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2019-03 Appendix to Pitch Deck (Confidential) 1
Appendixto
Pitch Deck
Appendix to Pitch Deck (Confidential) 22019-03
Exit Strategy
Long Term Strategy
Supply Chain Strategy
Short Term Strategy
IP Protection
The Market Opportunity
• Market for Smart Homes has exponential growth• Number of gadgets needed for smart homes will exceed amount of smart
phones by factor 20+
• Only 2-3 communication protocols will survive • Brand new Bluetooth® Mesh technology will be one of the survivors (next
to Google Thread® and ZigBee®)
2019-03 Appendix to Pitch Deck (Confidential) 3
Exit Strategy
Market Dynamics• As technology transformation will be very fast, many big players will not be
prepared in terms of proactive inhouse development• If Bluenetics has a product with a proven technology it will be an attractive
acquisition target for these companies
Two Kinds of Potential Exit Partners1. Market players which supply installation companies: OBO Bettermann, GIRA,
Schneider Electric, Telekom, ABB (Busch-Jäger), EGLO, …2. Do-it-Yourself market suppliers: Conrad, Amazon, R&S, Voltus.de, Symmetry
Electronics, EGLO, …
Our Exit Strategy• Rapid achievement of technology maturity • Fast establishment of market visibility • Sell company in 2 – 4 years to potential exit partner
2019-03 Appendix to Pitch Deck (Confidential) 4
Appendix to Pitch Deck (Confidential) 52019-03
Exit Strategy
Long Term Strategy
Supply Chain Strategy
Short Term Strategy
IP Protection
Short Term Strategy
Initial Traction with Direct Business• Validation partnership and direct business with installation companies• Amazon internet business• Utilizing Silvair Ecosystem (targeting Energy Saving Companies, planning
offices, installation companies)
Develop License Business• Find one or two license partners• Partner specific developments (eg. KNX integration, hardware variant of
bluenetics Connector with dual output) possible
Build-up of Protected IP• Brand and design protection• Patents (functionality, electronic design, electronic integration, packaging)
2019-03 Appendix to Pitch Deck (Confidential) 6
Appendix to Pitch Deck (Confidential) 72019-03
Exit Strategy
Long Term Strategy
Supply Chain Strategy
Short Term Strategy
IP Protection
Long Term Strategy
Long Term Strategy• Be one of the Top 5 technology leaders for Bluetooth® Mesh wireless
mains controllers• Integration into leading Ecosystems (Apple, Amazon, Google, KNX, Silvair,
Node-Red, FEHM, openHAB, …)• Be the most flexible smart home controller in the market
Targeting an Exit in 2-4 Years• Build up relationship to potential exit partners
2019-03 Appendix to Pitch Deck (Confidential) 8
Appendix to Pitch Deck (Confidential) 92019-03
Exit Strategy
Long Term Strategy
Supply Chain Strategy
Short Term Strategy
IP Protection
Supply Chain Strategy
Direct Business• Outsourced manufacturing (EMS, OSAT´s) in east European region
License Business• Manufacturing is up to customer´s decision
2019-03 Appendix to Pitch Deck (Confidential) 10
Appendix to Pitch Deck (Confidential) 112019-03
Exit Strategy
Long Term Strategy
Short Term Strategy
IP Protection
Supply Chain Strategy
1 Controller Module
2019-03 Appendix to Pitch Deck (Confidential) 12
Status: applied 07 2017PCT: applied 07 2018Patent #: 10 2017 115 735.2
1 Controller Module/Details
2019-03 Appendix to Pitch Deck (Confidential) 13
2 Integration Concept
2019-03 Appendix to Pitch Deck (Confidential) 14
Status: applied 10 2018 Patent #: 10 2018 126 388.0
3 Design of Bluenetics Controller
2019-03 Appendix to Pitch Deck (Confidential) 15
smallest form factor world wideStatus: applied 10 2018
#: 005805660-0001
4 Design of Bluenetics Controller
2019-03 Appendix to Pitch Deck (Confidential) 16
smallest form factor world wideStatus: applied 01 2019
#: 005994522-0001
5 Boost Power Step Down Unit
2019-03 Appendix to Pitch Deck (Confidential) 17
Status: application in progress
6 Smart Connector without N wire
2019-03 Appendix to Pitch Deck (Confidential) 18
Status: application in progress
Thank You!
2019-03 Appendix to Pitch Deck (Confidential) 19
