Appendix - PBworksophla.pbworks.com/w/file/fetch/45315181/Appendix_CINOT Campaign Report.pdfToronto Public Health 416-338-7876 Tommasina Conte Oxford County Health Unit 519-539-0015,

Appendix 2009-2010 CINOT Campaign

1. External Contacts

2. Target Groups, Promotion Vehicles, Rationale & Use

3. Cancelled Campaign Activities

4. Timeline

5. Youth Service Provider Network members (of Guelph and Wellington)

6. High School Report Card Newsletter Insert

7. CINOT Promotion Materials and Media

8. CINOT Press Release

9. CINOT Call Log

10. CINOT Call Data

11. CINOT Materials Dissemination

2009-2010 CINOT Campaign 2

External Contacts

Name Position & Organization Contact Information

Anna Rusak Health Promoter, HKPR 866-888-4577, ext. 216

Anna Barry Health Promoter, Brant County 519-753-4937, ext. 338

Victoria Leck Dental Hygienist, Oxford County 800-755-0394, ext. 3440

Katherine O’Rourke

PHN, Peel Region 905-799-7700, ext. 2126

Lu-Ann Proctor PHN, Waterloo Region 519-883-2000, ext. 2244

Karine Hebert Communications Manager, Eastern Ontario

800-267-7120

Leisha Burley Program Director, Wyndham House 519-822-4400

Kate Creery Principal, Centre Peel Public School 519-638-2668

Kathy Penner Dyck

Registered Nurse, Minto-Mapleton Family Health Team

519-638-2110, ext. 223

Lily Heibert Remple

Low German Program Coordinator, Mennonite Central Committee

519-745-8458, ext. 245

Jenni Brookes Program Manager, Second Chance Employment Counselling

519-823-2440

Kathy Beckwith Administrative Coordinator, Learning Disabilities Association, Wellington County

519-837-2050

Felicia Hart

Toronto Public Health 416-338-7876

Tommasina Conte Oxford County Health Unit 519-539-0015, ext 3503

John Filice Halton Public Health [email protected]

Tricia Hosking Ministry of Health Promotion 416-326-5013

Patti Gordon Clinical Team Manager, Guelph CHC

519-821-5363, ext. 308

“Judy” Ontario Works, County of Dufferin 519-941-6991

“Flo”

Special Services/Youth Programs, Ontario Works, County of Wellington

519-837-2670


Target Groups, Promotion Vehicles, Rationale & Use Target group Vehicle Rationale & Use

Dental offices Packages: letter, mouse pads, CINOT postcards, WDG brochures

CINOT mouse pads were disseminated to dental offices prior with positive feedback. They are intended for the receptionists who answer calls and provide information about CINOT to patients.

Hygienists in the region generally only meet once/year, while very few dentists come together for networking purposes; therefore mailing packages to their offices is the most feasible approach.

School Guidance Counselors & CYCs

CINOT posters, posters, WDG brochures, bags

To post and/or hand out to students, including dental bags (pencil cases specifically)

1 presentation at an annual CYC meeting

To increase our visibility, improve stakeholder relations, provide more detailed information to CYCs of the Upper Grand District School Board.

Youth Service Provider Network

CINOT posters & posters, WDG brochures

For service providers to post and make available in their lobbies.

Mugs For agencies to add to their lunchroom supplies so the mug and CINOT information circulates through the agency.

2 presentations To increase our visibility, improve stakeholder relations, provide more detailed information, and disseminate materials.

Guelph CHC, clinical team

1 presentation Guelph CHC is comprised of a multi-disciplinary team who work with higher-risk populations.

Emergency departments

CINOT posters & postcards, WDG brochures

Consultation recommended sending information to Emergency Department Nursing Managers and Lead Nurses rather than doctors.

Public Health Staff meetings To provide the information to school nurses (Healthy Living and Young Adult Clinical teams), answer questions, and inform of materials available.

Email To inform all staff that the CINOT program has been expanded.

Youth Dental bags: toothbrush, toothpaste, floss, toothbrush travel cap, CINOT postcard, and WDG brochure

Toiletry bags & pencil cases.

Serves two purposes – to raise awareness of free dental care at Public Health and to support dental hygiene.

If the postcard is thrown away, then the youth will have the contact information on the bag and toothbrush.

To be disseminated by service providers who work with at-risk youth (e.g. shelters and schools CYCs).

Parents Elementary school newsletter

To get the information to parents directly. Monthly newsletters are sent home to parents of both boards.

Messaging could coincide with Oral Health month (in April).

High school report To get the information to parents directly. School


Target group Vehicle Rationale & Use

card newsletter newsletters are infrequent in high schools, however a newsletter is sent home with report cards in February by both school boards.

Dental display To supplement or replace the existing CINOT display which is cumbersome and heavy. To be used by Public Health or lent out to service providers to put on display in their lobbies or at health events.

JF Ross ESL Info Night

To provide information to new Canadian families.

Press release To raise awareness with parents and broader public.

Guelph bus ads To raise awareness with parents, youth, and the broader public.

Low-German speaking parents

Postcard To send home with children. Can also be given to physician and doctor’s offices to post.

Meeting with children

Principal at Centre Peel to pull together the older children (grade 7 and 8) to explain the CINOT expansion and postcard.


Cancelled Campaign Activities

Target group

Vehicle Rationale & Use

Parents & youth

Podcast Two separate video clips will be filmed (CINOT and Preventive Dental Clinic), which can be used together or separately. These clips will raise awareness of the dental services at Public Health through a medium that is more appealing and accessible than print.

The clips will be put on Public Health’s website and/or link to You Tube (like Boston Public Health), TV’s playing in reception areas, and burn a copy to a CD for delivering presentations. It can also be provided to stakeholders for self-initiated purposes, for example, physician offices for reception areas, or stakeholder meetings or events (parent-teacher, school council).

Facebook page

Provides updates to Facebook users who have become a “fan” of our page. Wyndham House has 120 users on their page.

For our agency, a fan base of 1,000 people would be considered a success; however, it could take several months to recruit as many fans.

Orangeville Bus ads

To raise awareness with parents, youth, and the broader public.

Parents Twitter Provides updates (“tweets”) to subscribers from our Twitter page. Alternatively, non-subscribers can visit our page to read the posts. Note: It’s harder to measure the impact of this vehicle due to the unknown number of non-subscribers.

CINOT posters in community organizations, workplaces & businesses

To post in public areas such as food banks and community centres.

To put in workplace lunchrooms, bathrooms, or other meeting areas for staff. Note: we do not have a suitable employer database at this time.

To post in select businesses such as discount grocery store, Laundromats, and cash stores.


Timeline

November December January February March April May June

Situational assessment Nov

Plan development Nov

Materials development Dec 2009-April 2010

CINOT postcards & posters dissemination Dec 2009-May 2010

Monitor CINOT calls Dec 2009-June 2010

Youth Service Provider Network Meeting Dec-07

JF Ross ESL Information Night Jan-07

YAC team meeting Jan-27

Healthy Living team meeting Jan-27

Youth Service Provider Network Meeting Feb-09

High School Newsletter Feb-09

DuCK meeting Feb-10

Material to UGDSB alternative ed schools Feb-23

Anti-Poverty Coalition meeting Feb-24

Low Income Dental meeting

Mar-17

Dental office package dissemination Mar 24-26

Guelph bus ads March 28-May 30

Dental bag dissemination (youth shelters) Mar 31-Apr 1

Press release

Apr-26 Low German postcard dissemination Apr-28

UGDSB - CYC meeting Apr-30

Elementary school newsletter (UGDSB) May

Guelph CHC Clinical Team meeting May-11


Youth Service Provider Network Members (of Guelph and Wellington)

ACORD

AIDS Committee of Guelph and Wellington

Association of Parent Support Groups in Ontario

Beginnings Pregnancy Care Centre

Big Brothers/Big Sisters of Guelph

Brant Avenue Neighbourhood Group

Canadian Red Cross/RespectED

Canadian Mental Health Association – Youth Talk Project & Beautiful Minds

City of Guelph, Community Services & Neighbourhood Groups

Community Task Force on Youth Violence

Conestoga College – Job Connect Program

Distress Centre of Wellington/Dufferin Community Torchlight Inc.

Family and Children’s Services/Children’s Aid

First Baptist Church

Food & Friends

Give Yourself Credit Program

Guelph Community Health Centre

Guelph Probation Services

Guelph Police Services/Youth Bureau

Guelph Youth Music Centre

Homewood Community Addictions Services

John Howard Society

Lakeside Church

Learning Disabilities Association

Lutherwood

Michael House

New Hope Youth Ranch

Onward Willow

Our Place Youth Centre

Parkwood Gardens Neighbourhood Group

Portage

Ray of Hope, Youth Addiction Services

Second Chance Employment Counselling

Stepping Forward Couselling Service

Stonehenge – Let’s Grow Together

The Salvation Army Correction and Justice Services – Wellington Waterloo Region

Trellis Mental Health and Development Services

Two Rivers Neighbourhood Group

Upper Grand District School Board Counselling and Attendance Services

University of Guelph, Department of Psychology

United Way of Guelph and Wellington

Waverley Neighbourhood Group

Wellington Catholic District School Board

Wellington County Social Services/Ontario Works

Wellington-Dufferin-Guelph Public Health

West Willow Woods Neighbourhood Group

Wyndham House

Youth Entrepreneurship Training

YMCA/YWCA of Guelph , Youth Outreach Programs


High School Report Card Newsletter Insert (UGDSB & Wellington Catholic School Board) Wellington-Dufferin-Guelph Public Health provides FREE urgent dental care to children and youth, age 17 and under. The Children in Need of Treatment (CINOT) program can provide urgent dental care for: tooth or mouth pain, infection, large cavities, bleeding gums, or mouth injuries. If you do not have dental coverage for your child and can’t afford dental care, call “dental services” at 1-800-265-7293 for more information. Elementary School Newsletter Insert (UGDSB) WDG Public Health provides FREE dental care to children and youth. Our services include the Children in Need of Treatment (CINOT) program and the Preventive Dental Clinic. Your child can use these services if he or she is 17 years of age or under, and you don’t have dental coverage and can’t afford dental care. The CINOT program is for urgent dental care only such as tooth or mouth pain, infection, large cavities, bleeding gums or mouth injury. The Preventive Dental Clinic helps prevent cavities and keeps teeth and gums healthy by cleaning teeth, applying fluoride, coating teeth with sealants, teaching how to brush, talking about foods that are healthy for teeth, and checking if your child could benefit from the CINOT program. For more information about our FREE dental care services, please call the Dental Health Program at 1-800-265-7293.


CINOT Promotion Materials and Media

Guelph Bus ad Service provider mug Postcard for the Low German speaking community

(front) (back)


Dental bag: toiletry bag (black only)

Dental bag: pencil case mock-up (in black and blue)


Dental Program brochure (front)

(back)


Dental Program display (3 panels) Dental package: mouse pad


Ministry CINOT postcard Ministry CINOT poster

Dental package: Dental Health Bulletin Dental package: dental letter


CINOT Press Release Release Date: April 26, 2010

An expansion of the Children in Need of Treatment (CINOT) program means more children in Wellington and Dufferin counties will be able to get free urgent dental care. The CINOT program provides services and treatment for children whose parents/caregivers have no dental coverage and cannot afford the cost of urgent dental care. Now, eligible youth aged 17 and under can take advantage of the program. Previously, services were only available to children aged 0 to 13. “The expansion of the CINOT program addresses an important need in our community,” says Dr. Robert Hawkins, Dental Health Program Manager at WDG Public Health. “Aside from the pain they may experience, youth in need of dental care but unable to afford the cost of treatment are often self conscious about their teeth--and these are permanent adult teeth. The CINOT program provides the care these kids need to improve their dental health and improve their self-esteem.” Urgent dental care includes tooth or mouth pain, infection, large cavities, bleeding gums, and mouth injuries. The CINOT program can provide fillings, x-rays, teeth removal, and some root canal treatments. For more information about the CINOT program and other dental services, call WDG Public Health at 1-800-265-7293 or visit www.wdghu.org. -30- Contact: Dr. Robert Hawkins Program Manager, Dental Health 519-846-2715 ext 2628 1-800-265-7293 [email protected]

mailto:[email protected]

CINOT Call Log

Date Guardian Name Phone # Dental Office Child Information Have you used our dental services before? How did you find out about us?

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.


CINOT Call Data

Month Staff

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Med

ia (

new

sp

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ion

)

To

tal

Notes

December

Christine 2 6 0 8 6 0 1 1 8

Jenny 31 11 0 42 11 4 12 6 2 4 2 1 42

Tracy 8 13 0 21 13 0 6 1 1 21

Marg 2 1 0 3 1 0 1 1 3

Totals 43 31 0 74 31 4 18 1 8 2 5 0 0 3 1 0 1 0 0 74

January

Jenny 26 11 0 37 11 0 13 5 2 5 1 37 Client lost OW benefits

Tracy 15 29 0 44 29 0 13 2 44 "Community Partner"

Carol 10 3 0 13 3 2 4 4 13

Marg 8 1 0 9 1 0 3 3 1 1 9 Social worker (CINOT presentation)-comm. org?

Totals 59 44 0 103 44 2 30 4 8 2 8 4 0 1 0 0 0 0 0 103

February

Jenny 29 6 0 35 6 0 21 3 1 4 35 School - all emergency

Tracy 26 47 0 73 47 0 21 3 2 73 2 for school board

Carol 7 1 0 8 1 0 3 1 3 8

Marg 6 3 0 9 3 0 1 3 1 1 9 Flyer-Shelldale

Totals 68 57 0 125 57 0 46 1 9 1 7 0 0 3 0 0 1 0 0 125

March

Jenny 38 2 0 40 2 0 24 3 1 5 5 40

Tracy 27 32 0 59 32 0 13 3 10 1 59

Carol 0 3 0 3 3 0 3

Marg 8 0 0 8 0 0 3 1 1 3 8

Stefan 17 8 1 26 8 2 7 4 3 2 26

Totals 90 45 1 136 45 2 47 1 10 1 16 3 1 5 0 0 0 5 0 136

April

Jenny 45 17 0 62 17 7 32 4 2 62

Tracy 25 5 0 30 5 0 7 6 1 3 8 30


Month Staff

Person New

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To

tal

Notes

Carol 2 3 1 6 3 1 2 6

Marg 2 2 0 4 2 0 2 4

Stefan 12 11 1 24 11 1 4 2 2 1 1 1 1 24 Poster @ Shelldale

Totals 86 38 2 126 38 9 47 0 12 0 5 4 0 1 0 0 1 9 0 126

May

Jenny 37 19 0 56 19 0 23 5 7 2 56 2 newspaper - check this out

Tracy 48 2 0 50 2 0 8 2 3 2 8 25 50 7 postcards, 1 shelldale poster, 3 Onward willow

Carol 6 2 1 9 2 2 1 2 1 1 9

Marg 4 4 0 8 4 0 2 2 8

Stefan 17 21 5 43 21 6 2 1 5 1 1 1 1 3 1 43 1 newspaper - check this out

Totals 112 48 6 166 48 8 36 1 10 1 14 4 0 1 2 0 9 29 3 166

June

Jenny 22 11 0 33 11 0 16 4 2 33

Tracy 21 10 0 31 10 0 6 10 1 1 3 31 Onward Willow

Carol 0 0 0 0 0 0 0

Stefan 11 3 0 14 3 1 2 3 2 1 2 14

nurse prenatal class, Onward Willow, breakfast club

Marg 0 2 1 3 2 1 3

Totals 54 26 1 81 26 2 24 0 17 0 2 3 0 1 0 0 1 5 0 81

Grand Total 512 289 10 811 289 27 248 8 74 7 57 18 1 15 3 0 13 48 3 811

Percentage 63% 36% Percentage 5% 48% 2% 14% 1% 11% 4% 0% 3% 1% 0% 3% 9% 1% 158%


CINOT Materials Dissemination

Date Organization & Contact Info Poste

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Youth Service Provider Meeting, Lori Lutes (email)

2 5 7 7 1

Jan, 2010

Upper Grand District School Board, Lori Lutes, 155 Paisley St, Guelph, ON N1H 2P3

30 10 40 40

07-Jan Immigrant Services Esther Bruins (in person)

2 100 50 10 10 50 50 0 50 20 0 50 20 20 50 50 532 532

07-Jan JF Ross , Carolyn Hurd (in person)

2 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 452 452

07-Jan JF Ross Parent Information Night, Carolyn Hurd (in person - Jenny Flemming)

4 4 4 8 1

07-Jan JF Ross Parent Information Night, Carolyn Hurd (in person - Beth Watters)

1 1 1 2

10-Feb

Dufferin Coalition for Kids (DuCK), Cris Nobrega (in person)

20 20 20 16 56 1

27-Jan High school nurse's team Rosalyn LaRochelle & Heidi (in person)

0 37 0 0 1 1 1 40 40 1

09-Feb

Youth Service Provider Meeting, Lori Lutes (in person - Beth Watters)

6 10 16 8 32 56 1

09-Feb

F&CS of Guelph and Wellington County, Susan Schwartzentruber, Supervisor, 55 Delhi Street, Box 1088, Guelph, ON N1H 6N3

0 50 50

09-Feb

High school newsletter, UGDSB, Maggie McFadzen

0 0 1

09-Feb

High school newsletter, Catholic school board Glenna Rogers (3 Catholic schools)

0 0 1

10-Feb

Samples for UGDSB Maggie McFadzen (in person, Glenna Rogers)

2 12 14 12 26

10-Feb

Samples for Catholic School Board

2 12 14 12 26



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Nancy Culham (in person, Glenna Rogers)

23-Feb

Section 23 Schools, Upper Grand District School Board Jeni Vaughan (in person, Glenna Rogers)

1 50 51 1 52

23-Feb

Kortright Hills, Child & Youth Worker (in person, Glenna Rogers)

1 10 11 2 13

24-Feb

Anti-Poverty Committee Meeting, Jane Bellman (in-person)

11 10 21 12 10 43 1

17-Mar

Low Income Dental Program Meeting with dentists (in-person, Melissa Potwarka & Bob Hawkins)

0 12 12

Mar 24-26

All dental offices in WDG Johanna Monkton (see dental labels)

60 60 660 123 843

31-Mar

Choices Youth Shelter Mary Vervort (in-person, Rosalyn LaRochelle)

175 175 118 2 1 66 52 118 118 7 111 118 362

01-Apr Wyndham House Youth Shelter, Tiffany McMillan, Shelter Manager (Alternate: Leisha Burley) 18 Norwich Street East (in-person, Beth Watters)

260 260 240 3 1 136 104 240 240 240 240 640

07-Apr Dufferin Family Health Team Lianne Davies, Executive Director, 140 Rolling Hills Drive, Orangeville, ON L9W 4X8

50 50 50 1 101

07-Apr Headwaters Emergency Department, LeeAnn Dupont, Clinical Resource Lead c/o Emergency Department, 100 Rolling Hills Drive, L9W 4X9

2 10 12 10 22



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08-Apr Guelph Family Health Team Sylvia Scott, Manager, Chronic Disease Management & Prevention & Ross Kirkconnell, Executive Director 55 Wyndham Street North, Suite 219, Guelph ON, N1H 7T8

20 500 200 720 89 20 829

08-Apr St. George's Centre for ESL Sheila Nicholas St. George's Centre, 21 King Street, Guelph, ON

1 2 0 20 20 20 20 20 20 20 20 20 20 20 20 20 263 20 2 1 286

16-Apr Minto-Mapleton Family Health Team Shirley Borges, Executive Director 11 Andrews Drive West, Drayton, ON N0G 1P0

0 20 20 1 41

28-Apr Centre Peel District School Kate Creery, 7623 6th Line, Drayton, ON, N0G 1P0

0 25 150 175

30-Apr CYC Meeting (UGDSB) (in-person, Beth Watters & Glenna Rogers)

64 640 704 320 141 195 141 141 141 1024

1

May, 2010

Elementary school newsletter, UGDSB, Maggie McFadzen (in-person, Glenna Rogers)

0 0 1

05-May

Ministry of Health Promotion, Standards, Programs and Community Development Branch, Dr. Sandra Bennett Program and Standards Advisor - Dentistry; 393 University Ave, 21st Floor, Toronto, ON M7A 2S1

2 1

11-May

Guelph CHC, Patti Gordon, Clinical Team Manager (in person, Marg Bray-Holzinger)

2 10 12 20 5 37 1

May CYC (Catholic Board) (in-person, Glenna Rogers)

2 20 22 10 25 32 25 25 25 32 1

May, 2010

Dufferin Area Christian School (in-person, Glenna Rogers)

1 10 11 5 25 32 25 25 25 16



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25-May

Guelph CHC, Gail Guidon, Secretary, Guelph CHC (Shelldale) (in-person, Beth Watters & Glenna Rogers)

40 40 40 40 40 40 40 40 320 4 324

Samples: Lucia, Glenna (1 card), Beth (2 cards), Bob (card, poster, pencil case, 2 pads), Alicja (2 caps), team (9 pads)

2 5 7 3 11 1 2 21

Waste 1 1 4 6 12 12

Total disseminated 123 2114 80 100 100 140 140 50 140 71 54 100 70 71 141 357 3851 1714 170 70 176 202 157 191 617 549 247 302 551 6183

9 3

Originally ordered 500 2950 500 250 250 250 250 250 250 250 100 250 250 250 250 400 7200 7900 200 72 250 202 157 167 576 528 288 288 1000

Estimated stock remaining 377 836 420 150 150 110 110 200 110 179 46 150 180 179 109 43 3349 6186 30 2 74 0 0 -24 -41 -21 41 -14 449

Actual stock remaining 381 381 25 34 0 0 0 0 0 4 42 10 468

Difference -377 -455 -420 -150 -150 -110 -110 -200 -110 -179 -46 -150 -180 -179 -109 -43 -2968

-6161

4 -2 -74 0 0 24 41 25 1 24 19

Documents

Appendix - PBworksophla.pbworks.com/w/file/fetch/45315181/Appendix_CINOT Campaign Report.pdfToronto Public Health 416-338-7876 Tommasina Conte Oxford County Health Unit 519-539-0015,