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APPLE Most Admired Company

Apple

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Page 1: Apple

APPLEMost Admired Company

Page 2: Apple

Apple- A timeline Apple was started in 1976 by Steve Jobs

and Steve Wozniak 1998 first iMac was released 2001 first iPod and OSX released

Revolutionized the music market 2003 iTunes music store released

1 million songs sold in the first week 2007 first iPhone launched 2010 first iPad launched

15 million sold in first year

Page 3: Apple

The iPod Currently holds 70% of the

market for digital music players

Revolutionized the way people listen and experience music

As of October 2011, Apple has sold over 300 million iPods world wide

“altered the landscape for portable audio players”- PC World

iPod touch, so much more than just music

Page 4: Apple

iTunes Music Store Number 1 music vendor in the United

States As of October 2011, 16 billion songs

downloaded Not only music, but movies, TV shows, and

Apps for iOS devices Over 15 billion apps downloaded

Page 5: Apple

iPhone Phone, Messenger, Media Player, Social

Network Center, HD Camera, GPS, Web Browser and Gaming system

28.1% market share for smart phones As of March 2011, 108 million iPhones

have been sold Similar Web Browsing to a computer Simplicity is key

Page 6: Apple

Why is Apple so Successful? Try to appeal to all audiences Emphasis on versatility of products Focus on how Apple product becomes a

necessary part of one’s life

Page 7: Apple

Why is Apple so admired? Ranked #1 Most admired company for

the fourth year in a row by Forbes Creativity:

Physically attractive designs Products break the mold

Innovation: -Knowing what people want before they

know they want it

To this

Page 8: Apple

Marketing Extreme Focus on Branding

Brand promotes creativity, making life easier, connecting people, dreams etc

“Mobile-Device Company” Cool factor Music behind much of Apples success

Page 9: Apple

Steve Jobs Cofounded apple in 1976 Passed away two months

ago The face behind the

technology giant Incorporated himself into

every aspect of the company

Some question if Apple is a one man company, and how it will successful it will be in the future

Page 10: Apple

Successes The company now holds about 5.2% of

the worldwide market, growing 24.6% in the past year

iPhone 4S accounted for 42.8% of all mobile phone sales in October

iPad market share at 68% as of Sept, 2011 projected to top 75%

Page 11: Apple

Why I Admire Apple iPod apart of my life everyday for years Products are always fresh, new, and

exciting True underdog story Growing company