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Apparel and Footwear

Further accelerating profitable growth

Jean-Marc Pambet, President

Disclaimer

Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements.

Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.

• Our territory Winter & Outdoor– Winter = alpine, nordic, snowboard = Q4 &

Q1– Outdoor = hiking, trail running = Q1 to Q4

• Our brands– Salomon from Annecy – France– Arc’teryx from Vancouver – BC Canada– Bonfire from Portland – OR USA

• 2006-2010 close to doubling our topline

• Salomon Footwear, the fastest growing unit

• Europe Salomon A&F footprint• North America Arc’teryx & Bonfire

footprint3

Footwear55 %

Apparel45 %

Sales by unit

Americas26 %

EMEA69 %

APAC5 %

Sales by Region

Apparel and Footwear

0

50

100

150

200

250

300

350

2006 2007 2008 2009 H1/2010

H2H1

Apparel and Footwear Net Sales 2006−H1/2010

2009

20%55%

0%

100%80%

45% 1/3

2/3

2005 within Amer Sports

From equipment … to footwear … to apparel

Vision

Salomon − the mountain sports brand

M €

1993

1994

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2000

2001

2002

2003

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2005

2006

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2008

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2010

… AMER SPORTS

1993 1995 2000 2005 2010

100

50

M Can$

Arc’teryx − steady growth

… SALOMON

Continuous strong momentum

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• We continued the growth through the economic downturn– 2009 +10% market shares gain

• Dynamic SS10 in-season orders

• FW10 order book at a very strong level– Faster sales growth in H2 compared to

H1/2010– 2010 A&F market shares

gain

OutdoorPerformance

1.65 €bn+2%

Lifestyle casual fashionfootwear

9 €bn-3%

OutdoorCasual

2.6 €bnflat

Classic athletic branded footwear23.5 €bn

flat

TrailRunning

1.3 €bn +8%

Source: NPD 2008 & 2009 / SGI sneaker market facts 2008 / €$ 1.46 / mkg salomon assump’

Outdoor footwear markets

Running

5.4 €bn +1%

Salomon is Athletic Outdoor

OUTDOORPERFORMANCE

& CASUAL7.0 €bn +1%

ATHLETIC39 €bn -2%

TRAIL RUNNNG

200 €m +12%

SNOWSPORT3.0 €bn

flat

Winter & Outdoor apparel markets

Source: NPD 2008 & 2009 / SGI sneaker market facts 2008 / €$ 1.46 / mkg salomon assump’

Group development priorities

• Clear portfolio roles and synergies, integrated company

• Grow faster in softgoods• Win with consumers• Win in go-to-market• Operational excellence

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Clear synergies, integrated company

• Move to fully category based development across brands to build scale– R&D, product line management, sourcing & manufacturing

• Strengthen resources and capabilities significantly • Better use of all our product capabilities and expertise

– Within each product category– From all our development centers

Win with consumers and go-to-market

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Win with consumers

Apparel & Footwear as sports equipments

• Take advantage of our brand portofolio & sport expertise

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Footwear innovations

XR Crossmax SS11 launchThe perfect « door to trail » shoe…

… Hike faster with the SKY gtx boot SS10…

…and recover fastwith the Relax Slide !SS10

Apparel & Gear innovation

S-LINE FW11Protech

TRAIL RUNNING SS11EXO

SKIN BAG

MINIM SS101.7Kg = apparel+bag

Alpha SV Jacket Altra Packs, Launched for S10

Alpha SV Glove, Launched for F10 B360a Harness, Launched for S11

Apparel & Gear innovation

Win with consumers

Closer connection with our end consumers

• Reinforce our global & regional consumer/marketing setup in Asia, North America and Europe

• Leverage our Group Marketing Function

• Accelerate Business to Consumers

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Win in go-to-market

• Drive commercial fundamentals: number and quality of doors– Make our brands accessible to more consumers in more countries

• Reinforce our regional business management

• Strengthen partnership with key customers

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Apparel and Footwear: Further accelerating profitable growth

• An attractive and growing market

• Strong brand portfolio, sports expertise and product knowhow

• Our sales, marketing, service and sourcing setup

• Close connection with consumers, collaboration with customers

• Category based development for scale, synergyand accelerated growth

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