Apple-Inside Soul The story of Apple and Steve Jobs
Slide 2
Childhood Born in 1955 in Green Bay, Wisconsin Put up for
adoption a week after birth Adoption was finalized under the
condition that Steven would attend college Education Graduated high
school in 1972 Enrolled in Reed College in Oregon, studied Poetry,
Literature, and Physics After one semester, Jobs dropped out of
school Slept on his friends dorm room floor and dropped in on
classes of interest Love For Electronic Jobs met Steve Wozniak
shortly after they both left school while working for Hewlett-
Packard( Woz was an incredibly talented engineer, especially in
electronic gadgets While developing a blue box device, Jobs
convinced Woz to sell it to Berkeley students. Steve Jobs
Slide 3
The Beginnings of Apple After spending time in India in 1974,
Jobs returned to America Apple I in 1976, Apple II in 1977, Stepped
into positive growth
Slide 4
LeaveApple Leave Apple 1981, IBM finally entered the personal
computer market, and in just two years began to outsell Apple.
After the failure of the Apple III and Lisa, Jobs built The
Macintosh to compete with the IBM PC. As sales of the Macintosh
took off, CEO John Sculley thought that Jobs was hurting Apples
success, and gradually forced Jobs to leave.
Slide 5
Back To Apple Heavy Debt Under Deficit Lack of innovation No
core business Severe competition: MS, HP $1 Where should Apple head
for? What will the new Apple CEO do?
Slide 6
Reform In Apple Management Structure Rebuilding Cutting The
Unnecessary Business Innovation And Design Concern On The User
Experience
Slide 7
NewBeginningOfApple New Beginning Of Apple 2001, Apple launched
iPod A New Time For Music Tens of million iPod sold all around the
world Itunes store become the largest online music store Lead a new
way of music industry
Slide 8
Re-DefineThePhone Re-Define The Phone 2007, Apple launched
iPhone 2010, more than 50,000,000 iPhone was sold App Store is the
largest Online App market Leading people to a time with simple-
smart communication and entertainment
Slide 9
LivingWithoutPC Living Without PC 2010, Apple launched iPad,
with large touch screen and powerful processor Has a trend to
replace the PC Leading a Pad-Time A new challenge of
competitors
Slide 10
ThePresentApple The Present Apple Become the second largest
company of the World The largest Cellphone Provider The highest net
fit income The most innovative company Running the Online content
store
Slide 11
SoulOfApple Soul Of Apple 1984: National Medal of Technology
1987: Jefferson Award for Public Service 2007:the most powerful
person in business by Fortune Magazine 2009: CEO of the decade by
Fortune Magazine 2010: Financial Times named Jobs its person of the
year for 2010......
Slide 12
Quotes Innovation distinguishes between a leader and a
follower. Being the richest man in the cemetery doesnt matter to me
Going to bed at night saying weve done something wonderful thats
what matters to me. Be a yardstick of quality. Some people arent
used to an environment where excellence is expected. I want to put
a ding in the universe. Design is not just what it looks like and
feels like. Design is how it works Stay Hungry, Stay Foolish
Slide 13
Rest in peace, Steve Jobs, and we thank you for all the work
made, you make a lot of things in our daily lives as possible. By
Obama Mourning