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Appeals
First things first, how does your approach change when asking
for something you want?
What do you do when you ask your mom? Your dad? Your
friends?
APPEALS⦿ An attempt to arouse audience response
Advertisers, politicians, businesses, administrators, teachers, writers, even KIDS use appeals to influence behavior
and persuade
PATHOS
⦿ Emotional Appealaffects the audience’s emotions
LOGOS
⦿ Logical appeal
affects the audience’s sense of
reasoning or logic
ETHOS Ethical Appeal that affects our belief in someone’s authority along with our sense of right and wrong.
We want to trust and believe people in advertisements.
PATHOS(Emotion)
LOGOS(Logic)
Most dependable, long-lasting truck.
More payload than a Dodge or
Ford 150.
ETHOS(Ethical)
Pathos
What emotions might this cause someone to have?
(Emotion)
How is each example trying to appeal to its audience? Logically,
Ethically, or Emotionally?
As we go through the examples, write your responses down in your
notebook. Title it Journal # 2 - Appeals and put a star (*) by it.
Not soon enough. Laboratory tests over the last few years have proven that babies who start
drinking sodas during that early formative period have a much
better chance of gaining acceptance and fitting in during
those awkward preteen and teenage years.
