Appnovation D8 Redesign of TCL USA

www.appnovation.com

Appnovation D8 Redesign of TCL USA

Contents

1.0 Project Overview P.3

2.0 Project Challenges P.4

3.0 Project Results P.7

4.0 Appnovation Project Team P.8

5.0 TCL Trivia P.8

P.31.0 Project Overview

TCL (The Creative Life) is the third largest

TV manufacturer in the world, which is

currently enjoying a rapid expansion within

the always-competitive American market.

Such is the growth of this company, TCL has been branded as

“America’s fastest-growing TV brand”.

As part of their commitment to their digital presence, the TCL

USA division were looking to improve both the aesthetic, and

content management elements of their website, which they

considered to be of paramount importance to the success of

their “creative” vision.

With the opportunity to build an award-winning Drupal 8

showroom, our senior Appnovation Drupal development team

set about estimating the preliminary scope, laying out the

assumptions and implementation guidelines, and ensuring the

“vision” with within our reach.

1.0 Project Overview

Section 1.1 TCL USA

www.tclusa.comHome Page

P.42.0 Project Challenges

2.0 Project Challenges

Section 2.1 The discovery and discussion phase of the project began with

a series of exhaustive and informative conversations with our

client.

During these discussions, we discussed and uncovered the TCL

dream, and how they saw the various possibilities that could

illuminate the attractiveness of the Creative Life.

One of the challenges that transpired was finding the right

answers to their questions, in terms of their digital vision,

something that involved a great amount of detail, thought,

consideration and investigation.

www.tclusa.comAbout Us Page

P.52.0 Project Challenges

Section 2.1 Ultimately, our goal was to conceptualize, create and deliver a

sleek aesthetic showroom, enhanced with high fidelity visual

“eye-candy”, designed to afford users a superb user experience

in terms of navigation.

Naturally, as with every project, the challenges of fiscal

consideration and timelines were also up for consideration,

as was the decision to use Drupal 8. Thankfully, Appnovation

were able to suggest and engineer a solution would

deliver affordability, timely project delivery and the best

implementation of Drupal 8.

While our team was finalizing the design, we spent time forging

a foundation on which to formulate the site architecture. Each

and every component that was intended for use, was considered

in tandem with the overall structure, the big picture, so to say.

After an initial proposed deadline date of April 14th, it was

decided that this was not a realistic timeline. In light of this, we

devised a strategy which offered full visibility into the project,

which held a two-fold advantage: it encouraged collaboration,

www.tclusa.comSupport Page

Support PageIcons (Close-Up)

P.62.0 Project Challenges

Section 2.1 and in exchange, provided strong and convincing evidence for

the later deadline date.

After addressing all these challenges, we advised TCL to go into

the Stage environment as early as possible. This would allow

and encourage them to get familiarized with the site, start

creating content, and we would provide as much assistance and

training as needed.

Underpinning everything was our desire to ensure that any bugs

or architectural changes were kept to an absolute minimum,

while maintaining an agile approach to allow the client to have

flexibility

www.tclusa.comProduct Menu

P.73.0 Project Results

3.0 Project Results

Section 3.1 With a May 1st deadline, we wanted to ensure that everything

was complete, feature rich, user friendly and aesthetically

outstanding.

Thanks to our improved timeline, we had the opportunity to

polish the website to perfection. But on this day, at 4pm Pacific

Daylight Time, we mark a historic moment for both teams. We

have made an impeccable and wondrous achievement. The new

TCL USA website is officially live!

www.tclusa.comPartnerships Page

P.84.0 Appnovation Project Team

4.0 Appnovation Project Team

Section 4.1 John Chisholm

Shan Shan Fu

Myles O’Leary

Raymond Yu

Greg Field

Loren Davidson

Joao Sausen

Yohendry Hurtado

Edward Jong

Afraaz Ali

Darren Louie

Jesse Nicola

5.0 TCL Trivia

Section 5.1 • TCL USA Redesign, codename Project TCLU-001, is

collaborative effort across multiple Fixed Teams and was

started during the Pre-Fixed Team era.

• TCL USA Redesign project won the 2017 Q2 New Business

Team Award.

• TCL’s monster 110-inch 4K TV featured in “Iron Man 3”

ensconced in Tony Stark’s living room.

• TCL purchased the official naming rights to Grauman’s

Chinese Theatre on Hollywood Boulevard.

Open Digital Delivered.