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Apple supply chain secret
Logistic and supply chain management
MBA 25th Sripathum University, Thailand
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Impossible is nothing
When Apple designer want to shine light
through aluminum case of Macbook
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Impossible is nothing
Laser is needed to make a small hole on the
metal
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Impossible is nothing
DesignerManufacturing/
Material ExpertSuppliers
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Operation expertise
Operations expertise
is as big an asset for
Apple as productinnovation or
marketing,
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Supply chain model
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Supply chain as weapon
Use air transportation to satisfy customer
needs and better in inventory control
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Supply chain as weapon
Work closely with suppliers since design
process until deliver to consumer
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Supply chain as weapon
Cash is the best solution (80 Billion US$)
Materials/equipments are always ready as need
Bottleneck elimination
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Supply Chain as weapon
Good supply chain = low cost
Contractual pricing with supplier
Low inventory cost
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Supply chain as weapon
Strictly control/monitor in each processes
Manufacturing
Delivery
Store
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Benefits from excellent supply chain
its gross margins were 40 % last quarter,
compared with 10 - 20 % for most other
hardware companies
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Suggestion for improvement
Focus on Cooperate Social Responsibility in
supply chain
Improve lifes quality of every workers in a whole
supply chain
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Suggestion for improvement
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Suggestion for improvement
Expand manufacturing base into each region
to reduce transportation cost
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THANK YOU
