Apollo Corporate Design Manual

8/8/2019 Apollo Corporate Design Manual

1/19

ENERGY SOLUTIONS

by Carminda David and Jessica Lapea

August 2010


2/19

Introduction.......................................................................................... 2

Logo...................................................................................................... 3

Concept....................................................................................... 3

Configuration.............................................................................. 4

Colour.......................................................................................... 5

Requirements and Prohibitions................................................ 7

Design Elements.................................................................................. 10

Typography.......................................................................................... 12

Printed Documents............................................................................. 14

Business Cards.......................................................................... 14

Letterheads................................................................................ 15Envelopes.................................................................................... 16

References........................................................................................... 17


3/19

Apollo Energy Solutions is a new multinational non-profit

foundation which targets sustainable rural energy production. The

company motto, Sustainable Energy for a Sustainable Commu-

nity communicates succintly the companys mission and vision.

In order to ensure consistency in the brands visual aspect,

this Corporate Design Manual has been created. It serves as a

guide to the application and usage of the Apollo Energy Solutions

logotype and other trademark design elements.

2


4/19

3

CONCEPT

ART DECO SUN

The sun, as our main source of energy,

stands as a symbol of the company.

The Art Deco style suggests the carefree,

happy lifestyle of an Apollo Energy Solu-

tions client.

MODERN LINES

The modern lines in the Apollo Energy

Solutions logo suggest technological in-

novation and the forward=thinking nature

of the company.

The Apollo Energy Solutions logo takes inspiration from two pre-dominant visual

design ideas.


5/19

4

CONFIGURATION

ENERGY SOLUTIONS

TYPE

The type spells out APOLLO (without the lastletter O) and the subtext ENERGY SOLU-

TIONS. The last letter O is substituted with a

graphic. The letters A-P-O-L-L must never be

separated from the graphic substituting the last

letter O. However, the subtext Energy Solu-

tions may be omitted, depending on the situation.

LOGO

The logo takes inspiration from the jagged linesof 20th Century Art Deco. It is a stylized yellow

sun that stands for solar power and the genera-

tive nature of the sun. The style of the graphic

stands for life and a carefree approach to it. The

graphic acts as a substitute for the last letter

O in APOLLO.

The Apollo Energy Solutions logo is a combination of text and graphics, therefore

it is a logotype.


6/19

5

COLOUR

The logo consists of two official colors, Yellow (Pantone 116 C) and Black

(100%). No other colors (not considering Grayscale mode) may be used.

Yellow HKS 5

(Pantone 116 C)

Black (100%)

Yellow is the color of the sun. It can

also stand for life, energy and happi-

ness. In line with these concepts is the

company motto, Sustainable Energy

for a Sustainable Community.

Black is simple, bold and clear. It

stands for efficiency and conciseness.

For technical considerations, the use of

black for the logo type allows for eas-

ily legible lines of text.


7/19

6

COLOUR

ENERGY SOLUTIONS

The Apollo Energy Solutions logo in CMYK colour

mode. The SUN and LINE must always be in Yel-

low (Pantone 116 C) while the type, APOLL

and Energy Solutions must always be in Black

(100%). The logo is always placed against a white

background.

The Apollo Energy Solutions logo in Grayscale

mode.

In instances where the logo needs to be placed

against a dark background, a white rectangle fol-

lowing the appropriate margins (see p. 7) must be

used as the logos initial background.


8/19

7

REQUIREMENTS & PROHIBITIONS

MARGINS

The Apollo Energy Solutions logo must

maintain an all-around margin equiva-

lent to the height of at least one line of

the ENERGY SOLUTIONS text, relative

to the present size of the logo and notsubject to any standard unit of mea-

surement (i.e., centimeters, inches).

VARIATION

The Apollo Energy Solutions Sun Line

can be extended to the left to act as a

natural border.


9/19

8


ORIENTATION

The logo must maintain an upright hori-

zontal orientation. In cases of rotation,

only a 90 clockwise tilt is allowed. The

logo must not be turned upside down or

rotated 90 counter-clockwise. Like-

wise, other angled tilts are not allowed.

ENERGY

SOLUTIONS

ENERGYSOLUTIONS

ENERGY SOLUTIONS

EN

ERGY

SOLUTIONS


10/19

9


Do not reduce the size of the logo to illeg-

ibility.

Do not distort the logo.

Do not change the spacing between ele-

ments in the logo.

Do not separate elements in the logo. The

SUN and LINE graphics must always go

together with the APOLL type. However,

the Energy Solutions type may be omit-

ted (see p. 4).


11/19

Apart from the logotype, Apollo Energy Solutions uses other characteristic design

elements that are consistently applied in all related media.

APOLLO COLOUR BLOCKS

The Apollo Colour Blocks are swatches of the

companys official colors, Yellow HKS 5

(Pantone 116 C) and Black (100%).

They can be applied in several ways, most

commonly as a border or decorative pattern.

The colour blocks may be arranged in any

order and any number not less than 2.

In certain cases, like when the colour

blocks are arranged in a pattern, the

block/s at the end may be cropped, an

exception to the 1:1 proportion rule.

The Apollo Colour Blocks must maintain the propor-

tions of a 1:1 scale. The black and yellow blocks do

not necessarily have to be adjacent to each other,

but within a single design, both colour blocks must

be present.

10


12/19

Do not overlap blocks.

Do not use single blocks. The two (Yellow

and Black) must always appear together.

Sizes of the paired blocks must always be

the same.

Do not distort the blocks.

11


13/19

Apollo Energy Solutions uses its own typeface, the Apollo font. This font is mainly

used for large point, short lines of text like titles and headers.

12


14/19

Lily UPC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

123567890 . , ! ?

Arial

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

123567890 . , ! ?

Two other typefaces, Lily UPC and Arial, may be used for longer lines of text or

small point type, like subtitles and body text.

13


15/19

Apollo Energy Solutions has a set of printed media that must also adhere to

branding guidelines in order to communicate a consistent company image.

Business Card 2

Business Card 1

14


16/19

Letterhead 1 Letterhead 215


17/19

Letter Envelope 2

Letter Envelope 1

16


18/19

IMAGES

http://0.tqn.com/d/gomiami/1/0/a/3/-/-/sun80x80.gif

http://www.fickr.com/photos/theurbansnapper/1331560117/

http://cgi.ebay.ph/GLORIOUS-ART-DECO-SUN-BURST-STAINED-GLASS-WINDOW-

/160432141507

http://ny-image3.etsy.com/il_fullxfull.134097079.jpg

http://www.jlfurniture.com/Art_Deco/Art_Deco_Game_Table/art_deco_game_table.html

http://www.kpao.org/blog/2008/10/beautiful-art-deco-ampersand.htmlhttp://www.thunderpuppet.com/events/

http://graphicriver.net/item/abstract-vector-background-with-modern-lines/83797

OTHERS

http://www.linos.com/pages/mediabase/original/cd-manual-engl-20_2713.pdfhttp://www.keymile.com/media/en/internet/about_keymile/media_centre/logos/Corporate_De-

sign_Manual.pdf

http://www.designerstalk.com/uploads/corpid/DTcomdirect%20guidelines.pdf

http://www.pagid.de/images/stories/downloads/pagid_cd_manual_en.pdf


19/19

Sustainable energy for a sustainable community.