Appointment of executive Director

Introduction 3

About The B Team 4

Vision and mission 4

Moral compass 5

Guiding beliefs 6

Declaration 7

Agenda 8

Approach 9

Challenges 10

Governance 11

Role description 12

Person specification 14

Appointment process and how to apply 15

contents

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introDuction

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thank you for your interest in the role of executive Director for the B team.

following the successful leadership of Derek Handley as our founding Ceo, we are seeking an innovative, highly collaborative and dynamic individual who can join us for the next phase of our journey – as we accelerate a global movement to redefine the purpose of business.

this is an exciting time to join the B team but also a critical time for the world – in the face of gross environmental degradation, increasing inequality and heightened levels of volatility – as more and more people realise that business as usual is no longer an option.

Although business is responsible for many of the problems we see today, we also believe that business can and must be part of the solution.

our hope for the B team is to serve as a catalyst for a better way of doing business, for the wellbeing of people and the planet.

We know what we seek to do is incredibly ambitious, and that it will take an unprecedented effort by hundreds of thousands of leaders to accomplish our vision and address the critical challenges we face, but we also know that it is needed now more than ever.

if you believe in our vision, you know how to make systemic, transformative and scalable change in business and you share our values, then this is the role for you and we very much look forward to hearing from you.

Jochen Zeitz

Co-Founder & executive Chair The B Team

Dear Candidate,

The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

About the b teAm

The initial B Team members include: Shari Arison, Sir Richard Branson, Kathy Calvin, Arianna Huffington, Mo Ibrahim, Guilherme Leal, Strive Masiyiwa,  Blake Mycoskie, Dr. Ngozi Okonjo-Iweala, François-Henri Pinault, Paul Polman, Ratan Tata, Zhang Yue, Professor Muhammad Yunus and  Jochen Zeitz. Joining The B Team as Honorary B Leaders are Mary Robinson and Dr. Gro Harlem Brundtland representing People and Planet.

As a catalyst for a better way of doing business The B Team seeks to develop and implement a Plan B for business that puts people and the planet alongside profit.

Members of The B Team will focus on execution and action, amplifying others’ efforts by undertaking specific global challenges where their collective voice can make a difference.

The B Team Founders and Co-Chairs are Sir Richard Branson and Jochen Zeitz. They are joined by supporters who make up the Founders Circle including Derek Handley (founding CEO), Havas Media, Strive Masiyiwa, Joann McPike, Kering/PUMAVision, The Rockefeller Foundation, The Tiffany & Co. Foundation and Virgin Unite (initial incubator of The B Team).

our mission is to be a catalyst for a better way of doing business for the wellbeing of people and the planet.

We seek to deliver a ‘plan B’ that puts people and the planet alongside profit. plan A — where companies have been driven by the profit motive alone — is no longer acceptable.

our vision of the future is a world in which the purpose of business is to be a driving force for social, environmental and economic benefit.

VIsIon mIssIon

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We believe that every action we take and every decision we make has a ripple effect, influencing those around us and affecting situations.

our morAl compAssWe use FHPC [Fair, Honest, Positive, Creative] as a practical tool, a daily routine to help us find the best direction and accomplish our mission. It guides us toward fairer outcomes, honest interactions, positive results and more.

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FAIR

fair means balanced. it means we see both sides, and resist the pressures that can push us into extreme ways of thinking, working or living. it also means we are open to all, and refuse to discriminate against people or make judgements based on gender, race, religion, political persuasion, sexual preference, or way of life. Being fair means listening as much as we talk, and giving back as much as we take.

PosITIVe

positive means constructive. it means building things — and people — up, not breaking them down. it means suggesting rather than criticising, and working for solutions rather than just complaining. it means supporting others when they try, encouraging them when they fail, and celebrating with them when they succeed. it means “we can” more often than “we can’t”.

honesT

Honest means sincere. it means not faking it, walking the walk as much as we talk the talk. it means putting our money, our time and our energy where our mouths are. Being honest means admitting our mistakes, and owning up to our responsibilities – something that applies to companies as much as it does to individuals.

CReATIVe

Creative means imaginative. it means thinking outside the box. Being creative means finding a way around a problem, rather than stopping when the walls are too high. it means looking at new ways, listening to new ideas and trying new strategies. it means striving for the most innovative solution because just being good enough is never good enough. Being creative means having dreams, and then making those dreams real things, in our individual worlds and in the greater world.

BolDness: We believe in pursuing the unreasonable and radical over the purely possible or sensible – now is not the time to shy away from breakthrough aspirations, even if they are unpopular ones.

InDePenDenCe: We believe in acting with the best interests of only humanity and the planet, and need to protect this fiercely in everything we do – who we work with, how we are funded and what we say.

CollABoRATIon: The change we seek will require complex, multi-stakeholder solutions to complex, multi-stakeholder problems — we believe the only way to achieve this is in committed, transparent and open collaboration and partnership.

ACTIon: We believe that we must strive to be an engine of action – a do-tank, not a think-tank, and that our plans, attitude and ideas must carry this through at all times.

humIlITy: We believe we do not have all the answers, and that this journey that we are on is one that many people started long before we arrived here.

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our guiDing beliefsIn addition to our moral compass we hold the following core beliefs:

our DeclArAtion

the private sector can and must redefine both its responsibilities and its own terms of success; a plan B for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.

Business is now waking up to the reality that if we carry on using the natural resources of the world unsustainably, they’ll quite simply run out. With a burgeoning population, more people are still living in poverty than ever before and inequalities are increasing in many parts of the world. unemployment rates are at frightening levels. non-profits alone cannot solve the tasks at hand, while many governments are unwilling or unable to act.

While there are myriad reasons we’ve arrived at this juncture, much of the blame rests with the principles and practices of ‘business as usual’. these are not the outcomes we envisioned as we grew our companies; this is not the dream that inspired us. And the overwhelming conclusion we’ve reached is that businesses have been a major contributor to the problems, and we as business leaders have the responsibility of creating sustainable solutions.

therefore, if we leverage the many positives of business – the spirit of enterprise, innovation and entrepreneurship that has helped realise improvements in quality of life and enabled technological and scientific progress – we can create an unprecedented era of sustainable, inclusive prosperity for all.

the time has come for us to play our part in finding the solutions. that’s why we are forming the B team. our vision of the future is a world in which the purpose of business is to become a driving force for social, environmental and economic benefit. our mission is to help develop a ‘plan B’ that puts people and the planet alongside profit. plan A – where companies have been driven by the profit motive alone – is no longer acceptable.

As business leaders, we know that what we’re proposing will be a challenge, or even an affront, to many of our colleagues and competitors. But we’re confident that those who choose to work with us will see that in the long run what’s better for the planet and its people is also better for business.

the ultimate aim, with support, energy and ideas — and yes, constant, frank criticism — is to get millions of business leaders committed to a better way of doing business. And before we comment on the practices of others, we ‘pledge’ that we will ‘Start at Home’. We will focus on ourselves, our own businesses and industries, and do our utmost to ensure we meet the principles of better business.

As members of the B team, we will work to overcome large-scale challenges where our collective voices can make a difference.

We, The B Team, believe that the world is at a critical crossroads. Global-business leaders need to come together to advance the wellbeing of people and the planet. In fact, we think business has to think this way in order to thrive.

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our AgenDA

1 The RIGhT AsPIRATIonsthat the right global incentives are in place to promote, inspire and celebrate business models that integrate people, the planet and profit into their DnA.

2 neW sTRuCTuResthat we accelerate new corporate forms, hybrids, partnerships and social business and that the enabling conditions exist to mandate a people, planet, profit agenda.

3 TRue ACCounTInG that business accounts to society and the planet for the true cost – economic, social and environmental – of every business practice.

4 TRue ReTuRnsthat the conditions exist for finance to flow toward endeavours seeking a multi-bottom line of people, planet and profit.

5 WellBeInGthat business is a primary driver of holistic wellbeing, adding social value through evolving business models, employee welfare, health, citizen engagement and human rights.

6 leVel PlAyInG FIelDthat there are no subsidies or incentives for practices that are destructive for the wellbeing of people and the planet.

7 Full TRAnsPARenCythat we live in a world where there is full transparency about what constitutes a better product, a better company, a better investment and a better leader.

8 ReDeFIneD eDuCATIonthat the next generation the world over is taught and inspired to believe that the purpose of business is to be a driving force for social and environmental benefit, and not just financial gain.

9 nATuRes moDelthat instead of depleting and polluting natural resources, business works with nature rather than against it and recognises that economic activity takes place within planetary boundaries.

10 The lonG Runthat the horizon of thinking in business is considerably extended from the short quarterly focus of today to a far more sustainable, holistic and longer term of tomorrow.

This is our starting ‘Agenda’, which is comprised of some of the areas that we believe Plan B must address.

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our ApproAch We seek to serve as a catalyst, to help tip the movement for better business into the mainstream, and to amplify and leverage the work of others to achieve large-scale change.

We recognise that the only way to achieve the impact we seek at the scale required is through partnership, coalition building, multi-platform story telling and in

harnessing the energy and expertise of our growing community alongside the collective power, voice and influence of the B team members.

ultimately, the B team aims to forge a platform that thousands of business leaders can be a part of in every corner of the world.

Core to The B Team’s approach is that we are a “do-tank” rather than a talking shop.

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the chAllenges

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We seek to catalyse and amplify others’ efforts and solutions through large scale challenges, where our collective voice and actions can make a difference.

The inaugural challenges have been selected based on listening to and engaging with hundreds of organisations around the world. The challenges exist to advance solutions, which are systemic, scalable and transformative. Ultimately, they aim to create tipping points for widespread change towards our overall vision.

Each challenge will involve multi-stakeholder initiatives as well as individual commitments made by members of The B Team.

The FuTuRe BoTTom lIne

Business has not accounted for the true cost of its activity and subsequent negative impacts on society and the environment. the bottom lines reported to investors, therefore, do not reflect the true “health” and status of the business.

We can accelerate a move away from single-minded financial ‘short-termism’ toward a focus on the long term, and will aim to expand corporate accountability beyond financial gains to include negative and positive contributions to the economy, environment and society.

The FuTuRe oF InCenTIVes

there are too few positive incentives and too many perverse incentives, and there is a need to identify the biggest opportunities, and build pathways to enable solutions.

We are working with partners to develop new corporate and employee incentive structures and to identify and map both positive and harmful subsidies, helping to shift market and business behaviour toward incentives that maximise social, environmental and economic benefit.

The FuTuRe oF leADeRshIP

Based on the need to redefine what it means to be a good leader in business we aim to accelerate a new kind of inclusive leadership underpinned by a moral compass of being fair, Honest, positive and Creative. this is founded on cooperation and will be aimed at generating long term value for society, the economy and the environment.

Working with others, we will highlight and celebrate those who are showing us the way and nurturing a new generation of business leadership.

The B Team’s focus is on execution and action against the agenda of areas we believe need to be addressed.

governAnce The B Team members are influential leaders from around the world, they provide public representation and lend their time, energy, commitment and voice in order to create and advance a Plan B for Business.

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At the core, the B team as an organisation is comprised of five principal entities:

1 the B team members hold primary responsibility for spearheading plan B and shaping the overall strategic direction.

2 the Board of trustees: this group is accountable for the B team (501c3) legal entity.

3 the executive Staff: the executive Staff serves as secretariat to the B team.

4 the founders Circle: this is a group of initial individual and institutional donors that support the B team during its first three years of operation.

5 Advisors: this group consists of a Global Council (to be formed in 2014) alongside an existing group of expert Advisors, who currently provide pro-bono strategic and technical input to the B team.

ultimately, additional entities will be formed over time to help scale the B team’s impact, and increase engagement, including: national/regional B teams, plan B Agenda Councils and B Circles.

role DescriptionFollowing the successful leadership of Derek handley, who volunteered his time to help sir Richard Branson and Jochen Zeitz establish The B Team, an individual of exceptional calibre is being sought to lead The B Team going forward.

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Reporting directly to the Board of Trustees and working closely with all members of The B Team, the Executive Director will lead the on-going development and management of The B Team. S/he will play a central role in providing leadership and driving action to advance the vision of the group. S/he will manage the overall initiative including strategy development and execution, relationship management with key stakeholders, monitoring and reporting and driving the overall agenda.

The Executive Director must be able to operate flexibly across a diverse audience and capable of building relationships at the highest levels with top business leaders, innovators, activists and philanthropists. S/he will also be responsible for managing, supporting and developing the core Executive Staff and ensuring clear, consistent and ambitious strategic direction and related plans.

This role represents a unique opportunity for the new Executive Director to maintain The B Team’s progressive vision, lead the development of its strategy, increase its effectiveness and ensure that The B Team is successful in acting as catalyst for a better way of doing business for people and the planet. The Executive Director will be specifically responsible for delivering against the following:

sTRATeGy DeVeloPmenT AnD PRoGRAmme mAnAGemenT • With the consensus of the Board, driving

the development of the overall initiative and facilitating dialogue with the most respected leaders in the global business community to create a strategic framework, which enables the B team members and the B Leaders to advance a better way of doing business.

• Building and managing relationships with the initial core B team members in order to strengthen engagement and to coordinate activities.

• facilitating the development of strategic priorities and thematic areas as well as the execution of new initiatives in the next three years.

• Creating and implementing appropriate processes for monitoring and reporting including the creation of an impact framework, which measures the true value, and benefits of the team’s activities.

role Description continueD

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neW PARTneRshIP oPPoRTunITIes: IDenTIFICATIon, DeVeloPmenT AnD ReAlIsATIon• identifying, nurturing and retaining key donors

to help raise the additional resources needed to achieve plan B.

• Seeking out and driving opportunities to promote the B team members efforts to a wide range of stakeholders, for example Ceos, influencers and key members of the Global Business Community, with a specific focus on developing new income streams and practical partnerships.

• executing specific collaborative initiatives by creating implementation plans, identifying and mobilising partners, and facilitating discussions and negotiations. 

• expanding the network, including the development of a catalytic online community to create a global movement of engaged Ceos who share and inspire best practice, identify solutions to problems and take collective action.

• Creating dialogue and awareness about the group’s work, hosting or attending relevant events, representing the B team in the media at awards and through relevant speaker opportunities.

GoVeRnAnCe/GeneRAl oPeRATIons• ensuring that the B team’s operations and

activities globally are fully compliant with all relevant local legislation.

• identifying, developing and improving relevant mechanisms and structures for the day-to-day running of the operational aspects of the B team.

• taking accountability for the overall financial performance of the B team ensuring robust mechanisms for budget and financial planning, monitoring and control are in place and deadlines are met.

• ensuring that the B team’s people processes are all effective and appropriate and that we are recruiting and retaining the best possible talent within the team.

person specificAtion

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The successful candidate should have a strong background in dealing with top business leaders and innovators globally in a high profile environment, an ability to effectively communicate to a diverse audience, and ideally a proven track record in catalysing large scale initiatives.

The Executive Director will be selected against a robust set of competencies. Candidates will be required to have:

• Significant experience of high-level leadership, ideally in both the commercial and not-for-profit sectors.

• A successful track record of building and implementing a strategic vision.

• The capability to take the lead in an organisation and the ability to work closely and effectively with a highly experienced Board of Trustees and specialist advisors and the ability to serve The B Team.

• A track record of successful financial and resource management and team-building capacity, including the ability to inspire and motivate a broad range of colleagues and partners, and manage effective frameworks for delivery and accountability.

• A track record of leading efforts to advance social change and an interest in scaling change and having a large-scale vision.

• Experience of proactively developing and growing strategic relationships at the executive corporate level, within the entrepreneurial community and within the philanthropic sector, and a track record of achieving results especially in relation to new business development.

• The capacity to think strategically, analytically and critically with the agility to translate ideas and insights into action through coherent and viable program work.

• The ability to display gravitas and command respect within the global business community, with the capacity to adapt effectively to both formal and informal business environments due to experience of working directly with CEOs and their executive staff, thought leaders, government, civil society and relevant media.

• The skills required to work in a fast-paced, startup environment which requires a proactive, flexible and highly responsive approach.

• The ability and presence to promote The B Team on a global basis with confidence and authority, through the full range of media.

• An understanding of new models for effecting change on a global scale in terms of how businesses operate and behave.

• Strong convening and facilitation skills and the ability to listen and learn from diverse perspectives.

• Strong negotiation skills combined with a proven ability to mitigate conflict.

• Excellent interpersonal skills and a high level of integrity, humility, wisdom and insight.

• Experience or a background in the area of psychology is highly desirable.

Candidates must be of exceptional calibre with a genuine passion for, and commitment to, making a difference in the world.

Appointment process AnD how to Apply

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to apply, please upload an up-to-date curriculum vitae (including comprehensive details of key achievements and responsibilities) along with a covering letter of application summarising motivation in applying and addressing the role description, key competencies and person specification at: www.perrettlaver.com/candidates quoting reference 1453.

the closing date for applications is January 3rd 2014, 9am (eSt).

Applicants are asked to provide suitable daytime and evening telephone and email contact details.

perrett Laver will conduct an executive search process in parallel with the public advertisement of the role. following the B team’s thorough review of all applications completed early January, the long-listed candidates will be invited to interview with perrett Laver in mid to late January. the B team selection panel will subsequently meet in late January to decide upon a final shortlist who will be invited to informal meetings followed by a formal interview process.

the formal interview process will take place in new York on february 6th 2014.

the executive Director will be based in new York and the salary competitive with market rates.

The B Team wishes to encourage applications from senior leaders drawn from a wide variety of backgrounds, who would bring extensive people and project management experience as well as strong leadership credentials.