Applying behavioural insight thinking in quality improvement · Nudge, nudge, nudge 3% 20% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% Amount of visitors using hand sanitiser (%) Baseline

Applying behavioural insight thinking in quality improvementOpportunities and challenges

September 2018

About the session

19.09.18 Behavioural insights and quality improvement

• Interactive:

✓ discuss and share

✓ practical examples

✓ explore

✓ reflect and identify

• Galvanise, energise, and find a community of like minded

people

Power-up your brain

Power-up your brain


Do you remember?

• Primacy and recency effects

• Surprise effect

• Repetition effect

• False-memory effect


Introduction to behavioural insights

A larger ecosphere – COM B


A lack of sufficient processing power


• 11,000,000 bits per second • 40 bits per second

We are more Homer than we think


What are behavioural insights?


And you’re telling me this why?


BI speed dating

Anchoring


Availability heuristic


Confirmation bias


IKEA effect


Applying BI principles to a common QI challenge

EAST


TEST

•Define the outcomeTarget

•Understand the contextExplore

•Build your interventionSolution

•Test, learn, adaptTrial


Two challenges


What did you come up with?


Salient feedback


Defaults


20.6%

33.5%

22.8%

43.3%

20.1%

16.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

10 tabletprescriptions

11-19 tabletprescriptions

20 tabletprescriptions

Percentage of prescriptions (%)

Nudge, nudge, nudge

3%

20%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Amount of visitors using hand sanitiser (%)

Baseline Placement Sign and placement


What do you need?

What can we do to embed BI in QI?


Thank youDarshan Patel [email protected]

Anya Gopfert [email protected]

mailto:[email protected]

mailto:[email protected]

Documents

Applying behavioural insight thinking in quality improvement · Nudge, nudge, nudge 3% 20% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% Amount of visitors using hand sanitiser (%) Baseline