APPLICATION OF HAPTICS IN MOBILE e-COMMERCE

Anuradha Kulkarni

Mobile e-commerce Haptic Technology Advantages Limitations Application of haptic feedback

AGENDA

Future of shopping is in customers hand

Mobile E-commerce

User Experience

Tedious Product Return

Zero physical evaluation

Lack sense of Touch

Feel an object on online shopping websites

Increase probability of mobile ecommerce

User Survey

Necessity

6

Haptics in mobile e-Commerce

Advantage

Haptics- Touch the Virtual

Sensations of products(Fabrics)

RidgesEdgesProtrusionsPores

e-Commerce- Sensations

e-Commerce- Products

11

Product Scanning

Virtual Product Rendering

Interactive Shopping Simulate Physical Properties:

Heaviness Softness Deformation Temperature

Haptics for e-Commerce

High Initial Investment

Mass production not possible

Size of device not optimal

Technology Not matured

Power Usage is not Optimized

Future Ahead

Applications

FUTURE APPLICATIONS

‣ Haptics can revolutionize the e-commerce world

‣ Immense potential of growth with e-commerce

‣ New technology amazes people and will add a new

dimension to online shopping experience

‣ Make us love our gadgets more

‣ Make future online shopping a more (sense)ible one

‣ Add sense of touch for people with disabilities

e-Commerce with sense of touch

MAKE FUTURE ONLINE SHOPPING MORE (SENSE)IBLE ONE

CONCLUSION

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