12
0 10 20 30 40 50 60 70 80 90 2001 2002 2003 2004E 2005E 2006E 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% M oscow R egions H igh E nd A verage Source: Consensus forecasts, independent research Subscriber Growth in Russia Telecommunication market in Russia in 2000- 2003 Russia: Wireless Revenues and GDP Source: Goskomstat, Brunswick UBS, VimpelCom estimates million National penetrat ion forecast 15.5 5.0 2.8 1.9 1.3 777 434 346 307 260 0 100 200 300 400 500 600 700 800 900 2000 2001 2002 2003 2013E 0 4 8 12 16 20 W ireless revenues ,$ bln (rhs),% ofG D P Russia Nom inalG DP ,$ bln (lhs) 0.5 % 0.6 % 0.8% 1.2% 2.0% Appendix 1A

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Page 1: Appendices Victoria Vivian  Sample

0

10

20

30

40

50

60

70

80

90

2001 2002 2003 2004E 2005E 2006E

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Moscow Regions

High End Average

Source: Consensus forecasts, independent research

Subscriber Growth in Russia

Telecommunication market in Russia in 2000-2003

Russia: Wireless Revenues and GDP

Source: Goskomstat, Brunswick UBS, VimpelCom estimates

million

National penetration forecast

15.5

5.0

2.81.9

1.3

777

434

346307

260

0

100

200

300

400

500

600

700

800

900

2000 2001 2002 2003 2013E

0

4

8

12

16

20

Wireless revenues , $ bln (rhs), % of GDP

Russia Nominal GDP, $ bln (lhs)

0.5%

0.6%

0.8%

1.2%

2.0%

Appendix 1A

Page 2: Appendices Victoria Vivian  Sample

31%31%28%27%26%

30%29%

33%32%

37%36%37%37%36% 37% 38% 37% 37%

17%17%

16%

18%

16%14%

18% 18% 18%23%21%

19%

17% 16%14%14%

12%13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04

VIP MTS MegaFon Others

National market – key trends in 2003-2004

Russia (Overall) Subscriber Market Share

Incremental Market Share(Organic Net Adds)

2003 2004

37%

34%

41%40%

35%

37%36% 37%

32%

36% 35%37%

36%36%35%

35%36%

30%

37%

33%35%

34%

32%35%

37%

33%

17%

21%19% 18%

11%

16%

12%

15% 16%

20%18%

20%22%

11%12% 11%12%

16%

10%11%

16%12%13%

13%

10%13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

VIP MTS MegaFon Others

Appendix 1B

Source: Goskomstat, Brunswick UBS, VimpelCom estimates

Page 3: Appendices Victoria Vivian  Sample

Main Russian GSM players in 2004

Market share in Moscow as of July 31, 2004

Market share in Russia as of July 31, 2004

Source: Company data

MTS MegaFonVimpelCom

MTS46%

MegaFon 9%

VimpelCom45%

VimpelCom33%

MegaFon 18%

Others13%

MTS36%

Appendix 1C

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National GSM network rollout in 2004

In commercial operation In commercial operation

Other licensed regions Other licensed regions Unlicensed territories Unlicensed territories

39

MoscowPopulation: 17.0 mln.MoscowPopulation: 17.0 mln.

CentralPopulation: 21.0 mln.CentralPopulation: 21.0 mln.

SouthPopulation: 22.9 mln.SouthPopulation: 22.9 mln.

VolgaPopulation: 25.2 mln.VolgaPopulation: 25.2 mln.

SiberiaPopulation: 15.3 mln.SiberiaPopulation: 15.3 mln.

Far EastPopulation: 11.4 mln.Far EastPopulation: 11.4 mln.

UralsPopulation: 18.3 mln.UralsPopulation: 18.3 mln.

NorthwestPopulation: 14.0 mln.NorthwestPopulation: 14.0 mln.

Appendix 1D

Page 5: Appendices Victoria Vivian  Sample

VimpelCom – company profile in 2004

Second-largest national cellular operator in Russia GSM license portfolio covering 136 million people 45% market share in Moscow and 33% in Russia

First Russian company with NYSE listing US$ 5.3 billion market cap (as of August 31, 2004)

Benchmark for transparency and corporate governance in Russia

Strong financial performance

$, mln 2Q04 2Q03 , %

Net Revenues 490.9 304.4 61.2%

OIBDA 244.7 139.9 74.9%

OIBDA margin 49.8% 46.0% --

Net Income 91.0 52.6 72.8%

0

2

4

6

8

10

12

14

16

18

20

2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 26.08

VimpelCom subscriber base

20042002 2003

million

Source: Company data

Moscow Regions

Appendix 2

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New images of the brand Appendix 3C

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7

Timeline of the campaign

Press release “Beeline will change on April 4th”

Press release “VimpelCom will change the brand concept”

Rebrand launch. National teleconference.

Breakfast with experts

03.17 03.24 04.04 04.0803.14

Creating a buzz in media

Sept-Oct 10.27

Regional round tables with experts and media, conferences

Conference for media and experts in Moscow

Phase 1 - Preparation Phase 2 - Launch Phase 3- Initial Evaluation

Appendix 5

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8

Megafon (Q1 2005)

Beeline (Q1 2005)

MTS (Q1 2005)

Beeline (Q1 2006)

Megafon (Q1 2006)

MTS (Q1 2006)

New perception of the brand

Functional level:Functional level:

Appendix 7A

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9

New perception of the brand

Emotional level:Emotional level:

Appendix 7B

Beeline (Q1 2005)

MTS (Q1 2005)

Beeline (Q1 2006)

Megafon (Q1 2006)

MTS (Q1 2006)Megafon (Q1 2005)

Page 10: Appendices Victoria Vivian  Sample

10

Growth in profits in 2005

J’son&partners

Growth VimpelCom profit in the total profit of Russian mobile market

Appendix 8B

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11

Growth in profits before and after rebranding

Appendix 8C

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Stock price is growing Appendix 8D

www.finance.yahoo.com