APPLE . INC

PRESENTED BY:ANKIT GARG10701010

FOUNDERS

FoundersSteve jobs

1.Born on:-Feb. 24,1955

2.CEO:-1997-present

3.Has $1 salary (annually)

4.Owns PIXAR animation

5.Largest share holder in Disney

Steve WOZNIAK

1.Born on:-august 11,1950

2.CEO:-NEVER

3.Is a recipient of national medal of technology

4.He is a part of National Inventors Hall Of Fame

historyHISTORY(1976-1993)

Founded in 1977Introduced apple1 in 1976 for $666.66Introduced apple2 in 1977(it introduced GUI)Apple introduces 5.25" floppy drive.historic visit to Xerox PARC in 1979Sculley became president and CEO of Apple in 1983One-millionth Apple II produced.In May of 1985 Jobs resignedIn 1985 fight between Microsoft and Apple started over GUI interface of windows 1.0PageMaker, one of the first DPS ever got releasedPowerBooks got launchedCOO, Spindle takes over as new CEO in 1993Apple suffered great losses in subsequent years

HISTORY(1994-2001)Windows 95 got released and new court case startIn 1997 Steve takes over as new interim CEODeals with windows start in 1998Jobs introduce new Macs which become runaway successImac is launched in 19992000 Steve becomes full CEOIn 2001 ,IPOD IS LAUNCEDIn 2003 itunes store gets started

products

iPod Shuffle• The iPod shuffle is a smaller version of the original iPod. It is much smaller and lighter and can double as a portable USB flash drive with up to 1GB of storage space to back up personal files and exchange them between computers.Initially For $99 one could purchase the 512MB holding up to 120 songs or the 1GB holding up to 240 songs for just $149.

• The Apple Mini Mac is a compact desktop computer. It is 2 inches tall and weights 2.9lbs. The Mini Mac starts at $499 and comes standard with iChat AV desktop video conferencing, Mail, Address Book, QuickTime®, iSync, and a DVD Player.

Mini Mac

The ipod

It was introduced in October, 2001It is basically a music playerIt can act as a stand alone external storage mediaIt can be used as a PDARecently it made 100 million sales,a new land markIt currently holds 70% market for music

FEATURES OF iPHONECALLS

IPOD

INTERNET

HIGH TECHNOLOGY

CALLS

iPOD

INTERNET FACILITY(BROWSER-SAFARI

MAC BOOK AIR

THINNOVATION

•A digital media receiver

•Built in WI-FI technology

MAC OS X•A line of graphical operating system.

•Successor of original MAC OS.

•Mac OS X is a Unix-based operating system.

External Audit Opportunities• Increase in worms and

viruses on PCs. • Large population (Gen X&Y)

which are extremely individualistic and name brand conscious.

• Weak ties with Microsoft products.

• Downloadable music and MP3 players are highly marketable.

• Increase sales of computers online by 25 percent.

• Increase sales of laptops by 20 percent.

Threats• Companies not seeing Apple

as compatible with their software.

• Dell and HP are major competitors.

• Increasing competition with music downloads.

• Dell does not invent but provides computers at a more cost effective rate for customers.

• Recession—price of Apple computers are higher.

• Intel’s future Pentium release.

FUTURE PROSPECTS

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

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