8/8/2019 Apple Rough Notes
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19982005: Return to profitability
Through this period, Apple purchased several companies to create
a portfolio of professional and
consumer-oriented digital production software. In 1998, Apple
announced the purchase of
Macromedia's Final Cut software, signaling its expansion into
the digital video editing market.[62]
The
following year, Apple released two video editing products:
iMovie for consumers, and Final Cut Pro forprofessionals, the
latter of which has gone on to be a significant video-editing
program, with 800,000
registered users in early 2007.[63]
In 2002 Apple purchased Nothing Real for their advanced
digital
compositing application Shake,[64]
as well as Emagic for their music productivity application
Logic, which
led to the development of their consumer-level GarageBand
application.[65][66]
iPhoto's release the same
year completed the iLife suite.[67]
On May 19, 2001, Apple opened the first official Apple Retail
Stores in Virginia and California.[69]
later on
July 9 they bought Spruce Technologies, a DVD authoring company.
The same year, Apple introduced
the iPod portable digital audio player. The product was
phenomenally successful over 100 million
units were sold within six years.[70][71]
In 2003, Apple's iTunes Store was introduced, offering online
music
downloads for $0.99 a song and integration with the iPod. The
service quickly became the market leader
in online music services, with over 5 billion downloads by June
19, 2008.[
20052007: The Intel transition
Apple's success during this period was evident in its stock
price. Between early 2003 and 2006, the price
of Apple's stock increased more than tenfold, from around $6 per
share (split-adjusted) to over $80. In
January 2006, Apple's market cap surpassed that ofDell.[80]
Nine years prior, Dell's CEO Michael Dell said
that if he ran Apple he would "shut it down and give the money
back to the shareholders."
[81]
2007present: Mobile Consumer Electronics Era
This change reflects the company's focus to mobile electronic
devices from personal computers. The
event also saw the announcement of the iPhone and the Apple
TV.[83]
The following day, Apple shares
hit $97.80, an all-time high at that point. In May, Apple's
share price passed the $100 mark.[84]
In July of the following year, Apple launched the App Store to
sell third-party applications for the iPhone
and iPod Touch.[87]
Within a month, the store sold 60 million applications and
brought in $1 million daily
on average, with Jobs speculating that the App Store could
become a billion-dollar business for Apple.[88]
Three months later, it was announced that Apple had become the
third-largest mobile handset supplierin the world due to the
popularity of the iPhone.
[89]
After years of speculation and multiple rumored "leaks" Apple
announced a large screen, tablet-like
media device known as the iPad on January 27, 2010. The iPad
runs the same touch based operating
system that the iPhone uses and many of the same iPhone apps are
compatible with the iPad. This gave
