APPOINTMENT OF MANAGING DIRECTOR CANDIDATE INFORMATION MARCH 2019

Appointment of Managing Director │ National Memorial Arboretum

AN INTRODUCTION FROM OUR CHAIR Thank you for your interest in the National Memorial Arboretum. The National Memorial Arboretum has undergone a major evolution over the past five years on a journey to transform the visitor experience at this nationally significant place, through both a transformation of award-winning physical facilities and the range of visitor services and activities. The most frequent comments from both connected and unconnected visitors are about the scale and sheer diversity of the site and how inspiring they found their visit. With the foundations laid and the retirement of our current MD, Sarah Montgomery, this is an exciting and dynamic time to join the NMA to develop and drive forwards the long-term vision, masterplan and strategy with the support of the board. This is a remarkable opportunity – we are seeking an outstanding person, driven by our values, to inspire and engage our staff, volunteer and supporters, whilst sustaining operational excellence and addressing the strategic opportunities and challenges ahead at this youthful arboretum and place of remembrance. I look forward to hearing from you. David Whimpenny Chair of the National Memorial Arboretum and Trustee, Royal British Legion

Appointment of Managing Director │ National Memorial Arboretum

ABOUT THE NATIONAL MEMORIAL ARBORETUM Situated in Staffordshire on the edge of the National Forest, the Arboretum is the UK’s year-round centre of remembrance. Our maturing woodland landscape is home to over 360 memorials. Since planting began in 1997, the National Memorial Arboretum has been a special place honouring those who have served, and continue to serve, our nation in many different ways. It’s not a cemetery. It’s a place of life, represented by the 30,000 trees planted here. Covering 150 acres, the Arboretum has something for everyone. For some it’s a wonderful place to stroll and enjoy the trees; for others it's a peaceful and beautiful place to remember loved ones, particularly those who made the ultimate sacrifice for their country. The trees and the more than 350 dedicated memorials on our site make the Arboretum a living tribute that will forever acknowledge the personal sacrifices made by the Armed Forces and civil services of this country. Importantly, the focus isn’t only military. There is a large area devoted to Police who have fallen while on duty, as well as other areas devoted to civilian charities such as Fire and Rescue Service and Royal National Lifeboats Institute (RNLI). The Arboretum, which is part of The Royal British Legion, was the brainchild of Commander David Childs CBE who wished to see established a national focus for Remembrance. The project began with no money, no land, no staff and no trees. The National Lottery, in the form of the Millennium Commission, granted some forty per cent of the funds needed and this was matched by thousands of donations, both large and small, from a wide variety of organisations both military and civilian, men and women, corporate and voluntary. We once estimated that the involvement of so many supporters made the Arboretum the most popular of all the Millennium projects. In 2014, the Arboretum topped a national public vote on the favourite places funded by the National Lottery in England over the last 20 years. We hope that, through the innovative approaches to engaging both connected and unconnected visitors with remembrance through dynamic and immersive activity and a diverse programme of events, it will, certainly, be one of the longest lasting.

Appointment of Managing Director │ National Memorial Arboretum

THE ARBORETUM TODAY Today the Arboretum receives more than 300,000 visitors a year and has received multiple awards as a leading visitor attraction in the UK. Guided walks, audio guides, buggy tours and a land train are available to help visitors explore the site. A fascinating exhibition which charts the history of Remembrance can be explored and a programme of temporary exhibitions helps bring the site to life. A year-round programme of events also take place throughout the year.

The Memorials The Arboretum is home to over 350 thought-provoking memorials. The memorials are diverse in nature, rich in symbolism and collectively represent a broad population of society from military associations, charitable organisations, emergency services, fraternity groups and individuals. The Remembrance Centre In 2016, our £15.7m Remembrance Centre was opened by HRH The Duke of Cambridge. The iconic new building was designed by the prestigious Glenn Howells Architects and features three exhibition galleries, a restaurant and shop, separate coffee shop and a beautiful cloistered courtyard with garden. The centre has transformed the experience of our many visitors. At its heart is a fascinating, interactive exhibition providing a preview of the Arboretum and an introduction to the concept of Remembrance, which was made possible by a £2.85 million grant from the Heritage Lottery Fund. The Remembrance Centre also includes the Learning Centre which welcomed over 16,000 schools and youth groups in 2018. Millennium Chapel The Millennium Chapel of Peace and Forgiveness is the only place in the country where the Act of Remembrance is observed daily at 11 am. The daily Act of Remembrance incorporates the Last Post, Silence and the Reveille. Aspects The opening of Aspects has been another landmark moment for the Arboretum. The £8.1m events building is able to accommodate over 400 people and up to 300 people banquet style, creating additional demand in the local economy for delegate accommodation and other facilities.

Appointment of Managing Director │ National Memorial Arboretum

THE ROLE

The Arboretum is part of the Royal British Legion and the MD will work closely with both the RBL and The NMA’s own independent Board of Trustees to develop and deliver the Arboretum’s strategy and vision for the future.

The Managing Director oversees all operations, people and ventures, and is responsible for the overall success of the NMA. He or she will lead the NMA’s long-term strategy development and implementation, steering the organisation in balancing charitable and Enterprise drivers whilst implementing its vision and long term goals.

Job Title: Managing Director, National Memorial Arboretum (NMA) Reporting To: Director of Remembrance and Marketing, RBL

KEY RESPONSIBILITIES

Strategy

Develop the long-term strategic plan for the NMA to provide a clear direction of travel for the organisation that supports the TRBL Remembrance vision

Maintain the NMA’s charitable and enterprise strategies.

Set comprehensive goals for performance and growth

Lead the development and implementation of the long-term landscape masterplan

Oversee NMA capital projects

Provide strategic input to the NMA, TRBL and Enterprises Boards and Landscape and Memorials Advisory Committee so that they have an accurate view of the organization, the market and the NMA’s ’s future

Planning and monitoring

Lead the preparation and implementation of comprehensive plans to support achievement, through cost-effective operations and remembrance events and activities in line with strategy

Oversee the development of marketing plans to drive appropriate levels of visitors and attract new audiences

Oversee and lead the evaluation of the NMA’s financial and non-financial performance for the charity and Enterprises and report regularly to the Director of Remembrance and Marketing and the NMA Board

People

Delegate responsibilities to, and oversee the work of, Heads of Department, providing guidance and motivation to drive maximum performance

Appointment of Managing Director │ National Memorial Arboretum

Lead staff and volunteers to encourage maximum performance and dedication, recognizing success

Champion the development of staff and volunteers to achieve their potential in support of the NMA’s work

Lead the customer service culture among staff and volunteers to support the delivery of consistent and outstanding service to prospective and on-site visitors and ensure excellent word of mouth recommendation

Lead the embracing of The Royal British Legion/NMA values that will lead to a collaborative working environment across the NMA/TRBL

Reputation

Lead and maintain trust relationships with internal and external stakeholders, tourism bodies, corporate partners and statutory/other authorities

Act as the ambassador and public relations representative of the NMA in ways that strengthen its profile and enhance reputation

Lead and be responsible for the safe operation of the site for staff, volunteers and members of the public

Ensure corporate policies and legal guidelines are communicated through the organization and that they are followed at all times

This job description reflects the current requirements of the role. As duties and responsibilities change and develop, this will be reviewed and will be subject to amendment in consultation with the post-holder.

Appointment of Managing Director │ National Memorial Arboretum

OUR SHARED VALUES AND BEHAVIOURS

Service

We provide great customer service to all the people who come into contact with us. We are compassionate. We are accountable and act with integrity.

Collaboration

We value working together and with partners to achieve shared goals. Through strong communication and

support, we build trust with each other and treat everyone with respect and honesty.

Passion

We are passionate about our role and contribution. With a positive outlook we are resilient and committed to our work.

Excellence

We strive to be the best we can. We are effective and efficient. We are bold. We are open to new ideas and

approaches, challenge each constructively and are willing to learn.

Valuing our People

We support, encourage and provide opportunities for all our people – ensuring we recognise and value everyone’s contribution.

PERSON SPECIFICATION Knowledge & experience

Demonstrable experience of strategy development and implementation

General management experience of a visitor attraction with indoor and outdoor amenities

Management experience in both a charity and commercial context

Experience of managing complex stakeholder relationships

Project management experience

Budget, P&L and income and expenditure/cash flow management experience

Skills & attributes

Strong influencing skills and the ability to develop high level and influential relationships

Understanding of, and empathy with, Arboretum mission and values

Strong team player – able to work effectively with diverse groups and individuals

Ability to work under pressure, meeting deadlines and targets

Desirable

Degree educated

An understanding of the British Armed Forces

Appointment of Managing Director │ National Memorial Arboretum

HOW TO APPLY Saxton Bampfylde Ltd is acting as an employment agency advisor to National Memorial Arboretum on this

appointment.

Candidates should apply for this role through our website at www.saxbam.com/jobs using code UAUVB.

Click on the ‘apply’ button and follow the instructions to upload a CV and cover letter, and complete the

application form.

The closing date for applications is noon on Thursday, 11th April 2019.

Royal British Legion is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Any hire is to work in accordance with the Equality Act (2010).

GDPR personal data notice

According to GDPR guidelines, we are only able to process your Sensitive Personal Data (racial or ethnic origin, political

opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health, sex life, or

sexual orientation) with your express consent. You will be asked to complete a consent form when you apply and please

do not include any Sensitive Personal Data within your CV (although this can be included in your covering letter if you

wish to do so), remembering also not to include contact details for referees without their prior agreement.

TERMS OF APPOINTMENT

This is a full time executive role, based at the NMA in Staffordshire.

The package will reflect the seniority of the role and will be negotiated with the preferred candidate.

As a 7-day-a-week operation, the role involves some weekend and bank holiday working, namely all senior managers are required to work 1 out of every 7 weekends

This role requires a Standard DBS check.

To work in accordance with The Royal British Legion/NMA’s shared values of Service; Collaboration; Passion; Excellence; Valuing our people which underpins the fundamental beliefs and qualities of who we are and what we do.

Appointment of Managing Director │ National Memorial Arboretum

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