Embed Size (px)
Citation preview
Applying Project Management Principles in
Marketing
Joanna WyganowskaMBA, PMP, Lean MasterDirector of Marketing, Intelligent [email protected]
Who are we?
What is a Project?
“…a temporary endeavor undertaken to create a unique product, service, or result.”
Project Management Institute. A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) – Fifth Edition, Project Management Institute, Inc. 2013, Page 5.
Project (Trade-Off) Triangle
Process Groups in Project Management
The Stakeholders
“…individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome...”
Project Management Institute. A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) – Fifth Edition, Project Management Institute, Inc. 2013, Page 30.
Project Plan and WBS
Project Risk Identification
• Market risk• Financial risk• Technology risk• People risk• Structure/process risk
Join Us at InSites Build
September 28–30, 2015
Fargo, ND • www.Insitesbuild.com• Promo code: PR05
Applying Project Management Principles in
MarketingQ&A
Joanna WyganowskaMBA, PMP, Lean MasterDirector of Marketing, Intelligent [email protected]
