Apple Bcg Matrix Henny

8/18/2019 Apple Bcg Matrix Henny

1/3

BCG Matrix

Before we find BCG Matrix of Apple, we should know the Apple’s product contribute to total

revenue and Apple products market share compare to their competitors

After compiling all the data above from many resources, we can make the BCG Matrix


2/3

! "tar

#e categori$ed %phone and %pad in "tar category which means they both need further

duct development and there are greater opportunities available in the market for

growth! %phone contributed &'( while %pad contributed )&( to total Apple’s revenue!

Both of this product contributed almost *+( of total apple’s revenue! Apple enoys

-),)( market share in %pad and become a market leader! %n %phone’s, Apple is not the

market leader but has '( market share where "amsung has &&( market share! Both

%phone and %pad are very critical for Apples success in the long term!

)! Cash Cow

• #e placed Apple %tunes digital downloading software as a cash cow! Apple clearly

is a market leader in this market segment with )&,*( market share! Growth rate for

%tunes is steady for ).( each /uarter in )+) and declining in )+& to )0(, which

indicates that it is a stable and mature product and it does not needs further heavy

investments for product development by Apple %nc! Apple %tunes contribute '( of

Apple’s total revenue!

• #e place %pod in cash cow category because Apple has a maor market share but

only contributing 0( of Apple’s total revenue and year after year the market has

shrinking because has canibali$e by %phone and %pad, although it still holds as the

market leader for ')( of market share! #e think that Apple should pay more

attention on development this product by giving something news like they new


3/3

%pod product ,%pod 1ouch! #e hope that %pod touch can give a big contribution to

Apple’s revenue and can shift back to "tar Category!

&! 2uestion Mark

•

#e placed Macs, %pod, and Apple 13 in 2uestion mark category, there is a possibility to capture further market share if provided with funds for product

development and innovation, otherwise they will fall back in to 4og category!

• 5or Macs, Apple has a comparatively lower market share! Apple enoys ,*(

market share and the growth rate is 6-,&(! 1hese lower percentages may suggest

that Apple should pay attention on development of its other products and should

divest from computer market completely!

• 5or Apple 13, it has big opportunity to grab bigger market share! %n )+&, sales of

Apple 13 have grown by 0+ ( in )+&, reaching around + million unit or some

7 billion worth of set6top boxes sold to end users, which would make the Apple

13 the company8s fastest6growing hardware product! As for the market share in %9

streaming devices segment, Apple has :*,( of market share compared to ;oku

Documents

Apple Bcg Matrix Henny