15
App Stores - Global Opportunities? Bristol July 2009 Kieran Gutteridge - CTO

App Stores Global Opportunities

  • View
    1.168

  • Download
    1

Embed Size (px)

DESCRIPTION

A look from the developer and users perspective of three mobile app stores

Citation preview

Page 1: App Stores Global Opportunities

App Stores - Global Opportunities?

Bristol July 2009

Kieran Gutteridge - CTO

Page 2: App Stores Global Opportunities

Agenda

•What are app stores?

•User perspective

•Developer perspective

•Consequences

Page 3: App Stores Global Opportunities

Smartphone Sales

http://www.gartner.com/it/page.jsp?id=985912

Page 4: App Stores Global Opportunities

What is an app store?•Device specific retail presence

•Allows consumption of digital goods on a device

•Facilitates a considered decision, download and possible purchase

•Allows a content provider access to a extent of market for a given device

Page 5: App Stores Global Opportunities

Woolworths

Pick n Mix, Gifts, Games, “one size fits all”

Reasonable method to transact

Vanilla product offering, not consistent with an increasingly sophisticated digital, mobile marketplace

Page 6: App Stores Global Opportunities

Why the need?• Carriers decks have existed since application

SDKs

• User need: extension to capability and utility of their device

• OEM need: diminishing B.O.M., margin and returns on hardware - movement to software in the value chain

• Operator need: extend beyond basic, commoditised telephony services and seek new revenue streams

• Developer opportunity: participate in the evolving ecosystem of application development

Page 7: App Stores Global Opportunities

•Apple App Store (July 2008)

•Android Market (Aug 2008)

•Nokia OVI (May 2009)

•There are others

•Blackberry app world

•Skymarket

•App Catalog

Popular app stores

Page 8: App Stores Global Opportunities

But I want it now!H

ow

ever

Cellu

lar

Data

WIF

I

Where ever

Phone Computer

AppleAppleOVIOVI

AndroidAndroid

CarrierCarrier

Page 9: App Stores Global Opportunities

User PerspectiveEase

of

transa

ctio

n

hard

eas

y

Extent of geo coverage

local global

AppleApple

AndroidAndroidOVIOVI

CarrierCarrier

Page 10: App Stores Global Opportunities

Dev PerspectiveA

ccess

ibili

ty o

f st

ore

hard

eas

y

Extent of geo coverage

local global

CarrierCarrier

OVIOVI

AppleApple

AndroidAndroid

Page 11: App Stores Global Opportunities

Dev/User Perspective

hard

eas

y

local global

CarrierCarrier

OVIOVI

AppleApple

AndroidAndroid

Page 12: App Stores Global Opportunities

Let's solve problems that

interest our users!• Payment is not interesting for a creative company or the user, territorially restricted models force a large % of project resource to be expended to achieve scale and distribution

• Unified payment allows super distribution, with a much smaller team

• Software should be able to scale territories easily, games are the obvious example

• More interesting problems for a developer; such as scaling, porting to other platforms, language variety, customization; time and effort can be spent marketing to users rather than dealing with middlemen

Page 13: App Stores Global Opportunities

Discoverability•What if you want to launch on

multiple handsets?

•Multiple points to market in trying to establish a brand presence

•Education of users for different retail stores

Page 14: App Stores Global Opportunities

Discoverability

http://www.shazam.com/music/web/pages/getshazam.html

Page 15: App Stores Global Opportunities

Questions?

[email protected]

•@kgutteridge