Apple iphone 4s

Marketing Strategy

Submitted To:

Prof. Durba Roy

Submitted By:o Harshit Gargo Inderdeep Singho Neha Bhalla o Neha Sharmao Saurabh Soodo Shrishti Puri

What is iPhone 4s

Mobile Phone

Digital camera

Portable music player

Smallcomputer Iphone 4s

Overview

• The iPhone 4S is a touchscreen-based smartphone developed by Apple Inc.

• On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S.

• It is the fifth and most recent generation of the iPhone and retains the exterior design of its predecessor.

• The phone added a voice recognition system known as Siri from which the "4S" designator came, and a cloud storage service named I Cloud. Some of the device's functions may be voice-controlled through Siri.

• Four million units of the iPhone 4S were sold in the first three days of release.

Distribution Plan

Unique Selling Proposition

• Apple was relating the message that they offer something cool and different

Segmentation

Geographic

Apple is trying to erase the Blackberry as the business phone, turning people more towards the iPhone.

Tech Savvies Previous apple customers

Psychographic

Target

Positioning

• Apple as all its products projected ‘out of box’ uses of a smart phone.

• itunes, longer battery life and complete exchange warranty has made apple to

attract a typical Indian customer.

• By the end 2011, iPhone 4s was the no.1 smart phone in India.

• iOS has been able to prove its edge over Android in every aspect.

• Extremely fast processing, high resolution display and high-end gaming like

features of iphone were able to attract every age group.

• iphone due to its high price and brand image was able to set its image as a

trendsetter among Indian youth

iphone 4s

Comparison with Competitors

?Queries Invited