. Data is required to measure the success of each marketing element as well as the campaign overall.

In addition, analysis of available data will result in valuable insights to the app demographic, behavior and appetitie and will culminate into go-forward marketing suggestions and product roadmap insights. The following are examples of the types of data that will be collected as part of the campaign:

App Metrics •  Downloads •  Clicks to Product Page 3rd Party App Store & Engines •  Downloads •  Views •  Searches •  Demographic Information

if available

Paid Media •  CPI •  Downloads PR & Blogger •  Media Deliveries •  Posts & Pick-up •  Referral Downloads •  Comments &

Sentiment

Social Media •  Likes / Followers •  Activity (Views, PV, Uniques) Insights •  Summary of Lessons

Learned •  Go-forward marketing

recommendations


analytics & insights


Mobile: 416-464-2223 Email: [email protected] Web: www.app-promo.com Twitter: @AppPromo Facebook: www.facebook/apppromo

contact us

Documents

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