8/3/2019 Applied Instruments
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APPLIED INSTRUMENTSSignalAnalyzerManufacturer, USA
www.appliedin.com
www.TELE-satellite.com/TELE-satellite-1109/eng/applied.pdf
Company Details
Engineers in Research & Development |TotalNumber of
Employees
0................................25
..................................50AverageTurnover (Previous,This,
Next Year Estimates)
0................................10 ...................20 Mio
U$D
Production Certificates
DVB
Production Categories
own brand
Main Products
CableTV SignalAnalyzers,SatelliteTV Analyzers,NoiseSignal
Generators,NoisePower Ratio Test Instrument
130 131TELE-satellite Global Digital TV Magazine 10-11/2011
www.TELE-satellite.com www.TELE-satellite.com 10-11/2011
TELE-satellite Global Digital TV Magazine
A small family business has managed
to become one of the most well-known
names in the North American cable and
satellite TV signal analyzer market. Its
the perfect reason for us to go and pay
Applied Instruments in Indianapolis, In-
diana, USA, a visit only to nd out that
the company is expanding into the in-
ternational market with its products
that are Made in USA.
Whos behind Applied Instruments?
It really is a family-owned business.
It was founded exactly 25 years ago
in 1986 by Doyle Haywood, the father
of the current General Manager Tom
Haywood. His son Scott Haywood also
works for the company as a sales man-
ager.
When we look back at when it all start-
ed, we nd out that theres even more
history behind the companys founder
Doyle Haywood: he founded a compa-
ny back in 1973 that produced signal
analyzers for cable TV. In 1979 he sold
that company to a large corporation.
But when he came up with the idea to
develop clean reliable test signal gen-
erators for CATV, he quickly founded a
new company: Applied Instruments. His
son Tom Haywood explains to us where
the name came from: We apply a solu-
tion to every problem and provide the
instruments just for that purpose Ap-
plied Instruments.
The new company originally began
with three employees, one of whom was
David Poelstra, a research engineer
that worked together with Doyle Hay-
wood in the rst company. In 1990 they
released their rst successful prod-
uct to the market a cable TV signal
analyzer that not only was easy to use
but was also affordable. Over the years
other analyzers appeared. In order to
test long cable lengths, we produced a
Return Path Test Set, remembers Gen-
eral Manager Tom Haywood, It consist-
ed of a CW Test Signal Generator that
was attached to one end of the long
cable and a receiver at the other end.
In this way we could check the quality
of the cable.
In 1994 MMDS (Multichannel Multi-
point Distribution Service), also known
as wireless cable, gained widespread
use primarily in rural areas and Ap-
plied Instruments was there provid-
ing the appropriate signal analyzers.
From here the path to satellite signal
analyzers was not a long one. In 1998
we introduced the rst satellite signal
analyzer from the Buddy series, com-
ments Tom Haywood.
The Sat Buddy quickly became known
and loved by North American satellite
installers and over the years was con-
sistently improved and tted with new
features. Scott Haywood, Tom Hay-
woods son and third generation in the
company, is a sales manager at Ap-
plied Instruments and tells us about the
newest Buddy version: Its the Super
Buddy 29 and in addition to letting you
measure satellite TV signals, it can also
be used to install the Wildblue Internet-
viasatellite service. These LNBs re-
quire 29 volts that the Super Buddy 29
can supply, hence the 29 in the model
name.
Tom Haywood, the current General
Manager, is actually a construction en-
gineer but always enjoyed lending a
hand at the company. In 1996 he de-
cided to work exclusively for his fathers
company: The creation of solutions
and the ergonomic products have al-
ways fascinated me, he reveals, Its
Jeff Haas is Director of Engineeringand prefers to work at this
shack. He i sco-owner of Applied Instruments.
not all that much different from being
a building designer who must also be
creative and a problem solver.
When his mother, the wife of founder
Doyle Haywood, began to have health
issues, his father decided to leave the
company and sell 50% ownership of the
company to Tom Haywood. The other
50% was sold to Jeff Haas. Both are en-
thusiastic with the opportunity to fur-
ther expand Applied Instruments.
But the company doesnt only manu-
facture signal analyzers that are used
at the receiving end. An especially in-
teresting highlight is the Noise Power
Ratio testing product that manufactur-
ers of ampliers, optical transmitters
and receivers, and other active devices
can use to test the operating range of
their products. It consists of a noise
generator that sends its signal to the
receiver to be tested and a correspond-
ing signal analyzer that measures the
output signal from the tested receiver.
Our NS-3 Br oadband Noise Genera-
tor is often used by receiver manufac-
turers and satellite service providers to
simulate rain fade and conduct carrier
to noise testing, comments Tom Hay-
wood.
General Manager Tom Haywood ex-
plains to us their product palette: 80%
of our sales are made up of reception
signal analyzers, 10% are test genera-
tors with the remaining 10% made up of
complete systems consisting of signal
generators and signal analyzers. And
as far as sales gures go, he tells us,
For the past s everal years sales have
been stable at about US$ 5.5 million
but for 2012 we are expecting rou ghly a
10% increase.
Where will this increase come from?
Sales Manager Scott Haywood has a
few answers for us: We are currently
developing a signal analyzer for DVB-S2
that will become available in the fourth
quarter of 2011. We are also working
on terrestrial signal analyzers for ATSC
and QAM that will appear in the rst
quarter of 2012.
Applied Instruments is looking at sat-
ellite signal analyzers as their way of
expanding into the export market. Up
until now, 95% of our products have
been shipped to North America, that is
USA and Canada, with only the remain-
ing 5% being shipped abroad to coun -
tries like Switzerland, Sweden, Great
Britain, Belgium as well as Australia,
comments Scott Haywood.
But this is what will change in the
companys 25th year of operation: We
are actively looking for competent dis-
tributors in Europe, The Middle East
and Asia. It is critical for Applied In-
struments to nd technically competent
partners: Our products are not throw-
away products; they are solidly built
and can be repaired if the need were to
ever arise. Technical customer service
is actually quite important when deal-
ing with products like signal analyzers;
professional installers use signal ana-
lyzers on a daily basis and can thereby
document a proper installation. Reli-
ability and help with technical problems
are excellent reasons why an installer
would want to choose a quality product
from a manufacturer that he knows will
support him later on.
We produce everything ourselves,
comments General Manager Tom Hay-
wood referring to his nine production
employees, Our R&D team consists of
A motorized C-band dish on the wallas well as numerous other
disheson the roof are all used by AppliedInstruments to develop and
test theirsignal analyzers.
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